- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.68 | -1.47 | -7.86 | 0.62 | -11.43 | -12.68 | 0.62 | 3.33 | -8.82 | 0.04 | 100.0 | 33.33 | 9.28 | -10.1 | -5.22 | 9.28 | 4.88 | -1.04 | 0.60 | 102.99 | 44.71 | 0 | 0 | 0 |
| 23Q3 (19) | 6.78 | -2.59 | -9.12 | 0.7 | -6.67 | -24.73 | 0.6 | 0.0 | 33.33 | 0.02 | -60.0 | -33.33 | 10.32 | -4.19 | -17.18 | 8.85 | 2.65 | 46.71 | 0.29 | -58.94 | -26.65 | 0 | 0 | 0 |
| 23Q2 (18) | 6.96 | -5.18 | -2.38 | 0.75 | 4.17 | -9.64 | 0.6 | 13.21 | 39.53 | 0.05 | 66.67 | 400.0 | 10.78 | 9.85 | -7.43 | 8.62 | 19.39 | 42.94 | 0.72 | 75.77 | 412.21 | 0 | 0 | 0 |
| 23Q1 (17) | 7.34 | 1.24 | 10.04 | 0.72 | 1.41 | -21.74 | 0.53 | -22.06 | 26.19 | 0.03 | 0.0 | -25.0 | 9.81 | 0.17 | -28.88 | 7.22 | -23.01 | 14.67 | 0.41 | -1.23 | -31.85 | 0 | 0 | 0 |
| 22Q4 (16) | 7.25 | -2.82 | 28.32 | 0.71 | -23.66 | 9.23 | 0.68 | 51.11 | 74.36 | 0.03 | 0.0 | -50.0 | 9.79 | -21.44 | -14.88 | 9.38 | 55.49 | 35.88 | 0.41 | 2.9 | -61.03 | 0 | 0 | -100.0 |
| 22Q3 (15) | 7.46 | 4.63 | 37.38 | 0.93 | 12.05 | 165.71 | 0.45 | 4.65 | 9.76 | 0.03 | 200.0 | -50.0 | 12.47 | 7.09 | 93.41 | 6.03 | 0.02 | -20.11 | 0.40 | 186.73 | -63.61 | 0 | 0 | -100.0 |
| 22Q2 (14) | 7.13 | 6.9 | 22.09 | 0.83 | -9.78 | 7.79 | 0.43 | 2.38 | 10.26 | 0.01 | -75.0 | -75.0 | 11.64 | -15.6 | -11.71 | 6.03 | -4.22 | -9.69 | 0.14 | -76.61 | -79.52 | 0 | 0 | -100.0 |
| 22Q1 (13) | 6.67 | 18.05 | 12.48 | 0.92 | 41.54 | 31.43 | 0.42 | 7.69 | 5.0 | 0.04 | -33.33 | -60.0 | 13.79 | 19.89 | 16.85 | 6.30 | -8.78 | -6.65 | 0.60 | -43.53 | -64.44 | 0 | -100.0 | -100.0 |
| 21Q4 (12) | 5.65 | 4.05 | 9.71 | 0.65 | 85.71 | 8.33 | 0.39 | -4.88 | -23.53 | 0.06 | 0.0 | 20.0 | 11.50 | 78.48 | -1.25 | 6.90 | -8.58 | -30.3 | 1.06 | -3.89 | 9.38 | 252 | 0.0 | 0.0 |
| 21Q3 (11) | 5.43 | -7.02 | -1.09 | 0.35 | -54.55 | -37.5 | 0.41 | 5.13 | 10.81 | 0.06 | 50.0 | 20.0 | 6.45 | -51.11 | -36.81 | 7.55 | 13.07 | 12.04 | 1.10 | 61.33 | 21.33 | 252 | 0.0 | 0.0 |
| 21Q2 (10) | 5.84 | -1.52 | 55.32 | 0.77 | 10.0 | 71.11 | 0.39 | -2.5 | 14.71 | 0.04 | -60.0 | 0.0 | 13.18 | 11.7 | 10.17 | 6.68 | -1.0 | -26.15 | 0.68 | -59.38 | -35.62 | 252 | 0.0 | 0.0 |
| 21Q1 (9) | 5.93 | 15.15 | 7.82 | 0.7 | 16.67 | 11.11 | 0.4 | -21.57 | 0.0 | 0.1 | 100.0 | 66.67 | 11.80 | 1.32 | 3.05 | 6.75 | -31.89 | -7.25 | 1.69 | 73.69 | 54.58 | 252 | 0.0 | 0.0 |
| 20Q4 (8) | 5.15 | -6.19 | -4.81 | 0.6 | 7.14 | -16.67 | 0.51 | 37.84 | -8.93 | 0.05 | 0.0 | -16.67 | 11.65 | 14.22 | -12.46 | 9.90 | 46.94 | -4.33 | 0.97 | 6.6 | -12.46 | 252 | 0.0 | 0.0 |
