- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.77 | -1.64 | -1.82 | 0.29 | -12.12 | -9.38 | 0.53 | 12.77 | 10.42 | 0.89 | 4.71 | 15.58 | 2.69 | -10.65 | -7.69 | 4.92 | 14.65 | 12.47 | 8.26 | 6.46 | 17.73 | 1180 | 0.0 | 0.0 |
| 23Q3 (19) | 10.95 | 28.07 | 18.76 | 0.33 | 6.45 | 13.79 | 0.47 | -4.08 | -27.69 | 0.85 | 16.44 | 8.97 | 3.01 | -16.88 | -4.19 | 4.29 | -25.1 | -39.12 | 7.76 | -9.08 | -8.24 | 1180 | 0.0 | 14.45 |
| 23Q2 (18) | 8.55 | 15.54 | 19.25 | 0.31 | 10.71 | -20.51 | 0.49 | 2.08 | 4.26 | 0.73 | 5.8 | 8.96 | 3.63 | -4.18 | -33.34 | 5.73 | -11.65 | -12.57 | 8.54 | -8.43 | -8.63 | 1180 | 0.0 | 14.45 |
| 23Q1 (17) | 7.4 | -32.54 | -10.84 | 0.28 | -12.5 | -34.88 | 0.48 | 0.0 | 20.0 | 0.69 | -10.39 | 1.47 | 3.78 | 29.71 | -26.96 | 6.49 | 48.24 | 34.59 | 9.32 | 32.84 | 13.81 | 1180 | 0.0 | 14.45 |
| 22Q4 (16) | 10.97 | 18.98 | 28.3 | 0.32 | 10.34 | -30.43 | 0.48 | -26.15 | 17.07 | 0.77 | -1.28 | 8.45 | 2.92 | -7.26 | -45.78 | 4.38 | -37.93 | -8.75 | 7.02 | -17.03 | -15.47 | 1180 | 14.45 | 14.45 |
| 22Q3 (15) | 9.22 | 28.59 | 60.91 | 0.29 | -25.64 | -9.38 | 0.65 | 38.3 | 80.56 | 0.78 | 16.42 | 34.48 | 3.15 | -42.17 | -43.68 | 7.05 | 7.55 | 12.21 | 8.46 | -9.47 | -16.42 | 1031 | 0.0 | 27.13 |
| 22Q2 (14) | 7.17 | -13.61 | 35.28 | 0.39 | -9.3 | 18.18 | 0.47 | 17.5 | 23.68 | 0.67 | -1.47 | 15.52 | 5.44 | 4.99 | -12.64 | 6.56 | 36.02 | -8.57 | 9.34 | 14.06 | -14.61 | 1031 | 0.0 | 27.13 |
| 22Q1 (13) | 8.3 | -2.92 | 60.23 | 0.43 | -6.52 | 26.47 | 0.4 | -2.44 | 17.65 | 0.68 | -4.23 | 28.3 | 5.18 | -3.71 | -21.07 | 4.82 | 0.5 | -26.58 | 8.19 | -1.34 | -19.93 | 1031 | 0.0 | 27.13 |
| 21Q4 (12) | 8.55 | 49.21 | 55.45 | 0.46 | 43.75 | 17.95 | 0.41 | 13.89 | 5.13 | 0.71 | 22.41 | 33.96 | 5.38 | -3.66 | -24.13 | 4.80 | -23.67 | -32.37 | 8.30 | -17.96 | -13.83 | 1031 | 27.13 | 27.13 |
| 21Q3 (11) | 5.73 | 8.11 | 38.74 | 0.32 | -3.03 | 6.67 | 0.36 | -5.26 | 9.09 | 0.58 | 0.0 | 11.54 | 5.58 | -10.31 | -23.12 | 6.28 | -12.37 | -21.37 | 10.12 | -7.5 | -19.61 | 811 | 0.0 | -14.72 |
| 21Q2 (10) | 5.3 | 2.32 | 102.29 | 0.33 | -2.94 | 13.79 | 0.38 | 11.76 | 15.15 | 0.58 | 9.43 | 16.0 | 6.23 | -5.14 | -43.75 | 7.17 | 9.23 | -43.08 | 10.94 | 6.96 | -42.66 | 811 | 0.0 | -14.72 |
| 21Q1 (9) | 5.18 | -5.82 | 26.65 | 0.34 | -12.82 | 13.33 | 0.34 | -12.82 | 6.25 | 0.53 | 0.0 | 3.92 | 6.56 | -7.43 | -10.51 | 6.56 | -7.43 | -16.11 | 10.23 | 6.18 | -17.95 | 811 | 0.0 | -14.72 |
| 20Q4 (8) | 5.5 | 33.17 | 13.17 | 0.39 | 30.0 | 8.33 | 0.39 | 18.18 | 8.33 | 0.53 | 1.92 | -3.64 | 7.09 | -2.38 | -4.27 | 7.09 | -11.26 | -4.27 | 9.64 | -23.47 | -14.85 | 811 | -14.72 | -14.72 |
