- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.13 | 3.94 | 4.85 | 0.22 | -4.35 | 15.79 | 0.55 | 0.0 | 0.0 | 0.12 | 9.09 | 100.0 | 3.09 | -7.97 | 10.43 | 7.71 | -3.79 | -4.63 | 1.68 | 4.96 | 90.74 | 1192 | 0.0 | -4.56 |
| 23Q3 (19) | 6.86 | 14.14 | -11.02 | 0.23 | 9.52 | -4.17 | 0.55 | 3.77 | 3.77 | 0.11 | 10.0 | 120.0 | 3.35 | -4.05 | 7.71 | 8.02 | -9.08 | 16.63 | 1.60 | -3.63 | 147.26 | 1192 | 0.0 | -6.07 |
| 23Q2 (18) | 6.01 | 1.35 | -24.4 | 0.21 | 16.67 | -4.55 | 0.53 | -10.17 | -3.64 | 0.1 | 66.67 | 66.67 | 3.49 | 15.11 | 26.27 | 8.82 | -11.37 | 27.47 | 1.66 | 64.45 | 120.47 | 1192 | -6.44 | -12.8 |
| 23Q1 (17) | 5.93 | -12.79 | -25.41 | 0.18 | -5.26 | -30.77 | 0.59 | 7.27 | 3.51 | 0.06 | 0.0 | -14.29 | 3.04 | 8.64 | -7.19 | 9.95 | 23.01 | 38.77 | 1.01 | 14.67 | 14.91 | 1274 | 2.0 | -10.47 |
| 22Q4 (16) | 6.8 | -11.8 | -19.14 | 0.19 | -20.83 | -34.48 | 0.55 | 3.77 | -26.67 | 0.06 | 20.0 | -14.29 | 2.79 | -10.24 | -18.97 | 8.09 | 17.66 | -9.3 | 0.88 | 36.06 | 6.01 | 1249 | -1.58 | -1.42 |
| 22Q3 (15) | 7.71 | -3.02 | -7.0 | 0.24 | 9.09 | -17.24 | 0.53 | -3.64 | -8.62 | 0.05 | -16.67 | -28.57 | 3.11 | 12.49 | -11.02 | 6.87 | -0.64 | -1.75 | 0.65 | -14.07 | -23.2 | 1269 | -7.17 | -4.8 |
| 22Q2 (14) | 7.95 | 0.0 | -7.56 | 0.22 | -15.38 | -18.52 | 0.55 | -3.51 | 19.57 | 0.06 | -14.29 | -33.33 | 2.77 | -15.38 | -11.86 | 6.92 | -3.51 | 29.34 | 0.75 | -14.29 | -27.88 | 1367 | -3.94 | -3.87 |
| 22Q1 (13) | 7.95 | -5.47 | -8.41 | 0.26 | -10.34 | -18.75 | 0.57 | -24.0 | 26.67 | 0.07 | 0.0 | -12.5 | 3.27 | -5.16 | -11.29 | 7.17 | -19.6 | 38.3 | 0.88 | 5.79 | -4.47 | 1423 | 12.31 | -0.21 |
| 21Q4 (12) | 8.41 | 1.45 | 0.72 | 0.29 | 0.0 | 7.41 | 0.75 | 29.31 | 50.0 | 0.07 | 0.0 | 0.0 | 3.45 | -1.43 | 6.64 | 8.92 | 27.47 | 48.93 | 0.83 | -1.43 | -0.71 | 1267 | -4.95 | -12.32 |
| 21Q3 (11) | 8.29 | -3.6 | 12.33 | 0.29 | 7.41 | 26.09 | 0.58 | 26.09 | 41.46 | 0.07 | -22.22 | 0.0 | 3.50 | 11.42 | 12.25 | 7.00 | 30.8 | 25.93 | 0.84 | -19.31 | -10.98 | 1333 | -6.26 | 0.08 |
| 21Q2 (10) | 8.6 | -0.92 | 72.69 | 0.27 | -15.62 | 68.75 | 0.46 | 2.22 | -13.21 | 0.09 | 12.5 | 50.0 | 3.14 | -14.84 | -2.28 | 5.35 | 3.17 | -49.74 | 1.05 | 13.55 | -13.14 | 1422 | -0.28 | 14.13 |
| 21Q1 (9) | 8.68 | 3.95 | 63.47 | 0.32 | 18.52 | 52.38 | 0.45 | -10.0 | 12.5 | 0.08 | 14.29 | 33.33 | 3.69 | 14.01 | -6.78 | 5.18 | -13.42 | -31.18 | 0.92 | 9.94 | -18.43 | 1426 | -1.31 | 6.74 |
| 20Q4 (8) | 8.35 | 13.14 | 22.25 | 0.27 | 17.39 | 0.0 | 0.5 | 21.95 | 11.11 | 0.07 | 0.0 | -12.5 | 3.23 | 3.75 | -18.2 | 5.99 | 7.78 | -9.12 | 0.84 | -11.62 | -28.43 | 1445 | 8.48 | 9.89 |
