- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.99 | 9.1 | -1.32 | 5.6 | 4.09 | 25.0 | 3.54 | -9.0 | -28.34 | 6.73 | 2.28 | 3.06 | 46.71 | -4.59 | 26.67 | 29.52 | -16.59 | -27.38 | 56.13 | -6.25 | 4.44 | 2173 | 0.0 | 0.0 |
| 23Q3 (19) | 10.99 | -3.93 | 1.67 | 5.38 | 20.09 | 24.54 | 3.89 | -6.94 | -26.33 | 6.58 | -8.1 | 9.12 | 48.95 | 25.01 | 22.5 | 35.40 | -3.13 | -27.53 | 59.87 | -4.34 | 7.33 | 2173 | 0.0 | -0.23 |
| 23Q2 (18) | 11.44 | 17.33 | 13.49 | 4.48 | -23.94 | -3.45 | 4.18 | 202.9 | -13.99 | 7.16 | 12.58 | 27.18 | 39.16 | -35.18 | -14.93 | 36.54 | 158.15 | -24.22 | 62.59 | -4.05 | 12.06 | 2173 | 0.0 | -0.23 |
| 23Q1 (17) | 9.75 | -19.75 | -11.68 | 5.89 | 31.47 | 41.59 | 1.38 | -72.06 | -72.89 | 6.36 | -2.6 | 18.44 | 60.41 | 63.84 | 60.32 | 14.15 | -65.19 | -69.3 | 65.23 | 21.37 | 34.11 | 2173 | 0.0 | -0.23 |
| 22Q4 (16) | 12.15 | 12.4 | -12.46 | 4.48 | 3.7 | 13.42 | 4.94 | -6.44 | -0.6 | 6.53 | 8.29 | 35.2 | 36.87 | -7.73 | 29.57 | 40.66 | -16.76 | 13.55 | 53.74 | -3.65 | 54.45 | 2173 | -0.23 | -0.23 |
| 22Q3 (15) | 10.81 | 7.24 | -19.39 | 4.32 | -6.9 | 18.68 | 5.28 | 8.64 | 15.54 | 6.03 | 7.1 | 24.07 | 39.96 | -13.18 | 47.23 | 48.84 | 1.31 | 43.32 | 55.78 | -0.13 | 53.92 | 2178 | 0.0 | -16.39 |
| 22Q2 (14) | 10.08 | -8.7 | -25.28 | 4.64 | 11.54 | 11.0 | 4.86 | -4.52 | 11.72 | 5.63 | 4.84 | -6.17 | 46.03 | 22.16 | 48.56 | 48.21 | 4.57 | 49.52 | 55.85 | 14.83 | 25.58 | 2178 | 0.0 | -16.39 |
| 22Q1 (13) | 11.04 | -20.46 | -6.04 | 4.16 | 5.32 | 2.97 | 5.09 | 2.41 | -2.3 | 5.37 | 11.18 | -22.62 | 37.68 | 32.41 | 9.59 | 46.11 | 28.76 | 3.98 | 48.64 | 39.78 | -17.65 | 2178 | 0.0 | -16.39 |
| 21Q4 (12) | 13.88 | 3.5 | -13.2 | 3.95 | 8.52 | 1.28 | 4.97 | 8.75 | -10.13 | 4.83 | -0.62 | -39.4 | 28.46 | 4.84 | 16.68 | 35.81 | 5.07 | 3.54 | 34.80 | -3.98 | -30.19 | 2178 | -16.39 | -16.39 |
| 21Q3 (11) | 13.41 | -0.59 | -12.52 | 3.64 | -12.92 | -9.68 | 4.57 | 5.06 | -34.34 | 4.86 | -19.0 | -45.7 | 27.14 | -12.4 | 3.25 | 34.08 | 5.68 | -24.94 | 36.24 | -18.52 | -37.92 | 2605 | 0.0 | -33.29 |
| 21Q2 (10) | 13.49 | 14.81 | 0.45 | 4.18 | 3.47 | 2.45 | 4.35 | -16.51 | -37.14 | 6.0 | -13.54 | -34.92 | 30.99 | -9.88 | 2.0 | 32.25 | -27.28 | -37.42 | 44.48 | -24.7 | -35.21 | 2605 | 0.0 | -33.29 |
| 21Q1 (9) | 11.75 | -26.52 | -11.65 | 4.04 | 3.59 | -28.62 | 5.21 | -5.79 | -21.42 | 6.94 | -12.92 | -28.53 | 34.38 | 40.97 | -19.21 | 44.34 | 28.21 | -11.05 | 59.06 | 18.5 | -19.1 | 2605 | 0.0 | -45.84 |
| 20Q4 (8) | 15.99 | 4.31 | -11.85 | 3.9 | -3.23 | -31.22 | 5.53 | -20.55 | -31.64 | 7.97 | -10.95 | -38.93 | 24.39 | -7.22 | -21.97 | 34.58 | -23.83 | -22.45 | 49.84 | -14.63 | -30.72 | 2605 | -33.29 | -45.84 |
