玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)21.69-55.11106.253.81-42.71100.916.48-88.01107.532.36-95.28102.590.19-86.71109.50.25-75.96120.660.05150.0400.013.92-81.42123.2852.97-1.672.358.33387.25-87.9841.67-52.28110.829.61-61.44-71.58
23Q3 (19)48.326.292.836.65190.35109.1254.05308.9347.6449.97218.4452.121.43258.8978.751.04316.6762.50.02100.00.074.907243.1425.0253.87-0.287.7411.97-56.3941.9587.3223.71-4.6324.92-14.8-3.75
23Q2 (18)45.46-27.473.32-7.36-125.55-101.89-25.87-199.27-106.23-42.19-318.15-111.29-0.90-250.0-109.43-0.48-192.31-107.730.01-50.0-50.01.02-97.8-99.7754.022.786.4427.45-75.19-70.6970.59761.761015.2929.2524.2-20.3
23Q1 (17)62.68118.0832.9428.81106.912150.7826.06130.29319.3619.34121.21226.240.60130.0266.670.52142.98750.00.02100.0100.046.34177.49156.1652.561.51-17.86110.67-77.19985.33-10.6797.23-109.8523.55-30.37-23.36
22Q4 (16)-346.77-837.97-803.24-417.14-13217.61-3607.91-86.03-334.99-1200.13-91.18-377.56-50555.56-2.00-350.00-1.21-289.06-906.670.01-50.0-50.0-59.80-199.82-266.5351.783.56-18.41485.145652.41429.9-385.14-520.62-255.8933.8230.6310.7
22Q3 (15)46.996.827.383.18-99.18117.536.61-91.1815.8532.85-91.2122.210.80-91.6140.350.64-89.6928.00.020.0100.059.91-86.45-8.8850.00-1.48-20.418.43-91.0114.5791.571346.75-42.0125.89-29.46-22.69
22Q2 (14)44.00-6.6819.08388.7230268.752810.74414.923592.592316.45373.542538.251866.159.542750.01900.06.217862.53550.00.02100.00.0442.112343.954490.9750.75-20.69-20.2393.67849.3723.896.33-94.16-74.0536.7019.4355.97
22Q1 (13)47.15-4.3844.11.28111.38-93.22-11.88-251.92-171.05-15.32-8411.11-205.66-0.360-120.57-0.08-153.33-106.560.01-50.0-85.7118.09-49.62-20.9463.990.842.07-12.5091.5-111.05108.33-56.15924.2830.730.59506.11
21Q4 (12)49.3133.6764.92-11.2538.08-352.817.82-75.25-0.64-0.18-100.67-102.570.00-100.0-100.00.15-70.0-87.70.02100.0-86.6735.91-45.38241.3563.461.02-7.0-147.06-154.01-359.85247.0656.47469.1730.55-8.78960.76
21Q3 (11)36.89-0.1673.68-18.17-26.7116.1131.60268.8302.1826.88227.09239.640.57207.55193.440.50377.78433.330.01-50.0-50.065.75582.76489.6962.82-1.26-30.29-57.89-176.57-141.92157.89547.37514.4733.4942.3371.3
21Q2 (10)36.9512.93-1.07-14.34-175.9537.19-18.72-211.96-236.69-21.15-245.86-359.78-0.53-130.29-381.82-0.18-114.75-250.00.02-71.43100.09.63-57.91-66.1463.621.48-29.8875.61-33.17-81.124.39285.58108.1323.53364.10
21Q1 (9)32.729.43-36.1618.88324.27239.9616.72112.45141.5214.50106.85132.951.75-8.38324.361.220.0630.430.07-53.33600.022.88117.49283.8962.69-8.13-30.52113.1499.92245.09-13.14-130.28-120.045.0776.04-86.23
20Q4 (8)29.9040.77-13.214.45120.54120.547.87150.35154.057.01136.42135.841.91413.11489.81.22913.331209.090.15650.01400.010.52-5.65-30.8368.24-24.27-20.3656.59-59.02-61.4743.41213.94192.62.88-85.27-88.06
