- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.93 | 6.45 | 17.26 | 0.29 | -6.45 | -12.12 | 0.19 | 5.56 | 0.0 | 0.14 | 27.27 | 16.67 | 4.18 | -12.12 | -25.06 | 2.74 | -0.84 | -14.72 | 2.02 | 19.56 | -0.51 | 521 | 0.0 | 0.0 |
| 23Q3 (19) | 6.51 | 8.5 | -1.81 | 0.31 | -3.12 | -24.39 | 0.18 | 20.0 | 63.64 | 0.11 | 10.0 | -8.33 | 4.76 | -10.71 | -23.0 | 2.76 | 10.6 | 66.65 | 1.69 | 1.38 | -6.64 | 521 | 0.0 | 0.0 |
| 23Q2 (18) | 6.0 | 17.65 | -16.9 | 0.32 | 33.33 | -21.95 | 0.15 | -25.0 | -34.78 | 0.1 | -23.08 | -16.67 | 5.33 | 13.33 | -6.08 | 2.50 | -36.25 | -21.52 | 1.67 | -34.62 | 0.28 | 521 | 0.0 | 0.0 |
| 23Q1 (17) | 5.1 | -13.71 | -36.96 | 0.24 | -27.27 | -47.83 | 0.2 | 5.26 | -28.57 | 0.13 | 8.33 | 8.33 | 4.71 | -15.72 | -17.24 | 3.92 | 21.98 | 13.31 | 2.55 | 25.54 | 71.85 | 521 | 0.0 | 0.0 |
| 22Q4 (16) | 5.91 | -10.86 | -33.97 | 0.33 | -19.51 | -36.54 | 0.19 | 72.73 | -26.92 | 0.12 | 0.0 | -25.0 | 5.58 | -9.71 | -3.89 | 3.21 | 93.77 | 10.67 | 2.03 | 12.18 | 13.58 | 521 | 0.0 | 0.0 |
| 22Q3 (15) | 6.63 | -8.17 | -32.62 | 0.41 | 0.0 | -34.92 | 0.11 | -52.17 | -50.0 | 0.12 | 0.0 | 0.0 | 6.18 | 8.9 | -3.41 | 1.66 | -47.92 | -25.79 | 1.81 | 8.9 | 48.42 | 521 | 0.0 | 0.0 |
| 22Q2 (14) | 7.22 | -10.75 | -20.66 | 0.41 | -10.87 | -18.0 | 0.23 | -17.86 | -14.81 | 0.12 | 0.0 | 0.0 | 5.68 | -0.13 | 3.35 | 3.19 | -7.96 | 7.37 | 1.66 | 12.05 | 26.04 | 521 | 0.0 | 1.36 |
| 22Q1 (13) | 8.09 | -9.61 | 3.59 | 0.46 | -11.54 | -19.3 | 0.28 | 7.69 | -12.5 | 0.12 | -25.0 | -7.69 | 5.69 | -2.13 | -22.09 | 3.46 | 19.14 | -15.53 | 1.48 | -17.03 | -10.89 | 521 | 0.0 | -2.8 |
| 21Q4 (12) | 8.95 | -9.04 | 9.68 | 0.52 | -17.46 | -5.45 | 0.26 | 18.18 | 23.81 | 0.16 | 33.33 | 0.0 | 5.81 | -9.25 | -13.8 | 2.91 | 29.93 | 12.88 | 1.79 | 46.59 | -8.83 | 521 | 0.0 | -2.98 |
| 21Q3 (11) | 9.84 | 8.13 | 38.2 | 0.63 | 26.0 | 125.0 | 0.22 | -18.52 | 15.79 | 0.12 | 0.0 | 9.09 | 6.40 | 16.52 | 62.8 | 2.24 | -24.65 | -16.22 | 1.22 | -7.52 | -21.06 | 521 | 1.36 | 14.0 |
| 21Q2 (10) | 9.1 | 16.52 | 183.49 | 0.5 | -12.28 | 108.33 | 0.27 | -15.62 | 145.45 | 0.12 | -7.69 | 9.09 | 5.49 | -24.72 | -26.51 | 2.97 | -27.59 | -13.42 | 1.32 | -20.78 | -61.52 | 514 | -4.1 | 14.99 |
| 21Q1 (9) | 7.81 | -4.29 | -0.64 | 0.57 | 3.64 | 103.57 | 0.32 | 52.38 | 23.08 | 0.13 | -18.75 | 44.44 | 7.30 | 8.28 | 104.87 | 4.10 | 59.21 | 23.86 | 1.66 | -15.11 | 45.37 | 536 | -0.19 | 21.54 |
| 20Q4 (8) | 8.16 | 14.61 | 14.61 | 0.55 | 96.43 | 89.66 | 0.21 | 10.53 | 40.0 | 0.16 | 45.45 | 60.0 | 6.74 | 71.39 | 65.48 | 2.57 | -3.56 | 22.16 | 1.96 | 26.92 | 39.61 | 537 | 17.51 | 20.4 |