| 20Q3 (7) | 15.33 | 14.15 | -37.43 | 4.03 | -1.23 | -39.58 | 6.96 | 0.58 | -19.82 | 8.95 | -2.93 | -37.89 | 26.29 | -13.47 | -3.44 | 45.40 | -11.89 | 28.15 | 58.38 | -14.96 | -0.74 | 3905 | 0.0 | -18.81 |
| 20Q2 (6) | 13.43 | 0.98 | -52.16 | 4.08 | -27.92 | -43.18 | 6.92 | 4.37 | -21.98 | 9.22 | -5.05 | -36.46 | 30.38 | -28.61 | 18.77 | 51.53 | 3.36 | 63.06 | 68.65 | -5.97 | 32.81 | 3905 | -18.81 | -18.81 |
| 20Q1 (5) | 13.3 | -26.68 | -54.82 | 5.66 | -0.18 | -26.3 | 6.63 | -18.05 | -29.69 | 9.71 | -25.59 | -33.26 | 42.56 | 36.15 | 63.13 | 49.85 | 11.78 | 55.63 | 73.01 | 1.48 | 47.72 | 4810 | 0.0 | 0.0 |
| 19Q4 (4) | 18.14 | -25.96 | 0.0 | 5.67 | -14.99 | 0.0 | 8.09 | -6.8 | 0.0 | 13.05 | -9.44 | 0.0 | 31.26 | 14.81 | 0.0 | 44.60 | 25.88 | 0.0 | 71.94 | 22.31 | 0.0 | 4810 | 0.0 | 0.0 |
| 19Q3 (3) | 24.5 | -12.72 | 0.0 | 6.67 | -7.1 | 0.0 | 8.68 | -2.14 | 0.0 | 14.41 | -0.69 | 0.0 | 27.22 | 6.43 | 0.0 | 35.43 | 12.12 | 0.0 | 58.82 | 13.78 | 0.0 | 4810 | 0.0 | 0.0 |
| 19Q2 (2) | 28.07 | -4.65 | 0.0 | 7.18 | -6.51 | 0.0 | 8.87 | -5.94 | 0.0 | 14.51 | -0.27 | 0.0 | 25.58 | -1.95 | 0.0 | 31.60 | -1.35 | 0.0 | 51.69 | 4.59 | 0.0 | 4810 | 0.0 | 0.0 |
| 19Q1 (1) | 29.44 | 0.0 | 0.0 | 7.68 | 0.0 | 0.0 | 9.43 | 0.0 | 0.0 | 14.55 | 0.0 | 0.0 | 26.09 | 0.0 | 0.0 | 32.03 | 0.0 | 0.0 | 49.42 | 0.0 | 0.0 | 4810 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 44.18 | 0.2 | 21.35 | 21.31 | 12.99 | -35.6 | 26.84 | 13.92 | 48.33 | 21.06 | 29.40 | -35.73 | 60.75 | 13.69 | 2173 | 0.0 |
| 2022 (9) | 44.09 | -16.07 | 17.6 | 11.39 | 20.17 | 5.6 | 23.56 | 4.16 | 39.92 | 32.72 | 45.75 | 25.82 | 53.44 | 24.09 | 2173 | -0.23 |
| 2021 (8) | 52.53 | -9.52 | 15.8 | -10.58 | 19.1 | -26.65 | 22.62 | -36.9 | 30.08 | -1.17 | 36.36 | -18.93 | 43.06 | -30.26 | 2178 | -16.39 |
| 2020 (7) | 58.06 | -42.03 | 17.67 | -35.04 | 26.04 | -25.73 | 35.85 | -36.57 | 30.43 | 12.06 | 44.85 | 28.12 | 61.75 | 9.41 | 2605 | -33.29 |
| 2019 (6) | 100.15 | -57.82 | 27.2 | -28.8 | 35.06 | -2.31 | 56.52 | -20.06 | 27.16 | 68.79 | 35.01 | 131.57 | 56.44 | 89.51 | 3905 | -18.81 |
| 2018 (5) | 237.41 | -61.78 | 38.2 | -20.17 | 35.89 | 0.84 | 70.7 | -32.16 | 16.09 | 108.89 | 15.12 | 163.86 | 29.78 | 77.52 | 4810 | -53.71 |
| 2017 (4) | 621.2 | -20.52 | 47.85 | -46.01 | 35.59 | -15.74 | 104.21 | -4.89 | 7.70 | -32.06 | 5.73 | 6.01 | 16.78 | 19.67 | 10391 | -4.92 |
| 2016 (3) | 781.61 | -35.77 | 88.62 | -49.22 | 42.24 | -15.11 | 109.57 | -20.19 | 11.34 | -20.95 | 5.40 | 32.16 | 14.02 | 24.26 | 10929 | -12.16 |
| 2015 (2) | 1216.84 | -35.24 | 174.53 | -20.07 | 49.76 | -4.4 | 137.28 | 5.22 | 14.34 | 23.44 | 4.09 | 47.63 | 11.28 | 62.49 | 12442 | -26.38 |
| 2014 (1) | 1879.11 | -7.62 | 218.34 | -17.51 | 52.05 | -28.01 | 130.47 | 4.02 | 11.62 | 0 | 2.77 | 0 | 6.94 | 0 | 16900 | -12.22 |
