- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.95 | -5.08 | 15.68 | 1.62 | 17.39 | 30.65 | 0.89 | 4.71 | 4.71 | 0.38 | -19.15 | 0.0 | 13.56 | 23.68 | 12.93 | 7.45 | 10.31 | -9.49 | 3.18 | -14.82 | -13.56 | 1412 | 0.0 | 0.0 |
| 23Q3 (19) | 12.59 | 8.35 | 18.55 | 1.38 | 3.76 | 9.52 | 0.85 | 6.25 | 3.66 | 0.47 | 9.3 | 11.9 | 10.96 | -4.23 | -7.61 | 6.75 | -1.94 | -12.56 | 3.73 | 0.88 | -5.61 | 1412 | 0.0 | 0.64 |
| 23Q2 (18) | 11.62 | 31.6 | 11.2 | 1.33 | 23.15 | 9.92 | 0.8 | 1.27 | 29.03 | 0.43 | 53.57 | 22.86 | 11.45 | -6.42 | -1.15 | 6.88 | -23.05 | 16.04 | 3.70 | 16.7 | 10.49 | 1412 | 0.0 | 0.64 |
| 23Q1 (17) | 8.83 | -14.52 | 10.93 | 1.08 | -12.9 | -4.42 | 0.79 | -7.06 | 29.51 | 0.28 | -26.32 | 0.0 | 12.23 | 1.89 | -13.84 | 8.95 | 8.73 | 16.75 | 3.17 | -13.8 | -9.85 | 1412 | 0.0 | 0.64 |
| 22Q4 (16) | 10.33 | -2.73 | -13.05 | 1.24 | -1.59 | -8.15 | 0.85 | 3.66 | 14.86 | 0.38 | -9.52 | 15.15 | 12.00 | 1.18 | 5.63 | 8.23 | 6.57 | 32.1 | 3.68 | -6.98 | 32.43 | 1412 | 0.64 | 0.64 |
| 22Q3 (15) | 10.62 | 1.63 | -13.66 | 1.26 | 4.13 | -4.55 | 0.82 | 32.26 | 26.15 | 0.42 | 20.0 | 20.0 | 11.86 | 2.47 | 10.55 | 7.72 | 30.14 | 46.11 | 3.95 | 18.08 | 38.98 | 1403 | 0.0 | -0.21 |
| 22Q2 (14) | 10.45 | 31.28 | -3.42 | 1.21 | 7.08 | -6.2 | 0.62 | 1.64 | 3.33 | 0.35 | 25.0 | -14.63 | 11.58 | -18.44 | -2.88 | 5.93 | -22.58 | 6.99 | 3.35 | -4.78 | -11.61 | 1403 | 0.0 | -0.21 |
| 22Q1 (13) | 7.96 | -33.0 | 0.25 | 1.13 | -16.3 | 0.89 | 0.61 | -17.57 | 12.96 | 0.28 | -15.15 | 3.7 | 14.20 | 24.92 | 0.64 | 7.66 | 23.03 | 12.68 | 3.52 | 26.63 | 3.44 | 1403 | 0.0 | -0.21 |
| 21Q4 (12) | 11.88 | -3.41 | 16.24 | 1.35 | 2.27 | 4.65 | 0.74 | 13.85 | 21.31 | 0.33 | -5.71 | -13.16 | 11.36 | 5.89 | -9.97 | 6.23 | 17.87 | 4.36 | 2.78 | -2.38 | -25.29 | 1403 | -0.21 | -0.21 |
| 21Q3 (11) | 12.3 | 13.68 | 23.12 | 1.32 | 2.33 | -0.75 | 0.65 | 8.33 | 6.56 | 0.35 | -14.63 | -25.53 | 10.73 | -9.99 | -19.39 | 5.28 | -4.7 | -13.45 | 2.85 | -24.91 | -39.52 | 1406 | 0.0 | -9.52 |
| 21Q2 (10) | 10.82 | 36.27 | 36.96 | 1.29 | 15.18 | 9.32 | 0.6 | 11.11 | -4.76 | 0.41 | 51.85 | 41.38 | 11.92 | -15.48 | -20.18 | 5.55 | -18.46 | -30.46 | 3.79 | 11.43 | 3.23 | 1406 | 0.0 | -9.52 |
| 21Q1 (9) | 7.94 | -22.31 | 62.37 | 1.12 | -13.18 | 15.46 | 0.54 | -11.48 | 12.5 | 0.27 | -28.95 | 17.39 | 14.11 | 11.75 | -28.89 | 6.80 | 13.94 | -30.71 | 3.40 | -8.54 | -27.7 | 1406 | 0.0 | -12.56 |
| 20Q4 (8) | 10.22 | 2.3 | -9.4 | 1.29 | -3.01 | -14.57 | 0.61 | 0.0 | -17.57 | 0.38 | -19.15 | -5.0 | 12.62 | -5.19 | -5.71 | 5.97 | -2.25 | -9.02 | 3.72 | -20.97 | 4.85 | 1406 | -9.52 | -12.56 |
