- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.96 | -1.03 | -17.24 | 0.02 | -33.33 | -33.33 | 0.05 | -37.5 | -16.67 | 0.04 | 100.0 | 100.0 | 2.08 | -32.64 | -19.44 | 5.21 | -36.85 | 0.69 | 4.17 | 102.08 | 141.67 | 175 | 0.0 | 0.0 |
| 23Q3 (19) | 0.97 | -5.83 | -29.2 | 0.03 | 0.0 | 0.0 | 0.08 | 14.29 | 14.29 | 0.02 | 0.0 | 0.0 | 3.09 | 6.19 | 41.24 | 8.25 | 21.35 | 61.41 | 2.06 | 6.19 | 41.24 | 175 | 0.0 | -16.27 |
| 23Q2 (18) | 1.03 | -6.36 | -31.79 | 0.03 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.02 | 0.0 | -33.33 | 2.91 | 6.8 | 46.6 | 6.80 | 6.8 | 46.6 | 1.94 | 6.8 | -2.27 | 175 | 0.0 | -16.27 |
| 23Q1 (17) | 1.1 | -5.17 | -26.67 | 0.03 | 0.0 | 0.0 | 0.07 | 16.67 | 0.0 | 0.02 | 0.0 | 0.0 | 2.73 | 5.45 | 36.36 | 6.36 | 23.03 | 36.36 | 1.82 | 5.45 | 36.36 | 175 | 0.0 | -16.27 |
| 22Q4 (16) | 1.16 | -15.33 | -22.15 | 0.03 | 0.0 | -25.0 | 0.06 | -14.29 | 0 | 0.02 | 0.0 | 0.0 | 2.59 | 18.1 | -3.66 | 5.17 | 1.23 | 0 | 1.72 | 18.1 | 28.45 | 175 | -16.27 | -16.27 |
| 22Q3 (15) | 1.37 | -9.27 | -18.93 | 0.03 | 0.0 | -25.0 | 0.07 | 0.0 | 0.0 | 0.02 | -33.33 | -33.33 | 2.19 | 10.22 | -7.48 | 5.11 | 10.22 | 23.36 | 1.46 | -26.52 | -17.76 | 209 | 0.0 | -43.82 |
| 22Q2 (14) | 1.51 | 0.67 | -62.44 | 0.03 | 0.0 | -40.0 | 0.07 | 0.0 | -56.25 | 0.03 | 50.0 | 0.0 | 1.99 | -0.66 | 59.74 | 4.64 | -0.66 | 16.47 | 1.99 | 49.01 | 166.23 | 209 | 0.0 | -43.82 |
| 22Q1 (13) | 1.5 | 0.67 | -68.15 | 0.03 | -25.0 | -57.14 | 0.07 | 0 | -58.82 | 0.02 | 0.0 | -33.33 | 2.00 | -25.5 | 34.57 | 4.67 | 0 | 29.29 | 1.33 | -0.67 | 109.33 | 209 | 0.0 | -43.82 |
| 21Q4 (12) | 1.49 | -11.83 | -86.0 | 0.04 | 0.0 | -50.0 | 0 | -100.0 | -100.0 | 0.02 | -33.33 | -50.0 | 2.68 | 13.42 | 257.05 | 0.00 | -100.0 | -100.0 | 1.34 | -24.38 | 257.05 | 209 | -43.82 | -43.82 |
| 21Q3 (11) | 1.69 | -57.96 | -87.24 | 0.04 | -20.0 | -50.0 | 0.07 | -56.25 | -86.0 | 0.03 | 0.0 | -25.0 | 2.37 | 90.3 | 291.72 | 4.14 | 4.07 | 9.68 | 1.78 | 137.87 | 487.57 | 372 | 0.0 | 111.36 |
| 21Q2 (10) | 4.02 | -14.65 | -67.58 | 0.05 | -28.57 | -37.5 | 0.16 | -5.88 | -67.35 | 0.03 | 0.0 | -25.0 | 1.24 | -16.31 | 92.79 | 3.98 | 10.27 | 0.72 | 0.75 | 17.16 | 131.34 | 372 | 0.0 | 111.36 |
| 21Q1 (9) | 4.71 | -55.73 | 10.05 | 0.07 | -12.5 | 16.67 | 0.17 | -29.17 | 13.33 | 0.03 | -25.0 | 0.0 | 1.49 | 97.66 | 6.02 | 3.61 | 60.01 | 2.99 | 0.64 | 69.43 | -9.13 | 372 | 0.0 | 110.17 |
| 20Q4 (8) | 10.64 | -19.64 | 508.0 | 0.08 | 0.0 | 166.67 | 0.24 | -52.0 | 380.0 | 0.04 | 0.0 | 100.0 | 0.75 | 24.44 | -56.14 | 2.26 | -40.27 | -21.05 | 0.38 | 24.44 | -67.11 | 372 | 111.36 | 110.17 |
