玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)38.7927.68-78.18-63.55-12.02-160.3181.97337.66-21.2182.01337.57-21.243.61340.67-21.523.13344.53-24.030.040.00.098.18620.3-16.0714.71-12.1318.15-77.78-146.67-176.39175.56363.339755.5645.84-2.7811.18
23Q3 (19)30.3833.01122.16-56.7316.5269.85-34.4937.2884.66-34.5237.2584.65-1.5027.1889.18-1.2830.0589.640.0433.33-20.0-18.8753.3391.4516.7433.2821.83166.6735.42100.22-66.67-188.89-511.1147.15-5.1181.35
23Q2 (18)22.84164.66110.61-67.9633.7872.13-54.99-135.1880.48-55.01-135.1980.48-2.06-143.1989.46-1.83-142.0789.60.030.0-50.0-40.43-122.9385.2812.569.411.21123.08286.1941.95-23.08-113.89-269.7449.69-30.23213.5
23Q1 (17)8.63-95.15104.05-102.62-197.3963.59156.3250.26144.75156.3250.12144.744.773.7151.624.355.58159.350.03-25.050.0176.3250.73160.2911.48-7.7923.18-66.10-164.92-181.63166.109235.59748.9671.2272.7478.54
22Q4 (16)177.80229.69113.04105.37155.99111.8104.03146.2767.49104.13146.3124.414.60133.19-10.334.12133.33-9.250.04-20.0-20.0116.98153.078.3212.45-9.39-20.75101.8222.3126.45-1.82-111.21-109.3341.2358.58178.02
22Q3 (15)-137.1036.330-188.1922.820-224.8520.20-224.8720.190-13.8629.140.9-12.3629.7342.720.05-16.67131.25-220.7319.61-267.4913.7410.7226.9983.24-3.99-3.5116.2219.2818.0826.0064.041560.67
22Q2 (14)-215.33-1.06-330.84-243.8413.48-377.15-281.7519.34-421.12-281.7519.35-418.0-19.55-111.58-202.14-17.59-139.97-198.930.06200.0-70.0-274.586.11-410.4412.4133.1579.5986.717.07-13.6913.60-30.516081.8715.85-60.27386.2
22Q1 (13)-213.08-355.31-395.94-281.84-666.51-635.41-349.30-662.39-463.74-349.37-517.41-536.44-9.24-280.12-277.69-7.33-261.45-253.030.02-60.0-66.67-292.45-545.81-396.99.32-40.679.5280.980.5748.0719.570.43-56.8239.89168.98286.16
21Q4 (12)83.460-9.6149.750-37.9162.110-46.5183.700-24.855.13121.88-62.84.54121.04-63.680.05131.25-54.5565.60-50.22-44.0515.7145.1979.1380.52-6.6616.4519.4841.85-36.8614.83933.15122.01
21Q3 (11)0.00-100.0-100.00.00-100.0100.00.00-100.0100.00.00-100.0100.0-23.45-222.52-1000.94-21.58-221.37-1023.96-0.16-180.0-633.33131.7949.0322.1710.8256.58-12.1886.27-14.1263.9113.736142.55-69.3-1.78-154.6-108.2
21Q2 (10)93.2829.56302.9487.9867.14762.087.74-8.63574.0188.6010.68598.8719.14268.083344.0717.78271.193392.590.20233.33566.6788.45-10.2752.296.91-18.8-24.07100.4583.6938.13-0.23-100.5-100.833.26-68.440
21Q1 (9)72.00-22.02286.6852.64-34.31377.6496.03-17.29803.3980.05-28.12724.415.20-62.291825.934.79-61.681816.00.06-45.45100.098.50-15.98515.628.51-2.96-5.8654.69-20.91130.3845.3146.86-84.910.3354.640
20Q4 (8)92.331724.7170.1980.13336.16144.77116.11283.57-91.89111.37276.0-91.4413.79747.42-84.0812.50751.04-76.580.11266.67175.0117.24297.64-91.868.77-28.81-29.969.1431.38651.7730.86-31.03-72.566.68-69.220
