- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 66.86 | 9.03 | -3.78 | 0.96 | -27.82 | -6.8 | 3.13 | 15.5 | 6.46 | 2.99 | 29.44 | 10.33 | 1.44 | -33.8 | -3.13 | 4.68 | 5.93 | 10.65 | 4.47 | 18.71 | 14.67 | 4174 | 0.0 | 0.0 |
| 23Q3 (19) | 61.32 | -0.82 | -13.06 | 1.33 | 0.0 | -10.74 | 2.71 | 8.84 | 9.72 | 2.31 | -1.7 | 6.45 | 2.17 | 0.83 | 2.67 | 4.42 | 9.74 | 26.2 | 3.77 | -0.88 | 22.44 | 4174 | 0.0 | -0.9 |
| 23Q2 (18) | 61.83 | 17.37 | 59.85 | 1.33 | -5.0 | 121.67 | 2.49 | -3.11 | 15.28 | 2.35 | 22.4 | 8.29 | 2.15 | -19.06 | 38.67 | 4.03 | -17.45 | -27.88 | 3.80 | 4.28 | -32.25 | 4174 | 0.0 | -0.9 |
| 23Q1 (17) | 52.68 | -24.19 | 7.27 | 1.4 | 35.92 | 1.45 | 2.57 | -12.59 | 14.73 | 1.92 | -29.15 | -6.34 | 2.66 | 79.29 | -5.43 | 4.88 | 15.31 | 6.96 | 3.64 | -6.54 | -12.69 | 4174 | 0.0 | -0.9 |
| 22Q4 (16) | 69.49 | -1.47 | 19.36 | 1.03 | -30.87 | 5.1 | 2.94 | 19.03 | 19.03 | 2.71 | 24.88 | 11.98 | 1.48 | -29.84 | -11.94 | 4.23 | 20.81 | -0.28 | 3.90 | 26.75 | -6.18 | 4174 | -0.9 | -0.9 |
| 22Q3 (15) | 70.53 | 82.34 | 53.63 | 1.49 | 148.33 | 20.16 | 2.47 | 14.35 | 1.65 | 2.17 | 0.0 | -1.81 | 2.11 | 36.19 | -21.78 | 3.50 | -37.29 | -33.84 | 3.08 | -45.16 | -36.09 | 4212 | 0.0 | -0.54 |
| 22Q2 (14) | 38.68 | -21.24 | -28.75 | 0.6 | -56.52 | -46.43 | 2.16 | -3.57 | -18.18 | 2.17 | 5.85 | 9.6 | 1.55 | -44.8 | -24.81 | 5.58 | 22.43 | 14.84 | 5.61 | 34.4 | 53.83 | 4212 | 0.0 | -0.54 |
| 22Q1 (13) | 49.11 | -15.65 | 10.73 | 1.38 | 40.82 | 20.0 | 2.24 | -9.31 | -15.15 | 2.05 | -15.29 | -0.97 | 2.81 | 66.94 | 8.37 | 4.56 | 7.51 | -23.38 | 4.17 | 0.42 | -10.57 | 4212 | 0.0 | -0.54 |
| 21Q4 (12) | 58.22 | 26.81 | -22.03 | 0.98 | -20.97 | -20.33 | 2.47 | 1.65 | -8.18 | 2.42 | 9.5 | 10.5 | 1.68 | -37.68 | 2.19 | 4.24 | -19.85 | 17.77 | 4.16 | -13.65 | 41.72 | 4212 | -0.54 | -0.54 |
| 21Q3 (11) | 45.91 | -15.44 | -15.4 | 1.24 | 10.71 | 0.81 | 2.43 | -7.95 | -2.41 | 2.21 | 11.62 | 22.78 | 2.70 | 30.92 | 19.17 | 5.29 | 8.85 | 15.36 | 4.81 | 31.99 | 45.14 | 4235 | 0.0 | -4.94 |
| 21Q2 (10) | 54.29 | 22.41 | 7.59 | 1.12 | -2.61 | -6.67 | 2.64 | 0.0 | 24.53 | 1.98 | -4.35 | 1.54 | 2.06 | -20.44 | -13.25 | 4.86 | -18.31 | 15.74 | 3.65 | -21.86 | -5.62 | 4235 | 0.0 | -4.94 |
| 21Q1 (9) | 44.35 | -40.61 | 19.7 | 1.15 | -6.5 | 7.48 | 2.64 | -1.86 | 43.48 | 2.07 | -5.48 | 36.18 | 2.59 | 57.41 | -10.21 | 5.95 | 65.24 | 19.86 | 4.67 | 59.14 | 13.77 | 4235 | 0.0 | -13.18 |
| 20Q4 (8) | 74.67 | 37.59 | 21.55 | 1.23 | 0.0 | -27.65 | 2.69 | 8.03 | 2.28 | 2.19 | 21.67 | 36.02 | 1.65 | -27.32 | -40.48 | 3.60 | -21.48 | -15.85 | 2.93 | -11.57 | 11.91 | 4235 | -4.94 | -13.18 |