| 20Q3 (7) | 13.24 | 6.77 | 643.82 | 0.08 | 0.0 | 100.0 | 0.5 | 2.04 | 733.33 | 0.04 | 0.0 | 33.33 | 0.60 | -6.34 | -73.11 | 3.78 | -4.43 | 12.03 | 0.30 | -6.34 | -82.07 | 176 | 0.0 | -0.56 |
| 20Q2 (6) | 12.4 | 189.72 | 453.57 | 0.08 | 33.33 | 60.0 | 0.49 | 226.67 | 600.0 | 0.04 | 33.33 | 33.33 | 0.65 | -53.98 | -71.1 | 3.95 | 12.75 | 26.45 | 0.32 | -53.98 | -75.91 | 176 | -0.56 | -0.56 |
| 20Q1 (5) | 4.28 | 144.57 | 118.37 | 0.06 | 100.0 | 50.0 | 0.15 | 200.0 | 150.0 | 0.03 | 50.0 | 50.0 | 1.40 | -18.22 | -31.31 | 3.50 | 22.66 | 14.49 | 0.70 | -38.67 | -31.31 | 177 | 0.0 | 0.0 |
| 19Q4 (4) | 1.75 | -1.69 | 0.0 | 0.03 | -25.0 | 0.0 | 0.05 | -16.67 | 0.0 | 0.02 | -33.33 | 0.0 | 1.71 | -23.71 | 0.0 | 2.86 | -15.24 | 0.0 | 1.14 | -32.19 | 0.0 | 177 | 0.0 | 0.0 |
| 19Q3 (3) | 1.78 | -20.54 | 0.0 | 0.04 | -20.0 | 0.0 | 0.06 | -14.29 | 0.0 | 0.03 | 0.0 | 0.0 | 2.25 | 0.67 | 0.0 | 3.37 | 7.87 | 0.0 | 1.69 | 25.84 | 0.0 | 177 | 0.0 | 0.0 |
| 19Q2 (2) | 2.24 | 14.29 | 0.0 | 0.05 | 25.0 | 0.0 | 0.07 | 16.67 | 0.0 | 0.03 | 50.0 | 0.0 | 2.23 | 9.38 | 0.0 | 3.12 | 2.08 | 0.0 | 1.34 | 31.25 | 0.0 | 177 | 0.0 | 0.0 |
| 19Q1 (1) | 1.96 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.04 | 0.0 | 0.0 | 3.06 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 177 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.06 | -26.71 | 0.11 | -15.38 | 0.27 | 3.85 | 0.1 | 11.11 | 2.71 | 15.46 | 6.65 | 41.7 | 2.46 | 51.61 | 175 | 0.0 |
| 2022 (9) | 5.54 | -53.48 | 0.13 | -31.58 | 0.26 | -36.59 | 0.09 | -10.0 | 2.35 | 47.09 | 4.69 | 36.33 | 1.62 | 93.48 | 175 | -16.27 |
| 2021 (8) | 11.91 | -70.64 | 0.19 | -34.48 | 0.41 | -70.29 | 0.1 | -33.33 | 1.60 | 123.18 | 3.44 | 1.2 | 0.84 | 127.09 | 209 | -43.82 |
| 2020 (7) | 40.57 | 424.84 | 0.29 | 93.33 | 1.38 | 452.0 | 0.15 | 50.0 | 0.71 | -63.16 | 3.40 | 5.18 | 0.37 | -71.42 | 372 | 111.36 |
| 2019 (6) | 7.73 | -15.43 | 0.15 | 0.0 | 0.25 | -7.41 | 0.1 | 0.0 | 1.94 | 18.24 | 3.23 | 9.48 | 1.29 | 18.24 | 176 | -0.56 |
| 2018 (5) | 9.14 | 5.66 | 0.15 | -11.76 | 0.27 | 3.85 | 0.1 | 11.11 | 1.64 | -16.5 | 2.95 | -1.72 | 1.09 | 5.15 | 177 | 1.72 |
| 2017 (4) | 8.65 | -12.63 | 0.17 | -19.05 | 0.26 | -31.58 | 0.09 | 0.0 | 1.97 | -7.35 | 3.01 | -21.69 | 1.04 | 14.45 | 174 | -7.45 |
| 2016 (3) | 9.9 | -10.81 | 0.21 | -12.5 | 0.38 | -5.0 | 0.09 | 0.0 | 2.12 | -1.89 | 3.84 | 6.52 | 0.91 | 12.12 | 188 | 3.3 |
| 2015 (2) | 11.1 | -7.88 | 0.24 | -17.24 | 0.4 | 2.56 | 0.09 | -25.0 | 2.16 | -10.16 | 3.60 | 11.34 | 0.81 | -18.58 | 182 | -11.65 |
| 2014 (1) | 12.05 | 10.65 | 0.29 | 31.82 | 0.39 | 18.18 | 0.12 | 9.09 | 2.41 | 0 | 3.24 | 0 | 1.00 | 0 | 206 | 19.08 |
