- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.29 | -23.21 | -28.73 | 0.05 | -54.55 | -61.54 | 0.15 | 15.38 | -21.05 | 0.06 | 0.0 | 0.0 | 3.88 | -40.8 | -46.03 | 11.63 | 50.27 | 10.77 | 4.65 | 30.23 | 40.31 | 401 | 0.0 | 0.0 |
| 23Q3 (19) | 1.68 | 24.44 | -43.81 | 0.11 | 0.0 | -31.25 | 0.13 | 0.0 | -7.14 | 0.06 | 0.0 | 0.0 | 6.55 | -19.64 | 22.36 | 7.74 | -19.64 | 65.26 | 3.57 | -19.64 | 77.98 | 401 | 0.0 | -10.09 |
| 23Q2 (18) | 1.35 | -14.01 | -50.18 | 0.11 | -8.33 | -38.89 | 0.13 | 0.0 | -13.33 | 0.06 | 0.0 | 0.0 | 8.15 | 6.6 | 22.67 | 9.63 | 16.3 | 73.98 | 4.44 | 16.3 | 100.74 | 401 | 0.0 | -10.09 |
| 23Q1 (17) | 1.57 | -13.26 | -36.95 | 0.12 | -7.69 | -45.45 | 0.13 | -31.58 | 0.0 | 0.06 | 0.0 | 0.0 | 7.64 | 6.42 | -13.49 | 8.28 | -21.12 | 58.6 | 3.82 | 15.29 | 58.6 | 401 | 0.0 | -10.09 |
| 22Q4 (16) | 1.81 | -39.46 | -51.99 | 0.13 | -18.75 | -13.33 | 0.19 | 35.71 | 5.56 | 0.06 | 0.0 | -25.0 | 7.18 | 34.22 | 80.52 | 10.50 | 124.19 | 119.86 | 3.31 | 65.19 | 56.22 | 401 | -10.09 | -10.09 |
| 22Q3 (15) | 2.99 | 10.33 | -7.14 | 0.16 | -11.11 | -5.88 | 0.14 | -6.67 | -6.67 | 0.06 | 0.0 | -25.0 | 5.35 | -19.44 | 1.36 | 4.68 | -15.41 | 0.51 | 2.01 | -9.36 | -19.23 | 446 | 0.0 | -28.41 |
| 22Q2 (14) | 2.71 | 8.84 | -29.61 | 0.18 | -18.18 | -30.77 | 0.15 | 15.38 | 15.38 | 0.06 | 0.0 | -33.33 | 6.64 | -24.82 | -1.65 | 5.54 | 6.02 | 63.92 | 2.21 | -8.12 | -5.29 | 446 | 0.0 | -28.41 |
| 22Q1 (13) | 2.49 | -33.95 | -48.34 | 0.22 | 46.67 | -31.25 | 0.13 | -27.78 | -40.91 | 0.06 | -25.0 | -40.0 | 8.84 | 122.06 | 33.08 | 5.22 | 9.35 | 14.38 | 2.41 | 13.55 | 16.14 | 446 | 0.0 | -28.41 |
| 21Q4 (12) | 3.77 | 17.08 | -33.86 | 0.15 | -11.76 | -58.33 | 0.18 | 20.0 | -5.26 | 0.08 | 0.0 | -42.86 | 3.98 | -24.64 | -37.0 | 4.77 | 2.49 | 43.24 | 2.12 | -14.59 | -13.6 | 446 | -28.41 | -28.41 |
| 21Q3 (11) | 3.22 | -16.36 | -52.44 | 0.17 | -34.62 | -52.78 | 0.15 | 15.38 | -16.67 | 0.08 | -11.11 | -33.33 | 5.28 | -21.82 | -0.72 | 4.66 | 37.96 | 75.21 | 2.48 | 6.28 | 40.17 | 623 | 0.0 | -35.24 |
| 21Q2 (10) | 3.85 | -20.12 | -10.88 | 0.26 | -18.75 | -3.7 | 0.13 | -40.91 | -35.0 | 0.09 | -10.0 | -30.77 | 6.75 | 1.72 | 8.05 | 3.38 | -26.02 | -27.06 | 2.34 | 12.68 | -22.32 | 623 | 0.0 | -35.24 |
| 21Q1 (9) | 4.82 | -15.44 | -22.13 | 0.32 | -11.11 | -3.03 | 0.22 | 15.79 | 22.22 | 0.1 | -28.57 | -23.08 | 6.64 | 5.12 | 24.53 | 4.56 | 36.93 | 56.96 | 2.07 | -15.53 | -1.21 | 623 | 0.0 | -31.76 |
| 20Q4 (8) | 5.7 | -15.81 | -19.38 | 0.36 | 0.0 | -20.0 | 0.19 | 5.56 | 18.75 | 0.14 | 16.67 | -6.67 | 6.32 | 18.77 | -0.77 | 3.33 | 25.37 | 47.29 | 2.46 | 38.57 | 15.77 | 623 | -35.24 | -31.76 |
