玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)54.7731.15044.4835.4044.5935.86034.8035.0907.7238.12959.263.6339.083125.00.100.0044.7035.870114.332.483.5499.73-0.43.570.27301.69-92.792.0053.850
23Q3 (19)41.762.3823.5932.854258.2312.6932.8227250.012.9425.76494.498.975.592250.0-26.642.612275.0-26.480.10400.0-33.3332.904406.8512.67111.56-4.328.49100.130-0.09-0.13060.261.30-68.2935.42
23Q2 (18)40.793.165.59-0.79-102.44-102.30.12-99.63-99.65-6.53-125.35-124.55-0.26-105.63-102.74-0.12-105.36-103.080.02-77.78-86.670.73-97.75-97.88116.6013.35-9.790.00-100.0-100.00.00100.0100.04.10182.76331.58
23Q1 (17)39.540237.3732.410102.0932.330101.8425.760101.464.621811.111042.862.241966.671344.440.090032.460101.8102.87-6.84-36.43100.174.0213.7-0.17-104.55-101.421.450-99.74
22Q4 (16)0.00-100.0-100.00.00-100.0-100.00.00-100.0-100.00.00-100.0-100.0-0.27-103.54-105.37-0.12-103.38-106.120.00-100.0-100.00.00-100.0-100.0110.427.38-25.1296.30-3.92-4.453.701211.11575.930.00-100.0-100.0
22Q3 (15)33.79-12.530.929.15-15.148.7729.06-15.1510.1623.64-11.1311.197.62-19.6242.163.55-8.7479.290.150.066.6729.20-15.198.59102.83-20.45-39.74100.22-0.05-1.28-0.33-20.4478.170.961.05-3.03
22Q2 (14)38.63229.61-61.3734.35102.22100.8234.25101.95100.6926.60101.51100.569.482034.691680.03.892261.112147.370.150034.43101.91100.86129.26-20.12-28.26100.2813.8319.84-0.28-102.32-101.70.95-99.83-99.92
22Q1 (13)11.72-60.51-69.28-1550.38-6451.41-10403.93-1758.73-7361.48-9122.5-1762.61-9097.5-7723.39-0.49-109.74-2.08-0.18-109.18-12.50.00-100.0-100.0-1800.00-7443.94-13484.91161.819.721.6888.10-12.5912.7611.901629.76-45.58561.0036093.558919.29
21Q4 (12)29.68-11.38-8.8224.41-8.92-7.2224.22-8.19-6.8119.59-7.86-5.955.03-6.16-26.351.96-1.01-31.940.1011.11-28.5724.51-8.85-6.81147.47-13.5810.4100.78-0.74-0.47-0.7849.0337.841.5556.5728.1
21Q3 (11)33.49-66.5123.6726.80100.6484.726.38100.5392.4121.26100.45112.65.36993.33436.01.981142.11340.00.090125.026.89100.6783.93170.64-5.2916.87101.5321.34-3.35-1.53-109.3574.810.99-99.91-37.34
21Q2 (10)100.00162.12138.72-4191.22-28295.8-16594.37-4998.78-26112.79-19999.6-4731.94-20902.84-25377.46-0.60-25.0-131.58-0.19-18.75-120.880.00-100.0-100.0-4000.00-30088.68-15633.98180.1813.2346.783.677.1-17.6716.33-25.361602.041149.4918380.550
21Q1 (9)38.1517.231.01-14.76-156.1-191.73-19.07-173.37-221.54-22.53-208.16-257.99-0.48-107.03-135.04-0.16-105.56-122.220.01-92.86-80.0-13.25-150.38-181.09159.1319.1357.2478.12-22.84-23.9521.881847.27902.086.22414.05265.88
20Q4 (8)32.5520.213.6126.3181.328.6325.9989.577.820.83108.3-5.496.83583.0-54.382.88540.0-59.030.14250.0-56.2526.3079.898.36133.58-8.5150.5101.25-3.620.79-1.2579.34-175.431.21-23.4257.14
