- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 90.76 | 12.56 | 1.29 | 0.91 | -14.15 | 5.81 | 1.19 | 45.12 | 8.18 | 0.11 | 0.0 | 0.0 | 1.00 | -23.73 | 4.46 | 1.31 | 28.92 | 6.8 | 0.12 | -11.16 | -1.28 | 970 | 0.83 | 1.15 |
| 23Q3 (19) | 80.63 | -10.39 | -8.78 | 1.06 | -7.02 | -7.83 | 0.82 | -4.65 | 1.23 | 0.11 | 0.0 | 0.0 | 1.31 | 3.76 | 1.04 | 1.02 | 6.41 | 10.98 | 0.14 | 11.6 | 9.62 | 962 | 0.94 | 0.84 |
| 23Q2 (18) | 89.98 | 2.89 | -17.13 | 1.14 | 9.62 | -8.8 | 0.86 | -14.85 | -6.52 | 0.11 | 0.0 | -8.33 | 1.27 | 6.53 | 10.05 | 0.96 | -17.25 | 12.8 | 0.12 | -2.81 | 10.62 | 953 | 0.53 | 2.25 |
| 23Q1 (17) | 87.45 | -2.4 | -12.09 | 1.04 | 20.93 | -10.34 | 1.01 | -8.18 | -4.72 | 0.11 | 0.0 | -15.38 | 1.19 | 23.9 | 1.99 | 1.15 | -5.92 | 8.39 | 0.13 | 2.46 | -3.74 | 948 | -1.15 | 3.49 |
| 22Q4 (16) | 89.6 | 1.37 | -18.05 | 0.86 | -25.22 | -30.08 | 1.1 | 35.8 | -5.98 | 0.11 | 0.0 | 0.0 | 0.96 | -26.23 | -14.68 | 1.23 | 33.97 | 14.73 | 0.12 | -1.35 | 22.03 | 959 | 0.52 | 5.27 |
| 22Q3 (15) | 88.39 | -18.59 | -9.04 | 1.15 | -8.0 | -8.0 | 0.81 | -11.96 | -4.71 | 0.11 | -8.33 | -15.38 | 1.30 | 13.01 | 1.14 | 0.92 | 8.15 | 4.76 | 0.12 | 12.61 | -6.98 | 954 | 2.36 | 5.18 |
| 22Q2 (14) | 108.58 | 9.15 | 10.63 | 1.25 | 7.76 | -2.34 | 0.92 | -13.21 | -3.16 | 0.12 | -7.69 | 9.09 | 1.15 | -1.27 | -11.72 | 0.85 | -20.48 | -12.46 | 0.11 | -15.43 | -1.39 | 932 | 1.75 | 3.44 |
| 22Q1 (13) | 99.48 | -9.02 | 25.99 | 1.16 | -5.69 | -10.08 | 1.06 | -9.4 | 34.18 | 0.13 | 18.18 | 8.33 | 1.17 | 3.66 | -28.63 | 1.07 | -0.42 | 6.5 | 0.13 | 29.9 | -14.01 | 916 | 0.55 | 1.33 |
| 21Q4 (12) | 109.34 | 12.52 | 43.72 | 1.23 | -1.6 | 18.27 | 1.17 | 37.65 | 30.0 | 0.11 | -15.38 | 0.0 | 1.12 | -12.55 | -17.71 | 1.07 | 22.33 | -9.54 | 0.10 | -24.8 | -30.42 | 911 | 0.44 | 2.02 |
| 21Q3 (11) | 97.17 | -1.0 | 48.31 | 1.25 | -2.34 | 23.76 | 0.85 | -10.53 | 21.43 | 0.13 | 18.18 | 30.0 | 1.29 | -1.36 | -16.55 | 0.87 | -9.62 | -18.12 | 0.13 | 19.37 | -12.34 | 907 | 0.67 | 2.6 |
| 21Q2 (10) | 98.15 | 24.3 | 48.2 | 1.28 | -0.78 | 31.96 | 0.95 | 20.25 | 35.71 | 0.11 | -8.33 | 10.0 | 1.30 | -20.18 | -10.96 | 0.97 | -3.26 | -8.42 | 0.11 | -26.26 | -25.77 | 901 | -0.33 | 2.15 |
| 21Q1 (9) | 78.96 | 3.79 | 21.2 | 1.29 | 24.04 | 18.35 | 0.79 | -12.22 | 8.22 | 0.12 | 9.09 | 0.0 | 1.63 | 19.51 | -2.35 | 1.00 | -15.42 | -10.71 | 0.15 | 5.11 | -17.49 | 904 | 1.23 | 3.55 |
| 20Q4 (8) | 76.08 | 16.12 | 6.79 | 1.04 | 2.97 | -6.31 | 0.9 | 28.57 | 5.88 | 0.11 | 10.0 | 0.0 | 1.37 | -11.32 | -12.27 | 1.18 | 10.73 | -0.85 | 0.14 | -5.27 | -6.36 | 893 | 1.02 | 2.64 |
