- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 26.32 | -9.8 | -24.99 | 0.51 | -43.33 | -68.71 | 0.53 | -76.13 | -80.51 | 0.13 | 18.18 | 30.0 | 1.94 | -37.18 | -58.29 | 2.01 | -73.53 | -74.02 | 0.49 | 31.02 | 73.32 | 665 | 0.0 | 0.0 |
| 23Q3 (19) | 29.18 | -51.62 | -21.41 | 0.9 | 12.5 | -54.31 | 2.22 | -57.14 | -3.9 | 0.11 | 22.22 | -8.33 | 3.08 | 132.52 | -41.87 | 7.61 | -11.42 | 22.29 | 0.38 | 152.61 | 16.64 | 665 | 0.0 | 0.0 |
| 23Q2 (18) | 60.31 | 75.68 | 61.0 | 0.8 | -19.19 | -41.61 | 5.18 | 153.92 | 63.92 | 0.09 | -18.18 | -18.18 | 1.33 | -54.0 | -63.73 | 8.59 | 44.54 | 1.82 | 0.15 | -53.43 | -49.18 | 665 | 0.0 | 0.0 |
| 23Q1 (17) | 34.33 | -2.17 | -15.94 | 0.99 | -39.26 | -41.76 | 2.04 | -25.0 | -18.73 | 0.11 | 10.0 | 10.0 | 2.88 | -37.92 | -30.72 | 5.94 | -23.34 | -3.31 | 0.32 | 12.44 | 30.86 | 665 | 0.0 | 0.0 |
| 22Q4 (16) | 35.09 | -5.49 | -30.24 | 1.63 | -17.26 | -25.91 | 2.72 | 17.75 | -8.72 | 0.1 | -16.67 | -28.57 | 4.65 | -12.45 | 6.21 | 7.75 | 24.59 | 30.84 | 0.28 | -11.82 | 2.39 | 665 | 0.0 | 0.0 |
| 22Q3 (15) | 37.13 | -0.88 | 20.94 | 1.97 | 43.8 | 75.89 | 2.31 | -26.9 | -7.97 | 0.12 | 9.09 | -14.29 | 5.31 | 45.07 | 45.43 | 6.22 | -26.25 | -23.91 | 0.32 | 10.06 | -29.13 | 665 | 0.0 | 0.0 |
| 22Q2 (14) | 37.46 | -8.28 | 43.47 | 1.37 | -19.41 | 17.09 | 3.16 | 25.9 | 22.01 | 0.11 | 10.0 | -26.67 | 3.66 | -12.14 | -18.38 | 8.44 | 37.26 | -14.96 | 0.29 | 19.93 | -48.89 | 665 | 0.0 | 0.0 |
| 22Q1 (13) | 40.84 | -18.81 | 38.49 | 1.7 | -22.73 | 77.08 | 2.51 | -15.77 | 15.14 | 0.1 | -28.57 | -37.5 | 4.16 | -4.83 | 27.87 | 6.15 | 3.74 | -16.86 | 0.24 | -12.03 | -54.87 | 665 | 0.0 | 0.0 |
| 21Q4 (12) | 50.3 | 63.84 | 133.84 | 2.2 | 96.43 | 111.54 | 2.98 | 18.73 | -3.56 | 0.14 | 0.0 | -12.5 | 4.37 | 19.89 | -9.54 | 5.92 | -27.54 | -58.76 | 0.28 | -38.97 | -62.58 | 665 | 0.0 | 0.0 |
| 21Q3 (11) | 30.7 | 17.58 | 19.5 | 1.12 | -4.27 | 72.31 | 2.51 | -3.09 | 16.74 | 0.14 | -6.67 | -17.65 | 3.65 | -18.59 | 44.19 | 8.18 | -17.58 | -2.31 | 0.46 | -20.62 | -31.09 | 665 | 0.0 | 0.0 |
| 21Q2 (10) | 26.11 | -11.46 | 7.8 | 1.17 | 21.88 | 98.31 | 2.59 | 18.81 | 27.59 | 0.15 | -6.25 | -6.25 | 4.48 | 37.65 | 83.95 | 9.92 | 34.19 | 18.35 | 0.57 | 5.89 | -13.04 | 665 | 0.0 | 0.0 |
| 21Q1 (9) | 29.49 | 37.1 | -2.61 | 0.96 | -7.69 | 33.33 | 2.18 | -29.45 | -12.1 | 0.16 | 0.0 | -15.79 | 3.26 | -32.67 | 36.91 | 7.39 | -48.54 | -9.74 | 0.54 | -27.06 | -13.53 | 665 | 0.0 | 0.0 |
| 20Q4 (8) | 21.51 | -16.27 | -35.77 | 1.04 | 60.0 | 40.54 | 3.09 | 43.72 | -31.64 | 0.16 | -5.88 | 0.0 | 4.83 | 91.09 | 118.81 | 14.37 | 71.65 | 6.44 | 0.74 | 12.41 | 55.7 | 665 | 0.0 | 0.0 |
