- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 34.19 | -25.24 | 7.79 | 6.77 | 6.78 | 11.72 | 4.1 | 35.76 | 25.77 | 1.92 | -18.3 | 76.15 | 19.80 | 42.82 | 3.65 | 11.99 | 81.58 | 16.68 | 5.62 | 9.28 | 63.42 | 1315 | 0.0 | 0.0 |
| 23Q3 (19) | 45.73 | 2.95 | -15.14 | 6.34 | 4.11 | 16.33 | 3.02 | 18.43 | 12.69 | 2.35 | 82.17 | 15.76 | 13.86 | 1.12 | 37.09 | 6.60 | 15.04 | 32.79 | 5.14 | 76.95 | 36.42 | 1315 | 0.0 | 13.17 |
| 23Q2 (18) | 44.42 | -1.81 | 52.65 | 6.09 | -1.93 | 14.69 | 2.55 | -0.78 | 1.19 | 1.29 | -21.82 | 19.44 | 13.71 | -0.12 | -24.87 | 5.74 | 1.05 | -33.71 | 2.90 | -20.37 | -21.75 | 1315 | 0.0 | 13.17 |
| 23Q1 (17) | 45.24 | 42.62 | 43.12 | 6.21 | 2.48 | 40.5 | 2.57 | -21.17 | 24.15 | 1.65 | 51.38 | 63.37 | 13.73 | -28.15 | -1.83 | 5.68 | -44.73 | -13.25 | 3.65 | 6.14 | 14.15 | 1315 | 0.0 | 13.17 |
| 22Q4 (16) | 31.72 | -41.14 | 13.16 | 6.06 | 11.19 | 32.03 | 3.26 | 21.64 | 39.32 | 1.09 | -46.31 | -50.9 | 19.10 | 88.91 | 16.67 | 10.28 | 106.66 | 23.11 | 3.44 | -8.78 | -56.61 | 1315 | 13.17 | 13.17 |
| 22Q3 (15) | 53.89 | 85.19 | 76.23 | 5.45 | 2.64 | 13.78 | 2.68 | 6.35 | 50.56 | 2.03 | 87.96 | 66.39 | 10.11 | -44.58 | -35.44 | 4.97 | -42.57 | -14.56 | 3.77 | 1.5 | -5.58 | 1162 | 0.0 | 0.61 |
| 22Q2 (14) | 29.1 | -7.94 | -15.99 | 5.31 | 20.14 | 17.22 | 2.52 | 21.74 | 19.43 | 1.08 | 6.93 | -38.29 | 18.25 | 30.5 | 39.53 | 8.66 | 32.24 | 42.17 | 3.71 | 16.15 | -26.54 | 1162 | 0.0 | 0.61 |
| 22Q1 (13) | 31.61 | 12.77 | -4.9 | 4.42 | -3.7 | 6.0 | 2.07 | -11.54 | -26.86 | 1.01 | -54.5 | 29.49 | 13.98 | -14.61 | 11.46 | 6.55 | -21.56 | -23.08 | 3.20 | -59.66 | 36.16 | 1162 | 0.0 | 0.61 |
| 21Q4 (12) | 28.03 | -8.34 | -10.48 | 4.59 | -4.18 | -8.57 | 2.34 | 31.46 | 2.18 | 2.22 | 81.97 | 42.31 | 16.38 | 4.54 | 2.13 | 8.35 | 43.42 | 14.14 | 7.92 | 98.52 | 58.96 | 1162 | 0.61 | 0.61 |
| 21Q3 (11) | 30.58 | -11.72 | 5.96 | 4.79 | 5.74 | 28.07 | 1.78 | -15.64 | -32.83 | 1.22 | -30.29 | -29.48 | 15.66 | 19.78 | 20.87 | 5.82 | -4.44 | -36.61 | 3.99 | -21.03 | -33.45 | 1155 | 0.0 | 5.1 |
| 21Q2 (10) | 34.64 | 4.21 | 26.01 | 4.53 | 8.63 | 23.77 | 2.11 | -25.44 | -6.22 | 1.75 | 124.36 | 103.49 | 13.08 | 4.24 | -1.78 | 6.09 | -28.46 | -25.58 | 5.05 | 115.29 | 61.49 | 1155 | 0.0 | 5.1 |
| 21Q1 (9) | 33.24 | 6.16 | 69.33 | 4.17 | -16.93 | 25.6 | 2.83 | 23.58 | 52.15 | 0.78 | -50.0 | -14.29 | 12.55 | -21.76 | -25.83 | 8.51 | 16.41 | -10.15 | 2.35 | -52.9 | -49.38 | 1155 | 0.0 | 5.1 |
| 20Q4 (8) | 31.31 | 8.49 | 0.1 | 5.02 | 34.22 | 2.45 | 2.29 | -13.58 | 0.88 | 1.56 | -9.83 | -24.64 | 16.03 | 23.72 | 2.35 | 7.31 | -20.35 | 0.78 | 4.98 | -16.88 | -24.71 | 1155 | 5.1 | 5.1 |
