- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.39 | 60.22 | 22.97 | 0.18 | 63.64 | 50.0 | 0.17 | 0.0 | 0.0 | 0 | 0 | 0 | 4.10 | 2.13 | 21.98 | 3.87 | -37.59 | -18.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 2.74 | 21.24 | -32.18 | 0.11 | 22.22 | -21.43 | 0.17 | 0.0 | -5.56 | 0 | 0 | 0 | 4.01 | 0.81 | 15.85 | 6.20 | -17.52 | 39.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 2.26 | -14.72 | -62.33 | 0.09 | -10.0 | -60.87 | 0.17 | 0.0 | 6.25 | 0 | 0 | 0 | 3.98 | 5.53 | 3.89 | 7.52 | 17.26 | 182.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 2.65 | -25.77 | -55.61 | 0.1 | -16.67 | -60.0 | 0.17 | 0.0 | -32.0 | 0 | 0 | 0 | 3.77 | 12.26 | -9.89 | 6.42 | 34.72 | 53.19 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 3.57 | -11.63 | -38.97 | 0.12 | -14.29 | -52.0 | 0.17 | -5.56 | -10.53 | 0 | 0 | 0 | 3.36 | -3.0 | -21.34 | 4.76 | 6.88 | 46.62 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 4.04 | -32.67 | -33.88 | 0.14 | -39.13 | -33.33 | 0.18 | 12.5 | -10.0 | 0 | 0 | 0 | 3.47 | -9.6 | 0.83 | 4.46 | 67.08 | 36.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 6.0 | 0.5 | 0.17 | 0.23 | -8.0 | 35.29 | 0.16 | -36.0 | -15.79 | 0 | 0 | 0 | 3.83 | -8.46 | 35.07 | 2.67 | -36.32 | -15.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 5.97 | 2.05 | -11.56 | 0.25 | 0.0 | 0.0 | 0.25 | 31.58 | 19.05 | 0 | 0 | 0 | 4.19 | -2.01 | 13.07 | 4.19 | 28.93 | 34.6 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 5.85 | -4.26 | -2.82 | 0.25 | 19.05 | 8.7 | 0.19 | -5.0 | 11.76 | 0 | 0 | 0 | 4.27 | 24.34 | 11.85 | 3.25 | -0.78 | 15.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 6.11 | 2.0 | 63.81 | 0.21 | 23.53 | 50.0 | 0.2 | 5.26 | 5.26 | 0 | 0 | 0 | 3.44 | 21.1 | -8.43 | 3.27 | 3.2 | -35.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 5.99 | -11.26 | 142.51 | 0.17 | -32.0 | 70.0 | 0.19 | -9.52 | 0.0 | 0 | 0 | 0 | 2.84 | -23.37 | -29.9 | 3.17 | 1.96 | -58.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 6.75 | 12.13 | 20.32 | 0.25 | 8.7 | 31.58 | 0.21 | 23.53 | 10.53 | 0 | 0 | 0 | 3.70 | -3.06 | 9.36 | 3.11 | 10.17 | -8.14 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 6.02 | 61.39 | -14.12 | 0.23 | 64.29 | 15.0 | 0.17 | -10.53 | -10.53 | 0 | 0 | 0 | 3.82 | 1.79 | 33.91 | 2.82 | -44.56 | 4.19 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 3.73 | 51.01 | -44.33 | 0.14 | 40.0 | -26.32 | 0.19 | 0.0 | -9.52 | 0 | 0 | 0 | 3.75 | -7.29 | 32.36 | 5.09 | -33.78 | 62.52 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 2.47 | -55.97 | -70.45 | 0.1 | -47.37 | -54.55 | 0.19 | 0.0 | -9.52 | 0 | 0 | 0 | 4.05 | 19.54 | 53.85 | 7.69 | 127.13 | 206.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 5.61 | -19.97 | -38.76 | 0.19 | -5.0 | -9.52 | 0.19 | 0.0 | -9.52 | 0 | 0 | 0 | 3.39 | 18.71 | 47.73 | 3.39 | 24.96 | 47.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 7.01 | 4.63 | 0.0 | 0.2 | 5.26 | 0.0 | 0.19 | -9.52 | 0.0 | 0 | 0 | 0.0 | 2.85 | 0.61 | 0.0 | 2.71 | -13.52 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 6.7 | -19.86 | 0.0 | 0.19 | -13.64 | 0.0 | 0.21 | 0.0 | 0.0 | 0 | 0 | 0.0 | 2.84 | 7.76 | 0.0 | 3.13 | 24.78 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 8.36 | -8.73 | 0.0 | 0.22 | 4.76 | 0.0 | 0.21 | 0.0 | 0.0 | 0 | 0 | 0.0 | 2.63 | 14.79 | 0.0 | 2.51 | 9.57 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 9.16 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.29 | 0.0 | 0.0 | 2.29 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.04 | -38.48 | 0.48 | -34.25 | 0.67 | -11.84 | 0 | 0 | 3.99 | 6.88 | 5.56 | 43.29 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 19.57 | -20.74 | 0.73 | -16.09 | 0.76 | -3.8 | 0 | 0 | 3.73 | 5.86 | 3.88 | 21.37 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 24.69 | 38.4 | 0.87 | 29.85 | 0.79 | 6.76 | 0 | 0 | 3.52 | -6.18 | 3.20 | -22.86 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 17.84 | -42.86 | 0.67 | -17.28 | 0.74 | -9.76 | 0 | 0 | 3.76 | 44.75 | 4.15 | 57.93 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 31.22 | -11.28 | 0.81 | 0.0 | 0.82 | -4.65 | 0 | 0 | 2.59 | 12.72 | 2.63 | 7.47 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 35.19 | 3.32 | 0.81 | 2.53 | 0.86 | 6.17 | 0 | 0 | 2.30 | -0.76 | 2.44 | 2.76 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 34.06 | 15.58 | 0.79 | 16.18 | 0.81 | -3.57 | 0 | 0 | 2.32 | 0.52 | 2.38 | -16.57 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 29.47 | -24.92 | 0.68 | -12.82 | 0.84 | -15.15 | 0 | 0 | 2.31 | 16.11 | 2.85 | 13.01 | 0.00 | 0 | 476 | 0.0 |
| 2015 (2) | 39.25 | -3.52 | 0.78 | 6.85 | 0.99 | -1.0 | 0 | 0 | 1.99 | 10.74 | 2.52 | 2.61 | 0.00 | 0 | 476 | 0.0 |
| 2014 (1) | 40.68 | -0.51 | 0.73 | 4.29 | 1.0 | 12.36 | 0 | 0 | 1.79 | 0 | 2.46 | 0 | 0.00 | 0 | 476 | 0.0 |
