- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.29 | 3.37 | 16.27 | 0.06 | 0.0 | -14.29 | 0.28 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.72 | -3.26 | -26.28 | 3.38 | -3.26 | -13.99 | 0.24 | -3.26 | -13.99 | 423 | -1.4 | -8.84 |
| 23Q3 (19) | 8.02 | 15.23 | 16.4 | 0.06 | 20.0 | -14.29 | 0.28 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.75 | 4.14 | -26.36 | 3.49 | -13.22 | -14.09 | 0.25 | -13.22 | -14.09 | 429 | -3.16 | -8.72 |
| 23Q2 (18) | 6.96 | 10.3 | -23.93 | 0.05 | 0.0 | -37.5 | 0.28 | 3.7 | -22.22 | 0.02 | 0.0 | 0.0 | 0.72 | -9.34 | -17.83 | 4.02 | -5.98 | 2.25 | 0.29 | -9.34 | 31.47 | 443 | -4.53 | -8.66 |
| 23Q1 (17) | 6.31 | -11.5 | -23.05 | 0.05 | -28.57 | -37.5 | 0.27 | -3.57 | 0.0 | 0.02 | 0.0 | 0.0 | 0.79 | -19.29 | -18.78 | 4.28 | 8.96 | 29.95 | 0.32 | 13.0 | 29.95 | 464 | 0.0 | -4.72 |
| 22Q4 (16) | 7.13 | 3.48 | -28.63 | 0.07 | 0.0 | 0.0 | 0.28 | 0.0 | -15.15 | 0.02 | 0.0 | 0.0 | 0.98 | -3.37 | 40.11 | 3.93 | -3.37 | 18.88 | 0.28 | -3.37 | 40.11 | 464 | -1.28 | -2.52 |
| 22Q3 (15) | 6.89 | -24.7 | -28.0 | 0.07 | -12.5 | -12.5 | 0.28 | -22.22 | 12.0 | 0.02 | 0.0 | 0.0 | 1.02 | 16.2 | 21.53 | 4.06 | 3.29 | 55.56 | 0.29 | 32.8 | 38.9 | 470 | -3.09 | -1.47 |
| 22Q2 (14) | 9.15 | 11.59 | -25.37 | 0.08 | 0.0 | -11.11 | 0.36 | 33.33 | 44.0 | 0.02 | 0.0 | 0.0 | 0.87 | -10.38 | 19.1 | 3.93 | 19.49 | 92.94 | 0.22 | -10.38 | 33.99 | 485 | -0.41 | -0.61 |
| 22Q1 (13) | 8.2 | -17.92 | -19.69 | 0.08 | 14.29 | -11.11 | 0.27 | -18.18 | 8.0 | 0.02 | 0.0 | 0.0 | 0.98 | 39.23 | 10.68 | 3.29 | -0.32 | 34.47 | 0.24 | 21.83 | 24.51 | 487 | 2.31 | 1.88 |
| 21Q4 (12) | 9.99 | 4.39 | 1.22 | 0.07 | -12.5 | -22.22 | 0.33 | 32.0 | 17.86 | 0.02 | 0.0 | 0.0 | 0.70 | -16.18 | -23.16 | 3.30 | 26.45 | 16.44 | 0.20 | -4.2 | -1.2 | 476 | -0.21 | -1.45 |
| 21Q3 (11) | 9.57 | -21.94 | 15.44 | 0.08 | -11.11 | 0.0 | 0.25 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.84 | 13.87 | -13.38 | 2.61 | 28.11 | -13.38 | 0.21 | 28.11 | -13.38 | 477 | -2.25 | -3.05 |
| 21Q2 (10) | 12.26 | 20.08 | 84.08 | 0.09 | 0.0 | 12.5 | 0.25 | 0.0 | 8.7 | 0.02 | 0.0 | 0.0 | 0.73 | -16.72 | -38.89 | 2.04 | -16.72 | -40.95 | 0.16 | -16.72 | -45.68 | 488 | 2.09 | 0.0 |
| 21Q1 (9) | 10.21 | 3.44 | 100.98 | 0.09 | 0.0 | 50.0 | 0.25 | -10.71 | 4.17 | 0.02 | 0.0 | 0.0 | 0.88 | -3.33 | -25.37 | 2.45 | -13.69 | -48.17 | 0.20 | -3.33 | -50.24 | 478 | -1.04 | -2.65 |
| 20Q4 (8) | 9.87 | 19.06 | 25.73 | 0.09 | 12.5 | 0.0 | 0.28 | 12.0 | 7.69 | 0.02 | 0.0 | -33.33 | 0.91 | -5.51 | -20.47 | 2.84 | -5.93 | -14.35 | 0.20 | -16.01 | -46.98 | 483 | -1.83 | -6.58 |
