玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)22.0839.84-39.921.84-10.24-8.911.6460.78-9.391.230.0-15.758.33-35.8151.617.4314.9850.815.57-28.4940.2213620.00.0
23Q3 (19)15.79-43.73-50.082.05-3.7615.171.02-4.67-34.621.230.0-8.8912.9871.03130.76.4669.430.987.7977.7182.5113620.019.06
23Q2 (18)28.06-0.18-7.762.1328.3122.411.07-24.65-34.761.23-12.14-9.567.5928.5432.713.81-24.51-29.274.38-11.99-1.9513620.019.06
23Q1 (17)28.11-23.5115.251.66-17.829.211.42-21.55-4.71.4-4.1118.645.917.44-5.245.052.57-17.314.9825.362.9413620.019.06
22Q4 (16)36.7516.1955.852.0213.4823.171.8116.036.471.468.1562.225.50-2.33-20.974.93-0.14-31.683.97-6.924.09136219.0619.06
22Q3 (15)31.633.9845.831.782.37.881.56-4.884.71.35-0.7456.985.63-1.61-26.024.93-8.52-28.24.27-4.537.6511440.0-27.96
22Q2 (14)30.4224.7230.281.7414.478.071.6410.07-5.751.3615.2552.815.72-8.22-17.045.39-11.75-27.654.47-7.5917.2911440.0-27.96
22Q1 (13)24.393.44-13.511.52-7.32-3.81.49-12.351.361.1831.1120.416.23-10.411.236.11-15.2617.194.8426.7639.2211440.0-27.96
21Q4 (12)23.588.71-28.01.64-0.61-8.891.714.09-23.420.94.65-12.626.96-8.5726.547.214.956.363.82-3.7421.361144-27.96-27.96
21Q3 (11)21.69-7.11-27.921.652.481.851.49-14.37-15.340.86-3.37-10.427.6110.3341.36.87-7.8117.453.964.0224.2815880.075.08
21Q2 (10)23.35-17.2-8.181.611.96.621.7418.3710.830.89-9.18-9.186.9023.0616.127.4542.9520.73.819.68-1.0915880.075.08
21Q1 (9)28.2-13.8994.351.58-12.2211.271.47-33.7812.210.98-4.8512.645.601.94-42.755.21-23.1-42.263.4810.5-42.0415880.038.69
20Q4 (8)32.758.8432.431.811.119.762.2226.1431.361.037.293.05.502.09-17.126.7815.89-0.813.15-1.42-22.22158875.0838.69
20Q3 (7)30.0918.3222.821.627.285.881.7612.124.820.96-2.04-6.85.38-9.33-13.795.85-5.261.633.19-17.21-24.119070.0-20.79
20Q2 (6)25.4375.26-9.691.516.341.341.5719.8512.140.9812.64-2.975.94-39.3312.226.17-31.6224.183.85-35.737.45907-20.79-20.79
20Q1 (5)14.51-41.33-43.911.42-13.41-7.191.31-22.49-5.760.87-13.0-6.459.7947.5765.479.0332.1168.036.0048.2866.7911450.00.0
19Q4 (4)24.730.940.01.647.190.01.6919.860.01.0-2.910.06.636.190.06.8318.740.04.04-3.820.011450.00.0
19Q3 (3)24.5-13.00.01.532.680.01.410.710.01.031.980.06.2418.020.05.7615.760.04.2017.210.011450.00.0
19Q2 (2)28.168.850.01.49-2.610.01.40.720.01.018.60.05.29-10.530.04.97-7.470.03.59-0.230.011450.00.0
19Q1 (1)25.870.00.01.530.00.01.390.00.00.930.00.05.910.00.05.370.00.03.590.00.011450.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)94.04-23.667.698.775.14-20.925.1-4.678.1842.475.473.585.4224.8713620.0
2022 (9)123.1827.237.079.16.51.725.3547.385.74-14.245.28-20.054.3415.84136219.06
2021 (8)96.82-5.86.482.216.39-6.993.63-5.476.698.56.60-1.263.750.351144-27.96
2020 (7)102.78-0.466.342.266.8716.643.84-3.276.172.746.6817.183.74-2.82158875.08
2019 (6)103.262.666.25.265.899.683.9711.26.002.535.706.843.848.32907-20.79
2018 (5)100.5817.665.89-9.245.378.923.571.715.86-22.875.34-7.433.55-13.56114510.52
2017 (4)85.48-2.456.494.344.93-3.523.513.247.596.975.77-1.14.115.831036-32.68
2016 (3)87.638.686.22-5.185.1124.633.423.647.10-12.765.8314.683.8813.761539-19.25
2015 (2)80.6331.686.5611.384.1-6.182.753.778.14-15.425.08-28.753.41-21.1919069.92
2014 (1)61.23-10.515.89-32.144.370.692.6531.199.6207.1404.33017340.0

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