- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 47.26 | -7.46 | -7.7 | 5.97 | 6.42 | 3.47 | 0.82 | -19.61 | -11.83 | 0 | 0 | 0 | 12.63 | 15.0 | 12.09 | 1.74 | -13.13 | -4.48 | 0.00 | 0 | 0 | 2395 | 0.0 | 0.0 |
| 23Q3 (19) | 51.07 | 0.12 | -6.79 | 5.61 | 4.66 | -1.75 | 1.02 | -0.97 | -2.86 | 0 | 0 | 0 | 10.98 | 4.54 | 5.41 | 2.00 | -1.09 | 4.22 | 0.00 | 0 | 0 | 2395 | 0.0 | -1.11 |
| 23Q2 (18) | 51.01 | 0.99 | -14.15 | 5.36 | -1.47 | -6.29 | 1.03 | 1.98 | -4.63 | 0 | 0 | 0 | 10.51 | -2.44 | 9.16 | 2.02 | 0.98 | 11.09 | 0.00 | 0 | 0 | 2395 | 0.0 | -1.11 |
| 23Q1 (17) | 50.51 | -1.35 | -12.16 | 5.44 | -5.72 | -5.88 | 1.01 | 8.6 | -9.01 | 0 | 0 | 0 | 10.77 | -4.43 | 7.14 | 2.00 | 10.09 | 3.58 | 0.00 | 0 | 0 | 2395 | 0.0 | -1.11 |
| 22Q4 (16) | 51.2 | -6.55 | -12.63 | 5.77 | 1.05 | -5.25 | 0.93 | -11.43 | -22.5 | 0 | 0 | 0 | 11.27 | 8.14 | 8.44 | 1.82 | -5.22 | -11.3 | 0.00 | 0 | 0 | 2395 | -1.11 | -1.11 |
| 22Q3 (15) | 54.79 | -7.79 | -1.99 | 5.71 | -0.17 | -5.15 | 1.05 | -2.78 | -3.67 | 0 | 0 | 0 | 10.42 | 8.26 | -3.23 | 1.92 | 5.44 | -1.72 | 0.00 | 0 | 0 | 2422 | 0.0 | 2.45 |
| 22Q2 (14) | 59.42 | 3.34 | -1.18 | 5.72 | -1.04 | -2.22 | 1.08 | -2.7 | -5.26 | 0 | 0 | 0 | 9.63 | -4.24 | -1.05 | 1.82 | -5.85 | -4.13 | 0.00 | 0 | 0 | 2422 | 0.0 | 2.45 |
| 22Q1 (13) | 57.5 | -1.88 | 9.61 | 5.78 | -5.09 | 4.33 | 1.11 | -7.5 | 7.77 | 0 | 0 | 0 | 10.05 | -3.27 | -4.81 | 1.93 | -5.73 | -1.68 | 0.00 | 0 | 0 | 2422 | 0.0 | 2.45 |
| 21Q4 (12) | 58.6 | 4.83 | 17.34 | 6.09 | 1.16 | 7.6 | 1.2 | 10.09 | 4.35 | 0 | 0 | 0 | 10.39 | -3.5 | -8.3 | 2.05 | 5.02 | -11.07 | 0.00 | 0 | 0 | 2422 | 2.45 | 2.45 |
| 21Q3 (11) | 55.9 | -7.03 | 3.94 | 6.02 | 2.91 | 3.79 | 1.09 | -4.39 | 11.22 | 0 | 0 | 0 | 10.77 | 10.69 | -0.14 | 1.95 | 2.85 | 7.01 | 0.00 | 0 | 0 | 2364 | 0.0 | -11.39 |
| 21Q2 (10) | 60.13 | 14.62 | 29.28 | 5.85 | 5.6 | 8.33 | 1.14 | 10.68 | 9.62 | 0 | 0 | 0 | 9.73 | -7.87 | -16.21 | 1.90 | -3.44 | -15.21 | 0.00 | 0 | 0 | 2364 | 0.0 | -11.39 |
| 21Q1 (9) | 52.46 | 5.05 | 16.04 | 5.54 | -2.12 | 6.13 | 1.03 | -10.43 | 0.0 | 0 | 0 | 0 | 10.56 | -6.82 | -8.54 | 1.96 | -14.74 | -13.82 | 0.00 | 0 | 0 | 2364 | 0.0 | -19.97 |
| 20Q4 (8) | 49.94 | -7.14 | 17.04 | 5.66 | -2.41 | 7.4 | 1.15 | 17.35 | -8.0 | 0 | 0 | 0 | 11.33 | 5.09 | -8.23 | 2.30 | 26.37 | -21.39 | 0.00 | 0 | 0 | 2364 | -11.39 | -19.97 |
| 20Q3 (7) | 53.78 | 15.63 | 5.53 | 5.8 | 7.41 | 1.93 | 0.98 | -5.77 | -5.77 | 0 | 0 | 0 | 10.78 | -7.11 | -3.41 | 1.82 | -18.51 | -10.71 | 0.00 | 0 | 0 | 2668 | 0.0 | -9.68 |
