- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 21.24 | 4.89 | 22.77 | 0.44 | 4.76 | 2.33 | 0.84 | -5.62 | -13.4 | 0.1 | -28.57 | -28.57 | 2.07 | -0.12 | -16.66 | 3.95 | -10.02 | -29.47 | 0.47 | -31.9 | -41.82 | 3685 | 0.0 | 0.0 |
| 23Q3 (19) | 20.25 | 5.85 | 14.6 | 0.42 | -2.33 | 2.44 | 0.89 | -4.3 | 12.66 | 0.14 | 16.67 | 0.0 | 2.07 | -7.73 | -10.61 | 4.40 | -9.59 | -1.7 | 0.69 | 10.21 | -12.74 | 3685 | 0.0 | -26.68 |
| 23Q2 (18) | 19.13 | 27.11 | -21.82 | 0.43 | 10.26 | -39.44 | 0.93 | 4.49 | -22.5 | 0.12 | -7.69 | -7.69 | 2.25 | -13.26 | -22.53 | 4.86 | -17.79 | -0.87 | 0.63 | -27.38 | 18.07 | 3685 | 0.0 | -26.68 |
| 23Q1 (17) | 15.05 | -13.01 | -34.39 | 0.39 | -9.3 | -56.67 | 0.89 | -8.25 | -9.18 | 0.13 | -7.14 | -7.14 | 2.59 | 4.26 | -33.95 | 5.91 | 5.47 | 38.43 | 0.86 | 6.74 | 41.54 | 3685 | 0.0 | -26.68 |
| 22Q4 (16) | 17.3 | -2.09 | -28.63 | 0.43 | 4.88 | -52.22 | 0.97 | 22.78 | -4.9 | 0.14 | 0.0 | 0.0 | 2.49 | 7.12 | -33.06 | 5.61 | 25.41 | 33.25 | 0.81 | 2.14 | 40.12 | 3685 | -26.68 | -26.68 |
| 22Q3 (15) | 17.67 | -27.79 | -37.36 | 0.41 | -42.25 | -50.6 | 0.79 | -34.17 | -26.85 | 0.14 | 7.69 | 0.0 | 2.32 | -20.03 | -21.14 | 4.47 | -8.83 | 16.78 | 0.79 | 49.14 | 59.65 | 5026 | 0.0 | 2.8 |
| 22Q2 (14) | 24.47 | 6.67 | 2.47 | 0.71 | -21.11 | -32.38 | 1.2 | 22.45 | 20.0 | 0.13 | -7.14 | 0.0 | 2.90 | -26.04 | -34.01 | 4.90 | 14.79 | 17.11 | 0.53 | -12.95 | -2.41 | 5026 | 0.0 | 2.8 |
| 22Q1 (13) | 22.94 | -5.36 | 14.41 | 0.9 | 0.0 | 42.86 | 0.98 | -3.92 | -10.91 | 0.14 | 0.0 | 7.69 | 3.92 | 5.67 | 24.86 | 4.27 | 1.52 | -22.13 | 0.61 | 5.67 | -5.87 | 5026 | 0.0 | 2.8 |
| 21Q4 (12) | 24.24 | -14.07 | 10.74 | 0.9 | 8.43 | 100.0 | 1.02 | -5.56 | 6.25 | 0.14 | 0.0 | 16.67 | 3.71 | 26.19 | 80.61 | 4.21 | 9.91 | -4.05 | 0.58 | 16.38 | 5.36 | 5026 | 2.8 | 2.8 |
| 21Q3 (11) | 28.21 | 18.13 | 29.05 | 0.83 | -20.95 | 88.64 | 1.08 | 8.0 | 9.09 | 0.14 | 7.69 | 0.0 | 2.94 | -33.09 | 46.17 | 3.83 | -8.58 | -15.47 | 0.50 | -8.84 | -22.51 | 4889 | 0.0 | 4.69 |
| 21Q2 (10) | 23.88 | 19.1 | 60.48 | 1.05 | 66.67 | 162.5 | 1.0 | -9.09 | 0.0 | 0.13 | 0.0 | -13.33 | 4.40 | 39.94 | 63.57 | 4.19 | -23.67 | -37.69 | 0.54 | -16.04 | -46.0 | 4889 | 0.0 | 4.69 |
| 21Q1 (9) | 20.05 | -8.41 | 45.92 | 0.63 | 40.0 | 53.66 | 1.1 | 14.58 | 5.77 | 0.13 | 8.33 | -18.75 | 3.14 | 52.85 | 5.3 | 5.49 | 25.1 | -27.52 | 0.65 | 18.28 | -44.32 | 4889 | 0.0 | -5.8 |
| 20Q4 (8) | 21.89 | 0.14 | 55.03 | 0.45 | 2.27 | 9.76 | 0.96 | -3.03 | -6.8 | 0.12 | -14.29 | -36.84 | 2.06 | 2.13 | -29.2 | 4.39 | -3.16 | -39.88 | 0.55 | -14.4 | -59.26 | 4889 | 4.69 | -5.8 |
