- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.69 | -3.4 | -15.58 | 0.27 | 12.5 | -6.9 | 0.33 | -2.94 | -10.81 | 0.33 | 0.0 | -5.71 | 4.75 | 16.45 | 10.28 | 5.80 | 0.47 | 5.65 | 5.80 | 3.51 | 11.68 | 763 | 0.93 | -1.8 |
| 23Q3 (19) | 5.89 | 1.38 | -30.38 | 0.24 | 0.0 | -11.11 | 0.34 | 0.0 | -34.62 | 0.33 | 6.45 | -2.94 | 4.07 | -1.36 | 27.67 | 5.77 | -1.36 | -6.09 | 5.60 | 5.01 | 39.41 | 756 | 0.53 | -6.44 |
| 23Q2 (18) | 5.81 | -5.68 | -36.71 | 0.24 | -4.0 | -4.0 | 0.34 | -8.11 | -32.0 | 0.31 | -3.12 | -6.06 | 4.13 | 1.78 | 51.68 | 5.85 | -2.57 | 7.44 | 5.34 | 2.71 | 48.43 | 752 | -0.79 | -9.07 |
| 23Q1 (17) | 6.16 | -8.61 | -25.42 | 0.25 | -13.79 | -10.71 | 0.37 | 0.0 | -15.91 | 0.32 | -8.57 | 0.0 | 4.06 | -5.68 | 19.72 | 6.01 | 9.42 | 12.76 | 5.19 | 0.04 | 34.09 | 758 | -2.45 | -6.3 |
| 22Q4 (16) | 6.74 | -20.33 | -13.81 | 0.29 | 7.41 | 16.0 | 0.37 | -28.85 | -5.13 | 0.35 | 2.94 | 9.38 | 4.30 | 34.82 | 34.59 | 5.49 | -10.69 | 10.07 | 5.19 | 29.21 | 26.9 | 777 | -3.84 | -1.52 |
| 22Q3 (15) | 8.46 | -7.84 | -5.05 | 0.27 | 8.0 | 8.0 | 0.52 | 4.0 | 23.81 | 0.34 | 3.03 | 13.33 | 3.19 | 17.19 | 13.74 | 6.15 | 12.85 | 30.4 | 4.02 | 11.8 | 19.36 | 808 | -2.3 | 1.76 |
| 22Q2 (14) | 9.18 | 11.14 | 11.41 | 0.25 | -10.71 | -7.41 | 0.5 | 13.64 | 42.86 | 0.33 | 3.12 | 26.92 | 2.72 | -19.66 | -16.89 | 5.45 | 2.25 | 28.23 | 3.59 | -7.21 | 13.93 | 827 | 2.22 | 3.5 |
| 22Q1 (13) | 8.26 | 5.63 | 13.15 | 0.28 | 12.0 | 12.0 | 0.44 | 12.82 | 33.33 | 0.32 | 0.0 | 28.0 | 3.39 | 6.03 | -1.02 | 5.33 | 6.81 | 17.84 | 3.87 | -5.33 | 13.12 | 809 | 2.53 | -1.34 |
| 21Q4 (12) | 7.82 | -12.23 | 10.76 | 0.25 | 0.0 | 0.0 | 0.39 | -7.14 | 30.0 | 0.32 | 6.67 | 14.29 | 3.20 | 13.94 | -9.72 | 4.99 | 5.8 | 17.37 | 4.09 | 21.53 | 3.18 | 789 | -0.63 | -0.88 |
| 21Q3 (11) | 8.91 | 8.13 | 23.07 | 0.25 | -7.41 | 4.17 | 0.42 | 20.0 | 31.25 | 0.3 | 15.38 | 20.0 | 2.81 | -14.37 | -15.36 | 4.71 | 10.98 | 6.65 | 3.37 | 6.71 | -2.49 | 794 | -0.63 | 0.63 |
| 21Q2 (10) | 8.24 | 12.88 | 30.38 | 0.27 | 8.0 | 12.5 | 0.35 | 6.06 | 16.67 | 0.26 | 4.0 | 13.04 | 3.28 | -4.32 | -13.71 | 4.25 | -6.04 | -10.52 | 3.16 | -7.86 | -13.3 | 799 | -2.56 | 3.1 |
| 21Q1 (9) | 7.3 | 3.4 | 38.26 | 0.25 | 0.0 | 8.7 | 0.33 | 10.0 | 3.12 | 0.25 | -10.71 | 4.17 | 3.42 | -3.29 | -21.38 | 4.52 | 6.38 | -25.41 | 3.42 | -13.65 | -24.66 | 820 | 3.02 | 12.64 |
| 20Q4 (8) | 7.06 | -2.49 | 23.86 | 0.25 | 4.17 | -16.67 | 0.3 | -6.25 | 76.47 | 0.28 | 12.0 | 27.27 | 3.54 | 6.82 | -32.72 | 4.25 | -3.86 | 42.48 | 3.97 | 14.86 | 2.76 | 796 | 0.89 | 11.48 |
