- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.76 | -6.22 | -7.91 | 0.55 | 17.02 | 1.85 | 0.6 | -25.93 | -45.95 | 0.14 | 0.0 | -12.5 | 4.68 | 24.78 | 10.6 | 5.10 | -21.01 | -41.3 | 1.19 | 6.63 | -4.99 | 2136 | 0.0 | 0.0 |
| 23Q3 (19) | 12.54 | -0.48 | -16.68 | 0.47 | 0.0 | -22.95 | 0.81 | 3.85 | -24.3 | 0.14 | 0.0 | 7.69 | 3.75 | 0.48 | -7.53 | 6.46 | 4.34 | -9.15 | 1.12 | 0.48 | 29.25 | 2136 | 0.0 | -11.26 |
| 23Q2 (18) | 12.6 | 12.5 | -20.3 | 0.47 | -4.08 | -22.95 | 0.78 | 2.63 | -13.33 | 0.14 | -12.5 | -22.22 | 3.73 | -14.74 | -3.32 | 6.19 | -8.77 | 8.75 | 1.11 | -22.22 | -2.41 | 2136 | 0.0 | -11.26 |
| 23Q1 (17) | 11.2 | -12.29 | -25.63 | 0.49 | -9.26 | -24.62 | 0.76 | -31.53 | -16.48 | 0.16 | 0.0 | -11.11 | 4.38 | 3.46 | 1.37 | 6.79 | -21.93 | 12.3 | 1.43 | 14.02 | 19.52 | 2136 | 0.0 | -11.26 |
| 22Q4 (16) | 12.77 | -15.15 | -26.44 | 0.54 | -11.48 | -6.9 | 1.11 | 3.74 | 3.74 | 0.16 | 23.08 | -15.79 | 4.23 | 4.33 | 26.57 | 8.69 | 22.26 | 41.03 | 1.25 | 45.05 | 14.48 | 2136 | -11.26 | -11.26 |
| 22Q3 (15) | 15.05 | -4.81 | -29.64 | 0.61 | 0.0 | -17.57 | 1.07 | 18.89 | -0.93 | 0.13 | -27.78 | -43.48 | 4.05 | 5.05 | 17.16 | 7.11 | 24.89 | 40.81 | 0.86 | -24.13 | -19.67 | 2407 | 0.0 | 62.86 |
| 22Q2 (14) | 15.81 | 4.98 | -25.56 | 0.61 | -6.15 | -25.61 | 0.9 | -1.1 | -16.67 | 0.18 | 0.0 | -18.18 | 3.86 | -10.61 | -0.06 | 5.69 | -5.79 | 11.95 | 1.14 | -4.74 | 9.92 | 2407 | 0.0 | 62.86 |
| 22Q1 (13) | 15.06 | -13.25 | -12.29 | 0.65 | 12.07 | -13.33 | 0.91 | -14.95 | -19.47 | 0.18 | -5.26 | 0.0 | 4.32 | 29.18 | -1.19 | 6.04 | -1.96 | -8.19 | 1.20 | 9.21 | 14.01 | 2407 | 0.0 | 62.86 |
| 21Q4 (12) | 17.36 | -18.84 | 0.64 | 0.58 | -21.62 | -27.5 | 1.07 | -0.93 | -4.46 | 0.19 | -17.39 | -24.0 | 3.34 | -3.43 | -27.96 | 6.16 | 22.07 | -5.07 | 1.09 | 1.79 | -24.48 | 2407 | 62.86 | 62.86 |
| 21Q3 (11) | 21.39 | 0.71 | 17.72 | 0.74 | -9.76 | -7.5 | 1.08 | 0.0 | 8.0 | 0.23 | 4.55 | 0.0 | 3.46 | -10.39 | -21.42 | 5.05 | -0.7 | -8.26 | 1.08 | 3.81 | -15.05 | 1478 | 0.0 | -7.74 |
| 21Q2 (10) | 21.24 | 23.7 | 86.15 | 0.82 | 9.33 | 78.26 | 1.08 | -4.42 | 12.5 | 0.22 | 22.22 | 22.22 | 3.86 | -11.62 | -4.24 | 5.08 | -22.74 | -39.57 | 1.04 | -1.2 | -34.34 | 1478 | 0.0 | -7.74 |
| 21Q1 (9) | 17.17 | -0.46 | 94.45 | 0.75 | -6.25 | 63.04 | 1.13 | 0.89 | 31.4 | 0.18 | -28.0 | -14.29 | 4.37 | -5.81 | -16.15 | 6.58 | 1.36 | -32.43 | 1.05 | -27.66 | -55.92 | 1478 | 0.0 | -18.39 |
| 20Q4 (8) | 17.25 | -5.06 | 58.11 | 0.8 | 0.0 | 122.22 | 1.12 | 12.0 | 0.0 | 0.25 | 8.7 | 4.17 | 4.64 | 5.33 | 40.55 | 6.49 | 17.97 | -36.75 | 1.45 | 14.49 | -34.12 | 1478 | -7.74 | -18.39 |