| 20Q3 (7) | 4.13 | 57.63 | -30.94 | 0.3 | 3.45 | -6.25 | 0.33 | 0.0 | -8.33 | 0.52 | 4.0 | -13.33 | 7.26 | -34.37 | 35.74 | 7.99 | -36.56 | 32.73 | 12.59 | -34.02 | 25.49 | 951 | 0.0 | -3.26 |
| 20Q2 (6) | 2.62 | -35.94 | -54.98 | 0.29 | -3.33 | -27.5 | 0.33 | 3.12 | 0.0 | 0.5 | -1.96 | -5.66 | 11.07 | 50.9 | 61.05 | 12.60 | 60.99 | 122.14 | 19.08 | 53.05 | 109.56 | 951 | 0.0 | -6.67 |
| 20Q1 (5) | 4.09 | -15.84 | -23.84 | 0.3 | -16.67 | 3.45 | 0.32 | -11.11 | 3.23 | 0.51 | -7.27 | 0.0 | 7.33 | -0.98 | 35.82 | 7.82 | 5.62 | 35.53 | 12.47 | 10.18 | 31.3 | 951 | 0.0 | 0.42 |
| 19Q4 (4) | 4.86 | -18.73 | 0.0 | 0.36 | 12.5 | 0.0 | 0.36 | 0.0 | 0.0 | 0.55 | -8.33 | 0.0 | 7.41 | 38.43 | 0.0 | 7.41 | 23.05 | 0.0 | 11.32 | 12.79 | 0.0 | 951 | -3.26 | 0.0 |
| 19Q3 (3) | 5.98 | 2.75 | 0.0 | 0.32 | -20.0 | 0.0 | 0.36 | 9.09 | 0.0 | 0.6 | 13.21 | 0.0 | 5.35 | -22.14 | 0.0 | 6.02 | 6.17 | 0.0 | 10.03 | 10.18 | 0.0 | 983 | -3.53 | 0.0 |
| 19Q2 (2) | 5.82 | 8.38 | 0.0 | 0.4 | 37.93 | 0.0 | 0.33 | 6.45 | 0.0 | 0.53 | 3.92 | 0.0 | 6.87 | 27.27 | 0.0 | 5.67 | -1.78 | 0.0 | 9.11 | -4.11 | 0.0 | 1019 | 7.6 | 0.0 |
| 19Q1 (1) | 5.37 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 5.40 | 0.0 | 0.0 | 5.77 | 0.0 | 0.0 | 9.50 | 0.0 | 0.0 | 947 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 37.66 | 5.61 | 1.21 | -14.79 | 1.97 | -1.01 | 3.17 | 9.31 | 3.21 | -19.31 | 5.23 | -6.26 | 8.42 | 3.51 | 1180 | 0.0 |
| 2022 (9) | 35.66 | 44.02 | 1.42 | -2.07 | 1.99 | 32.67 | 2.9 | 20.83 | 3.98 | -32.0 | 5.58 | -7.88 | 8.13 | -16.1 | 1180 | 14.45 |
| 2021 (8) | 24.76 | 51.62 | 1.45 | 12.4 | 1.5 | 9.49 | 2.4 | 16.5 | 5.86 | -25.87 | 6.06 | -27.79 | 9.69 | -23.16 | 1031 | 27.13 |
| 2020 (7) | 16.33 | -25.84 | 1.29 | -5.15 | 1.37 | 0.74 | 2.06 | -6.36 | 7.90 | 27.9 | 8.39 | 35.84 | 12.61 | 26.26 | 811 | -14.72 |
| 2019 (6) | 22.02 | 11.32 | 1.36 | -11.11 | 1.36 | 0.0 | 2.2 | 25.0 | 6.18 | -20.15 | 6.18 | -10.17 | 9.99 | 12.28 | 951 | 4.97 |
| 2018 (5) | 19.78 | -17.69 | 1.53 | -7.83 | 1.36 | -15.53 | 1.76 | -11.11 | 7.74 | 11.97 | 6.88 | 2.62 | 8.90 | 7.99 | 906 | -11.0 |
| 2017 (4) | 24.03 | -12.07 | 1.66 | -8.79 | 1.61 | 6.62 | 1.98 | -15.02 | 6.91 | 3.73 | 6.70 | 21.26 | 8.24 | -3.35 | 1018 | -11.71 |
| 2016 (3) | 27.33 | -17.83 | 1.82 | -22.55 | 1.51 | -10.12 | 2.33 | -6.05 | 6.66 | -5.75 | 5.53 | 9.38 | 8.53 | 14.34 | 1153 | -10.69 |
| 2015 (2) | 33.26 | -7.35 | 2.35 | 31.28 | 1.68 | 0.6 | 2.48 | 6.9 | 7.07 | 41.71 | 5.05 | 8.58 | 7.46 | 15.38 | 1291 | 18.12 |
| 2014 (1) | 35.9 | 9.22 | 1.79 | -8.67 | 1.67 | -1.18 | 2.32 | 23.4 | 4.99 | 0 | 4.65 | 0 | 6.46 | 0 | 1093 | 3.7 |
