- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.75 | 1726.92 | 932.61 | 0.35 | 775.0 | 400.0 | 0.18 | 63.64 | 80.0 | 0 | 0 | 0 | 7.37 | -52.11 | -51.58 | 3.79 | -91.04 | -82.57 | 0.00 | 0 | 0 | 62 | 0.0 | 0.0 |
| 23Q3 (19) | 0.26 | -29.73 | -39.53 | 0.04 | 0.0 | 0.0 | 0.11 | 10.0 | 0.0 | 0 | 0 | 0 | 15.38 | 42.31 | 65.38 | 42.31 | 56.54 | 65.38 | 0.00 | 0 | 0 | 62 | 0.0 | 0.0 |
| 23Q2 (18) | 0.37 | 2.78 | 2.78 | 0.04 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0 | 0 | 10.81 | -2.7 | -2.7 | 27.03 | -2.7 | -2.7 | 0.00 | 0 | 0 | 62 | 0.0 | 0.0 |
| 23Q1 (17) | 0.36 | -21.74 | 16.13 | 0.04 | -42.86 | 0.0 | 0.1 | 0.0 | 11.11 | 0 | 0 | 0 | 11.11 | -26.98 | -13.89 | 27.78 | 27.78 | -4.32 | 0.00 | 0 | 0 | 62 | 0.0 | 0.0 |
| 22Q4 (16) | 0.46 | 6.98 | 15.0 | 0.07 | 75.0 | 40.0 | 0.1 | -9.09 | 11.11 | 0 | 0 | 0 | 15.22 | 63.59 | 21.74 | 21.74 | -15.02 | -3.38 | 0.00 | 0 | 0 | 62 | 0.0 | 0.0 |
| 22Q3 (15) | 0.43 | 19.44 | 7.5 | 0.04 | 0.0 | -20.0 | 0.11 | 10.0 | 10.0 | 0 | 0 | 0 | 9.30 | -16.28 | -25.58 | 25.58 | -7.91 | 2.33 | 0.00 | 0 | 0 | 62 | 0.0 | 0.0 |
| 22Q2 (14) | 0.36 | 16.13 | 20.0 | 0.04 | 0.0 | 33.33 | 0.1 | 11.11 | 0.0 | 0 | 0 | 0 | 11.11 | -13.89 | 11.11 | 27.78 | -4.32 | -16.67 | 0.00 | 0 | 0 | 62 | 0.0 | 0.0 |
| 22Q1 (13) | 0.31 | -22.5 | -62.65 | 0.04 | -20.0 | -50.0 | 0.09 | 0.0 | -10.0 | 0 | 0 | 0 | 12.90 | 3.23 | 33.87 | 29.03 | 29.03 | 140.97 | 0.00 | 0 | 0 | 62 | 0.0 | -1.59 |
| 21Q4 (12) | 0.4 | 0.0 | -59.18 | 0.05 | 0.0 | -44.44 | 0.09 | -10.0 | 12.5 | 0 | 0 | 0 | 12.50 | 0.0 | 36.11 | 22.50 | -10.0 | 175.62 | 0.00 | 0 | 0 | 62 | 0.0 | -4.62 |
| 21Q3 (11) | 0.4 | 33.33 | -74.03 | 0.05 | 66.67 | -54.55 | 0.1 | 0.0 | -64.29 | 0 | 0 | 0 | 12.50 | 25.0 | 75.0 | 25.00 | -25.0 | 37.5 | 0.00 | 0 | 0 | 62 | 0.0 | -12.68 |
| 21Q2 (10) | 0.3 | -63.86 | -73.21 | 0.03 | -62.5 | -57.14 | 0.1 | 0.0 | -83.05 | 0 | 0 | 0 | 10.00 | 3.75 | 60.0 | 33.33 | 176.67 | -36.72 | 0.00 | 0 | 0 | 62 | -1.59 | -20.51 |
| 21Q1 (9) | 0.83 | -15.31 | -34.65 | 0.08 | -11.11 | -11.11 | 0.1 | 25.0 | -56.52 | 0 | 0 | 0 | 9.64 | 4.95 | 36.01 | 12.05 | 47.59 | -33.47 | 0.00 | 0 | 0 | 63 | -3.08 | -90.14 |
| 20Q4 (8) | 0.98 | -36.36 | -52.66 | 0.09 | -18.18 | -30.77 | 0.08 | -71.43 | -70.37 | 0 | 0 | 0 | 9.18 | 28.57 | 46.23 | 8.16 | -55.1 | -37.41 | 0.00 | 0 | 0 | 65 | -8.45 | -90.12 |