20Q3 (7)5.06-78.14-84.95-33.93-155.3-544.11-63.25-241.71-2814.59-63.28-256.31-2815.88-2.13-261.02-834.48-1.92-255.56-681.820.030.0-25.0-59.32-337.46-477.1112.3235.38-93.5252.63-27.63-84.9644.7464.04117.8921.70058.74
20Q2 (6)23.1524.3316.62-13.2929.9136.65-18.51-274.1331.27-17.76-282.934.0-0.59-318.5276.31-0.54-316.015.620.030.00.0-13.56-184.75-198.029.100.66-95.272.73140.4-6.4927.27-90.9122.730.000-100.0
20Q1 (5)18.62114.16-28.25-18.9689.41-162.610.63-99.26-19.839.71-99.25-26.770.27-99.69-82.80.25-99.53-67.530.03-25.0-25.016.00-98.89-45.69.04-27.74-95.12-180.00-1336.38-230.0300.00166.7994.120.000-100.0
19Q4 (4)-131.54-491.140.0-178.98-2442.670.01430.8861311.160.01300.3955710.730.086.6129765.520.053.3716072.730.00.040.00.01440.969060.580.012.51-93.420.0-12.53-103.580.0112.45144.980.00.00-100.00.0
19Q3 (3)33.6369.420.07.64136.420.02.33108.650.02.33108.660.00.29111.650.00.33151.560.00.0433.330.015.73445.710.0190.250.250.0350.00350.00.0-250.00-1225.00.013.67-26.310.0
19Q2 (2)19.85-23.510.0-20.98-190.580.0-26.93-303.090.0-26.91-302.940.0-2.49-258.60.0-0.64-183.120.00.03-25.00.0-4.55-115.470.0189.782.360.077.78242.590.022.22-85.620.018.5517.930.0
19Q1 (1)25.950.00.0-7.220.00.013.260.00.013.260.00.01.570.00.00.770.00.00.040.00.029.410.00.0185.400.00.0-54.550.00.0154.550.00.015.730.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.640-70.45013.47105.4431.18031.1804.8304.3800.14-12.547.67014.7118.15-226.670326.671798.20.6918.7952.1592.15
2022 (9)-125.690-174.8406.5686.63-211.170-211.170-38.940-32.9400.160.0-196.07012.45-20.7582.79-15.9117.212120.00.58100.2927.1480.57
2021 (8)65.639.4734.48-6.863.5140.5434.78-38.3333.72-37.156.10-46.265.46-46.890.16-15.7938.65-34.7715.7179.1398.4550.340.78-97.750.2957.3915.0313.26
2020 (7)59.95037.0202.50-68.9456.40-84.6353.65-83.911.35-86.8210.28-80.730.1918.7559.25-84.488.77-29.965.49034.51-69.640.18013.27-30.52
2019 (6)-13.720-50.1608.05-4.75366.890333.31086.09053.3600.16-5.88381.7311193.7912.51-93.53-13.680113.68174.180.00019.1027.84
2018 (5)23.65-1.25-6.9808.456.32-11.640-11.670-5.770-1.0800.17-5.563.38-84.85193.380.6360.98041.46-69.840.00014.946.03
2017 (4)23.9515.92-2.8507.95-14.88.3208.3204.6402.4400.1812.522.31446.81192.17-12.79-34.380137.5000.00014.09-10.25
2016 (3)20.668.97-16.4109.3318.57-12.340-12.340-6.230-1.0100.16-5.884.08-69.09220.35-1.52133.33-91.45-33.3300.00015.701.49
2015 (2)18.96134.94-19.6807.87-22.53-1.180-1.180-0.7000.69-89.50.17-29.1713.20-65.24223.76-18.451560.000-1460.0000.00015.47-29.2
2014 (1)8.070-23.55010.16-42.1223.60023.48027.9306.5700.24-11.1137.970274.40-49.54-100.000200.003582.350.00021.8552.8

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