- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.35 | -4.4 | 7.94 | 1.04 | 14.29 | 16.85 | 0.38 | -35.59 | -19.15 | 0.43 | 2.38 | 2.38 | 23.91 | 19.54 | 8.26 | 8.74 | -32.63 | -25.1 | 9.89 | 7.09 | -5.15 | 0 | 0 | 0 |
| 23Q3 (19) | 4.55 | 14.61 | 10.17 | 0.91 | 12.35 | 5.81 | 0.59 | 34.09 | 34.09 | 0.42 | 2.44 | -4.55 | 20.00 | -1.98 | -3.95 | 12.97 | 17.0 | 21.71 | 9.23 | -10.62 | -13.36 | 0 | 0 | 0 |
| 23Q2 (18) | 3.97 | -6.15 | -19.96 | 0.81 | -5.81 | -10.0 | 0.44 | 0.0 | -20.0 | 0.41 | 0.0 | -2.38 | 20.40 | 0.35 | 12.44 | 11.08 | 6.55 | -0.05 | 10.33 | 6.55 | 21.96 | 0 | 0 | 0 |
| 23Q1 (17) | 4.23 | 4.96 | 0.24 | 0.86 | -3.37 | 4.88 | 0.44 | -6.38 | 7.32 | 0.41 | -2.38 | 0.0 | 20.33 | -7.94 | 4.63 | 10.40 | -10.81 | 7.06 | 9.69 | -7.0 | -0.24 | 0 | 0 | 0 |
| 22Q4 (16) | 4.03 | -2.42 | -22.8 | 0.89 | 3.49 | -16.82 | 0.47 | 6.82 | -42.68 | 0.42 | -4.55 | -22.22 | 22.08 | 6.06 | 7.74 | 11.66 | 9.47 | -25.76 | 10.42 | -2.18 | 0.74 | 0 | 0 | 0 |
| 22Q3 (15) | 4.13 | -16.73 | -15.2 | 0.86 | -4.44 | 13.16 | 0.44 | -20.0 | 12.82 | 0.44 | 4.76 | 0.0 | 20.82 | 14.76 | 33.43 | 10.65 | -3.92 | 33.04 | 10.65 | 25.82 | 17.92 | 0 | 0 | 0 |
| 22Q2 (14) | 4.96 | 17.54 | 12.98 | 0.9 | 9.76 | 15.38 | 0.55 | 34.15 | 44.74 | 0.42 | 2.44 | -6.67 | 18.15 | -6.62 | 2.12 | 11.09 | 14.13 | 28.1 | 8.47 | -12.84 | -17.39 | 0 | 0 | 0 |
| 22Q1 (13) | 4.22 | -19.16 | 7.11 | 0.82 | -23.36 | 6.49 | 0.41 | -50.0 | 24.24 | 0.41 | -24.07 | -10.87 | 19.43 | -5.2 | -0.57 | 9.72 | -38.15 | 16.0 | 9.72 | -6.08 | -16.78 | 0 | 0 | 0 |
| 21Q4 (12) | 5.22 | 7.19 | 10.83 | 1.07 | 40.79 | 64.62 | 0.82 | 110.26 | 134.29 | 0.54 | 22.73 | 25.58 | 20.50 | 31.35 | 48.53 | 15.71 | 96.16 | 111.4 | 10.34 | 14.5 | 13.31 | 0 | 0 | 0 |
| 21Q3 (11) | 4.87 | 10.93 | 25.52 | 0.76 | -2.56 | 28.81 | 0.39 | 2.63 | 14.71 | 0.44 | -2.22 | -6.38 | 15.61 | -12.17 | 2.63 | 8.01 | -7.48 | -8.61 | 9.03 | -11.86 | -25.41 | 0 | 0 | 0 |
| 21Q2 (10) | 4.39 | 11.42 | 9.75 | 0.78 | 1.3 | 14.71 | 0.38 | 15.15 | 26.67 | 0.45 | -2.17 | 0.0 | 17.77 | -9.08 | 4.52 | 8.66 | 3.35 | 15.41 | 10.25 | -12.2 | -8.88 | 0 | 0 | 0 |
| 21Q1 (9) | 3.94 | -16.35 | -18.76 | 0.77 | 18.46 | -25.24 | 0.33 | -5.71 | -23.26 | 0.46 | 6.98 | -16.36 | 19.54 | 41.61 | -7.98 | 8.38 | 12.71 | -5.53 | 11.68 | 27.88 | 2.95 | 0 | 0 | 0 |
| 20Q4 (8) | 4.71 | 21.39 | -33.29 | 0.65 | 10.17 | -30.85 | 0.35 | 2.94 | -7.89 | 0.43 | -8.51 | -21.82 | 13.80 | -9.24 | 3.65 | 7.43 | -15.2 | 38.06 | 9.13 | -24.63 | 17.19 | 0 | 0 | -100.0 |
