玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.9415.298.490.2222.2215.790.382.718.750.264.0-7.147.486.016.7312.93-10.929.468.84-9.8-14.411840.00.0
23Q3 (19)2.55-6.9312.330.18-10.020.00.375.7112.120.25-13.7919.057.06-3.296.8214.5113.59-0.199.80-7.375.981840.03.37
23Q2 (18)2.746.214.640.217.6533.330.352.9412.90.2926.0945.07.3010.7816.312.77-3.07-1.5210.5818.7226.481840.03.37
23Q1 (17)2.58-4.830.960.17-10.5330.770.346.259.680.23-17.869.526.59-6.02-0.1513.1811.6-16.258.91-13.72-16.371840.03.37
22Q4 (16)2.7119.3832.840.1926.6718.750.32-3.033.230.2833.3347.377.016.1-10.6111.81-18.77-22.2910.3311.6910.931843.373.37
22Q3 (15)2.27-5.02-6.580.150.015.380.336.4510.00.215.010.536.615.2923.5214.5412.0817.759.2510.5518.321780.01.71
22Q2 (14)2.3921.321.270.1515.3815.380.310.014.810.2-4.760.06.28-4.8913.9412.97-17.5713.378.37-21.5-1.261780.01.71
22Q1 (13)1.97-3.436.490.13-18.750.00.310.03.330.2110.5310.536.60-15.86-6.0915.743.55-2.9610.6614.453.791780.01.71
21Q4 (12)2.04-16.05-20.930.1623.08-20.00.313.336.90.190.0-17.397.8446.611.1815.2023.0935.199.3119.124.481781.711.71
21Q3 (11)2.432.97-1.220.130.00.00.311.1111.110.19-5.00.05.35-2.881.2312.357.9112.487.82-7.741.231750.0-4.37
21Q2 (10)2.3627.5728.260.130.08.330.27-10.00.00.25.26-9.095.51-21.61-15.5411.44-29.45-22.038.47-17.48-29.121750.0-4.37
21Q1 (9)1.85-28.295.710.13-35.00.00.33.450.00.19-17.39-17.397.03-9.35-5.4116.2244.27-5.4110.2715.21-21.861750.0-4.37
20Q4 (8)2.584.88-0.770.253.85-4.760.297.41-6.450.2321.05-8.07.7546.69-4.0211.242.41-5.738.9115.42-7.29175-4.37-4.37
20Q3 (7)2.4633.713.360.138.33-31.580.270.0-15.620.19-13.64-29.635.28-18.97-39.6410.98-25.2-25.577.72-35.4-37.931830.00.0
20Q2 (6)1.845.1411.520.12-7.69-25.00.27-10.0-10.00.22-4.35-15.386.52-12.21-32.7414.67-14.4-19.2911.96-9.03-24.121830.00.0
20Q1 (5)1.75-32.69-6.420.13-38.1-35.00.3-3.23-9.090.23-8.0-14.817.43-8.03-30.5417.1443.78-2.8613.1436.69-8.971830.00.0
19Q4 (4)2.619.820.00.2110.530.00.31-3.120.00.25-7.410.08.08-7.750.011.92-19.150.09.62-22.720.01830.00.0
19Q3 (3)2.1731.520.00.1918.750.00.326.670.00.273.850.08.76-9.710.014.75-18.890.012.44-21.040.01830.00.0
19Q2 (2)1.65-11.760.00.16-20.00.00.3-9.090.00.26-3.70.09.70-9.330.018.183.030.015.769.140.01830.00.0
19Q1 (1)1.870.00.00.20.00.00.330.00.00.270.00.010.700.00.017.650.00.014.440.00.01830.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.8115.740.7827.871.4312.61.0314.447.2210.4813.23-2.719.53-1.121840.0
2022 (9)9.347.60.618.931.277.630.916.886.531.2313.600.029.648.621843.37
2021 (8)8.680.580.56-1.751.184.420.77-10.476.45-2.3213.593.828.87-10.981781.71
2020 (7)8.634.10.57-25.01.13-11.020.86-18.16.60-27.9513.09-14.539.97-21.32175-4.37
2019 (6)8.29-9.890.764.111.271.61.0529.639.1715.5415.3212.7512.6743.861830.0
2018 (5)9.252.820.7310.611.25-5.30.8114.087.93-27.6313.59-38.048.80-25.35183-19.74
2017 (4)6.02-28.840.66-32.651.32-10.20.71-19.3210.96-5.3621.9326.1911.7913.38228-0.87
2016 (3)8.462.550.984.261.47-6.960.886.0211.581.6717.38-9.2710.403.39230-31.95
2015 (2)8.25-3.280.942.171.58-10.230.83-24.5511.395.6419.15-7.1810.06-21.98338-11.98
2014 (1)8.53-6.570.92-6.121.761.151.11.8510.79020.63012.9003843.23

財務分析相關資訊

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。