| 20Q3 (7) | 7.12 | 121.81 | -5.7 | 0.28 | 16.67 | -12.5 | 0.19 | 72.73 | 35.71 | 0.11 | 0.0 | -8.33 | 3.93 | -47.4 | -7.22 | 2.67 | -22.13 | 43.91 | 1.54 | -54.92 | -2.8 | 457 | 2.24 | -5.77 |
| 20Q2 (6) | 3.21 | -59.16 | -61.23 | 0.24 | -14.29 | -33.33 | 0.11 | -57.69 | -38.89 | 0.11 | 22.22 | 10.0 | 7.48 | 109.88 | 71.96 | 3.43 | 3.59 | 57.63 | 3.43 | 199.27 | 183.74 | 447 | 1.36 | -7.84 |
| 20Q1 (5) | 7.86 | 10.39 | -21.32 | 0.28 | -3.45 | -20.0 | 0.26 | 73.33 | 44.44 | 0.09 | -10.0 | 0.0 | 3.56 | -12.54 | 1.68 | 3.31 | 57.01 | 83.59 | 1.15 | -18.47 | 27.1 | 441 | -1.12 | -12.67 |
| 19Q4 (4) | 7.12 | -5.7 | 0.0 | 0.29 | -9.38 | 0.0 | 0.15 | 7.14 | 0.0 | 0.1 | -16.67 | 0.0 | 4.07 | -3.9 | 0.0 | 2.11 | 13.61 | 0.0 | 1.40 | -11.63 | 0.0 | 446 | -8.04 | 0.0 |
| 19Q3 (3) | 7.55 | -8.82 | 0.0 | 0.32 | -11.11 | 0.0 | 0.14 | -22.22 | 0.0 | 0.12 | 20.0 | 0.0 | 4.24 | -2.52 | 0.0 | 1.85 | -14.7 | 0.0 | 1.59 | 31.6 | 0.0 | 485 | 0.0 | 0.0 |
| 19Q2 (2) | 8.28 | -17.12 | 0.0 | 0.36 | 2.86 | 0.0 | 0.18 | 0.0 | 0.0 | 0.1 | 11.11 | 0.0 | 4.35 | 24.1 | 0.0 | 2.17 | 20.65 | 0.0 | 1.21 | 34.06 | 0.0 | 485 | -3.96 | 0.0 |
| 19Q1 (1) | 9.99 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 3.50 | 0.0 | 0.0 | 1.80 | 0.0 | 0.0 | 0.90 | 0.0 | 0.0 | 505 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 24.54 | -11.89 | 1.16 | -27.5 | 0.72 | -11.11 | 0.48 | -2.04 | 4.73 | -17.72 | 2.93 | 0.88 | 1.96 | 11.17 | 521 | 0.0 |
| 2022 (9) | 27.85 | -22.01 | 1.6 | -27.93 | 0.81 | -25.0 | 0.49 | -7.55 | 5.75 | -7.59 | 2.91 | -3.83 | 1.76 | 18.55 | 521 | 0.0 |
| 2021 (8) | 35.71 | 35.52 | 2.22 | 64.44 | 1.08 | 40.26 | 0.53 | 12.77 | 6.22 | 21.34 | 3.02 | 3.5 | 1.48 | -16.79 | 521 | -2.98 |
| 2020 (7) | 26.35 | -20.01 | 1.35 | 2.27 | 0.77 | 20.31 | 0.47 | 14.63 | 5.12 | 27.85 | 2.92 | 50.4 | 1.78 | 43.3 | 537 | 20.4 |
| 2019 (6) | 32.94 | -19.8 | 1.32 | -0.75 | 0.64 | -8.57 | 0.41 | 13.89 | 4.01 | 23.74 | 1.94 | 13.99 | 1.24 | 42.0 | 446 | -14.89 |
| 2018 (5) | 41.07 | 3.56 | 1.33 | -15.82 | 0.7 | 20.69 | 0.36 | 33.33 | 3.24 | -18.71 | 1.70 | 16.55 | 0.88 | 28.76 | 524 | -8.23 |
| 2017 (4) | 39.66 | 7.89 | 1.58 | 1.28 | 0.58 | -12.12 | 0.27 | -37.21 | 3.98 | -6.12 | 1.46 | -18.55 | 0.68 | -41.8 | 571 | -2.56 |
| 2016 (3) | 36.76 | -9.64 | 1.56 | 16.42 | 0.66 | -14.29 | 0.43 | -42.67 | 4.24 | 28.83 | 1.80 | -5.15 | 1.17 | -36.55 | 586 | 13.35 |
| 2015 (2) | 40.68 | -18.83 | 1.34 | -26.78 | 0.77 | 2.67 | 0.75 | -15.73 | 3.29 | -9.78 | 1.89 | 26.49 | 1.84 | 3.82 | 517 | 0.0 |
| 2014 (1) | 50.12 | -4.17 | 1.83 | 0.0 | 0.75 | -17.58 | 0.89 | 15.58 | 3.65 | 0 | 1.50 | 0 | 1.78 | 0 | 517 | 0.0 |
