- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.03 | -5.09 | -14.02 | 0.18 | -10.0 | -21.74 | 0.57 | 5.56 | -17.39 | 0.15 | -16.67 | -11.76 | 3.58 | -5.17 | -8.98 | 11.33 | 11.22 | -3.92 | 2.98 | -12.19 | 2.62 | 913 | 0.0 | 0.0 |
| 23Q3 (19) | 5.3 | -1.49 | -23.08 | 0.2 | -13.04 | 0.0 | 0.54 | -5.26 | -10.0 | 0.18 | -5.26 | 5.88 | 3.77 | -11.73 | 30.0 | 10.19 | -3.83 | 17.0 | 3.40 | -3.83 | 37.65 | 913 | 0.0 | -10.49 |
| 23Q2 (18) | 5.38 | -3.06 | -26.9 | 0.23 | 27.78 | 4.55 | 0.57 | 3.64 | -6.56 | 0.19 | 18.75 | 11.76 | 4.28 | 31.82 | 43.02 | 10.59 | 6.91 | 27.83 | 3.53 | 22.5 | 52.9 | 913 | 0.0 | -10.49 |
| 23Q1 (17) | 5.55 | -5.13 | -12.32 | 0.18 | -21.74 | -14.29 | 0.55 | -20.29 | -24.66 | 0.16 | -5.88 | -20.0 | 3.24 | -17.51 | -2.24 | 9.91 | -15.98 | -14.07 | 2.88 | -0.79 | -8.76 | 913 | 0.0 | -10.49 |
| 22Q4 (16) | 5.85 | -15.09 | -9.58 | 0.23 | 15.0 | -4.17 | 0.69 | 15.0 | 21.05 | 0.17 | 0.0 | -5.56 | 3.93 | 35.44 | 5.99 | 11.79 | 35.44 | 33.88 | 2.91 | 17.78 | 4.45 | 913 | -10.49 | -10.49 |
| 22Q3 (15) | 6.89 | -6.39 | -3.37 | 0.2 | -9.09 | -9.09 | 0.6 | -1.64 | 7.14 | 0.17 | 0.0 | 0.0 | 2.90 | -2.89 | -5.92 | 8.71 | 5.07 | 10.87 | 2.47 | 6.82 | 3.48 | 1020 | 0.0 | -4.58 |
| 22Q2 (14) | 7.36 | 16.27 | 0.82 | 0.22 | 4.76 | 0.0 | 0.61 | -16.44 | -8.96 | 0.17 | -15.0 | -15.0 | 2.99 | -9.9 | -0.82 | 8.29 | -28.13 | -9.7 | 2.31 | -26.9 | -15.69 | 1020 | 0.0 | -4.58 |
| 22Q1 (13) | 6.33 | -2.16 | 10.66 | 0.21 | -12.5 | 0.0 | 0.73 | 28.07 | 55.32 | 0.2 | 11.11 | -13.04 | 3.32 | -10.56 | -9.64 | 11.53 | 30.9 | 40.35 | 3.16 | 13.57 | -21.42 | 1020 | 0.0 | -4.58 |
| 21Q4 (12) | 6.47 | -9.26 | -5.41 | 0.24 | 9.09 | 4.35 | 0.57 | 1.79 | -1.72 | 0.18 | 5.88 | -14.29 | 3.71 | 20.22 | 10.32 | 8.81 | 12.17 | 3.9 | 2.78 | 16.68 | -9.38 | 1020 | -4.58 | -4.58 |
| 21Q3 (11) | 7.13 | -2.33 | 5.32 | 0.22 | 0.0 | 0.0 | 0.56 | -16.42 | 0.0 | 0.17 | -15.0 | -15.0 | 3.09 | 2.38 | -5.05 | 7.85 | -14.43 | -5.05 | 2.38 | -12.97 | -19.29 | 1069 | 0.0 | 2.49 |
| 21Q2 (10) | 7.3 | 27.62 | 29.89 | 0.22 | 4.76 | -12.0 | 0.67 | 42.55 | 17.54 | 0.2 | -13.04 | 0.0 | 3.01 | -17.91 | -32.25 | 9.18 | 11.7 | -9.51 | 2.74 | -31.86 | -23.01 | 1069 | 0.0 | 2.49 |
| 21Q1 (9) | 5.72 | -16.37 | 3.44 | 0.21 | -8.7 | -19.23 | 0.47 | -18.97 | -26.56 | 0.23 | 9.52 | 15.0 | 3.67 | 9.18 | -21.91 | 8.22 | -3.1 | -29.0 | 4.02 | 30.97 | 11.18 | 1069 | 0.0 | -10.62 |
| 20Q4 (8) | 6.84 | 1.03 | -5.0 | 0.23 | 4.55 | -34.29 | 0.58 | 3.57 | 0.0 | 0.21 | 5.0 | 5.0 | 3.36 | 3.48 | -30.83 | 8.48 | 2.51 | 5.26 | 3.07 | 3.93 | 10.53 | 1069 | 2.49 | -10.62 |