| 20Q3 (7) | 9.99 | 26.46 | -12.9 | 1.33 | 12.71 | -11.33 | 0.61 | -3.17 | -16.44 | 0.47 | 62.07 | 0.0 | 13.31 | -10.87 | 1.8 | 6.11 | -23.43 | -4.06 | 4.70 | 28.16 | 14.81 | 1554 | 0.0 | -3.36 |
| 20Q2 (6) | 7.9 | 61.55 | -25.96 | 1.18 | 21.65 | -24.84 | 0.63 | 31.25 | -11.27 | 0.29 | 26.09 | -32.56 | 14.94 | -24.7 | 1.51 | 7.97 | -18.76 | 19.84 | 3.67 | -21.95 | -8.91 | 1554 | -3.36 | -3.36 |
| 20Q1 (5) | 4.89 | -56.65 | -40.66 | 0.97 | -35.76 | -31.21 | 0.48 | -35.14 | -27.27 | 0.23 | -42.5 | -23.33 | 19.84 | 48.18 | 15.92 | 9.82 | 49.63 | 22.55 | 4.70 | 32.64 | 29.19 | 1608 | 0.0 | 0.0 |
| 19Q4 (4) | 11.28 | -1.66 | 0.0 | 1.51 | 0.67 | 0.0 | 0.74 | 1.37 | 0.0 | 0.4 | -14.89 | 0.0 | 13.39 | 2.36 | 0.0 | 6.56 | 3.08 | 0.0 | 3.55 | -13.46 | 0.0 | 1608 | 0.0 | 0.0 |
| 19Q3 (3) | 11.47 | 7.5 | 0.0 | 1.5 | -4.46 | 0.0 | 0.73 | 2.82 | 0.0 | 0.47 | 9.3 | 0.0 | 13.08 | -11.12 | 0.0 | 6.36 | -4.35 | 0.0 | 4.10 | 1.68 | 0.0 | 1608 | 0.0 | 0.0 |
| 19Q2 (2) | 10.67 | 29.49 | 0.0 | 1.57 | 11.35 | 0.0 | 0.71 | 7.58 | 0.0 | 0.43 | 43.33 | 0.0 | 14.71 | -14.01 | 0.0 | 6.65 | -16.92 | 0.0 | 4.03 | 10.69 | 0.0 | 1608 | 0.0 | 0.0 |
| 19Q1 (1) | 8.24 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 17.11 | 0.0 | 0.0 | 8.01 | 0.0 | 0.0 | 3.64 | 0.0 | 0.0 | 1608 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 44.99 | 14.27 | 5.41 | 11.55 | 3.33 | 14.83 | 1.56 | 8.33 | 12.02 | -2.39 | 7.40 | 0.48 | 3.47 | -5.2 | 1412 | 0.0 |
| 2022 (9) | 39.37 | -8.34 | 4.85 | -4.53 | 2.9 | 14.62 | 1.44 | 5.88 | 12.32 | 4.15 | 7.37 | 25.05 | 3.66 | 15.51 | 1412 | 0.64 |
| 2021 (8) | 42.95 | 30.15 | 5.08 | 6.28 | 2.53 | 8.58 | 1.36 | -0.73 | 11.83 | -18.34 | 5.89 | -16.57 | 3.17 | -23.73 | 1403 | -0.21 |
| 2020 (7) | 33.0 | -20.77 | 4.78 | -20.2 | 2.33 | -17.67 | 1.37 | -14.91 | 14.48 | 0.72 | 7.06 | 3.91 | 4.15 | 7.4 | 1406 | -9.52 |
| 2019 (6) | 41.65 | -3.41 | 5.99 | -4.47 | 2.83 | 1.8 | 1.61 | -1.23 | 14.38 | -1.09 | 6.79 | 5.39 | 3.87 | 2.26 | 1554 | -3.36 |
| 2018 (5) | 43.12 | -6.55 | 6.27 | 1.62 | 2.78 | -3.81 | 1.63 | -0.61 | 14.54 | 8.74 | 6.45 | 2.93 | 3.78 | 6.35 | 1608 | -2.37 |
| 2017 (4) | 46.14 | 7.35 | 6.17 | 6.01 | 2.89 | -2.69 | 1.64 | 6.49 | 13.37 | -1.25 | 6.26 | -9.36 | 3.55 | -0.8 | 1647 | 7.37 |
| 2016 (3) | 42.98 | 4.6 | 5.82 | 7.78 | 2.97 | 12.5 | 1.54 | -6.67 | 13.54 | 3.04 | 6.91 | 7.55 | 3.58 | -10.77 | 1534 | 1.93 |
| 2015 (2) | 41.09 | -4.55 | 5.4 | -0.18 | 2.64 | -2.94 | 1.65 | 0.61 | 13.14 | 4.58 | 6.42 | 1.69 | 4.02 | 5.41 | 1505 | -0.13 |
| 2014 (1) | 43.05 | 8.99 | 5.41 | 5.87 | 2.72 | 11.93 | 1.64 | 25.19 | 12.57 | 0 | 6.32 | 0 | 3.81 | 0 | 1507 | 0.07 |