| 20Q3 (7) | 18.17 | 59.25 | 52.56 | 0.8 | 73.91 | 35.59 | 1.0 | 4.17 | 85.19 | 0.23 | 27.78 | -4.17 | 4.40 | 9.21 | -11.12 | 5.50 | -34.59 | 21.38 | 1.27 | -19.76 | -37.18 | 1602 | 0.0 | -11.54 |
| 20Q2 (6) | 11.41 | 29.22 | -4.44 | 0.46 | 0.0 | -17.86 | 0.96 | 11.63 | 0.0 | 0.18 | -14.29 | -33.33 | 4.03 | -22.61 | -14.04 | 8.41 | -13.61 | 4.65 | 1.58 | -33.67 | -30.24 | 1602 | -11.54 | -11.54 |
| 20Q1 (5) | 8.83 | -19.07 | -17.55 | 0.46 | 27.78 | -24.59 | 0.86 | -23.21 | -33.33 | 0.21 | -12.5 | -4.55 | 5.21 | 57.88 | -8.53 | 9.74 | -5.13 | -19.14 | 2.38 | 8.11 | 15.78 | 1811 | 0.0 | 0.0 |
| 19Q4 (4) | 10.91 | -8.4 | 0.0 | 0.36 | -38.98 | 0.0 | 1.12 | 107.41 | 0.0 | 0.24 | 0.0 | 0.0 | 3.30 | -33.39 | 0.0 | 10.27 | 126.42 | 0.0 | 2.20 | 9.17 | 0.0 | 1811 | 0.0 | 0.0 |
| 19Q3 (3) | 11.91 | -0.25 | 0.0 | 0.59 | 5.36 | 0.0 | 0.54 | -43.75 | 0.0 | 0.24 | -11.11 | 0.0 | 4.95 | 5.62 | 0.0 | 4.53 | -43.61 | 0.0 | 2.02 | -10.89 | 0.0 | 1811 | 0.0 | 0.0 |
| 19Q2 (2) | 11.94 | 11.48 | 0.0 | 0.56 | -8.2 | 0.0 | 0.96 | -25.58 | 0.0 | 0.27 | 22.73 | 0.0 | 4.69 | -17.65 | 0.0 | 8.04 | -33.25 | 0.0 | 2.26 | 10.08 | 0.0 | 1811 | 0.0 | 0.0 |
| 19Q1 (1) | 10.71 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 1.29 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 5.70 | 0.0 | 0.0 | 12.04 | 0.0 | 0.0 | 2.05 | 0.0 | 0.0 | 1811 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 48.11 | -18.01 | 1.98 | -17.84 | 2.95 | -25.88 | 0.58 | -10.77 | 4.12 | 0.21 | 6.13 | -9.59 | 1.21 | 8.84 | 2136 | 0.0 |
| 2022 (9) | 58.68 | -23.95 | 2.41 | -16.32 | 3.98 | -8.51 | 0.65 | -19.75 | 4.11 | 10.03 | 6.78 | 20.31 | 1.11 | 5.52 | 2136 | -11.26 |
| 2021 (8) | 77.16 | 19.72 | 2.88 | -3.36 | 4.35 | 7.67 | 0.81 | -10.99 | 3.73 | -19.28 | 5.64 | -10.06 | 1.05 | -25.65 | 2407 | 62.86 |
| 2020 (7) | 64.45 | 41.74 | 2.98 | 41.23 | 4.04 | 3.32 | 0.91 | -5.21 | 4.62 | -0.36 | 6.27 | -27.1 | 1.41 | -33.12 | 1478 | -7.74 |
| 2019 (6) | 45.47 | 52.99 | 2.11 | 37.91 | 3.91 | -37.24 | 0.96 | 357.14 | 4.64 | -9.86 | 8.60 | -58.98 | 2.11 | 198.8 | 1602 | -11.54 |
| 2018 (5) | 29.72 | 1.61 | 1.53 | 14.18 | 6.23 | 178.12 | 0.21 | 23.53 | 5.15 | 12.37 | 20.96 | 173.73 | 0.71 | 21.58 | 1811 | 15.42 |
| 2017 (4) | 29.25 | 14.21 | 1.34 | -2.19 | 2.24 | 1.36 | 0.17 | 21.43 | 4.58 | -14.36 | 7.66 | -11.26 | 0.58 | 6.32 | 1569 | -9.98 |
| 2016 (3) | 25.61 | 72.23 | 1.37 | 85.14 | 2.21 | 72.66 | 0.14 | 133.33 | 5.35 | 7.5 | 8.63 | 0.25 | 0.55 | 35.48 | 1743 | 113.34 |
| 2015 (2) | 14.87 | -8.88 | 0.74 | 15.62 | 1.28 | 0.0 | 0.06 | 100.0 | 4.98 | 26.9 | 8.61 | 9.75 | 0.40 | 119.5 | 817 | -14.45 |
| 2014 (1) | 16.32 | -6.8 | 0.64 | -11.11 | 1.28 | -33.68 | 0.03 | 0.0 | 3.92 | 0 | 7.84 | 0 | 0.18 | 0 | 955 | -7.64 |
