- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.49 | 4.61 | -1.83 | 1.22 | 9.91 | -1.61 | 0.65 | 20.37 | 18.18 | -0.15 | -127.78 | -113.39 | 16.29 | 5.07 | 0.23 | 8.68 | 15.07 | 20.39 | -2.00 | -126.55 | -113.64 | 941 | 0.0 | 0.0 |
| 23Q3 (19) | 7.16 | -1.65 | 0.99 | 1.11 | 0.91 | 5.71 | 0.54 | 0.0 | 8.0 | 0.54 | 10.2 | 12.5 | 15.50 | 2.6 | 4.68 | 7.54 | 1.68 | 6.94 | 7.54 | 12.05 | 11.4 | 941 | 0.0 | 4.09 |
| 23Q2 (18) | 7.28 | -5.58 | 1.68 | 1.1 | 6.8 | 26.44 | 0.54 | 5.88 | -3.57 | 0.49 | 8.89 | -10.91 | 15.11 | 13.1 | 24.35 | 7.42 | 12.14 | -5.16 | 6.73 | 15.32 | -12.38 | 941 | 0.0 | 4.09 |
| 23Q1 (17) | 7.71 | 1.05 | 15.25 | 1.03 | -16.94 | 11.96 | 0.51 | -7.27 | 0.0 | 0.45 | -59.82 | -21.05 | 13.36 | -17.8 | -2.85 | 6.61 | -8.23 | -13.23 | 5.84 | -60.24 | -31.5 | 941 | 0.0 | 4.09 |
| 22Q4 (16) | 7.63 | 7.62 | 19.03 | 1.24 | 18.1 | 18.1 | 0.55 | 10.0 | 5.77 | 1.12 | 133.33 | 20.43 | 16.25 | 9.74 | -0.79 | 7.21 | 2.21 | -11.14 | 14.68 | 116.82 | 1.17 | 941 | 4.09 | 4.09 |
| 22Q3 (15) | 7.09 | -0.98 | 25.04 | 1.05 | 20.69 | 26.51 | 0.5 | -10.71 | -10.71 | 0.48 | -12.73 | -79.49 | 14.81 | 21.88 | 1.17 | 7.05 | -9.83 | -28.6 | 6.77 | -11.87 | -83.6 | 904 | 0.0 | -1.31 |
| 22Q2 (14) | 7.16 | 7.03 | 17.76 | 0.87 | -5.43 | 4.82 | 0.56 | 9.8 | 19.15 | 0.55 | -3.51 | -42.11 | 12.15 | -11.64 | -10.99 | 7.82 | 2.6 | 1.18 | 7.68 | -9.84 | -50.84 | 904 | 0.0 | -1.31 |
| 22Q1 (13) | 6.69 | 4.37 | 8.43 | 0.92 | -12.38 | 9.52 | 0.51 | -1.92 | 10.87 | 0.57 | -38.71 | -36.67 | 13.75 | -16.05 | 1.01 | 7.62 | -6.03 | 2.25 | 8.52 | -41.27 | -41.59 | 904 | 0.0 | -1.31 |
| 21Q4 (12) | 6.41 | 13.05 | 18.7 | 1.05 | 26.51 | 17.98 | 0.52 | -7.14 | 8.33 | 0.93 | -60.26 | -21.19 | 16.38 | 11.9 | -0.61 | 8.11 | -17.86 | -8.74 | 14.51 | -64.84 | -33.6 | 904 | -1.31 | -1.31 |
| 21Q3 (11) | 5.67 | -6.74 | -11.41 | 0.83 | 0.0 | -7.78 | 0.56 | 19.15 | 9.8 | 2.34 | 146.32 | 100.0 | 14.64 | 7.23 | 4.1 | 9.88 | 27.76 | 23.94 | 41.27 | 164.13 | 125.75 | 916 | 0.0 | -2.76 |
| 21Q2 (10) | 6.08 | -1.46 | 4.29 | 0.83 | -1.19 | 12.16 | 0.47 | 2.17 | -16.07 | 0.95 | 5.56 | -22.13 | 13.65 | 0.27 | 7.55 | 7.73 | 3.69 | -19.52 | 15.62 | 7.12 | -25.33 | 916 | 0.0 | -2.76 |
| 21Q1 (9) | 6.17 | 14.26 | -1.28 | 0.84 | -5.62 | 10.53 | 0.46 | -4.17 | -14.81 | 0.9 | -23.73 | -14.29 | 13.61 | -17.4 | 11.96 | 7.46 | -16.13 | -13.71 | 14.59 | -33.25 | -13.17 | 916 | 0.0 | -3.78 |
| 20Q4 (8) | 5.4 | -15.62 | -19.64 | 0.89 | -1.11 | 4.71 | 0.48 | -5.88 | -5.88 | 1.18 | 0.85 | -21.33 | 16.48 | 17.2 | 30.3 | 8.89 | 11.55 | 17.12 | 21.85 | 19.53 | -2.1 | 916 | -2.76 | -3.78 |