| 20Q3 (7) | 5.49 | 46.01 | -6.79 | 0.56 | 24.44 | -24.32 | 0.37 | 8.82 | -15.91 | 0.05 | 25.0 | -28.57 | 10.20 | -14.77 | -18.81 | 6.74 | -25.47 | -9.78 | 0.91 | -14.39 | -23.37 | 252 | 0.0 | 0.0 |
| 20Q2 (6) | 3.76 | -31.64 | -41.98 | 0.45 | -28.57 | -40.79 | 0.34 | -15.0 | -45.16 | 0.04 | -33.33 | -20.0 | 11.97 | 4.48 | 2.04 | 9.04 | 24.34 | -5.49 | 1.06 | -2.48 | 37.87 | 252 | 0.0 | 0.0 |
| 20Q1 (5) | 5.5 | 1.66 | -15.9 | 0.63 | -12.5 | -13.7 | 0.4 | -28.57 | -27.27 | 0.06 | 0.0 | 50.0 | 11.45 | -13.93 | 2.62 | 7.27 | -29.74 | -13.52 | 1.09 | -1.64 | 78.36 | 252 | 0.0 | 0.0 |
| 19Q4 (4) | 5.41 | -8.15 | 0.0 | 0.72 | -2.7 | 0.0 | 0.56 | 27.27 | 0.0 | 0.06 | -14.29 | 0.0 | 13.31 | 5.93 | 0.0 | 10.35 | 38.56 | 0.0 | 1.11 | -6.68 | 0.0 | 252 | 0.0 | 0.0 |
| 19Q3 (3) | 5.89 | -9.1 | 0.0 | 0.74 | -2.63 | 0.0 | 0.44 | -29.03 | 0.0 | 0.07 | 40.0 | 0.0 | 12.56 | 7.12 | 0.0 | 7.47 | -21.92 | 0.0 | 1.19 | 54.02 | 0.0 | 252 | 0.0 | 0.0 |
| 19Q2 (2) | 6.48 | -0.92 | 0.0 | 0.76 | 4.11 | 0.0 | 0.62 | 12.73 | 0.0 | 0.05 | 25.0 | 0.0 | 11.73 | 5.07 | 0.0 | 9.57 | 13.77 | 0.0 | 0.77 | 26.16 | 0.0 | 252 | 0.0 | 0.0 |
| 19Q1 (1) | 6.54 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 11.16 | 0.0 | 0.0 | 8.41 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 252 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.77 | -2.6 | 2.79 | -17.46 | 2.34 | 18.78 | 0.13 | 18.18 | 10.05 | -15.26 | 8.43 | 21.95 | 0.47 | 21.33 | 0 | 0 |
| 2022 (9) | 28.51 | 24.77 | 3.38 | 36.84 | 1.97 | 23.9 | 0.11 | -57.69 | 11.86 | 9.68 | 6.91 | -0.7 | 0.39 | -66.09 | 0 | 0 |
| 2021 (8) | 22.85 | 14.77 | 2.47 | 10.27 | 1.59 | -1.85 | 0.26 | 30.0 | 10.81 | -3.92 | 6.96 | -14.48 | 1.14 | 13.27 | 252 | 0.0 |
| 2020 (7) | 19.91 | -18.13 | 2.24 | -23.81 | 1.62 | -25.0 | 0.2 | -9.09 | 11.25 | -6.93 | 8.14 | -8.39 | 1.00 | 11.05 | 252 | 0.0 |
| 2019 (6) | 24.32 | 23.2 | 2.94 | 124.43 | 2.16 | -9.24 | 0.22 | 15.79 | 12.09 | 82.16 | 8.88 | -26.34 | 0.90 | -6.02 | 252 | 0.0 |
| 2018 (5) | 19.74 | 47.64 | 1.31 | 28.43 | 2.38 | 453.49 | 0.19 | 46.15 | 6.64 | -13.01 | 12.06 | 274.88 | 0.96 | -1.01 | 252 | 0.0 |
| 2017 (4) | 13.37 | 4.45 | 1.02 | 9.68 | 0.43 | 19.44 | 0.13 | 62.5 | 7.63 | 5.0 | 3.22 | 14.35 | 0.97 | 55.57 | 252 | 0.0 |
| 2016 (3) | 12.8 | -1.08 | 0.93 | 0.0 | 0.36 | -12.2 | 0.08 | -11.11 | 7.27 | 1.09 | 2.81 | -11.23 | 0.62 | -10.14 | 252 | 9.57 |
| 2015 (2) | 12.94 | 1.33 | 0.93 | 12.05 | 0.41 | -8.89 | 0.09 | -10.0 | 7.19 | 10.58 | 3.17 | -10.09 | 0.70 | -11.18 | 230 | 17.35 |
| 2014 (1) | 12.77 | 20.13 | 0.83 | 25.76 | 0.45 | -4.26 | 0.1 | 42.86 | 6.50 | 0 | 3.52 | 0 | 0.78 | 0 | 196 | 18.07 |
