玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)6.2623.23-8.350.1122.22-21.430.3852.0-2.560.030.0-25.01.76-0.82-14.276.0723.356.310.48-18.85-18.1700-100.0
23Q3 (19)5.08-1.74-21.00.09-30.77-25.00.25-10.71-16.670.0350.00.01.77-29.54-5.074.92-9.135.480.5952.6626.5700-100.0
23Q2 (18)5.17-23.18-15.80.130.00.00.28-6.67-6.670.02-33.33-33.332.5130.1718.765.4221.510.840.39-13.22-20.8300-100.0
23Q1 (17)6.73-1.463.380.13-7.14-31.580.3-23.083.450.03-25.050.01.93-5.76-33.824.46-21.930.070.45-23.8945.10-100.0-100.0
22Q4 (16)6.836.22-8.320.1416.67-48.150.3930.00.00.0433.3333.332.059.83-43.445.7122.399.080.5925.5245.442910.00.0
22Q3 (15)6.434.72-3.020.12-7.69-42.860.30.015.380.030.00.01.87-11.86-41.084.67-4.5118.970.47-4.513.112910.00.0
22Q2 (14)6.14-5.68-13.40.13-31.58-48.00.33.4515.380.0350.050.02.12-27.46-39.954.899.6833.240.4959.0473.212910.00.0
22Q1 (13)6.51-12.62-12.260.19-29.63-9.520.29-25.6411.540.02-33.330.02.92-19.473.124.45-14.927.130.31-23.7113.982910.00.0
21Q4 (12)7.4512.377.50.2728.5750.00.3950.044.440.030.00.03.6214.4239.535.2333.4934.360.40-11.01-6.982910.00.0
21Q3 (11)6.63-6.4911.620.21-16.031.250.260.04.00.0350.00.03.17-10.1717.593.926.94-6.820.4560.41-10.412910.00.0
21Q2 (10)7.09-4.4545.590.2519.0592.310.260.08.330.020.0-33.333.5324.5932.093.674.65-25.590.284.65-54.212910.00.0
21Q1 (9)7.427.0754.580.2116.6790.910.26-3.70.00.02-33.330.02.838.9623.53.50-10.06-35.310.27-37.74-35.312910.00.0
20Q4 (8)6.9316.6761.920.1812.538.460.278.03.850.030.050.02.60-3.57-14.493.90-7.43-35.860.43-14.29-7.362910.00.0
20Q3 (7)5.9421.9728.290.1623.0823.080.254.17-3.850.030.050.02.690.91-4.074.21-14.6-25.050.51-18.0116.922910.00.0
20Q2 (6)4.871.46-10.480.1318.18-23.530.24-7.69-20.00.0350.050.02.6716.48-14.584.93-9.02-10.640.6247.8467.562910.00.0
20Q1 (5)4.812.1525.330.11-15.38-21.430.260.04.00.020.0-33.332.29-24.55-37.315.42-10.83-17.020.42-10.83-46.812910.00.0
19Q4 (4)4.28-7.560.00.130.00.00.260.00.00.020.00.03.048.180.06.078.180.00.478.180.02910.00.0
19Q3 (3)4.63-14.890.00.13-23.530.00.26-13.330.00.020.00.02.81-10.150.05.621.830.00.4317.490.02910.00.0
19Q2 (2)5.4442.040.00.1721.430.00.320.00.00.02-33.330.03.12-14.510.05.51-15.510.00.37-53.060.02910.00.0
19Q1 (1)3.830.00.00.140.00.00.250.00.00.030.00.03.660.00.06.530.00.00.780.00.02910.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)23.24-10.30.47-18.971.21-5.470.110.02.02-9.665.215.390.4711.4900
2022 (9)25.91-9.370.58-38.31.289.40.1110.02.24-31.924.9420.720.4221.382910.0
2021 (8)28.5926.840.9462.071.1714.710.1-9.093.2927.774.09-9.570.35-28.332910.0
2020 (7)22.5424.050.583.571.02-4.670.1137.52.57-16.514.53-23.150.4910.842910.0
2019 (6)18.1729.790.567.691.0746.580.08-11.113.08-17.025.8912.940.44-31.512910.0
2018 (5)14.028.790.528.330.734.290.09-10.03.71-15.895.21-19.030.64-30.122910.0
2017 (4)10.87-2.770.48-2.040.7-10.260.166.674.420.756.44-7.70.9271.42291-2.02
2016 (3)11.18-3.20.49-10.910.7811.430.0620.04.38-7.966.9815.120.5423.9729711.24
2015 (2)11.5513.460.5519.570.716.670.05-16.674.765.386.062.830.43-26.5526714.59
2014 (1)10.18-10.780.46-13.210.6-3.230.060.04.5205.8900.5902335.91

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