- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.23 | -11.99 | -40.52 | 0.06 | 0.0 | -76.0 | 0.2 | 0.0 | 11.11 | 0 | 0 | 0 | 1.86 | 13.62 | -59.65 | 6.19 | 13.62 | 86.79 | 0.00 | 0 | 0 | 219 | 2.34 | 2.34 |
| 23Q3 (19) | 3.67 | 8.58 | -39.84 | 0.06 | 0.0 | -83.33 | 0.2 | -4.76 | 17.65 | 0 | 0 | 0 | 1.63 | -7.9 | -72.3 | 5.45 | -12.29 | 95.54 | 0.00 | 0 | 0 | 214 | 0.0 | -0.47 |
| 23Q2 (18) | 3.38 | -21.76 | -45.75 | 0.06 | -62.5 | -86.05 | 0.21 | 23.53 | 23.53 | 0 | 0 | 0 | 1.78 | -52.07 | -74.28 | 6.21 | 57.88 | 127.69 | 0.00 | 0 | 0 | 214 | 0.0 | -0.47 |
| 23Q1 (17) | 4.32 | -20.44 | -1.82 | 0.16 | -36.0 | -5.88 | 0.17 | -5.56 | 6.25 | 0 | 0 | 0 | 3.70 | -19.56 | -4.14 | 3.94 | 18.71 | 8.22 | 0.00 | 0 | 0 | 214 | 0.0 | -0.47 |
| 22Q4 (16) | 5.43 | -10.98 | 34.74 | 0.25 | -30.56 | 212.5 | 0.18 | 5.88 | 12.5 | 0 | 0 | 0 | 4.60 | -21.99 | 131.93 | 3.31 | 18.95 | -16.51 | 0.00 | 0 | 0 | 214 | -0.47 | -0.47 |
| 22Q3 (15) | 6.1 | -2.09 | 25.51 | 0.36 | -16.28 | 176.92 | 0.17 | 0.0 | 6.25 | 0 | 0 | 0 | 5.90 | -14.49 | 120.63 | 2.79 | 2.13 | -15.35 | 0.00 | 0 | 0 | 215 | 0.0 | -3.15 |
| 22Q2 (14) | 6.23 | 41.59 | 60.15 | 0.43 | 152.94 | 514.29 | 0.17 | 6.25 | 13.33 | 0 | 0 | 0 | 6.90 | 78.64 | 283.56 | 2.73 | -24.96 | -29.23 | 0.00 | 0 | 0 | 215 | 0.0 | -3.15 |
| 22Q1 (13) | 4.4 | 9.18 | 60.58 | 0.17 | 112.5 | 183.33 | 0.16 | 0.0 | -5.88 | 0 | 0 | 0 | 3.86 | 94.63 | 76.44 | 3.64 | -8.41 | -41.39 | 0.00 | 0 | 0 | 215 | 0.0 | -3.15 |
| 21Q4 (12) | 4.03 | -17.08 | 33.44 | 0.08 | -38.46 | 14.29 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0 | 1.99 | -25.79 | -14.36 | 3.97 | 20.6 | -25.06 | 0.00 | 0 | 0 | 215 | -3.15 | -3.15 |
| 21Q3 (11) | 4.86 | 24.94 | 111.3 | 0.13 | 85.71 | 116.67 | 0.16 | 6.67 | 0.0 | 0 | 0 | 0 | 2.67 | 48.65 | 2.54 | 3.29 | -14.62 | -52.67 | 0.00 | 0 | 0 | 222 | 0.0 | -3.06 |
| 21Q2 (10) | 3.89 | 41.97 | 76.82 | 0.07 | 16.67 | 40.0 | 0.15 | -11.76 | -6.25 | 0 | 0 | 0 | 1.80 | -17.82 | -20.82 | 3.86 | -37.85 | -46.98 | 0.00 | 0 | 0 | 222 | 0.0 | -3.06 |
| 21Q1 (9) | 2.74 | -9.27 | 29.86 | 0.06 | -14.29 | -14.29 | 0.17 | 6.25 | 0.0 | 0 | 0 | 0 | 2.19 | -5.53 | -33.99 | 6.20 | 17.11 | -22.99 | 0.00 | 0 | 0 | 222 | 0.0 | -3.06 |
| 20Q4 (8) | 3.02 | 31.3 | 49.5 | 0.07 | 16.67 | 16.67 | 0.16 | 0.0 | -5.88 | 0 | 0 | 0 | 2.32 | -11.15 | -21.96 | 5.30 | -23.84 | -37.05 | 0.00 | 0 | 0 | 222 | -3.06 | -4.31 |