| 20Q3 (7) | 6.77 | 56.71 | -20.17 | 0.36 | 33.33 | -26.53 | 0.18 | -10.0 | 0.0 | 0.12 | -7.69 | -20.0 | 5.32 | -14.92 | -7.97 | 2.66 | -42.57 | 25.26 | 1.77 | -41.1 | 0.21 | 962 | 0.0 | 5.37 |
| 20Q2 (6) | 4.32 | -30.21 | -38.37 | 0.27 | -18.18 | -42.55 | 0.2 | 11.11 | 5.26 | 0.13 | 0.0 | -23.53 | 6.25 | 17.23 | -6.78 | 4.63 | 59.21 | 70.81 | 3.01 | 43.29 | 24.09 | 962 | 5.37 | 5.37 |
| 20Q1 (5) | 6.19 | -12.45 | -12.94 | 0.33 | -26.67 | -42.11 | 0.18 | 12.5 | 0.0 | 0.13 | -13.33 | -27.78 | 5.33 | -16.24 | -33.5 | 2.91 | 28.49 | 14.86 | 2.10 | -1.01 | -17.04 | 913 | 0.0 | 0.0 |
| 19Q4 (4) | 7.07 | -16.63 | 0.0 | 0.45 | -8.16 | 0.0 | 0.16 | -11.11 | 0.0 | 0.15 | 0.0 | 0.0 | 6.36 | 10.15 | 0.0 | 2.26 | 6.62 | 0.0 | 2.12 | 19.94 | 0.0 | 913 | 0.0 | 0.0 |
| 19Q3 (3) | 8.48 | 20.97 | 0.0 | 0.49 | 4.26 | 0.0 | 0.18 | -5.26 | 0.0 | 0.15 | -11.76 | 0.0 | 5.78 | -13.82 | 0.0 | 2.12 | -21.69 | 0.0 | 1.77 | -27.06 | 0.0 | 913 | 0.0 | 0.0 |
| 19Q2 (2) | 7.01 | -1.41 | 0.0 | 0.47 | -17.54 | 0.0 | 0.19 | 5.56 | 0.0 | 0.17 | -5.56 | 0.0 | 6.70 | -16.37 | 0.0 | 2.71 | 7.06 | 0.0 | 2.43 | -4.21 | 0.0 | 913 | 0.0 | 0.0 |
| 19Q1 (1) | 7.11 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 8.02 | 0.0 | 0.0 | 2.53 | 0.0 | 0.0 | 2.53 | 0.0 | 0.0 | 913 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.9 | -41.06 | 0.4 | -42.03 | 0.55 | -8.33 | 0.24 | -4.0 | 6.78 | -1.65 | 9.32 | 55.52 | 4.07 | 62.87 | 401 | 0.0 |
| 2022 (9) | 10.01 | -36.12 | 0.69 | -24.18 | 0.6 | -13.04 | 0.25 | -30.56 | 6.89 | 18.7 | 5.99 | 36.12 | 2.50 | 8.71 | 401 | -10.09 |
| 2021 (8) | 15.67 | -31.81 | 0.91 | -31.06 | 0.69 | -6.76 | 0.36 | -30.77 | 5.81 | 1.1 | 4.40 | 36.74 | 2.30 | 1.53 | 446 | -28.41 |
| 2020 (7) | 22.98 | -22.55 | 1.32 | -33.33 | 0.74 | 5.71 | 0.52 | -20.0 | 5.74 | -13.93 | 3.22 | 36.49 | 2.26 | 3.29 | 623 | -35.24 |
| 2019 (6) | 29.67 | 22.2 | 1.98 | -12.78 | 0.7 | -7.89 | 0.65 | -16.67 | 6.67 | -28.62 | 2.36 | -24.63 | 2.19 | -31.81 | 962 | 5.37 |
| 2018 (5) | 24.28 | 5.43 | 2.27 | 68.15 | 0.76 | 15.15 | 0.78 | -6.02 | 9.35 | 59.49 | 3.13 | 9.22 | 3.21 | -10.86 | 913 | 23.88 |
| 2017 (4) | 23.03 | -24.14 | 1.35 | -27.81 | 0.66 | -23.26 | 0.83 | -9.78 | 5.86 | -4.83 | 2.87 | 1.17 | 3.60 | 18.93 | 737 | -11.2 |
| 2016 (3) | 30.36 | -16.5 | 1.87 | -25.5 | 0.86 | 8.86 | 0.92 | 1.1 | 6.16 | -10.77 | 2.83 | 30.37 | 3.03 | 21.08 | 830 | -22.57 |
| 2015 (2) | 36.36 | -15.6 | 2.51 | -15.2 | 0.79 | 0.0 | 0.91 | 12.35 | 6.90 | 0.47 | 2.17 | 18.48 | 2.50 | 33.11 | 1072 | -25.5 |
| 2014 (1) | 43.08 | 67.5 | 2.96 | 159.65 | 0.79 | -28.83 | 0.81 | 12.5 | 6.87 | 0 | 1.83 | 0 | 1.88 | 0 | 1439 | 32.02 |
