玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)40.077.43-0.847.18-51.29-62.784.06-78.5-75.365.29-63.01-58.020.43-72.26-71.90.35-73.08-73.680.07-22.22-30.013.19-49.62-43.4431.4798.1790.84166.67114.2943.41-66.67-400.0-311.1114.33-12.52-18.39
23Q3 (19)37.307.40.4814.7418.39-18.3418.88-21.43-26.9914.30-25.95-37.031.55-35.15-49.841.30-32.64-50.00.09-10.0-18.1826.18-13.8-18.1115.88-32.543.0577.7849.7911.3622.22-53.78-26.3216.380.1839.76
23Q2 (18)34.737.46-22.1612.45239.24-51.0224.03208.47-22.3619.31205.54-27.762.39305.08-26.461.93286.0-26.890.1025.00.030.3788.99-19.7623.54-2.121.1251.9212.5-36.5448.08-10.71164.4216.35-25.2729.35
23Q1 (17)32.32-20.02-6.133.67-80.97-75.377.79-52.73-60.326.32-49.84-64.910.59-61.44-70.50.50-62.41-69.70.08-20.0-11.1116.07-31.09-40.2624.0545.85-1.646.15-60.29-37.9353.85432.05133.3321.8824.656.85
22Q4 (16)40.418.8615.4219.296.87126.9416.48-36.2745.212.60-44.525.261.53-50.4924.391.33-48.8529.130.10-9.0925.023.32-27.0625.5116.497.01-15.26116.2266.452.53-16.22-153.77-168.1117.5649.839.82
22Q3 (15)37.12-16.812.818.05-28.9913.2425.86-16.4551.5822.71-15.0440.363.09-4.9264.362.60-1.5268.830.1110.022.2231.97-15.5429.815.41-33.81-33.5269.84-14.64-23.6130.1665.87427.7811.72-7.28-11.08
22Q2 (14)44.6229.627.5225.4270.659.0730.9557.67113.7426.7348.42106.413.2562.5119.592.6460.0118.180.1011.1111.1137.8540.7168.623.28-4.75-1.0681.8210.03-26.118.18-21.21269.712.64-9.39-11.24
22Q1 (13)34.43-1.6623.5414.9075.29837.1119.6372.95373.0118.0150.46514.682.0062.6614.291.6560.19587.50.0912.512.526.9044.78100.624.4425.594.074.36-2.473.523.08-3.08-59.6213.95-12.76-34.35
21Q4 (12)35.01-3.05-23.918.50-46.68-75.0711.35-33.47-59.4411.97-26.02-54.571.23-34.57-75.251.03-33.12-73.450.08-11.11-46.6718.58-24.56-43.0119.46-16.05-16.9876.19-16.67-37.7923.81316.67211.5315.9921.3283.16
21Q3 (11)36.113.2-13.9415.94-0.25-33.5617.0617.82-3.2316.1824.94-8.121.8827.03-14.931.5427.27-10.980.090.0-10.024.639.712.0323.18-1.49-32.091.43-17.42-32.835.71153.33115.8213.18-7.44-29.06
21Q2 (10)34.9925.5515.1415.98905.03427.3914.48248.921181.4212.95341.981046.021.48428.571380.01.21404.171110.00.0912.528.5722.4567.41122.9423.530.13-0.63110.71158.33-44.64-10.71-118.7592.8614.24-32.990
21Q1 (9)27.87-39.4330.61.59-95.34107.714.15-85.17126.232.93-88.88118.520.28-94.37128.870.24-93.81130.770.08-46.6760.013.41-58.87542.5723.500.269.9242.86-65.01-65.7157.14367.67282.8621.25143.41-43.04
20Q4 (8)46.019.6586.7334.0942.1889.1227.9858.71373.2426.3549.63357.324.97124.89713.583.88124.28696.920.1550.0114.2932.6035.05023.44-31.2413.07122.47-10.02165.36-21.3540.88-134.698.73-53.01-62.53
