玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.78-21.07-2.447.44-61.197.6710.95-39.8728.225.88-58.8824.050.65-65.0516.070.07-61.1116.670.010.00.016.72-25.7928.021035.031.341.9967.90-35.49-16.0132.10710.2667.5150.04424.09193.15
23Q3 (19)41.539.215.2319.1729.785.7618.2131.6759.4614.3034.5275.891.8638.8187.880.1838.46100.00.010.00.022.5327.3643.231021.361.59-3.21105.26-1.516.51-5.2623.35-155.04-15.44-198.85-193.41
23Q2 (18)38.037.22-14.514.7839.3-20.3213.8332.47-10.0210.6347.840.01.3454.029.840.1344.448.330.010.00.017.6915.17-9.971005.350.84-2.32106.865.21-11.48-6.86-335.5666.8815.62-4.35-9.97
23Q1 (17)35.475.57-6.1910.6153.55-10.3110.4422.25-25.757.1951.69-29.580.8755.36-20.910.0950.0-18.180.010.00.015.3617.61-18.08996.98-1.76-1.8101.5825.6620.7-1.58-108.22-109.9416.33-4.34-7.22
22Q4 (16)33.60-6.77-2.246.91-33.04-33.568.54-25.22-35.24.74-41.7-56.150.56-43.43-58.820.06-33.33-53.850.010.00.013.06-16.97-24.071014.82-3.83-0.1380.84-10.522.3319.16100.51-8.7817.073.2714.87
22Q3 (15)36.04-18.97-15.0410.32-44.37-30.5111.42-25.7-31.988.13-23.52-40.610.99-18.85-38.510.09-25.0-40.00.010.00.015.73-19.95-26.911055.222.532.8890.34-25.172.149.56146.12-17.2716.53-4.73-4.78
22Q2 (14)44.4817.6419.1218.5556.858.8215.379.3227.6610.634.117.591.2210.919.910.129.0920.00.010.00.019.654.815.181029.221.38-0.65120.7243.4624.48-20.72-230.76-786.0517.35-1.42-0.52
22Q1 (13)37.8110.01-10.0411.8313.75-27.3814.066.68-11.8510.21-5.55-23.921.10-19.12-27.630.11-15.38-21.430.010.00.018.759.01-11.431015.24-0.09-2.7384.156.53-17.6115.85-24.57840.5417.6018.441.15
21Q4 (12)34.37-18.98-20.4210.40-29.97-2.2613.18-21.5572.4510.81-21.04951.181.36-15.531146.150.13-13.3300.010.00.017.20-20.07107.231016.16-0.93-3.1578.99-10.69-85.4121.0181.84104.7514.86-14.4-27.01
21Q3 (11)42.4213.613.2114.8527.1471.6816.7939.45-68.3713.6938.56-72.021.6145.05-70.40.1550.0-68.090.010.00.021.5226.14-63.491025.73-0.99-2.5988.45-8.8442.5911.55282.47-86.217.36-0.46-6.47
21Q2 (10)37.34-11.16-49.311.68-28.3-72.8612.04-24.5116.339.88-26.3820.781.11-26.9730.590.10-28.57-66.670.010.00.017.06-19.41-65.371035.94-0.75-7.596.98-5.05-76.673.02241.15100.9617.440.230
21Q1 (9)42.03-2.69-7.8316.2953.1-23.5215.95713.78166.7213.421156.69370.881.521269.23334.290.140-17.650.010.00.021.17155.06-20.141043.77-0.52-4.01102.14-81.13-71.29-2.1499.5299.1617.40-14.540
20Q4 (8)43.1915.2717.6810.6423.01-28.541.96-96.31-83.33-1.27-102.6-115.07-0.13-102.39-110.920.00-100.0-100.00.010.00.08.30-85.92-51.431049.23-0.36-2.37541.413221.28327.65-442.19-628.31-1562.3620.369.735.55
