- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.29 | -1.83 | -11.91 | 0.17 | 0.0 | -15.0 | 0.27 | -15.62 | -18.18 | 0.2 | -13.04 | -13.04 | 3.96 | 1.86 | -3.51 | 6.29 | -14.05 | -7.12 | 4.66 | -11.42 | -1.29 | 1072 | 0.0 | 0.0 |
| 23Q3 (19) | 4.37 | -10.27 | -18.47 | 0.17 | -5.56 | -10.53 | 0.32 | -11.11 | -11.11 | 0.23 | 4.55 | 9.52 | 3.89 | 5.25 | 9.74 | 7.32 | -0.94 | 9.03 | 5.26 | 16.51 | 34.34 | 1072 | 0.0 | -2.37 |
| 23Q2 (18) | 4.87 | 9.93 | -22.7 | 0.18 | 12.5 | -14.29 | 0.36 | 16.13 | 9.09 | 0.22 | -4.35 | 0.0 | 3.70 | 2.34 | 10.88 | 7.39 | 5.64 | 41.12 | 4.52 | -12.99 | 29.36 | 1072 | 0.0 | -2.37 |
| 23Q1 (17) | 4.43 | -9.03 | -22.55 | 0.16 | -20.0 | -15.79 | 0.31 | -6.06 | -11.43 | 0.23 | 0.0 | 0.0 | 3.61 | -12.05 | 8.73 | 7.00 | 3.27 | 14.36 | 5.19 | 9.93 | 29.12 | 1072 | 0.0 | -2.37 |
| 22Q4 (16) | 4.87 | -9.14 | -16.61 | 0.2 | 5.26 | -9.09 | 0.33 | -8.33 | 32.0 | 0.23 | 9.52 | -4.17 | 4.11 | 15.85 | 9.02 | 6.78 | 0.89 | 58.29 | 4.72 | 20.54 | 14.92 | 1072 | -2.37 | -2.37 |
| 22Q3 (15) | 5.36 | -14.92 | -9.61 | 0.19 | -9.52 | -36.67 | 0.36 | 9.09 | 12.5 | 0.21 | -4.55 | -4.55 | 3.54 | 6.34 | -29.93 | 6.72 | 28.22 | 24.46 | 3.92 | 12.19 | 5.61 | 1098 | 0.0 | 2.33 |
| 22Q2 (14) | 6.3 | 10.14 | 20.92 | 0.21 | 10.53 | -12.5 | 0.33 | -5.71 | -40.0 | 0.22 | -4.35 | -21.43 | 3.33 | 0.35 | -27.64 | 5.24 | -14.39 | -50.38 | 3.49 | -13.15 | -35.02 | 1098 | 0.0 | 2.33 |
| 22Q1 (13) | 5.72 | -2.05 | 20.93 | 0.19 | -13.64 | -13.64 | 0.35 | 40.0 | 0.0 | 0.23 | -4.17 | -11.54 | 3.32 | -11.82 | -28.58 | 6.12 | 42.94 | -17.31 | 4.02 | -2.16 | -26.85 | 1098 | 0.0 | 2.33 |
| 21Q4 (12) | 5.84 | -1.52 | 23.99 | 0.22 | -26.67 | 15.79 | 0.25 | -21.88 | -63.24 | 0.24 | 9.09 | 0.0 | 3.77 | -25.54 | -6.61 | 4.28 | -20.67 | -70.35 | 4.11 | 10.77 | -19.35 | 1098 | 2.33 | 2.33 |
| 21Q3 (11) | 5.93 | 13.82 | 30.91 | 0.3 | 25.0 | 66.67 | 0.32 | -41.82 | -15.79 | 0.22 | -21.43 | -15.38 | 5.06 | 9.82 | 27.32 | 5.40 | -48.88 | -35.67 | 3.71 | -30.97 | -35.36 | 1073 | 0.0 | -6.7 |
| 21Q2 (10) | 5.21 | 10.15 | 10.85 | 0.24 | 9.09 | 20.0 | 0.55 | 57.14 | 61.76 | 0.28 | 7.69 | 21.74 | 4.61 | -0.96 | 8.25 | 10.56 | 42.67 | 45.93 | 5.37 | -2.23 | 9.82 | 1073 | 0.0 | -6.7 |
| 21Q1 (9) | 4.73 | 0.42 | 22.22 | 0.22 | 15.79 | 10.0 | 0.35 | -48.53 | -5.41 | 0.26 | 8.33 | 8.33 | 4.65 | 15.3 | -10.0 | 7.40 | -48.75 | -22.6 | 5.50 | 7.88 | -11.36 | 1073 | 0.0 | -20.04 |
| 20Q4 (8) | 4.71 | 3.97 | 9.03 | 0.19 | 5.56 | -9.52 | 0.68 | 78.95 | 119.35 | 0.24 | -7.69 | -7.69 | 4.03 | 1.52 | -17.02 | 14.44 | 72.11 | 101.19 | 5.10 | -11.22 | -15.34 | 1073 | -6.7 | -20.04 |