| 20Q3 (7) | 7.38 | 48.19 | 5.73 | 0.23 | 43.75 | -11.54 | 0.41 | -22.64 | -24.07 | 0.07 | 16.67 | 0.0 | 3.12 | -3.0 | -16.33 | 5.56 | -47.8 | -28.19 | 0.95 | -21.27 | -5.42 | 1332 | 6.9 | -3.27 |
| 20Q2 (6) | 4.98 | -6.21 | -24.89 | 0.16 | -23.81 | -30.43 | 0.53 | 32.5 | 29.27 | 0.06 | 0.0 | -25.0 | 3.21 | -18.76 | -7.39 | 10.64 | 41.28 | 72.1 | 1.20 | 6.63 | -0.15 | 1246 | -6.74 | -9.51 |
| 20Q1 (5) | 5.31 | -22.25 | -21.1 | 0.21 | -22.22 | -19.23 | 0.4 | -11.11 | -4.76 | 0.06 | -25.0 | -14.29 | 3.95 | 0.04 | 2.37 | 7.53 | 14.33 | 20.71 | 1.13 | -3.53 | 8.64 | 1336 | 1.6 | -0.22 |
| 19Q4 (4) | 6.83 | -2.15 | 0.0 | 0.27 | 3.85 | 0.0 | 0.45 | -16.67 | 0.0 | 0.08 | 14.29 | 0.0 | 3.95 | 6.13 | 0.0 | 6.59 | -14.84 | 0.0 | 1.17 | 16.8 | 0.0 | 1315 | -4.5 | 0.0 |
| 19Q3 (3) | 6.98 | 5.28 | 0.0 | 0.26 | 13.04 | 0.0 | 0.54 | 31.71 | 0.0 | 0.07 | -12.5 | 0.0 | 3.72 | 7.38 | 0.0 | 7.74 | 25.1 | 0.0 | 1.00 | -16.89 | 0.0 | 1377 | 0.0 | 0.0 |
| 19Q2 (2) | 6.63 | -1.49 | 0.0 | 0.23 | -11.54 | 0.0 | 0.41 | -2.38 | 0.0 | 0.08 | 14.29 | 0.0 | 3.47 | -10.2 | 0.0 | 6.18 | -0.91 | 0.0 | 1.21 | 16.01 | 0.0 | 1377 | 2.84 | 0.0 |
| 19Q1 (1) | 6.73 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 3.86 | 0.0 | 0.0 | 6.24 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 1339 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.92 | -14.74 | 0.84 | -6.67 | 2.21 | 0.91 | 0.39 | 62.5 | 3.24 | 9.47 | 8.53 | 18.36 | 1.50 | 90.59 | 1192 | -4.56 |
| 2022 (9) | 30.4 | -10.54 | 0.9 | -23.08 | 2.19 | -2.23 | 0.24 | -25.0 | 2.96 | -14.02 | 7.20 | 9.28 | 0.79 | -16.17 | 1249 | -1.42 |
| 2021 (8) | 33.98 | 30.59 | 1.17 | 34.48 | 2.24 | 21.74 | 0.32 | 23.08 | 3.44 | 2.98 | 6.59 | -6.78 | 0.94 | -5.75 | 1267 | -12.32 |
| 2020 (7) | 26.02 | -4.23 | 0.87 | -14.71 | 1.84 | 1.1 | 0.26 | -10.34 | 3.34 | -10.94 | 7.07 | 5.57 | 1.00 | -6.38 | 1445 | 9.89 |
| 2019 (6) | 27.17 | 3.35 | 1.02 | 5.15 | 1.82 | 10.98 | 0.29 | 11.54 | 3.75 | 1.75 | 6.70 | 7.38 | 1.07 | 7.93 | 1315 | -3.17 |
| 2018 (5) | 26.29 | -0.68 | 0.97 | -1.02 | 1.64 | 1.86 | 0.26 | -3.7 | 3.69 | -0.34 | 6.24 | 2.56 | 0.99 | -3.04 | 1358 | -6.92 |
| 2017 (4) | 26.47 | 1.53 | 0.98 | 5.38 | 1.61 | 3.21 | 0.27 | 0.0 | 3.70 | 3.78 | 6.08 | 1.65 | 1.02 | -1.51 | 1459 | -1.75 |
| 2016 (3) | 26.07 | 5.33 | 0.93 | 6.9 | 1.56 | 1.3 | 0.27 | 22.73 | 3.57 | 1.48 | 5.98 | -3.83 | 1.04 | 16.51 | 1485 | 6.91 |
| 2015 (2) | 24.75 | -6.04 | 0.87 | -8.42 | 1.54 | 6.94 | 0.22 | 0.0 | 3.52 | -2.54 | 6.22 | 13.81 | 0.89 | 6.42 | 1389 | -5.38 |
| 2014 (1) | 26.34 | 9.7 | 0.95 | 14.46 | 1.44 | 2.13 | 0.22 | -12.0 | 3.61 | 0 | 5.47 | 0 | 0.84 | 0 | 1468 | 0.2 |