| 20Q2 (6) | 46.51 | 2.88 | -0.36 | 5.4 | 3.45 | -0.18 | 1.04 | 0.97 | -6.31 | 0 | 0 | 0 | 11.61 | 0.56 | 0.18 | 2.24 | -1.85 | -5.96 | 0.00 | 0 | 0 | 2668 | -9.68 | -9.68 |
| 20Q1 (5) | 45.21 | 5.95 | -7.49 | 5.22 | -0.95 | -2.25 | 1.03 | -17.6 | -19.53 | 0 | 0 | 0 | 11.55 | -6.51 | 5.67 | 2.28 | -22.23 | -13.02 | 0.00 | 0 | 0 | 2954 | 0.0 | 0.0 |
| 19Q4 (4) | 42.67 | -16.27 | 0.0 | 5.27 | -7.38 | 0.0 | 1.25 | 20.19 | 0.0 | 0 | 0 | 0.0 | 12.35 | 10.61 | 0.0 | 2.93 | 43.54 | 0.0 | 0.00 | 0 | 0.0 | 2954 | 0.0 | 0.0 |
| 19Q3 (3) | 50.96 | 9.17 | 0.0 | 5.69 | 5.18 | 0.0 | 1.04 | -6.31 | 0.0 | 0 | 0 | 0.0 | 11.17 | -3.66 | 0.0 | 2.04 | -14.18 | 0.0 | 0.00 | 0 | 0.0 | 2954 | 0.0 | 0.0 |
| 19Q2 (2) | 46.68 | -4.48 | 0.0 | 5.41 | 1.31 | 0.0 | 1.11 | -13.28 | 0.0 | 0 | 0 | 0.0 | 11.59 | 6.06 | 0.0 | 2.38 | -9.21 | 0.0 | 0.00 | 0 | 0.0 | 2954 | 0.0 | 0.0 |
| 19Q1 (1) | 48.87 | 0.0 | 0.0 | 5.34 | 0.0 | 0.0 | 1.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 10.93 | 0.0 | 0.0 | 2.62 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2954 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 199.85 | -10.34 | 22.39 | -2.57 | 3.88 | -6.73 | 0 | 0 | 11.20 | 8.67 | 1.94 | 4.03 | 0.00 | 0 | 2395 | 0.0 |
| 2022 (9) | 222.91 | -1.85 | 22.98 | -2.17 | 4.16 | -6.73 | 0 | 0 | 10.31 | -0.33 | 1.87 | -4.97 | 0.00 | 0 | 2395 | -1.11 |
| 2021 (8) | 227.1 | 16.21 | 23.49 | 6.39 | 4.46 | 6.19 | 0 | 0 | 10.34 | -8.45 | 1.96 | -8.62 | 0.00 | 0 | 2422 | 2.45 |
| 2020 (7) | 195.43 | 3.31 | 22.08 | 1.7 | 4.2 | -10.26 | 0 | 0 | 11.30 | -1.55 | 2.15 | -13.13 | 0.00 | 0 | 2364 | -11.39 |
| 2019 (6) | 189.17 | -8.04 | 21.71 | -7.89 | 4.68 | 10.12 | 0 | 0 | 11.48 | 0.16 | 2.47 | 19.74 | 0.00 | 0 | 2668 | -9.68 |
| 2018 (5) | 205.7 | -0.91 | 23.57 | 4.9 | 4.25 | 12.43 | 0 | 0 | 11.46 | 5.86 | 2.07 | 13.47 | 0.00 | 0 | 2954 | -4.74 |
| 2017 (4) | 207.59 | -6.35 | 22.47 | -4.95 | 3.78 | -10.43 | 0 | 0 | 10.82 | 1.5 | 1.82 | -4.35 | 0.00 | 0 | 3101 | -3.49 |
| 2016 (3) | 221.67 | -3.54 | 23.64 | -8.27 | 4.22 | -6.01 | 0 | 0 | 10.66 | -4.9 | 1.90 | -2.57 | 0.00 | 0 | 3213 | -6.73 |
| 2015 (2) | 229.8 | -1.73 | 25.77 | -6.53 | 4.49 | 2.05 | 0 | 0 | 11.21 | -4.89 | 1.95 | 3.84 | 0.00 | 0 | 3445 | -26.17 |
| 2014 (1) | 233.84 | -8.97 | 27.57 | -4.5 | 4.4 | -8.71 | 0 | 0 | 11.79 | 0 | 1.88 | 0 | 0.00 | 0 | 4666 | -7.03 |