| 20Q3 (7) | 25.69 | 6.07 | -15.38 | 0.65 | 10.17 | -1.52 | 2.15 | 5.91 | 4.37 | 0.17 | 6.25 | 13.33 | 2.53 | 3.87 | 16.39 | 8.37 | -0.15 | 23.34 | 0.66 | 0.17 | 33.94 | 665 | 0.0 | 0.0 |
| 20Q2 (6) | 24.22 | -20.01 | -19.29 | 0.59 | -18.06 | -32.95 | 2.03 | -18.15 | 69.17 | 0.16 | -15.79 | -20.0 | 2.44 | 2.45 | -16.93 | 8.38 | 2.34 | 109.61 | 0.66 | 5.28 | -0.88 | 665 | 0.0 | 0.0 |
| 20Q1 (5) | 30.28 | -9.58 | -13.61 | 0.72 | -2.7 | 2.86 | 2.48 | -45.13 | -5.34 | 0.19 | 18.75 | 26.67 | 2.38 | 7.61 | 19.06 | 8.19 | -39.32 | 9.57 | 0.63 | 31.34 | 46.62 | 665 | 0.0 | 0.0 |
| 19Q4 (4) | 33.49 | 10.31 | 0.0 | 0.74 | 12.12 | 0.0 | 4.52 | 119.42 | 0.0 | 0.16 | 6.67 | 0.0 | 2.21 | 1.64 | 0.0 | 13.50 | 98.91 | 0.0 | 0.48 | -3.3 | 0.0 | 665 | 0.0 | 0.0 |
| 19Q3 (3) | 30.36 | 1.17 | 0.0 | 0.66 | -25.0 | 0.0 | 2.06 | 71.67 | 0.0 | 0.15 | -25.0 | 0.0 | 2.17 | -25.86 | 0.0 | 6.79 | 69.69 | 0.0 | 0.49 | -25.86 | 0.0 | 665 | 0.0 | 0.0 |
| 19Q2 (2) | 30.01 | -14.38 | 0.0 | 0.88 | 25.71 | 0.0 | 1.2 | -54.2 | 0.0 | 0.2 | 33.33 | 0.0 | 2.93 | 46.83 | 0.0 | 4.00 | -46.51 | 0.0 | 0.67 | 55.73 | 0.0 | 665 | 0.0 | 0.0 |
| 19Q1 (1) | 35.05 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 2.62 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 2.00 | 0.0 | 0.0 | 7.48 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 665 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 150.15 | -0.25 | 3.2 | -52.1 | 9.96 | -6.83 | 0.45 | 4.65 | 2.13 | -51.98 | 6.63 | -6.6 | 0.30 | 4.91 | 665 | 0.0 |
| 2022 (9) | 150.52 | 10.2 | 6.68 | 22.57 | 10.69 | 4.29 | 0.43 | -27.12 | 4.44 | 11.23 | 7.10 | -5.36 | 0.29 | -33.86 | 665 | 0.0 |
| 2021 (8) | 136.59 | 34.31 | 5.45 | 81.67 | 10.25 | 5.13 | 0.59 | -11.94 | 3.99 | 35.26 | 7.50 | -21.73 | 0.43 | -34.43 | 665 | 0.0 |
| 2020 (7) | 101.7 | -21.11 | 3.0 | 0.67 | 9.75 | -6.25 | 0.67 | 0.0 | 2.95 | 27.61 | 9.59 | 18.83 | 0.66 | 26.76 | 665 | 0.0 |
| 2019 (6) | 128.91 | 5.53 | 2.98 | 5.67 | 10.4 | -5.8 | 0.67 | -16.25 | 2.31 | 0.13 | 8.07 | -10.74 | 0.52 | -20.64 | 665 | 0.0 |
| 2018 (5) | 122.15 | 4.77 | 2.82 | 4.83 | 11.04 | 8.02 | 0.8 | -2.44 | 2.31 | 0.06 | 9.04 | 3.11 | 0.65 | -6.88 | 665 | 0.0 |
| 2017 (4) | 116.59 | -4.75 | 2.69 | -20.65 | 10.22 | 1.49 | 0.82 | 26.15 | 2.31 | -16.69 | 8.77 | 6.56 | 0.70 | 32.45 | 665 | 0.0 |
| 2016 (3) | 122.41 | -30.0 | 3.39 | -5.04 | 10.07 | -9.03 | 0.65 | -1.52 | 2.77 | 35.65 | 8.23 | 29.95 | 0.53 | 40.69 | 665 | 0.0 |
| 2015 (2) | 174.87 | -0.13 | 3.57 | -20.13 | 11.07 | 47.8 | 0.66 | 13.79 | 2.04 | -20.03 | 6.33 | 47.99 | 0.38 | 13.94 | 665 | -29.48 |
| 2014 (1) | 175.1 | 9.31 | 4.47 | -5.7 | 7.49 | -20.23 | 0.58 | 26.09 | 2.55 | 0 | 4.28 | 0 | 0.33 | 0 | 943 | 0.64 |