| 20Q3 (7) | 3.88 | -3.0 | -54.51 | 0.59 | -13.24 | -32.18 | 0.34 | 13.33 | 21.43 | 0.47 | 4.44 | -12.96 | 15.21 | -10.55 | 49.09 | 8.76 | 16.84 | 166.96 | 12.11 | 7.67 | 91.35 | 0 | 0 | -100.0 |
| 20Q2 (6) | 4.0 | -17.53 | -51.63 | 0.68 | -33.98 | -12.82 | 0.3 | -30.23 | -3.23 | 0.45 | -18.18 | -25.0 | 17.00 | -19.95 | 80.24 | 7.50 | -15.41 | 100.08 | 11.25 | -0.8 | 55.06 | 0 | 0 | -100.0 |
| 20Q1 (5) | 4.85 | -31.3 | -38.53 | 1.03 | 9.57 | 24.1 | 0.43 | 13.16 | -4.44 | 0.55 | 0.0 | -9.84 | 21.24 | 59.5 | 101.88 | 8.87 | 64.72 | 55.45 | 11.34 | 45.57 | 46.68 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 7.06 | -17.23 | 0.0 | 0.94 | 8.05 | 0.0 | 0.38 | 35.71 | 0.0 | 0.55 | 1.85 | 0.0 | 13.31 | 30.54 | 0.0 | 5.38 | 63.97 | 0.0 | 7.79 | 23.06 | 0.0 | 1161 | 0.0 | 0.0 |
| 19Q3 (3) | 8.53 | 3.14 | 0.0 | 0.87 | 11.54 | 0.0 | 0.28 | -9.68 | 0.0 | 0.54 | -10.0 | 0.0 | 10.20 | 8.14 | 0.0 | 3.28 | -12.43 | 0.0 | 6.33 | -12.74 | 0.0 | 1161 | 0.0 | 0.0 |
| 19Q2 (2) | 8.27 | 4.82 | 0.0 | 0.78 | -6.02 | 0.0 | 0.31 | -31.11 | 0.0 | 0.6 | -1.64 | 0.0 | 9.43 | -10.34 | 0.0 | 3.75 | -34.28 | 0.0 | 7.26 | -6.16 | 0.0 | 1161 | 0.0 | 0.0 |
| 19Q1 (1) | 7.89 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 10.52 | 0.0 | 0.0 | 5.70 | 0.0 | 0.0 | 7.73 | 0.0 | 0.0 | 1161 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.1 | -1.44 | 3.63 | 4.91 | 1.86 | -0.53 | 1.67 | -1.18 | 21.23 | 6.45 | 10.88 | 0.92 | 9.77 | 0.26 | 0 | 0 |
| 2022 (9) | 17.35 | -5.81 | 3.46 | 2.37 | 1.87 | -2.6 | 1.69 | -10.58 | 19.94 | 8.68 | 10.78 | 3.4 | 9.74 | -5.07 | 0 | 0 |
| 2021 (8) | 18.42 | 5.62 | 3.38 | 14.58 | 1.92 | 35.21 | 1.89 | -1.05 | 18.35 | 8.48 | 10.42 | 28.02 | 10.26 | -6.31 | 0 | 0 |
| 2020 (7) | 17.44 | -45.07 | 2.95 | -12.72 | 1.42 | 0.0 | 1.91 | -16.96 | 16.92 | 58.89 | 8.14 | 82.05 | 10.95 | 51.18 | 0 | 0 |
| 2019 (6) | 31.75 | -24.49 | 3.38 | -18.16 | 1.42 | -2.07 | 2.3 | -0.43 | 10.65 | 8.39 | 4.47 | 29.7 | 7.24 | 31.87 | 1161 | 0.0 |
| 2018 (5) | 42.05 | -11.68 | 4.13 | 12.53 | 1.45 | -14.71 | 2.31 | -18.95 | 9.82 | 27.41 | 3.45 | -3.43 | 5.49 | -8.23 | 1161 | 0.0 |
| 2017 (4) | 47.61 | 13.65 | 3.67 | 1.38 | 1.7 | -3.95 | 2.85 | 4.4 | 7.71 | -10.8 | 3.57 | -15.49 | 5.99 | -8.15 | 1161 | 0.0 |
| 2016 (3) | 41.89 | -16.67 | 3.62 | -12.56 | 1.77 | -13.66 | 2.73 | -14.42 | 8.64 | 4.93 | 4.23 | 3.61 | 6.52 | 2.7 | 1161 | 0.0 |
| 2015 (2) | 50.27 | -25.72 | 4.14 | -16.7 | 2.05 | -13.5 | 3.19 | 1.59 | 8.24 | 12.15 | 4.08 | 16.45 | 6.35 | 36.78 | 1161 | 0.0 |
| 2014 (1) | 67.68 | -58.56 | 4.97 | -31.73 | 2.37 | -13.82 | 3.14 | -30.22 | 7.34 | 0 | 3.50 | 0 | 4.64 | 0 | 1161 | -24.95 |
