玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.22-20.36-34.12-2.33-876.67-127.033.0114.45-67.561.506.38-80.080.484.35-86.290.365.88-83.260.224.76-21.435.9812.2-44.2243.34-11.26-29.29-76.79-746.28-182.63176.79100.622399.3818.08-0.3927.23
23Q3 (19)25.390.5523.370.30-72.22-50.02.63-76.4566.461.41-85.8333.020.46-88.17-9.80.34-86.43.030.21-16.0-27.595.33-61.1279.4648.84-15.03-28.3111.8822.51-68.7688.12-2.4242.1918.154.7932.1
23Q2 (18)25.25-0.04-14.461.08-70.57-80.2211.17157.37241.599.95142.09947.373.89113.74784.092.50115.52762.070.25-10.71-10.7113.71136.38183.2657.48-5.16-13.139.70-88.5-94.1990.30496.64234.9617.3221.8918.79
23Q1 (17)25.26-17.6925.553.67-57.42279.94.34-53.23209.054.11-45.42203.271.82-48.0201.681.16-46.05206.420.280.00.05.80-45.9347.8660.61-1.110.3884.32-9.2664.5415.14113.98-68.9514.210.0-4.57
22Q4 (16)30.6949.1332.468.621336.67728.859.28487.34-10.347.53610.38-26.753.50586.27-30.142.15551.52-28.810.28-3.45-3.4510.72260.94-10.2961.29-10.040.2992.93144.36818.947.07-88.59-92.1314.213.42-0.42
22Q3 (15)20.58-30.28-19.730.60-89.01-74.471.58-51.68618.181.0611.582220.00.5115.912650.00.3313.791550.00.293.5711.542.97-38.6444.8868.132.96-7.8338.03-77.22-96.3261.97192.62106.6413.74-5.76-11.81
22Q2 (14)29.5246.725.25.46367.65284.463.27182.16163.990.95123.87115.550.44124.58120.560.29126.61122.660.280.027.274.84306.84279.2666.179.593.18166.91225.68187.09-66.91-237.25-259.8414.58-2.08-27.75
22Q1 (13)20.12-13.16-36.37-2.04-296.15-160.18-3.98-138.45-237.24-3.98-138.72-285.12-1.79-135.73-308.14-1.09-136.09-294.640.28-3.4512.0-2.34-119.58-148.0560.38-1.192.3651.25406.81-56.1348.75-45.77389.9314.894.34-18.68
21Q4 (12)23.17-9.63-26.071.04-55.7438.6710.354604.55-61.2610.2820660.0-57.545.0125150.0-53.993.0215000.0-53.960.2911.547.4111.95482.93-58.2561.11-17.33-4.1410.11-99.02262.0989.89109.63-7.5314.27-8.41-20.55
21Q3 (11)25.64-8.62-21.612.35179.39-51.350.22104.31-97.35-0.0599.18-100.65-0.0299.07-100.540.02101.56-99.10.2618.18-7.142.05175.93-80.0873.9215.275.841033.331677.331673.63-933.33-2329.63-2320.6915.58-22.79-4.3
21Q2 (10)28.06-11.26-13.13-2.96-187.323.27-5.11-276.21-409.7-6.11-384.19-960.56-2.14-348.84-892.59-1.28-328.57-709.520.22-12.00.0-2.70-155.44-162.9464.138.71-4.5758.14-50.23131.4441.86348.96-85.2120.1810.210
21Q1 (9)31.620.897.43.39352.0330.612.90-89.151006.252.15-91.12302.830.86-92.1291.110.56-91.46366.670.25-7.410.04.87-82.98141.0958.99-7.47-11.11116.814082.7-74.04-16.81-117.395.218.311.95-6.34
20Q4 (8)31.34-4.1912.410.75-84.47205.6326.72221.937758.8224.21214.017665.6210.89195.126906.256.56194.1713220.00.27-3.57-3.5728.62178.131138.9663.75-8.72-16.132.79-95.21101.3197.21131.29-68.9817.9610.3211.41