| 20Q3 (7) | 28.86 | 4.98 | 46.5 | 3.74 | 2.19 | -7.88 | 2.65 | 17.78 | 33.84 | 1.73 | 101.16 | 28.15 | 12.96 | -2.67 | -37.12 | 9.18 | 12.19 | -8.64 | 5.99 | 91.61 | -12.53 | 1099 | 0.0 | 1.67 |
| 20Q2 (6) | 27.49 | 40.04 | 45.14 | 3.66 | 10.24 | -29.48 | 2.25 | 20.97 | 16.58 | 0.86 | -5.49 | -31.2 | 13.31 | -21.28 | -51.41 | 8.18 | -13.62 | -19.68 | 3.13 | -32.52 | -52.6 | 1099 | 0.0 | 1.67 |
| 20Q1 (5) | 19.63 | -37.24 | -10.08 | 3.32 | -32.24 | -12.4 | 1.86 | -18.06 | 10.71 | 0.91 | -56.04 | 5.81 | 16.91 | 7.97 | -2.58 | 9.48 | 30.57 | 23.12 | 4.64 | -29.95 | 17.67 | 1099 | 0.0 | 1.67 |
| 19Q4 (4) | 31.28 | 58.78 | 0.0 | 4.9 | 20.69 | 0.0 | 2.27 | 14.65 | 0.0 | 2.07 | 53.33 | 0.0 | 15.66 | -23.99 | 0.0 | 7.26 | -27.8 | 0.0 | 6.62 | -3.43 | 0.0 | 1099 | 1.67 | 0.0 |
| 19Q3 (3) | 19.7 | 4.01 | 0.0 | 4.06 | -21.77 | 0.0 | 1.98 | 2.59 | 0.0 | 1.35 | 8.0 | 0.0 | 20.61 | -24.79 | 0.0 | 10.05 | -1.37 | 0.0 | 6.85 | 3.83 | 0.0 | 1081 | 0.0 | 0.0 |
| 19Q2 (2) | 18.94 | -13.24 | 0.0 | 5.19 | 36.94 | 0.0 | 1.93 | 14.88 | 0.0 | 1.25 | 45.35 | 0.0 | 27.40 | 57.83 | 0.0 | 10.19 | 32.41 | 0.0 | 6.60 | 67.53 | 0.0 | 1081 | 0.0 | 0.0 |
| 19Q1 (1) | 21.83 | 0.0 | 0.0 | 3.79 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 0.86 | 0.0 | 0.0 | 17.36 | 0.0 | 0.0 | 7.70 | 0.0 | 0.0 | 3.94 | 0.0 | 0.0 | 1081 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 169.58 | 15.89 | 25.4 | 19.53 | 12.24 | 16.24 | 7.21 | 38.65 | 14.98 | 3.14 | 7.22 | 0.3 | 4.25 | 19.64 | 1315 | 0.0 |
| 2022 (9) | 146.33 | 15.69 | 21.25 | 17.47 | 10.53 | 16.23 | 5.2 | -12.75 | 14.52 | 1.54 | 7.20 | 0.47 | 3.55 | -24.58 | 1315 | 13.17 |
| 2021 (8) | 126.49 | 17.9 | 18.09 | 14.93 | 9.06 | 0.11 | 5.96 | 18.02 | 14.30 | -2.52 | 7.16 | -15.09 | 4.71 | 0.11 | 1162 | 0.61 |
| 2020 (7) | 107.29 | 11.63 | 15.74 | -14.92 | 9.05 | 10.64 | 5.05 | -8.84 | 14.67 | -23.78 | 8.44 | -0.89 | 4.71 | -18.34 | 1155 | 5.1 |
| 2019 (6) | 96.11 | 49.49 | 18.5 | 9.66 | 8.18 | 19.94 | 5.54 | 70.46 | 19.25 | -26.64 | 8.51 | -19.77 | 5.76 | 14.03 | 1099 | 1.67 |
| 2018 (5) | 64.29 | 0.08 | 16.87 | 9.05 | 6.82 | 0.29 | 3.25 | 6.56 | 26.24 | 8.96 | 10.61 | 0.22 | 5.06 | 6.47 | 1081 | 0.75 |
| 2017 (4) | 64.24 | 8.83 | 15.47 | -18.79 | 6.8 | -6.46 | 3.05 | -33.11 | 24.08 | -25.38 | 10.59 | -14.05 | 4.75 | -38.54 | 1073 | -1.01 |
| 2016 (3) | 59.03 | 6.9 | 19.05 | 3.31 | 7.27 | 13.95 | 4.56 | 52.51 | 32.27 | -3.36 | 12.32 | 6.6 | 7.72 | 42.66 | 1084 | 5.24 |
| 2015 (2) | 55.22 | 139.05 | 18.44 | 85.89 | 6.38 | 37.8 | 2.99 | 121.48 | 33.39 | -22.24 | 11.55 | -42.36 | 5.41 | -7.35 | 1030 | 8.08 |
| 2014 (1) | 23.1 | 10.42 | 9.92 | 747.86 | 4.63 | -47.86 | 1.35 | 110.94 | 42.94 | 0 | 20.04 | 0 | 5.84 | 0 | 953 | 239.15 |