20Q3 (7)41.9638.0745.823.99691.75724.7417.631460.18669.8717.611458.41669.02.212110.01200.01.731630.0981.250.1042.8666.6724.14139.7284.1334.0943.9661.26136.11-31.94181.67-36.1175.93-115.4818.580-36.17
20Q2 (6)30.3942.41-5.333.03114.69-34.841.13107.14-88.991.13107.14-88.990.10110.31-88.240.10112.82-86.30.0740.00.010.07432.34-50.7323.6810.7618.7200.0060.0366.67-150.00-380.0-362.50.00-100.0-100.0
20Q1 (5)21.34-13.39-42.37-20.62-377.31-4287.23-15.82-54.49-432.66-15.82-54.49-427.33-0.97-19.75-385.0-0.78-20.0-457.140.05-28.57-16.67-3.030-133.6321.383.149.14125.00170.83275.0-31.25-150.78-131.2537.3160.1310.91
19Q4 (4)24.64-14.380.0-4.32-12.50.0-10.24-547.160.0-10.24-547.160.0-0.81-576.470.0-0.65-506.250.00.0716.670.0-0.00-100.00.020.73-1.940.046.15127.690.061.54-73.630.023.30-19.960.0
19Q3 (3)28.78-10.340.0-3.84-182.580.02.29-77.680.02.29-77.680.00.17-80.00.00.16-78.080.00.06-14.290.013.11-35.860.021.145.960.0-166.67-488.890.0233.33308.330.029.1121.80.0
19Q2 (2)32.10-13.310.04.651089.360.010.26445.450.010.26442.00.00.85525.00.00.73621.430.00.0716.670.020.44126.860.019.951.840.042.8628.570.057.14-42.860.023.90-28.950.0
19Q1 (1)37.030.00.0-0.470.00.0-2.970.00.0-3.000.00.0-0.200.00.0-0.140.00.00.060.00.09.010.00.019.590.00.033.330.00.0100.000.00.033.640.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)35.92-8.329.95-48.847.1117.8314.86-36.2812.12-39.614.79-50.413.89-52.730.32-21.9522.59-24.8831.4790.8466.98-19.733.0299.080.00017.2523.83
2022 (9)39.1816.1219.4577.146.04-16.6123.3291.9320.0776.219.66101.258.23104.730.4117.1430.0749.5316.49-15.2683.41-7.4316.5967.70.00013.93-12.5
2021 (8)33.74-13.1510.98-40.97.2412.1212.15-16.7811.39-18.124.80-23.814.02-23.280.35-5.4120.11-6.9419.46-16.9890.11-29.069.8900.00015.92-5.07
2020 (7)38.8527.518.5806.46-33.0214.6016122.2213.9115355.566.3020900.05.244663.640.3748.021.61106.9923.4413.07127.030-27.0300.00016.77-38.32
2019 (6)30.47-10.3-0.8709.6422.250.09-98.310.09-98.310.03-98.220.11-92.620.25-3.8510.44-26.6320.732.170.0000.0000.00027.194.34
2018 (5)33.974.562.6907.88-4.115.3205.3101.6901.4900.2618.1814.23540.9920.29-6.2850.00-26.0950.0054.550.00026.06-17.32
2017 (4)32.497.4-5.0508.223.88-7.520-7.560-2.060-1.5500.22-12.02.22-82.8321.65-18.0967.65032.35-88.40.00031.52-0.44
2016 (3)30.251.27-6.6007.9215.793.67121.082.68173.470.82182.760.77126.470.254.1712.9329.8226.4331.89-178.950278.9514.110.00031.663.53
2015 (2)29.8720.69-2.5506.8423.451.66-91.780.98-94.970.29-95.890.34-94.040.24-17.249.96-63.620.04-8.03-144.440244.44494.340.00030.5818.9
2014 (1)24.75011.9605.54-1.1220.20019.4707.0505.7000.29-3.3327.36128.021.79-29.1858.87041.13-74.410.00025.72-25.69

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