- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 19.42 | 97000.0 | 45.03 | 0.94 | 0 | 18.99 | 0.5 | 127.27 | -13.79 | 0 | 0 | 0 | 4.84 | 0 | -17.96 | 2.57 | -99.77 | -40.56 | 0.00 | 0 | 0 | 67 | 0.0 | 0.0 |
| 23Q3 (19) | 0.02 | -33.33 | -99.05 | 0 | 0 | -100.0 | 0.22 | 10.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 1100.00 | 65.0 | 10450.0 | 0.00 | 0 | 0 | 67 | 0.0 | 0 |
| 23Q2 (18) | 0.03 | -25.0 | -98.54 | 0 | -100.0 | -100.0 | 0.2 | 33.33 | 5.26 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 666.67 | 77.78 | 7092.98 | 0.00 | 0 | 0 | 67 | 0.0 | 0 |
| 23Q1 (17) | 0.04 | -99.7 | -98.33 | 0.03 | -96.2 | -78.57 | 0.15 | -74.14 | -16.67 | 0 | 0 | 0 | 75.00 | 1171.2 | 1180.36 | 375.00 | 8557.33 | 4879.17 | 0.00 | 0 | 0 | 67 | 0.0 | 0 |
| 22Q4 (16) | 13.39 | 534.6 | 66850.0 | 0.79 | 507.69 | 0 | 0.58 | 163.64 | 45.0 | 0 | 0 | 0 | 5.90 | -4.24 | 0 | 4.33 | -58.46 | -99.78 | 0.00 | 0 | 0 | 67 | 0 | 0 |
| 22Q3 (15) | 2.11 | 2.93 | 10450.0 | 0.13 | 18.18 | 0 | 0.22 | 15.79 | 15.79 | 0 | 0 | 0 | 6.16 | 14.82 | 0 | 10.43 | 12.5 | -98.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 2.05 | -14.23 | 10150.0 | 0.11 | -21.43 | 0 | 0.19 | 5.56 | 0.0 | 0 | 0 | 0 | 5.37 | -8.4 | 0 | 9.27 | 23.06 | -99.02 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 2.39 | 11850.0 | 11850.0 | 0.14 | 0 | 1300.0 | 0.18 | -55.0 | 5.88 | 0 | 0 | 0 | 5.86 | 0 | -88.28 | 7.53 | -99.62 | -99.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 0.02 | 0.0 | -95.83 | 0 | 0 | 0 | 0.4 | 110.53 | 2.56 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2000.00 | 110.53 | 2361.54 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 0.02 | 0.0 | -94.29 | 0 | 0 | -100.0 | 0.19 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 950.00 | 0.0 | 1650.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 0.02 | 0.0 | 0.0 | 0 | -100.0 | 0 | 0.19 | 11.76 | 18.75 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 950.00 | 11.76 | 18.75 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 0.02 | -95.83 | 0.0 | 0.01 | 0 | 0 | 0.17 | -56.41 | 30.77 | 0 | 0 | 0 | 50.00 | 0 | 0 | 850.00 | 946.15 | 30.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 0.48 | 37.14 | 2300.0 | 0 | -100.0 | -100.0 | 0.39 | 105.26 | 39.29 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 81.25 | 49.67 | -94.2 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 0.35 | 1650.0 | 1650.0 | 0.02 | 0 | 0 | 0.19 | 18.75 | 26.67 | 0 | 0 | 0 | 5.71 | 0 | 0 | 54.29 | -93.21 | -92.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 0.02 | 0.0 | 0.0 | 0 | 0 | 0 | 0.16 | 23.08 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 800.00 | 23.08 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 0.02 | 0.0 | -50.0 | 0 | -100.0 | 0 | 0.13 | -53.57 | -13.33 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 650.00 | -53.57 | 73.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 0.02 | 0.0 | 0.0 | 0.01 | 0 | 0.0 | 0.28 | 86.67 | 0.0 | 0 | 0 | 0.0 | 50.00 | 0 | 0.0 | 1400.00 | 86.67 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 0.02 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.15 | -6.25 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 750.00 | -6.25 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 0.02 | -50.0 | 0.0 | 0 | 0 | 0.0 | 0.16 | 6.67 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 800.00 | 113.33 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 0.04 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 375.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.51 | -2.16 | 0.98 | -16.24 | 1.07 | -8.55 | 0 | 0 | 5.02 | -14.39 | 5.48 | -6.53 | 0.00 | 0 | 67 | 0.0 |
| 2022 (9) | 19.94 | 22055.56 | 1.17 | 11600.0 | 1.17 | 23.16 | 0 | 0 | 5.87 | -47.19 | 5.87 | -99.44 | 0.00 | 0 | 67 | 0 |
| 2021 (8) | 0.09 | -89.66 | 0.01 | -66.67 | 0.95 | 9.2 | 0 | 0 | 11.11 | 222.22 | 1055.56 | 955.56 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 0.87 | 770.0 | 0.03 | 50.0 | 0.87 | 17.57 | 0 | 0 | 3.45 | -82.76 | 100.00 | -86.49 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 0.1 | -99.17 | 0.02 | -95.12 | 0.74 | -16.85 | 0 | 0 | 20.00 | 491.22 | 740.00 | 9977.3 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 12.12 | 1656.52 | 0.41 | 1266.67 | 0.89 | -22.61 | 0 | 0 | 3.38 | -22.19 | 7.34 | -95.59 | 0.00 | 0 | 38 | 0.0 |
| 2017 (4) | 0.69 | -97.07 | 0.03 | -96.88 | 1.15 | -3.36 | 0 | 0 | 4.35 | 6.79 | 166.67 | 3202.52 | 0.00 | 0 | 38 | 0.0 |
| 2016 (3) | 23.58 | -26.77 | 0.96 | -11.11 | 1.19 | 6.25 | 0 | 0 | 4.07 | 21.38 | 5.05 | 45.09 | 0.00 | 0 | 38 | 0.0 |
| 2015 (2) | 32.2 | 32100.0 | 1.08 | 140.0 | 1.12 | 27.27 | 0 | 0 | 3.35 | -99.25 | 3.48 | -99.6 | 0.00 | 0 | 38 | 0.0 |
| 2014 (1) | 0.1 | -98.34 | 0.45 | -66.91 | 0.88 | 17.33 | 0 | 0 | 450.00 | 0 | 880.00 | 0 | 0.00 | 0 | 38 | 0.0 |