| 20Q3 (7) | 21.86 | 46.91 | 41.21 | 0.44 | 10.0 | 2.33 | 0.99 | -1.0 | -9.17 | 0.14 | -6.67 | -12.5 | 2.01 | -25.12 | -27.54 | 4.53 | -32.61 | -35.68 | 0.64 | -36.47 | -38.04 | 4670 | 0.0 | -10.02 |
| 20Q2 (6) | 14.88 | 8.3 | -4.43 | 0.4 | -2.44 | 0.0 | 1.0 | -3.85 | -11.5 | 0.15 | -6.25 | -11.76 | 2.69 | -9.91 | 4.64 | 6.72 | -11.21 | -7.4 | 1.01 | -13.43 | -7.67 | 4670 | -10.02 | -10.02 |
| 20Q1 (5) | 13.74 | -2.69 | -14.29 | 0.41 | 0.0 | -18.0 | 1.04 | 0.97 | -14.75 | 0.16 | -15.79 | -11.11 | 2.98 | 2.77 | -4.33 | 7.57 | 3.76 | -0.55 | 1.16 | -13.46 | 3.7 | 5190 | 0.0 | 0.0 |
| 19Q4 (4) | 14.12 | -8.79 | 0.0 | 0.41 | -4.65 | 0.0 | 1.03 | -5.5 | 0.0 | 0.19 | 18.75 | 0.0 | 2.90 | 4.53 | 0.0 | 7.29 | 3.6 | 0.0 | 1.35 | 30.19 | 0.0 | 5190 | 0.0 | 0.0 |
| 19Q3 (3) | 15.48 | -0.58 | 0.0 | 0.43 | 7.5 | 0.0 | 1.09 | -3.54 | 0.0 | 0.16 | -5.88 | 0.0 | 2.78 | 8.12 | 0.0 | 7.04 | -2.98 | 0.0 | 1.03 | -5.34 | 0.0 | 5190 | 0.0 | 0.0 |
| 19Q2 (2) | 15.57 | -2.87 | 0.0 | 0.4 | -20.0 | 0.0 | 1.13 | -7.38 | 0.0 | 0.17 | -5.56 | 0.0 | 2.57 | -17.64 | 0.0 | 7.26 | -4.64 | 0.0 | 1.09 | -2.77 | 0.0 | 5190 | 0.0 | 0.0 |
| 19Q1 (1) | 16.03 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 1.22 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 7.61 | 0.0 | 0.0 | 1.12 | 0.0 | 0.0 | 5190 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 75.67 | -8.13 | 1.69 | -30.74 | 3.56 | -9.64 | 0.49 | -10.91 | 2.23 | -24.61 | 4.70 | -1.64 | 0.65 | -3.02 | 3685 | 0.0 |
| 2022 (9) | 82.37 | -14.54 | 2.44 | -28.45 | 3.94 | -6.41 | 0.55 | 0.0 | 2.96 | -16.28 | 4.78 | 9.5 | 0.67 | 17.01 | 3685 | -26.68 |
| 2021 (8) | 96.38 | 33.16 | 3.41 | 101.78 | 4.21 | 5.51 | 0.55 | -3.51 | 3.54 | 51.53 | 4.37 | -20.76 | 0.57 | -27.54 | 5026 | 2.8 |
| 2020 (7) | 72.38 | 18.27 | 1.69 | -2.31 | 3.99 | -10.74 | 0.57 | -19.72 | 2.33 | -17.4 | 5.51 | -24.53 | 0.79 | -32.12 | 4889 | 4.69 |
| 2019 (6) | 61.2 | -9.14 | 1.73 | 0.0 | 4.47 | -12.52 | 0.71 | -21.11 | 2.83 | 10.07 | 7.30 | -3.72 | 1.16 | -13.17 | 4670 | -10.02 |
| 2018 (5) | 67.36 | 12.74 | 1.73 | -12.63 | 5.11 | -0.39 | 0.9 | 18.42 | 2.57 | -22.5 | 7.59 | -11.64 | 1.34 | 5.04 | 5190 | -5.94 |
| 2017 (4) | 59.75 | -3.55 | 1.98 | 8.79 | 5.13 | -0.19 | 0.76 | 35.71 | 3.31 | 12.8 | 8.59 | 3.48 | 1.27 | 40.71 | 5518 | 13.54 |
| 2016 (3) | 61.95 | -8.59 | 1.82 | -25.1 | 5.14 | 5.76 | 0.56 | -42.27 | 2.94 | -18.07 | 8.30 | 15.7 | 0.90 | -36.84 | 4860 | -11.51 |
| 2015 (2) | 67.77 | 9.84 | 2.43 | -1.22 | 4.86 | 26.56 | 0.97 | 44.78 | 3.59 | -10.07 | 7.17 | 15.23 | 1.43 | 31.81 | 5492 | 6.15 |
| 2014 (1) | 61.7 | 4.08 | 2.46 | 26.8 | 3.84 | 11.3 | 0.67 | 13.56 | 3.99 | 0 | 6.22 | 0 | 1.09 | 0 | 5174 | 7.26 |