20Q3 (7)27.08-35.35-1.4914.51-42.9-19.5713.71-45.42-22.1910.00-46.58-34.551.00-47.37-67.210.45-50.55-65.120.04-20.0-50.014.62-43.22-19.49146.0118.881.88105.053.372.66-6.06-457.58-160.611.58043.64
20Q2 (6)41.8943.8536.4125.4157.9211.325.1260.111.418.7231.28-11.571.9038.69-64.220.9126.39-59.910.050.0-54.5525.7557.5912.15122.8221.36-13.23101.63-1.070.42-1.0960.149.780.00-100.0-100.0
20Q1 (5)29.121.6422.416.09-33.57438.0315.69-34.92325.7614.26-35.3278.251.37-90.85648.00.72-89.761000.00.05-84.38400.016.34-32.67590.69101.2014.02-24.17102.732.2648.38-2.73-500.0-108.861.70120.78-64.29
19Q4 (4)28.654.220.024.2234.260.024.1136.830.022.0444.240.014.97390.820.07.03444.960.00.32300.00.024.2733.650.088.76-38.060.0100.45-1.830.0-0.4580.450.00.77-30.00.0
19Q3 (3)27.49-10.490.018.04-20.980.017.62-21.860.015.28-27.820.03.05-42.560.01.29-43.170.00.08-27.270.018.16-20.910.0143.311.250.0102.331.110.0-2.33-93.020.01.1014.580.0
19Q2 (2)30.7129.090.022.83579.620.022.55424.460.021.17364.620.05.312224.00.02.272937.50.00.111000.00.022.96789.490.0141.546.060.0101.2046.180.0-1.20-103.920.00.96-79.830.0
19Q1 (1)23.790.00.0-4.760.00.0-6.950.00.0-8.000.00.0-0.250.00.0-0.080.00.00.010.00.0-3.330.00.0133.450.00.069.230.00.030.770.00.04.760.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)45.7726.5134.9313.560.06-11.3135.0014.4927.1112.8217.607.848.3014.80.313.3335.1313.8114.333.5499.80-0.820.2000.00-17.091.758.7
2022 (9)36.1813.7730.7633.560.06-45.4230.5736.5324.0336.2216.3275.867.2382.120.3036.3630.8733.0110.42-25.12100.63-2.23-0.6300.00-49.881.61-6.94
2021 (8)31.80-2.6323.031.140.1235.022.390.0917.64-0.959.28-15.333.97-24.670.22-24.1423.211.44147.4710.4102.931.16-2.8200.0101.7321.83
2020 (7)32.6613.622.772.430.0960.9822.371.7717.81-11.0810.96-52.165.27-54.170.29-49.1222.882.37133.5850.5101.740.63-1.7400.0001.4247.92
2019 (6)28.7525.2722.2359.350.05-31.9621.9861.2620.0368.7422.91195.6111.50194.870.5778.1222.3558.7488.76-24.73101.10-1.19-1.1000.0000.96-24.41
2018 (5)22.95-29.6713.95-46.880.0810.2613.63-47.711.87-49.77.75-55.693.90-60.730.32-23.8114.08-46.48117.9231.72102.321.58-2.3200.0001.2717.59
2017 (4)32.63-14.8926.26-15.620.0719.9426.06-18.8723.60-19.1817.49-8.729.93-11.340.4210.5326.31-18.6589.5240.51100.734.03-0.8300.0001.08-26.03
2016 (3)38.34-5.9831.12-7.330.060.0932.12-4.029.20-2.719.16-16.4411.20-15.340.38-13.6432.34-4.2363.71-21.6896.83-3.513.0700.0001.463.55
2015 (2)40.783.7133.583.670.0610.7633.463.4630.010.5422.93-28.0313.23-24.140.44-24.1433.773.7881.3522.89100.360.19-0.3600.0001.4139.6
2014 (1)39.32032.3900.05-15.7932.34029.85031.86017.4400.58-3.3332.54-6.0666.20-38.07100.170.26-0.1700.0001.01-25.74

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