20Q3 (7)37.47-49.1225.658.65-79.960.4853.09412.95504.6748.92498.04506.25.44540.0381.420.4756.67422.220.010.00.058.9419.65371.141053.04-5.97-3.2816.30-96.08-73.4883.70126.51116.4918.560-38.09
20Q2 (6)73.6561.51146.2443.04102.07384.6810.3573.0837.278.18187.0237.940.85142.86-3.410.3076.47172.730.010.00.049.2685.82236.251119.932.991.9415.6716.83253.19-315.67-23.31-1684.330.000100.0
20Q1 (5)45.6024.2554.7321.3043.05180.265.98-49.15-19.952.85-66.19-58.990.35-70.59-69.030.1754.5554.550.010.00.026.5155.12120.921087.391.18-2.18355.78181.03249.43-256.00-862.41-15174.670.00-100.0-100.0
19Q4 (4)36.7023.070.014.89176.250.011.7633.940.08.434.460.01.195.310.00.1122.220.00.010.00.017.0936.610.01074.71-1.290.0126.60105.940.0-26.60-168.80.015.02-49.90.0
19Q3 (3)29.82-0.30.05.39-39.30.08.7816.450.08.0736.090.01.1328.410.00.09-18.180.00.010.00.012.51-14.610.01088.77-0.940.061.48-47.770.038.66318.530.029.982196.50.0
19Q2 (2)29.911.490.08.8816.840.07.540.940.05.93-14.680.00.88-22.120.00.110.00.00.010.00.014.6522.080.01099.06-1.130.0117.6915.590.0-17.69-955.570.0-1.43-110.60.0
19Q1 (1)29.470.00.07.600.00.07.470.00.06.950.00.01.130.00.00.110.00.00.010.00.012.000.00.01111.640.00.0101.820.00.0-1.680.00.013.490.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.13-2.0613.2411.923.04-6.7913.5110.119.6815.934.6822.830.4624.320.040.018.208.921035.031.9998.001.642.00-44.120.03-2.8615.42-9.93
2022 (9)37.91-2.5411.83-10.453.26-10.8712.27-15.28.35-29.953.81-31.60.37-28.850.040.016.71-12.921014.82-0.1396.425.573.58-58.710.030.7717.122.51
2021 (8)38.902.3413.2144.693.66-20.4514.47-19.7911.92-19.685.57-12.70.52-11.860.040.019.19-20.91016.16-3.1591.3380.428.67-82.440.03-1.6516.70-9.83
2020 (7)38.0121.019.13-0.224.6031.1218.04104.314.84103.016.3847.00.5940.480.04-20.024.2673.161049.23-2.3750.62-51.1749.3800.0326.118.5232.1
2019 (6)31.41-0.989.15-24.193.5168.828.83-29.817.31-32.194.34-45.060.42-37.310.05-16.6714.01-10.991074.71-5.47103.668.0-3.6600.03-4.0114.0219.32
2018 (5)31.72-0.5312.071.512.08-16.6512.589.0110.7813.477.9018.980.6721.820.0620.015.745.071136.95-4.8995.98-6.844.0200.03011.75-2.57
2017 (4)31.89-1.1211.8916.232.49-7.0511.5424.899.5026.56.6437.190.5517.020.050.014.986.621195.390.75103.02-6.97-3.0200.00012.06-9.12
2016 (3)32.253.8310.23-13.962.685.159.24-23.067.51-21.534.84-26.220.47-25.40.05-16.6714.05-15.051186.528.01110.7411.83-10.7800.00013.2711.51
2015 (2)31.0625.9511.8951.272.55-2.5212.01-10.849.57-19.716.56-28.850.63-25.880.060.016.54-8.211098.551.2699.0369.861.00-97.610.00011.9013.44
2014 (1)24.6607.8602.6218.9513.47011.9209.2200.8500.060.018.0215.511084.84-5.7258.30-25.3741.7090.840.00010.491.25

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