| 20Q3 (7) | 1.54 | 37.5 | 29.41 | 0.11 | 57.14 | 120.0 | 0.28 | -52.54 | 40.0 | 0 | 0 | 0 | 7.14 | 14.29 | 70.0 | 18.18 | -65.49 | 8.18 | 0.00 | 0 | 0 | 71 | -8.97 | -89.21 |
| 20Q2 (6) | 1.12 | -11.81 | -20.57 | 0.07 | -22.22 | 16.67 | 0.59 | 156.52 | 195.0 | 0 | 0 | 0 | 6.25 | -11.81 | 46.88 | 52.68 | 190.88 | 271.38 | 0.00 | 0 | 0 | 78 | -87.79 | -88.58 |
| 20Q1 (5) | 1.27 | -38.65 | 53.01 | 0.09 | -30.77 | 80.0 | 0.23 | -14.81 | 21.05 | 0 | 0 | 0 | 7.09 | 12.84 | 17.64 | 18.11 | 38.85 | -20.89 | 0.00 | 0 | 0 | 639 | -2.89 | -1.54 |
| 19Q4 (4) | 2.07 | 73.95 | 0.0 | 0.13 | 160.0 | 0.0 | 0.27 | 35.0 | 0.0 | 0 | 0 | 0.0 | 6.28 | 49.47 | 0.0 | 13.04 | -22.39 | 0.0 | 0.00 | 0 | 0.0 | 658 | 0.0 | 0.0 |
| 19Q3 (3) | 1.19 | -15.6 | 0.0 | 0.05 | -16.67 | 0.0 | 0.2 | 0.0 | 0.0 | 0 | 0 | 0.0 | 4.20 | -1.26 | 0.0 | 16.81 | 18.49 | 0.0 | 0.00 | 0 | 0.0 | 658 | -3.66 | 0.0 |
| 19Q2 (2) | 1.41 | 69.88 | 0.0 | 0.06 | 20.0 | 0.0 | 0.2 | 5.26 | 0.0 | 0 | 0 | 0.0 | 4.26 | -29.36 | 0.0 | 14.18 | -38.04 | 0.0 | 0.00 | 0 | 0.0 | 683 | 5.24 | 0.0 |
| 19Q1 (1) | 0.83 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.02 | 0.0 | 0.0 | 22.89 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 649 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.73 | 267.31 | 0.46 | 142.11 | 0.5 | 25.0 | 0 | 0 | 8.03 | -34.09 | 8.73 | -65.97 | 0.00 | 0 | 62 | 0.0 |
| 2022 (9) | 1.56 | -19.17 | 0.19 | -5.0 | 0.4 | 2.56 | 0 | 0 | 12.18 | 17.53 | 25.64 | 26.89 | 0.00 | 0 | 62 | 0.0 |
| 2021 (8) | 1.93 | -60.69 | 0.2 | -44.44 | 0.39 | -66.67 | 0 | 0 | 10.36 | 41.34 | 20.21 | -15.2 | 0.00 | 0 | 62 | -4.62 |
| 2020 (7) | 4.91 | -10.73 | 0.36 | 24.14 | 1.17 | 37.65 | 0 | 0 | 7.33 | 39.05 | 23.83 | 54.19 | 0.00 | 0 | 65 | -89.52 |
| 2019 (6) | 5.5 | 23.04 | 0.29 | 31.82 | 0.85 | 6.25 | 0 | 0 | 5.27 | 7.13 | 15.45 | -13.65 | 0.00 | 0 | 620 | -5.63 |
| 2018 (5) | 4.47 | -15.18 | 0.22 | 29.41 | 0.8 | -17.53 | 0 | 0 | 4.92 | 52.57 | 17.90 | -2.77 | 0.00 | 0 | 657 | -6.14 |
| 2017 (4) | 5.27 | -42.9 | 0.17 | -32.0 | 0.97 | -21.77 | 0 | 0 | 3.23 | 19.1 | 18.41 | 37.01 | 0.00 | 0 | 700 | -14.53 |
| 2016 (3) | 9.23 | 5.25 | 0.25 | -13.79 | 1.24 | -13.89 | 0 | 0 | 2.71 | -18.09 | 13.43 | -18.18 | 0.00 | 0 | 819 | -17.61 |
| 2015 (2) | 8.77 | 4.4 | 0.29 | -9.38 | 1.44 | 11.63 | 0 | 0 | 3.31 | -13.2 | 16.42 | 6.92 | 0.00 | 0 | 994 | -1.19 |
| 2014 (1) | 8.4 | 8.95 | 0.32 | 3.23 | 1.29 | 3.2 | 0 | 0 | 3.81 | 0 | 15.36 | 0 | 0.00 | 0 | 1006 | 17.39 |