| 20Q3 (7) | 6.77 | 20.46 | 4.64 | 0.22 | -12.0 | -35.29 | 0.56 | -1.75 | -9.68 | 0.2 | 0.0 | -4.76 | 3.25 | -26.95 | -38.16 | 8.27 | -18.44 | -13.68 | 2.95 | -16.99 | -8.98 | 1043 | 0.0 | -12.79 |
| 20Q2 (6) | 5.62 | 1.63 | -14.72 | 0.25 | -3.85 | -30.56 | 0.57 | -10.94 | -8.06 | 0.2 | 0.0 | -23.08 | 4.45 | -5.39 | -18.57 | 10.14 | -12.36 | 7.8 | 3.56 | -1.6 | -9.8 | 1043 | -12.79 | -12.79 |
| 20Q1 (5) | 5.53 | -23.19 | -14.13 | 0.26 | -25.71 | -18.75 | 0.64 | 10.34 | 10.34 | 0.2 | 0.0 | -23.08 | 4.70 | -3.28 | -5.38 | 11.57 | 43.67 | 28.5 | 3.62 | 30.2 | -10.42 | 1196 | 0.0 | 0.0 |
| 19Q4 (4) | 7.2 | 11.28 | 0.0 | 0.35 | 2.94 | 0.0 | 0.58 | -6.45 | 0.0 | 0.2 | -4.76 | 0.0 | 4.86 | -7.5 | 0.0 | 8.06 | -15.94 | 0.0 | 2.78 | -14.42 | 0.0 | 1196 | 0.0 | 0.0 |
| 19Q3 (3) | 6.47 | -1.82 | 0.0 | 0.34 | -5.56 | 0.0 | 0.62 | 0.0 | 0.0 | 0.21 | -19.23 | 0.0 | 5.26 | -3.8 | 0.0 | 9.58 | 1.85 | 0.0 | 3.25 | -17.73 | 0.0 | 1196 | 0.0 | 0.0 |
| 19Q2 (2) | 6.59 | 2.33 | 0.0 | 0.36 | 12.5 | 0.0 | 0.62 | 6.9 | 0.0 | 0.26 | 0.0 | 0.0 | 5.46 | 9.94 | 0.0 | 9.41 | 4.46 | 0.0 | 3.95 | -2.28 | 0.0 | 1196 | 0.0 | 0.0 |
| 19Q1 (1) | 6.44 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 4.97 | 0.0 | 0.0 | 9.01 | 0.0 | 0.0 | 4.04 | 0.0 | 0.0 | 1196 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.26 | -19.53 | 0.79 | -8.14 | 2.24 | -14.83 | 0.68 | -4.23 | 3.72 | 14.16 | 10.54 | 5.84 | 3.20 | 19.02 | 913 | 0.0 |
| 2022 (9) | 26.42 | -0.79 | 0.86 | -3.37 | 2.63 | 15.86 | 0.71 | -8.97 | 3.26 | -2.6 | 9.95 | 16.78 | 2.69 | -8.25 | 913 | -10.49 |
| 2021 (8) | 26.63 | 7.6 | 0.89 | -8.25 | 2.27 | -3.4 | 0.78 | -2.5 | 3.34 | -14.72 | 8.52 | -10.22 | 2.93 | -9.38 | 1020 | -4.58 |
| 2020 (7) | 24.75 | -7.27 | 0.97 | -29.2 | 2.35 | -2.08 | 0.8 | -13.04 | 3.92 | -23.65 | 9.49 | 5.59 | 3.23 | -6.23 | 1069 | 2.49 |
| 2019 (6) | 26.69 | -5.35 | 1.37 | -5.52 | 2.4 | -8.4 | 0.92 | 8.24 | 5.13 | -0.17 | 8.99 | -3.21 | 3.45 | 14.36 | 1043 | -12.79 |
| 2018 (5) | 28.2 | -3.69 | 1.45 | -6.45 | 2.62 | 1.16 | 0.85 | -4.49 | 5.14 | -2.87 | 9.29 | 5.03 | 3.01 | -0.84 | 1196 | 4.55 |
| 2017 (4) | 29.28 | -7.08 | 1.55 | 35.96 | 2.59 | -28.06 | 0.89 | -9.18 | 5.29 | 46.32 | 8.85 | -22.58 | 3.04 | -2.27 | 1144 | -4.67 |
| 2016 (3) | 31.51 | -4.92 | 1.14 | -14.29 | 3.6 | -24.05 | 0.98 | -2.97 | 3.62 | -9.85 | 11.42 | -20.12 | 3.11 | 2.05 | 1200 | -8.05 |
| 2015 (2) | 33.14 | -2.7 | 1.33 | -40.36 | 4.74 | 33.52 | 1.01 | 7.45 | 4.01 | -38.7 | 14.30 | 37.23 | 3.05 | 10.43 | 1305 | -4.4 |
| 2014 (1) | 34.06 | -2.32 | 2.23 | -3.46 | 3.55 | 2.9 | 0.94 | -6.93 | 6.55 | 0 | 10.42 | 0 | 2.76 | 0 | 1365 | 11.61 |