20Q3 (7)21.24-43.13-56.71-21.665.12-314.88-15.63-181.12-146.05-19.25-318.48-164.1-0.61-454.55-171.76-0.15-225.0-125.420.02100.00.011.15-60.79-81.4490.11-0.683.96138.10-65.48371.83-38.1087.3-153.8619.550-10.32
20Q2 (6)37.35-27.12-14.41-22.83-69.24-134.39-5.5686.1969.72-4.6089.5582.32-0.1185.982.540.12152.17170.590.010.00.028.44377.18119.1190.730.555.21400.001120.0660.0-300.00-557.5-733.330.00-100.0-100.0
20Q1 (5)51.2548.773.33-13.4937.75-29.84-40.27-176.58-240.41-44.01-125.0-187.84-0.78-59.18-168.97-0.23-109.09-2200.00.010.00.05.96-60.82-75.8790.235.39.832.79-77.68-61.4365.57239.89555.7436.8352.638.16
19Q4 (4)34.45-29.790.0-21.67-314.980.0-14.56-142.90.0-19.56-165.130.0-0.49-157.650.0-0.11-118.640.00.01-50.00.015.21-74.680.085.69-1.140.0146.88401.820.0-46.88-166.270.024.1310.690.0
19Q3 (3)49.0712.440.010.08203.490.033.94284.860.030.03215.410.00.85234.920.00.59447.060.00.02100.00.060.08362.870.086.680.510.029.27-44.390.070.7349.320.021.80-13.180.0
19Q2 (2)43.64-12.020.0-9.746.260.0-18.36-55.20.0-26.02-70.180.0-0.63-117.240.0-0.17-1600.00.00.010.00.012.98-47.450.086.244.940.052.63-38.080.047.37373.680.025.11-26.260.0
19Q1 (1)49.600.00.0-10.390.00.0-11.830.00.0-15.290.00.0-0.290.00.0-0.010.00.00.010.00.024.700.00.082.180.00.085.000.00.010.000.00.034.050.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.4507.6634.628.95-41.8914.39-85.178.16-90.171.35-83.11.36-75.630.1183.3329.21-76.3452.972.353.27804.5246.73-50.350.014.6417.61-44.57
2022 (9)-47.2205.69-13.015.4089.0297.03675.082.99799.137.99346.375.58230.180.06-50.0123.45348.9151.78-18.415.89-88.7194.1196.690.010.531.77128.07
2021 (8)35.9216.856.5408.1582.1112.52444.359.23688.891.79347.51.6977.890.12-36.8427.50137.2763.46-7.052.15047.85-64.250.013.1413.9387.23
2020 (7)30.74-30.15-0.8004.47-71.512.3001.1700.4000.95227.590.19280.011.59-61.0368.24-20.36-35.290133.8200.0107.44-71.02
2019 (6)44.01-5.62-7.21015.71111.08-0.850-5.890-0.5700.29-87.110.05-54.5529.74-14.7185.696.04857.141134.6-757.1400.00025.6765.4
2018 (5)46.63-4.5213.42290.127.44-3.8719.3174.1214.60242.722.96228.892.2589.080.110.034.8726.7580.81-16.0569.43122.4230.57-55.920.00015.52-14.3
2017 (4)48.84-6.193.44-60.287.7437.6211.09-10.564.26-42.20.90-60.871.19-38.660.11-26.6727.5112.3396.26-4.9531.21-55.2169.36131.480.00018.1115.57
2016 (3)52.06-5.318.666.655.63-18.4712.40-4.027.37-21.852.30-14.51.94-13.390.157.1424.49-13.8101.27-0.6869.6911.3329.97-19.090.00015.67-6.45
2015 (2)54.9826.958.12-42.866.9056.3612.92-17.139.43-8.712.69-51.962.24-37.250.14-44.028.4112.56101.96-11.3962.59-31.3937.04322.080.00016.7557.57
2014 (1)43.31014.2104.41-13.3715.59010.3305.6003.5700.2519.0525.24-31.73115.07-9.1191.2308.77-91.860.00010.63-29.09

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