| 20Q3 (7) | 6.4 | 9.78 | 10.73 | 0.9 | 21.62 | 15.38 | 0.51 | -8.93 | 0.0 | 1.17 | -4.1 | -23.53 | 14.06 | 10.79 | 4.21 | 7.97 | -17.04 | -9.69 | 18.28 | -12.64 | -30.94 | 942 | 0.0 | -1.05 |
| 20Q2 (6) | 5.83 | -6.72 | 1.75 | 0.74 | -2.63 | 0.0 | 0.56 | 3.7 | -20.0 | 1.22 | 16.19 | -12.23 | 12.69 | 4.38 | -1.72 | 9.61 | 11.17 | -21.37 | 20.93 | 24.56 | -13.74 | 942 | -1.05 | -1.05 |
| 20Q1 (5) | 6.25 | -6.99 | 9.08 | 0.76 | -10.59 | -13.64 | 0.54 | 5.88 | -12.9 | 1.05 | -30.0 | 22.09 | 12.16 | -3.86 | -20.82 | 8.64 | 13.84 | -20.15 | 16.80 | -24.74 | 11.93 | 952 | 0.0 | 0.0 |
| 19Q4 (4) | 6.72 | 16.26 | 0.0 | 0.85 | 8.97 | 0.0 | 0.51 | 0.0 | 0.0 | 1.5 | -1.96 | 0.0 | 12.65 | -6.27 | 0.0 | 7.59 | -13.99 | 0.0 | 22.32 | -15.67 | 0.0 | 952 | 0.0 | 0.0 |
| 19Q3 (3) | 5.78 | 0.87 | 0.0 | 0.78 | 5.41 | 0.0 | 0.51 | -27.14 | 0.0 | 1.53 | 10.07 | 0.0 | 13.49 | 4.49 | 0.0 | 8.82 | -27.77 | 0.0 | 26.47 | 9.12 | 0.0 | 952 | 0.0 | 0.0 |
| 19Q2 (2) | 5.73 | 0.0 | 0.0 | 0.74 | -15.91 | 0.0 | 0.7 | 12.9 | 0.0 | 1.39 | 61.63 | 0.0 | 12.91 | -15.91 | 0.0 | 12.22 | 12.9 | 0.0 | 24.26 | 61.63 | 0.0 | 952 | 0.0 | 0.0 |
| 19Q1 (1) | 5.73 | 0.0 | 0.0 | 0.88 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 0.86 | 0.0 | 0.0 | 15.36 | 0.0 | 0.0 | 10.82 | 0.0 | 0.0 | 15.01 | 0.0 | 0.0 | 952 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.63 | 3.71 | 4.47 | 9.56 | 2.24 | 5.16 | 1.33 | -51.1 | 15.09 | 5.64 | 7.56 | 1.4 | 4.49 | -52.85 | 941 | 0.0 |
| 2022 (9) | 28.57 | 17.38 | 4.08 | 14.93 | 2.13 | 5.45 | 2.72 | -46.88 | 14.28 | -2.09 | 7.46 | -10.17 | 9.52 | -54.74 | 941 | 4.09 |
| 2021 (8) | 24.34 | 1.93 | 3.55 | 8.23 | 2.02 | -3.35 | 5.12 | 10.82 | 14.59 | 6.19 | 8.30 | -5.18 | 21.04 | 8.73 | 904 | -1.31 |
| 2020 (7) | 23.88 | -0.29 | 3.28 | 0.92 | 2.09 | -10.68 | 4.62 | -12.5 | 13.74 | 1.22 | 8.75 | -10.42 | 19.35 | -12.24 | 916 | -2.76 |
| 2019 (6) | 23.95 | 8.08 | 3.25 | 2.85 | 2.34 | -6.77 | 5.28 | 40.43 | 13.57 | -4.84 | 9.77 | -13.74 | 22.05 | 29.93 | 942 | -1.05 |
| 2018 (5) | 22.16 | 3.84 | 3.16 | 12.46 | 2.51 | 9.61 | 3.76 | 3.58 | 14.26 | 8.29 | 11.33 | 5.55 | 16.97 | -0.25 | 952 | -3.15 |
| 2017 (4) | 21.34 | 0.0 | 2.81 | -12.19 | 2.29 | -0.43 | 3.63 | -5.22 | 13.17 | -12.19 | 10.73 | -0.43 | 17.01 | -5.22 | 983 | -4.93 |
| 2016 (3) | 21.34 | -2.42 | 3.2 | 2.56 | 2.3 | -11.2 | 3.83 | 11.66 | 15.00 | 5.11 | 10.78 | -8.99 | 17.95 | 14.44 | 1034 | -3.9 |
| 2015 (2) | 21.87 | -17.22 | 3.12 | 0.0 | 2.59 | -6.5 | 3.43 | -2.0 | 14.27 | 20.8 | 11.84 | 12.95 | 15.68 | 18.39 | 1076 | -1.19 |
| 2014 (1) | 26.42 | 2.48 | 3.12 | -6.87 | 2.77 | 14.94 | 3.5 | 54.87 | 11.81 | 0 | 10.48 | 0 | 13.25 | 0 | 1089 | 6.45 |