| 20Q3 (7) | 65.52 | -1.07 | -2.0 | 1.01 | 4.12 | -10.62 | 0.7 | 0.0 | -10.26 | 0.1 | 0.0 | -9.09 | 1.54 | 5.25 | -8.79 | 1.07 | 1.08 | -8.42 | 0.15 | 1.08 | -7.23 | 884 | 0.23 | 2.43 |
| 20Q2 (6) | 66.23 | 1.66 | -3.99 | 0.97 | -11.01 | -11.82 | 0.7 | -4.11 | 12.9 | 0.1 | -16.67 | -9.09 | 1.46 | -12.46 | -8.16 | 1.06 | -5.67 | 17.59 | 0.15 | -18.03 | -5.32 | 882 | 1.03 | 1.5 |
| 20Q1 (5) | 65.15 | -8.55 | -7.29 | 1.09 | -1.8 | 0.93 | 0.73 | -14.12 | 10.61 | 0.12 | 9.09 | 0.0 | 1.67 | 7.38 | 8.86 | 1.12 | -6.09 | 19.3 | 0.18 | 19.29 | 7.86 | 873 | 0.34 | 0.11 |
| 19Q4 (4) | 71.24 | 6.55 | 0.0 | 1.11 | -1.77 | 0.0 | 0.85 | 8.97 | 0.0 | 0.11 | 0.0 | 0.0 | 1.56 | -7.81 | 0.0 | 1.19 | 2.27 | 0.0 | 0.15 | -6.15 | 0.0 | 870 | 0.81 | 0.0 |
| 19Q3 (3) | 66.86 | -3.07 | 0.0 | 1.13 | 2.73 | 0.0 | 0.78 | 25.81 | 0.0 | 0.11 | 0.0 | 0.0 | 1.69 | 5.98 | 0.0 | 1.17 | 29.8 | 0.0 | 0.16 | 3.17 | 0.0 | 863 | -0.69 | 0.0 |
| 19Q2 (2) | 68.98 | -1.84 | 0.0 | 1.1 | 1.85 | 0.0 | 0.62 | -6.06 | 0.0 | 0.11 | -8.33 | 0.0 | 1.59 | 3.76 | 0.0 | 0.90 | -4.3 | 0.0 | 0.16 | -6.62 | 0.0 | 869 | -0.34 | 0.0 |
| 19Q1 (1) | 70.27 | 0.0 | 0.0 | 1.08 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 1.54 | 0.0 | 0.0 | 0.94 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 872 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 348.82 | -9.64 | 4.15 | -6.11 | 3.88 | -0.26 | 0.43 | -8.51 | 1.19 | 3.91 | 1.11 | 10.39 | 0.12 | 1.25 | 970 | 1.15 |
| 2022 (9) | 386.05 | 0.64 | 4.42 | -12.65 | 3.89 | 3.46 | 0.47 | 0.0 | 1.14 | -13.2 | 1.01 | 2.8 | 0.12 | -0.63 | 959 | 5.27 |
| 2021 (8) | 383.6 | 40.52 | 5.06 | 23.11 | 3.76 | 23.68 | 0.47 | 6.82 | 1.32 | -12.39 | 0.98 | -11.98 | 0.12 | -23.99 | 911 | 2.02 |
| 2020 (7) | 272.98 | -1.58 | 4.11 | -6.8 | 3.04 | 4.47 | 0.44 | -2.22 | 1.51 | -5.31 | 1.11 | 6.14 | 0.16 | -0.65 | 893 | 2.64 |
| 2019 (6) | 277.36 | -10.14 | 4.41 | -11.45 | 2.91 | 0.0 | 0.45 | -2.17 | 1.59 | -1.45 | 1.05 | 11.28 | 0.16 | 8.87 | 870 | -0.23 |
| 2018 (5) | 308.66 | 24.75 | 4.98 | 7.56 | 2.91 | 6.2 | 0.46 | 2.22 | 1.61 | -13.78 | 0.94 | -14.87 | 0.15 | -18.06 | 872 | 2.23 |
| 2017 (4) | 247.42 | 18.2 | 4.63 | -9.57 | 2.74 | 3.4 | 0.45 | 2.27 | 1.87 | -23.49 | 1.11 | -12.52 | 0.18 | -13.47 | 853 | 1.79 |
| 2016 (3) | 209.33 | -10.47 | 5.12 | 6.89 | 2.65 | 9.05 | 0.44 | 12.82 | 2.45 | 19.38 | 1.27 | 21.8 | 0.21 | 26.01 | 838 | 4.1 |
| 2015 (2) | 233.8 | -22.51 | 4.79 | -0.62 | 2.43 | 4.29 | 0.39 | -9.3 | 2.05 | 28.24 | 1.04 | 34.58 | 0.17 | 17.04 | 805 | -0.25 |
| 2014 (1) | 301.71 | 0.91 | 4.82 | 13.15 | 2.33 | 4.95 | 0.43 | 0.0 | 1.60 | 0 | 0.77 | 0 | 0.14 | 0 | 807 | 1.64 |
