- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.87 | -0.35 | 1.41 | 0.06 | -14.29 | 0.0 | 0.25 | 8.7 | -10.71 | 0.03 | 0.0 | 0.0 | 2.09 | -13.99 | -1.39 | 8.71 | 9.07 | -11.96 | 1.05 | 0.35 | -1.39 | 340 | 0.0 | 0.0 |
| 23Q3 (19) | 2.88 | 0.35 | 8.27 | 0.07 | 16.67 | 16.67 | 0.23 | 15.0 | -30.3 | 0.03 | 0.0 | -25.0 | 2.43 | 16.26 | 7.75 | 7.99 | 14.6 | -35.63 | 1.04 | -0.35 | -30.73 | 340 | 0.0 | -13.04 |
| 23Q2 (18) | 2.87 | 3.24 | -7.12 | 0.06 | 0.0 | -50.0 | 0.2 | -4.76 | -50.0 | 0.03 | 0.0 | -40.0 | 2.09 | -3.14 | -46.17 | 6.97 | -7.75 | -46.17 | 1.05 | -3.14 | -35.4 | 340 | 0.0 | -13.04 |
| 23Q1 (17) | 2.78 | -1.77 | -1.77 | 0.06 | 0.0 | -40.0 | 0.21 | -25.0 | -38.24 | 0.03 | 0.0 | -57.14 | 2.16 | 1.8 | -38.92 | 7.55 | -23.65 | -37.12 | 1.08 | 1.8 | -56.37 | 340 | 0.0 | -13.04 |
| 22Q4 (16) | 2.83 | 6.39 | 0.0 | 0.06 | 0.0 | -14.29 | 0.28 | -15.15 | 0.0 | 0.03 | -25.0 | -57.14 | 2.12 | -6.01 | -14.29 | 9.89 | -20.25 | 0.0 | 1.06 | -29.51 | -57.14 | 340 | -13.04 | -13.04 |
| 22Q3 (15) | 2.66 | -13.92 | -5.67 | 0.06 | -50.0 | -25.0 | 0.33 | -17.5 | 13.79 | 0.04 | -20.0 | -33.33 | 2.26 | -41.92 | -20.49 | 12.41 | -4.16 | 20.64 | 1.50 | -7.07 | -29.32 | 391 | 0.0 | -3.46 |
| 22Q2 (14) | 3.09 | 9.19 | 27.16 | 0.12 | 20.0 | 50.0 | 0.4 | 17.65 | 29.03 | 0.05 | -28.57 | -37.5 | 3.88 | 9.9 | 17.96 | 12.94 | 7.75 | 1.47 | 1.62 | -34.58 | -50.85 | 391 | 0.0 | -3.46 |
| 22Q1 (13) | 2.83 | 0.0 | 10.55 | 0.1 | 42.86 | 11.11 | 0.34 | 21.43 | 17.24 | 0.07 | 0.0 | 0.0 | 3.53 | 42.86 | 0.51 | 12.01 | 21.43 | 6.06 | 2.47 | 0.0 | -9.54 | 391 | 0.0 | -3.46 |
| 21Q4 (12) | 2.83 | 0.35 | 33.49 | 0.07 | -12.5 | -22.22 | 0.28 | -3.45 | -26.32 | 0.07 | 16.67 | -12.5 | 2.47 | -12.81 | -41.74 | 9.89 | -3.79 | -44.8 | 2.47 | 16.25 | -34.45 | 391 | -3.46 | -3.46 |
| 21Q3 (11) | 2.82 | 16.05 | 41.0 | 0.08 | 0.0 | -11.11 | 0.29 | -6.45 | -19.44 | 0.06 | -25.0 | -14.29 | 2.84 | -13.83 | -36.96 | 10.28 | -19.39 | -42.87 | 2.13 | -35.37 | -39.21 | 405 | 0.0 | -30.53 |
| 21Q2 (10) | 2.43 | -5.08 | 25.26 | 0.08 | -11.11 | -27.27 | 0.31 | 6.9 | -6.06 | 0.08 | 14.29 | 14.29 | 3.29 | -6.36 | -41.94 | 12.76 | 12.62 | -25.0 | 3.29 | 20.4 | -8.76 | 405 | 0.0 | -30.53 |
| 21Q1 (9) | 2.56 | 20.75 | 2.4 | 0.09 | 0.0 | -25.0 | 0.29 | -23.68 | -19.44 | 0.07 | -12.5 | -36.36 | 3.52 | -17.19 | -26.76 | 11.33 | -36.8 | -21.33 | 2.73 | -27.54 | -37.86 | 405 | 0.0 | -42.63 |
| 20Q4 (8) | 2.12 | 6.0 | -13.47 | 0.09 | 0.0 | -47.06 | 0.38 | 5.56 | -7.32 | 0.08 | 14.29 | -33.33 | 4.25 | -5.66 | -38.82 | 17.92 | -0.42 | 7.11 | 3.77 | 7.82 | -22.96 | 405 | -30.53 | -42.63 |
