玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)13.0914.421.714.6210.53-0.654.8113.440.843.8313.310.793.13-14.25-6.011.86-11.0-2.620.47-22.95-4.087.4219.10.9573.734.12-12.7795.97-2.64-1.494.03181.2556.334.11-0.48-2.84
23Q3 (19)11.444.28-7.894.18-4.134.54.24-5.154.953.38-5.065.33.65-21.5120.462.09-16.418.080.61-11.5912.966.233.15-4.4570.81-16.890.0698.571.09-0.311.43-42.5759.54.130.24-15.2
23Q2 (18)10.97-3.011.764.365.3113.254.476.6814.623.566.5914.844.6535.5736.762.5034.4125.630.6925.459.526.04-1.630.6785.20-7.687.7497.50-1.14-1.122.5081.5256.964.12-7.421.98
23Q1 (17)11.31-12.12-11.644.14-10.97-0.724.19-12.160.483.34-12.110.03.433.027.041.86-2.6213.410.5512.2414.586.14-16.46-11.9192.299.1933.1998.621.24-1.131.38-46.68451.474.455.2-5.12
22Q4 (16)12.873.62-4.174.6516.2512.054.7718.0711.973.8018.3812.433.339.915.221.917.918.520.49-9.26-3.927.3512.734.1184.5219.4323.6497.42-1.470.032.58186.95-1.284.23-13.14-16.07
22Q3 (15)12.4215.212.814.003.99.294.043.5910.083.213.5510.693.03-10.8823.171.77-11.0613.460.54-14.293.856.528.67-0.1570.77-10.513.7798.880.27-0.850.90-43.48227.194.8720.549.19
22Q2 (14)10.78-15.78-3.923.85-7.677.843.90-6.479.553.10-7.199.933.4025.9318.881.9921.349.340.6331.250.06.00-13.920.079.0814.1339.7498.61-1.15-1.851.59537.77439.564.04-13.86-3.81
22Q1 (13)12.80-4.699.54.170.4822.294.17-2.1121.573.34-1.1823.252.70-6.5711.111.64-6.827.890.48-5.88-11.116.97-1.2710.9969.291.364.7299.752.430.320.25-90.46-55.864.69-6.946.11
21Q4 (12)13.4311.183.634.1513.394.014.2616.081.913.3816.552.112.8917.48-19.051.7612.82-17.370.51-1.92-19.057.068.122.9268.360.237.9397.39-2.342.082.61851.07-43.145.0413.017.76
21Q3 (11)12.087.66-0.493.662.527.653.673.098.92.902.848.612.46-13.99-22.641.56-14.29-11.860.52-17.46-18.756.538.834.8268.2020.52-18.0399.73-0.74-1.120.27158.65131.964.466.19-5.91
21Q2 (10)11.22-4.02-3.693.574.69-2.193.563.79-9.412.824.06-15.572.8617.7-27.961.8219.74-16.510.6316.670.06.00-4.46-12.4156.59-14.48-37.45100.471.048.03-0.47-182.9-106.464.20-4.98-6.46
21Q1 (9)11.69-9.812.623.41-14.54114.473.43-17.94131.762.71-18.13135.652.43-31.93127.11.52-28.64137.50.54-14.298.06.28-8.4525.8566.174.47-23.0399.444.22-7.50.56-87.71107.534.423.27-5.76
20Q4 (8)12.966.753.513.9917.359.624.1824.049.713.3123.976.433.5712.26-2.722.1320.344.410.63-1.560.06.8610.112.0863.34-23.87-25.995.40-5.41-0.144.60634.572.994.28-9.7-17.05
20Q3 (7)12.144.213.763.40-6.8553.853.37-14.2558.962.67-20.0662.83.18-19.9102.551.77-18.8194.510.641.5925.496.23-9.0511.2583.20-8.04-6.58100.868.45-3.75-0.86-111.8679.494.745.57-4.44
20Q2 (6)11.6512.243.743.65129.5631.293.93165.5444.493.34190.4359.813.97271.0382.952.18240.6271.650.6326.010.536.8537.2717.0990.475.235.0893.00-13.49-8.937.25196.67442.24.49-4.26-4.26
20Q1 (5)10.38-17.09-10.211.59-56.32-20.91.48-61.15-24.11.15-63.02-25.321.07-70.84-17.050.64-68.63-28.090.50-20.63-5.664.99-25.74-14.5585.970.5712.95107.5012.524.51-7.50-268.09-162.54.69-9.11-5.25
19Q4 (4)12.527.010.03.6464.710.03.8179.720.03.1189.630.03.67133.760.02.04124.180.00.6323.530.06.7220.00.085.48-4.020.095.54-8.830.04.46206.450.05.164.030.0
19Q3 (3)11.704.190.02.21-20.50.02.12-22.060.01.64-21.530.01.57-27.650.00.91-28.350.00.51-10.530.05.60-4.270.089.063.440.0104.792.620.0-4.19-97.840.04.965.760.0
19Q2 (2)11.23-2.850.02.7838.310.02.7239.490.02.0935.710.02.1768.220.01.2742.70.00.577.550.05.850.170.086.1013.130.0102.12-0.720.0-2.1225.850.04.69-5.250.0
19Q1 (1)11.560.00.02.010.00.01.950.00.01.540.00.01.290.00.00.890.00.00.530.00.05.840.00.076.110.00.0102.860.00.0-2.860.00.04.950.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)11.60-4.374.313.861.89-19.864.414.753.525.0714.2915.998.1314.192.279.136.39-4.0573.73-12.7797.68-0.982.3271.680.011.44.20-5.19
2022 (9)12.130.664.1512.472.36-10.124.2113.173.3513.9512.3214.67.127.232.08-5.456.663.2684.5223.6498.65-0.521.3562.520.01-65.054.43-1.77
2021 (8)12.051.433.6912.842.62-6.753.7211.042.948.4910.750.196.643.112.20-3.936.452.2268.367.9399.171.780.83-67.620.03-41.214.51-0.66
2020 (7)11.880.763.2718.912.81-9.233.3522.262.7124.8810.7325.56.4416.672.29-4.586.314.6463.34-25.997.44-2.982.5600.04-31.134.54-8.28
2019 (6)11.791.812.75-5.53.1086.932.74-8.972.17-7.268.55-5.215.52-14.152.40-12.416.0327.4885.48100.85100.433.95-0.4300.06-41.534.951.85
2018 (5)11.58-1.612.91-17.561.6619.853.01-18.872.34-15.839.02-24.776.43-25.582.74-11.614.73-7.2542.5611.6596.621.573.49-28.540.1104.862.1
2017 (4)11.773.523.53-13.481.3828.873.71-13.322.78-12.311.99-29.058.64-26.593.10-15.075.10-5.5638.12-5.1795.12-0.394.888.150.0004.769.43
2016 (3)11.3710.934.08-2.861.0751.184.28-4.893.17-4.5216.90-24.5911.77-19.933.65-13.715.403.0540.20-16.4295.492.274.51-31.980.0004.3517.25
2015 (2)10.25-8.44.20-7.490.71-13.564.50-30.883.32-37.5922.41-34.7814.70-36.754.232.675.24-29.048.10-16.5593.3733.966.63-78.070.0003.71-3.64
2014 (1)11.1904.5400.8206.5105.32034.36023.2404.12-12.537.38057.6445.6369.70-2.7730.267.090.0003.850

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