| 20Q3 (7) | 4.53 | -3.62 | 0.89 | 0.18 | -10.0 | -14.29 | 0.38 | 11.76 | 5.56 | 0.26 | 13.04 | 8.33 | 3.97 | -6.62 | -15.04 | 8.39 | 15.96 | 4.62 | 5.74 | 17.29 | 7.38 | 1150 | 0.0 | -14.31 |
| 20Q2 (6) | 4.7 | 21.45 | 3.07 | 0.2 | 0.0 | -13.04 | 0.34 | -8.11 | -17.07 | 0.23 | -4.17 | -23.33 | 4.26 | -17.66 | -15.63 | 7.23 | -24.34 | -19.54 | 4.89 | -21.09 | -25.62 | 1150 | -14.31 | -14.31 |
| 20Q1 (5) | 3.87 | -10.42 | -14.38 | 0.2 | -4.76 | -4.76 | 0.37 | 19.35 | -13.95 | 0.24 | -7.69 | -11.11 | 5.17 | 6.31 | 11.23 | 9.56 | 33.23 | 0.5 | 6.20 | 3.04 | 3.82 | 1342 | 0.0 | 0.0 |
| 19Q4 (4) | 4.32 | -3.79 | 0.0 | 0.21 | 0.0 | 0.0 | 0.31 | -13.89 | 0.0 | 0.26 | 8.33 | 0.0 | 4.86 | 3.94 | 0.0 | 7.18 | -10.5 | 0.0 | 6.02 | 12.6 | 0.0 | 1342 | 0.0 | 0.0 |
| 19Q3 (3) | 4.49 | -1.54 | 0.0 | 0.21 | -8.7 | 0.0 | 0.36 | -12.2 | 0.0 | 0.24 | -20.0 | 0.0 | 4.68 | -7.27 | 0.0 | 8.02 | -10.83 | 0.0 | 5.35 | -18.75 | 0.0 | 1342 | 0.0 | 0.0 |
| 19Q2 (2) | 4.56 | 0.88 | 0.0 | 0.23 | 9.52 | 0.0 | 0.41 | -4.65 | 0.0 | 0.3 | 11.11 | 0.0 | 5.04 | 8.56 | 0.0 | 8.99 | -5.49 | 0.0 | 6.58 | 10.14 | 0.0 | 1342 | 0.0 | 0.0 |
| 19Q1 (1) | 4.52 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 4.65 | 0.0 | 0.0 | 9.51 | 0.0 | 0.0 | 5.97 | 0.0 | 0.0 | 1342 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.96 | -19.32 | 0.68 | -13.92 | 1.25 | -8.09 | 0.88 | -1.12 | 3.79 | 6.68 | 6.96 | 13.92 | 4.90 | 22.55 | 1072 | 0.0 |
| 2022 (9) | 22.26 | 2.53 | 0.79 | -20.2 | 1.36 | -7.48 | 0.89 | -11.0 | 3.55 | -22.17 | 6.11 | -9.77 | 4.00 | -13.2 | 1072 | -2.37 |
| 2021 (8) | 21.71 | 21.97 | 0.99 | 26.92 | 1.47 | -17.42 | 1.0 | 3.09 | 4.56 | 4.06 | 6.77 | -32.29 | 4.61 | -15.47 | 1098 | 2.33 |
| 2020 (7) | 17.8 | -0.5 | 0.78 | -9.3 | 1.78 | 17.88 | 0.97 | -8.49 | 4.38 | -8.84 | 10.00 | 18.48 | 5.45 | -8.03 | 1073 | -6.7 |
| 2019 (6) | 17.89 | -12.17 | 0.86 | -10.42 | 1.51 | -11.18 | 1.06 | 1.92 | 4.81 | 2.0 | 8.44 | 1.14 | 5.93 | 16.05 | 1150 | -14.31 |
| 2018 (5) | 20.37 | 13.61 | 0.96 | 10.34 | 1.7 | 27.82 | 1.04 | 13.04 | 4.71 | -2.87 | 8.35 | 12.51 | 5.11 | -0.5 | 1342 | -30.18 |
| 2017 (4) | 17.93 | 10.0 | 0.87 | -6.45 | 1.33 | 13.68 | 0.92 | 4.55 | 4.85 | -14.96 | 7.42 | 3.34 | 5.13 | -4.96 | 1922 | 82.53 |
| 2016 (3) | 16.3 | 4.49 | 0.93 | 2.2 | 1.17 | -9.3 | 0.88 | 2.33 | 5.71 | -2.19 | 7.18 | -13.2 | 5.40 | -2.07 | 1053 | -6.07 |
| 2015 (2) | 15.6 | -4.53 | 0.91 | -4.21 | 1.29 | 7.5 | 0.86 | 13.16 | 5.83 | 0.33 | 8.27 | 12.6 | 5.51 | 18.53 | 1121 | -3.28 |
| 2014 (1) | 16.34 | 2.64 | 0.95 | 17.28 | 1.2 | -4.0 | 0.76 | 2.7 | 5.81 | 0 | 7.34 | 0 | 4.65 | 0 | 1159 | -3.66 |