20Q3 (7)32.711.2713.544.83257.84675.08.30403.031637.047.71985.92675.373.691266.67685.712.23961.9868.970.2827.277.6910.29139.86531.2969.843.93-13.2658.26131.51-62.7842.03-85.15174.3616.280-6.33
20Q2 (6)32.309.7122.63-3.06-108.1643.231.65615.62136.670.71166.98113.080.27160.0111.540.21200.0117.070.22-12.0-8.334.29112.38299.5367.201.27-21.66-184.91-141.09-254.37283.02180.861530.820.00-100.0-100.0
20Q1 (5)29.445.63.52-1.47-107.0437.18-0.32-194.1286.5-1.06-231.2570.22-0.45-181.2571.15-0.21-320.074.390.25-10.714.172.02-12.551542.8666.36-12.7-14.5450.00310.94354.59-350.00-211.7-34750.019.5521.286.19
19Q4 (4)27.88-3.230.0-0.7115.480.00.34162.960.0-0.3276.120.0-0.1674.60.0-0.0582.760.00.287.690.02.3141.720.076.01-5.60.0-213.33-236.30.0313.33654.360.016.12-7.250.0
19Q3 (3)28.819.380.0-0.8484.420.0-0.5488.00.0-1.3475.320.0-0.6373.080.0-0.2976.420.00.268.330.01.63175.810.080.52-6.130.0156.5230.670.0-56.52-185.750.017.38-6.210.0
19Q2 (2)26.34-7.380.0-5.39-130.340.0-4.50-89.870.0-5.43-52.530.0-2.34-50.00.0-1.23-50.00.00.240.00.0-2.15-1435.710.085.7810.530.0119.7821.00.0-19.78-2058.240.018.530.650.0
19Q1 (1)28.440.00.0-2.340.00.0-2.370.00.0-3.560.00.0-1.560.00.0-0.820.00.00.240.00.0-0.140.00.077.610.00.098.990.00.01.010.00.018.410.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)24.12-4.550.79-75.621.9459.155.40101.494.38188.166.60134.884.52146.991.00-12.287.8086.643.34-29.2914.63-87.8885.3704.7240.8816.8617.57
2022 (9)25.27-6.343.24197.251.22-17.792.685.511.52-25.852.81-17.111.83-17.941.1411.764.18-6.4961.290.29120.74180.55-20.7403.353.0114.34-15.15
2021 (8)26.98-14.241.09105.661.48-8.592.54-74.242.05-76.253.39-75.852.23-73.521.026.254.47-62.8761.11-4.1443.04705.3556.96-39.823.251.5816.90-8.7
2020 (7)31.4612.80.5301.621.279.8608.63014.0408.4200.96-5.8812.042517.3963.75-16.135.34-95.9794.6603.20-14.1118.515.29
2019 (6)27.89-3.49-2.2601.60172.11-1.700-2.600-4.760-2.4601.02-8.110.46-81.4576.01-8.51132.7658.35-32.7603.735.5817.5813.27
2018 (5)28.907.41.2800.59-17.081.5300.7501.5300.9501.114.722.48504.8883.080.2583.84-77.1216.1603.53015.52-0.77
2017 (4)26.912.51-2.3700.7112.12-0.650-0.890-1.780-0.8401.06-6.190.41082.87-13.01366.40238.12-265.6000.00015.64-1.08
2016 (3)26.258.61-3.7300.632.66-3.440-3.970-8.670-4.3401.13-0.88-2.44095.262.98108.3742.85-8.3700.00015.810.38
2015 (2)24.17-11.47-5.9600.622.61-7.860-6.860-15.060-7.6601.14-6.56-6.89092.500.0275.86-64.6624.1400.00015.7522.38
2014 (1)27.3001.0100.60-9.150.4700.3700.8300.5201.22-1.611.26-62.2892.4815.77214.69302.4-114.6900.00012.872.63

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