| 20Q3 (7) | 2.0 | 3.09 | -33.99 | 0.09 | -18.18 | -43.75 | 0.36 | 9.09 | -18.18 | 0.07 | 0.0 | -61.11 | 4.50 | -20.64 | -14.78 | 18.00 | 5.82 | 23.95 | 3.50 | -3.0 | -41.08 | 583 | 0.0 | -17.42 |
| 20Q2 (6) | 1.94 | -22.4 | -41.74 | 0.11 | -8.33 | -31.25 | 0.33 | -8.33 | -19.51 | 0.07 | -36.36 | -61.11 | 5.67 | 18.13 | 18.01 | 17.01 | 18.13 | 38.16 | 3.61 | -17.99 | -33.25 | 583 | -17.42 | -17.42 |
| 20Q1 (5) | 2.5 | 2.04 | -14.97 | 0.12 | -29.41 | -40.0 | 0.36 | -12.2 | -5.26 | 0.11 | -8.33 | -42.11 | 4.80 | -30.82 | -29.44 | 14.40 | -13.95 | 11.41 | 4.40 | -10.17 | -31.92 | 706 | 0.0 | 0.0 |
| 19Q4 (4) | 2.45 | -19.14 | 0.0 | 0.17 | 6.25 | 0.0 | 0.41 | -6.82 | 0.0 | 0.12 | -33.33 | 0.0 | 6.94 | 31.4 | 0.0 | 16.73 | 15.24 | 0.0 | 4.90 | -17.55 | 0.0 | 706 | 0.0 | 0.0 |
| 19Q3 (3) | 3.03 | -9.01 | 0.0 | 0.16 | 0.0 | 0.0 | 0.44 | 7.32 | 0.0 | 0.18 | 0.0 | 0.0 | 5.28 | 9.9 | 0.0 | 14.52 | 17.94 | 0.0 | 5.94 | 9.9 | 0.0 | 706 | 0.0 | 0.0 |
| 19Q2 (2) | 3.33 | 13.27 | 0.0 | 0.16 | -20.0 | 0.0 | 0.41 | 7.89 | 0.0 | 0.18 | -5.26 | 0.0 | 4.80 | -29.37 | 0.0 | 12.31 | -4.74 | 0.0 | 5.41 | -16.36 | 0.0 | 706 | 0.0 | 0.0 |
| 19Q1 (1) | 2.94 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 6.80 | 0.0 | 0.0 | 12.93 | 0.0 | 0.0 | 6.46 | 0.0 | 0.0 | 706 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.41 | -0.09 | 0.26 | -23.53 | 0.89 | -34.56 | 0.11 | -38.89 | 2.28 | -23.46 | 7.80 | -34.5 | 0.96 | -38.84 | 340 | 0.0 |
| 2022 (9) | 11.42 | 7.33 | 0.34 | 3.03 | 1.36 | 15.25 | 0.18 | -35.71 | 2.98 | -4.01 | 11.91 | 7.38 | 1.58 | -40.11 | 340 | -13.04 |
| 2021 (8) | 10.64 | 24.3 | 0.33 | -19.51 | 1.18 | -17.48 | 0.28 | -17.65 | 3.10 | -35.25 | 11.09 | -33.61 | 2.63 | -33.75 | 391 | -3.46 |
| 2020 (7) | 8.56 | -27.27 | 0.41 | -39.71 | 1.43 | -12.27 | 0.34 | -49.25 | 4.79 | -17.1 | 16.71 | 20.63 | 3.97 | -30.22 | 405 | -30.53 |
| 2019 (6) | 11.77 | -2.16 | 0.68 | 11.48 | 1.63 | 16.43 | 0.67 | 39.58 | 5.78 | 13.94 | 13.85 | 19.0 | 5.69 | 42.67 | 583 | -17.42 |
| 2018 (5) | 12.03 | -11.74 | 0.61 | -6.15 | 1.4 | -3.45 | 0.48 | 45.45 | 5.07 | 6.33 | 11.64 | 9.39 | 3.99 | 64.8 | 706 | 5.53 |
| 2017 (4) | 13.63 | -13.3 | 0.65 | -14.47 | 1.45 | -2.03 | 0.33 | 10.0 | 4.77 | -1.36 | 10.64 | 13.0 | 2.42 | 26.87 | 669 | -19.01 |
| 2016 (3) | 15.72 | 1.42 | 0.76 | 4.11 | 1.48 | 3.5 | 0.3 | -9.09 | 4.83 | 2.65 | 9.41 | 2.05 | 1.91 | -10.36 | 826 | -8.83 |
| 2015 (2) | 15.5 | -1.02 | 0.73 | 7.35 | 1.43 | 15.32 | 0.33 | 57.14 | 4.71 | 8.46 | 9.23 | 16.51 | 2.13 | 58.76 | 906 | -7.36 |
| 2014 (1) | 15.66 | 9.21 | 0.68 | 23.64 | 1.24 | 5.98 | 0.21 | 5.0 | 4.34 | 0 | 7.92 | 0 | 1.34 | 0 | 978 | -3.65 |