| 20Q3 (7) | 54.27 | 7.55 | -1.42 | 1.23 | 2.5 | -3.15 | 2.49 | 17.45 | -6.39 | 1.8 | -7.69 | -10.45 | 2.27 | -4.7 | -1.76 | 4.59 | 9.21 | -5.05 | 3.32 | -14.17 | -9.16 | 4455 | 0.0 | -8.67 |
| 20Q2 (6) | 50.46 | 36.19 | -7.84 | 1.2 | 12.15 | -16.08 | 2.12 | 15.22 | -17.83 | 1.95 | 28.29 | 13.37 | 2.38 | -17.65 | -8.95 | 4.20 | -15.4 | -10.84 | 3.86 | -5.8 | 23.01 | 4455 | -8.67 | -8.67 |
| 20Q1 (5) | 37.05 | -39.69 | -27.59 | 1.07 | -37.06 | -18.94 | 1.84 | -30.04 | -25.51 | 1.52 | -5.59 | 2.7 | 2.89 | 4.36 | 11.95 | 4.97 | 16.0 | 2.88 | 4.10 | 56.53 | 41.84 | 4878 | 0.0 | 0.0 |
| 19Q4 (4) | 61.43 | 11.59 | 0.0 | 1.7 | 33.86 | 0.0 | 2.63 | -1.13 | 0.0 | 1.61 | -19.9 | 0.0 | 2.77 | 19.96 | 0.0 | 4.28 | -11.4 | 0.0 | 2.62 | -28.22 | 0.0 | 4878 | 0.0 | 0.0 |
| 19Q3 (3) | 55.05 | 0.55 | 0.0 | 1.27 | -11.19 | 0.0 | 2.66 | 3.1 | 0.0 | 2.01 | 16.86 | 0.0 | 2.31 | -11.67 | 0.0 | 4.83 | 2.54 | 0.0 | 3.65 | 16.22 | 0.0 | 4878 | 0.0 | 0.0 |
| 19Q2 (2) | 54.75 | 7.0 | 0.0 | 1.43 | 8.33 | 0.0 | 2.58 | 4.45 | 0.0 | 1.72 | 16.22 | 0.0 | 2.61 | 1.25 | 0.0 | 4.71 | -2.38 | 0.0 | 3.14 | 8.62 | 0.0 | 4878 | 0.0 | 0.0 |
| 19Q1 (1) | 51.17 | 0.0 | 0.0 | 1.32 | 0.0 | 0.0 | 2.47 | 0.0 | 0.0 | 1.48 | 0.0 | 0.0 | 2.58 | 0.0 | 0.0 | 4.83 | 0.0 | 0.0 | 2.89 | 0.0 | 0.0 | 4878 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 242.7 | 6.54 | 5.03 | 11.78 | 10.9 | 11.0 | 9.57 | 5.16 | 2.07 | 4.92 | 4.49 | 4.18 | 3.94 | -1.29 | 4174 | 0.0 |
| 2022 (9) | 227.8 | 12.34 | 4.5 | 0.22 | 9.82 | -3.54 | 9.1 | 4.84 | 1.98 | -10.79 | 4.31 | -14.14 | 3.99 | -6.68 | 4174 | -0.9 |
| 2021 (8) | 202.77 | -6.32 | 4.49 | -5.07 | 10.18 | 11.38 | 8.68 | 16.35 | 2.21 | 1.33 | 5.02 | 18.89 | 4.28 | 24.2 | 4212 | -0.54 |
| 2020 (7) | 216.44 | -2.68 | 4.73 | -17.16 | 9.14 | -11.61 | 7.46 | 9.38 | 2.19 | -14.88 | 4.22 | -9.17 | 3.45 | 12.4 | 4235 | -4.94 |
| 2019 (6) | 222.4 | 1.76 | 5.71 | 10.44 | 10.34 | 0.98 | 6.82 | -8.7 | 2.57 | 8.53 | 4.65 | -0.77 | 3.07 | -10.28 | 4455 | -8.67 |
| 2018 (5) | 218.55 | 15.76 | 5.17 | 31.55 | 10.24 | 7.11 | 7.47 | 29.24 | 2.37 | 13.64 | 4.69 | -7.47 | 3.42 | 11.65 | 4878 | 49.49 |
| 2017 (4) | 188.8 | 21.17 | 3.93 | 57.83 | 9.56 | 21.78 | 5.78 | 9.06 | 2.08 | 30.26 | 5.06 | 0.51 | 3.06 | -9.99 | 3263 | -2.22 |
| 2016 (3) | 155.82 | 36.0 | 2.49 | 43.93 | 7.85 | 38.2 | 5.3 | 80.27 | 1.60 | 5.83 | 5.04 | 1.62 | 3.40 | 32.55 | 3337 | 16.64 |
| 2015 (2) | 114.57 | -14.63 | 1.73 | 25.36 | 5.68 | -13.55 | 2.94 | 82.61 | 1.51 | 46.84 | 4.96 | 1.27 | 2.57 | 113.9 | 2861 | -9.32 |
| 2014 (1) | 134.2 | 21.4 | 1.38 | 5.34 | 6.57 | 31.14 | 1.61 | -6.4 | 1.03 | 0 | 4.90 | 0 | 1.20 | 0 | 3155 | 13.82 |