| 20Q3 (7) | 8.29 | 24.47 | 16.6 | 0.08 | 0.0 | 0.0 | 0.25 | 8.7 | -10.71 | 0.02 | 0.0 | -33.33 | 0.97 | -19.66 | -14.23 | 3.02 | -12.68 | -23.42 | 0.24 | -19.66 | -42.82 | 492 | 0.82 | -4.84 |
| 20Q2 (6) | 6.66 | 31.1 | -2.06 | 0.08 | 33.33 | -11.11 | 0.23 | -4.17 | -14.81 | 0.02 | 0.0 | -50.0 | 1.20 | 1.7 | -9.24 | 3.45 | -26.9 | -13.02 | 0.30 | -23.72 | -48.95 | 488 | -0.61 | -11.75 |
| 20Q1 (5) | 5.08 | -35.29 | -14.04 | 0.06 | -33.33 | -14.29 | 0.24 | -7.69 | -14.29 | 0.02 | -33.33 | -50.0 | 1.18 | 3.02 | -0.28 | 4.72 | 42.64 | -0.28 | 0.39 | 3.02 | -41.83 | 491 | -5.03 | -13.71 |
| 19Q4 (4) | 7.85 | 10.41 | 0.0 | 0.09 | 12.5 | 0.0 | 0.26 | -7.14 | 0.0 | 0.03 | 0.0 | 0.0 | 1.15 | 1.89 | 0.0 | 3.31 | -15.9 | 0.0 | 0.38 | -9.43 | 0.0 | 517 | 0.0 | 0.0 |
| 19Q3 (3) | 7.11 | 4.56 | 0.0 | 0.08 | -11.11 | 0.0 | 0.28 | 3.7 | 0.0 | 0.03 | -25.0 | 0.0 | 1.13 | -14.99 | 0.0 | 3.94 | -0.82 | 0.0 | 0.42 | -28.27 | 0.0 | 517 | -6.51 | 0.0 |
| 19Q2 (2) | 6.8 | 15.06 | 0.0 | 0.09 | 28.57 | 0.0 | 0.27 | -3.57 | 0.0 | 0.04 | 0.0 | 0.0 | 1.32 | 11.74 | 0.0 | 3.97 | -16.19 | 0.0 | 0.59 | -13.09 | 0.0 | 553 | -2.81 | 0.0 |
| 19Q1 (1) | 5.91 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 1.18 | 0.0 | 0.0 | 4.74 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 569 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.57 | -5.71 | 0.22 | -24.14 | 1.11 | -5.93 | 0.07 | -12.5 | 0.74 | -19.55 | 3.75 | -0.24 | 0.24 | -7.2 | 423 | -8.84 |
| 2022 (9) | 31.36 | -25.39 | 0.29 | -12.12 | 1.18 | 10.28 | 0.08 | 0.0 | 0.92 | 17.78 | 3.76 | 47.8 | 0.26 | 34.02 | 464 | -2.52 |
| 2021 (8) | 42.03 | 40.57 | 0.33 | 6.45 | 1.07 | 7.0 | 0.08 | 0.0 | 0.79 | -24.27 | 2.55 | -23.88 | 0.19 | -28.86 | 476 | -1.45 |
| 2020 (7) | 29.9 | 8.06 | 0.31 | -6.06 | 1.0 | -8.26 | 0.08 | -42.86 | 1.04 | -13.07 | 3.34 | -15.1 | 0.27 | -47.12 | 483 | -1.63 |
| 2019 (6) | 27.67 | -18.28 | 0.33 | -15.38 | 1.09 | -12.1 | 0.14 | -6.67 | 1.19 | 3.54 | 3.94 | 7.57 | 0.51 | 14.21 | 491 | -12.79 |
| 2018 (5) | 33.86 | 9.16 | 0.39 | 18.18 | 1.24 | 5.08 | 0.15 | 7.14 | 1.15 | 8.27 | 3.66 | -3.73 | 0.44 | -1.84 | 563 | 3.3 |
| 2017 (4) | 31.02 | 34.0 | 0.33 | -17.5 | 1.18 | 3.51 | 0.14 | 40.0 | 1.06 | -38.43 | 3.80 | -22.75 | 0.45 | 4.48 | 545 | -0.91 |
| 2016 (3) | 23.15 | -5.16 | 0.4 | -34.43 | 1.14 | -17.99 | 0.1 | -50.0 | 1.73 | -30.86 | 4.92 | -13.52 | 0.43 | -47.28 | 550 | 7.21 |
| 2015 (2) | 24.41 | -3.75 | 0.61 | -14.08 | 1.39 | 5.3 | 0.2 | 33.33 | 2.50 | -10.74 | 5.69 | 9.4 | 0.82 | 38.52 | 513 | -50.24 |
| 2014 (1) | 25.36 | 16.76 | 0.71 | 2.9 | 1.32 | -9.59 | 0.15 | -28.57 | 2.80 | 0 | 5.21 | 0 | 0.59 | 0 | 1031 | -24.85 |