| 20Q3 (7) | 2.3 | 4.55 | -1.29 | 0.06 | 20.0 | -25.0 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0 | 2.61 | 14.78 | -24.02 | 6.96 | -4.35 | 1.3 | 0.00 | 0 | 0 | 229 | 0.0 | -1.29 |
| 20Q2 (6) | 2.2 | 4.27 | -23.34 | 0.05 | -28.57 | -66.67 | 0.16 | -5.88 | -5.88 | 0 | 0 | 0 | 2.27 | -31.49 | -56.52 | 7.27 | -9.73 | 22.78 | 0.00 | 0 | 0 | 229 | 0.0 | -1.29 |
| 20Q1 (5) | 2.11 | 4.46 | -49.88 | 0.07 | 16.67 | -68.18 | 0.17 | 0.0 | 0.0 | 0 | 0 | 0 | 3.32 | 11.69 | -36.51 | 8.06 | -4.27 | 99.53 | 0.00 | 0 | 0 | 229 | -1.29 | -1.29 |
| 19Q4 (4) | 2.02 | -13.3 | 0.0 | 0.06 | -25.0 | 0.0 | 0.17 | 6.25 | 0.0 | 0 | 0 | 0.0 | 2.97 | -13.49 | 0.0 | 8.42 | 22.56 | 0.0 | 0.00 | 0 | 0.0 | 232 | 0.0 | 0.0 |
| 19Q3 (3) | 2.33 | -18.82 | 0.0 | 0.08 | -46.67 | 0.0 | 0.16 | -5.88 | 0.0 | 0 | 0 | 0.0 | 3.43 | -34.31 | 0.0 | 6.87 | 15.93 | 0.0 | 0.00 | 0 | 0.0 | 232 | 0.0 | 0.0 |
| 19Q2 (2) | 2.87 | -31.83 | 0.0 | 0.15 | -31.82 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0 | 0.0 | 5.23 | 0.02 | 0.0 | 5.92 | 46.69 | 0.0 | 0.00 | 0 | 0.0 | 232 | 0.0 | 0.0 |
| 19Q1 (1) | 4.21 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.23 | 0.0 | 0.0 | 4.04 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 232 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.6 | -34.12 | 0.35 | -71.07 | 0.78 | 14.71 | 0 | 0 | 2.40 | -56.1 | 5.34 | 74.1 | 0.00 | 0 | 219 | 2.34 |
| 2022 (9) | 22.16 | 42.88 | 1.21 | 255.88 | 0.68 | 6.25 | 0 | 0 | 5.46 | 149.09 | 3.07 | -25.63 | 0.00 | 0 | 214 | -0.47 |
| 2021 (8) | 15.51 | 61.06 | 0.34 | 30.77 | 0.64 | -1.54 | 0 | 0 | 2.19 | -18.81 | 4.13 | -38.87 | 0.00 | 0 | 215 | -3.15 |
| 2020 (7) | 9.63 | -15.67 | 0.26 | -49.02 | 0.65 | -4.41 | 0 | 0 | 2.70 | -39.54 | 6.75 | 13.36 | 0.00 | 0 | 222 | -3.06 |
| 2019 (6) | 11.42 | -19.18 | 0.51 | -37.8 | 0.68 | 11.48 | 0 | 0 | 4.47 | -23.05 | 5.95 | 37.93 | 0.00 | 0 | 229 | -1.29 |
| 2018 (5) | 14.13 | 11.26 | 0.82 | 28.12 | 0.61 | 10.91 | 0 | 0 | 5.80 | 15.16 | 4.32 | -0.32 | 0.00 | 0 | 232 | -0.43 |
| 2017 (4) | 12.7 | 12.59 | 0.64 | 10.34 | 0.55 | -3.51 | 0 | 0 | 5.04 | -1.99 | 4.33 | -14.3 | 0.00 | 0 | 233 | 0.87 |
| 2016 (3) | 11.28 | -9.54 | 0.58 | -18.31 | 0.57 | -8.06 | 0 | 0 | 5.14 | -9.69 | 5.05 | 1.63 | 0.00 | 0 | 231 | -0.86 |
| 2015 (2) | 12.47 | -16.25 | 0.71 | -13.41 | 0.62 | 3.33 | 0 | 0 | 5.69 | 3.39 | 4.97 | 23.39 | 0.00 | 0 | 233 | 2.19 |
| 2014 (1) | 14.89 | 14.8 | 0.82 | 60.78 | 0.6 | -9.09 | 0 | 0 | 5.51 | 0 | 4.03 | 0 | 0.00 | 0 | 228 | -28.97 |