| 20Q3 (7) | 7.24 | 14.56 | 16.21 | 0.24 | 0.0 | -4.0 | 0.32 | 6.67 | 0.0 | 0.25 | 8.7 | 8.7 | 3.31 | -12.71 | -17.39 | 4.42 | -6.89 | -13.95 | 3.45 | -5.12 | -6.47 | 789 | 1.81 | 10.5 |
| 20Q2 (6) | 6.32 | 19.7 | 14.08 | 0.24 | 4.35 | -4.0 | 0.3 | -6.25 | -11.76 | 0.23 | -4.17 | 4.55 | 3.80 | -12.82 | -15.85 | 4.75 | -21.68 | -22.65 | 3.64 | -19.94 | -8.36 | 775 | 6.46 | 9.46 |
| 20Q1 (5) | 5.28 | -7.37 | -4.17 | 0.23 | -23.33 | -8.0 | 0.32 | 88.24 | -3.03 | 0.24 | 9.09 | 9.09 | 4.36 | -17.23 | -3.99 | 6.06 | 103.21 | 1.19 | 4.55 | 17.77 | 13.84 | 728 | 1.96 | 1.39 |
| 19Q4 (4) | 5.7 | -8.51 | 0.0 | 0.3 | 20.0 | 0.0 | 0.17 | -46.88 | 0.0 | 0.22 | -4.35 | 0.0 | 5.26 | 31.16 | 0.0 | 2.98 | -41.94 | 0.0 | 3.86 | 4.55 | 0.0 | 714 | 0.0 | 0.0 |
| 19Q3 (3) | 6.23 | 12.45 | 0.0 | 0.25 | 0.0 | 0.0 | 0.32 | -5.88 | 0.0 | 0.23 | 4.55 | 0.0 | 4.01 | -11.08 | 0.0 | 5.14 | -16.31 | 0.0 | 3.69 | -7.03 | 0.0 | 714 | 0.85 | 0.0 |
| 19Q2 (2) | 5.54 | 0.54 | 0.0 | 0.25 | 0.0 | 0.0 | 0.34 | 3.03 | 0.0 | 0.22 | 0.0 | 0.0 | 4.51 | -0.54 | 0.0 | 6.14 | 2.47 | 0.0 | 3.97 | -0.54 | 0.0 | 708 | -1.39 | 0.0 |
| 19Q1 (1) | 5.51 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 4.54 | 0.0 | 0.0 | 5.99 | 0.0 | 0.0 | 3.99 | 0.0 | 0.0 | 718 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.55 | -27.85 | 1.0 | -7.41 | 1.39 | -24.04 | 1.29 | -3.73 | 4.25 | 28.33 | 5.90 | 5.27 | 5.48 | 33.43 | 763 | -1.8 |
| 2022 (9) | 32.64 | 1.18 | 1.08 | 5.88 | 1.83 | 23.65 | 1.34 | 18.58 | 3.31 | 4.65 | 5.61 | 22.21 | 4.11 | 17.2 | 777 | -1.52 |
| 2021 (8) | 32.26 | 24.51 | 1.02 | 6.25 | 1.48 | 19.35 | 1.13 | 13.0 | 3.16 | -14.66 | 4.59 | -4.14 | 3.50 | -9.24 | 789 | -0.88 |
| 2020 (7) | 25.91 | 12.75 | 0.96 | -8.57 | 1.24 | 6.9 | 1.0 | 12.36 | 3.71 | -18.91 | 4.79 | -5.19 | 3.86 | -0.35 | 796 | 10.25 |
| 2019 (6) | 22.98 | -14.64 | 1.05 | -0.94 | 1.16 | -11.45 | 0.89 | -7.29 | 4.57 | 16.04 | 5.05 | 3.73 | 3.87 | 8.6 | 722 | -1.77 |
| 2018 (5) | 26.92 | -17.4 | 1.06 | -13.82 | 1.31 | 3.97 | 0.96 | 3.23 | 3.94 | 4.33 | 4.87 | 25.87 | 3.57 | 24.97 | 735 | 3.96 |
| 2017 (4) | 32.59 | 9.44 | 1.23 | 5.13 | 1.26 | -15.44 | 0.93 | 29.17 | 3.77 | -3.94 | 3.87 | -22.73 | 2.85 | 18.03 | 707 | 1.87 |
| 2016 (3) | 29.78 | 6.59 | 1.17 | 2.63 | 1.49 | -3.87 | 0.72 | -6.49 | 3.93 | -3.71 | 5.00 | -9.81 | 2.42 | -12.27 | 694 | -1.42 |
| 2015 (2) | 27.94 | 2.42 | 1.14 | 5.56 | 1.55 | -3.73 | 0.77 | 32.76 | 4.08 | 3.06 | 5.55 | -6.0 | 2.76 | 29.62 | 704 | -8.45 |
| 2014 (1) | 27.28 | 9.82 | 1.08 | -20.59 | 1.61 | 6.62 | 0.58 | 7.41 | 3.96 | 0 | 5.90 | 0 | 2.13 | 0 | 769 | 1.32 |
