玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)8.27-15.27-20.560.2513.6419.050.6514.0420.370.45-8.16-15.093.0234.1149.857.8634.5851.525.448.386.880-100.0-100.0
23Q3 (19)9.765.17-12.860.22-12.0-4.350.57-1.72-17.390.494.26-19.672.25-16.339.765.84-6.56-5.25.02-0.87-7.8228500.0-29.05
23Q2 (18)9.286.18-31.160.2525.04.170.58-29.27-31.760.470.0-26.562.6917.7351.316.25-33.38-0.885.06-5.826.6728500.0-29.05
23Q1 (17)8.74-16.04-41.540.2-4.7611.110.8251.857.890.47-11.32-16.072.2913.4490.069.3880.8784.565.385.6243.5628500.0-29.05
22Q4 (16)10.41-7.05-28.110.21-8.7-12.50.54-21.74-27.030.53-13.11-11.672.02-1.7721.715.19-15.81.55.09-6.5222.872850-29.05-29.05
22Q3 (15)11.2-16.91-8.350.23-4.17-4.170.69-18.82-2.820.61-4.69-8.962.0515.344.566.16-2.36.035.4514.72-0.6640170.0-1.42
22Q2 (14)13.48-9.8338.40.2433.3333.330.8511.84-1.160.6414.2939.131.7847.87-3.666.3124.04-28.584.7526.750.5340170.0-1.42
22Q1 (13)14.953.2532.770.18-25.0-10.00.762.7-6.170.56-6.6740.01.20-27.36-32.215.08-0.53-29.333.75-9.65.4440170.0-1.42
21Q4 (12)14.4818.4914.920.240.026.320.744.2319.350.6-10.4557.891.66-15.619.925.11-12.043.864.14-24.4237.394017-1.42-1.42
21Q3 (11)12.2225.46-4.380.2433.334.350.71-17.440.00.6745.6581.081.966.279.135.81-34.24.585.4816.0989.3840750.0-1.85
21Q2 (10)9.74-13.5-33.920.18-10.0-5.260.866.1711.690.4615.017.951.854.0543.378.8322.7469.024.7232.9578.540750.0-1.85
21Q1 (9)11.26-10.6321.210.25.26-13.040.8130.6539.660.45.2614.291.7817.79-28.267.1946.1915.223.5517.79-5.7140750.0-3.05
20Q4 (8)12.6-1.41-6.110.19-17.39-68.330.62-12.68-6.060.382.7-36.671.51-16.21-66.274.92-11.430.053.024.17-32.544075-1.85-3.05
20Q3 (7)12.78-13.314.720.2321.05-55.770.71-7.79-4.050.37-5.1342.311.8039.62-61.455.566.35-16.372.909.4224.0541520.0-1.21
20Q2 (6)14.7458.6737.240.19-17.39-56.820.7732.76-15.380.3911.4350.01.29-47.94-68.545.22-16.33-38.352.65-29.779.294152-1.21-1.21
20Q1 (5)9.29-30.772.540.23-61.67-50.00.58-12.1213.730.35-41.6745.832.48-44.63-51.246.2426.9510.913.77-15.7342.2242030.00.0
19Q4 (4)13.4220.470.00.615.380.00.66-10.810.00.6130.770.04.47-4.220.04.92-25.960.04.4791.560.042030.00.0
19Q3 (3)11.143.720.00.5218.180.00.74-18.680.00.260.00.04.6713.940.06.64-21.60.02.33-3.590.042030.00.0
19Q2 (2)10.7418.540.00.44-4.350.00.9178.430.00.268.330.04.10-19.310.08.4750.520.02.42-8.610.042030.00.0
19Q1 (1)9.060.00.00.460.00.00.510.00.00.240.00.05.080.00.05.630.00.02.650.00.042030.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)36.05-27.960.915.812.61-7.771.88-19.662.5246.887.2428.025.2111.5200
2022 (9)50.044.880.861.182.83-9.02.349.861.72-3.535.66-13.244.684.742850-29.05
2021 (8)47.71-3.440.850.03.1116.042.1342.01.783.566.5220.184.4647.064017-1.42
2020 (7)49.4111.380.85-57.712.68-4.631.59.491.72-62.035.42-14.373.04-1.74075-1.85
2019 (6)44.3624.42.0116.182.8131.921.3761.184.53-6.66.336.053.0929.574152-1.21
2018 (5)35.66-0.721.73103.532.135.450.858.974.85105.015.976.212.389.774203-4.89
2017 (4)35.9226.210.85-6.592.0210.380.78875.02.37-25.995.62-12.542.17672.51441920.02
2016 (3)28.4621.310.9162.51.83-13.270.08-11.113.2033.956.43-28.510.28-26.73368210.77
2015 (2)23.46-11.440.569.82.11-1.860.09-18.182.3923.998.9910.810.38-7.613324-10.16
2014 (1)26.49-0.080.5124.392.157.50.110.01.9308.1200.42037009.73

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