- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 40.62 | 2.03 | 5.67 | 1.76 | -6.38 | -27.27 | 0.55 | 1.85 | 30.95 | 0.04 | 0.0 | 0.0 | 4.33 | -8.25 | -31.18 | 1.35 | -0.18 | 23.92 | 0.10 | -1.99 | -5.37 | 503 | 0.0 | 0.0 |
| 23Q3 (19) | 39.81 | 10.95 | -15.08 | 1.88 | 21.29 | -50.0 | 0.54 | 10.2 | 25.58 | 0.04 | 0.0 | 0.0 | 4.72 | 9.32 | -41.12 | 1.36 | -0.68 | 47.88 | 0.10 | -9.87 | 17.76 | 503 | 0.0 | -0.79 |
| 23Q2 (18) | 35.88 | 0.36 | -28.45 | 1.55 | -4.32 | -59.1 | 0.49 | 4.26 | 11.36 | 0.04 | 0.0 | 0.0 | 4.32 | -4.67 | -42.84 | 1.37 | 3.88 | 55.65 | 0.11 | -0.36 | 39.77 | 503 | 0.0 | -0.79 |
| 23Q1 (17) | 35.75 | -7.0 | -21.19 | 1.62 | -33.06 | -51.79 | 0.47 | 11.9 | -14.55 | 0.04 | 0.0 | 0.0 | 4.53 | -28.02 | -38.83 | 1.31 | 20.33 | 8.43 | 0.11 | 7.52 | 26.88 | 503 | 0.0 | -0.79 |
| 22Q4 (16) | 38.44 | -18.0 | -27.61 | 2.42 | -35.64 | -16.26 | 0.42 | -2.33 | 0.0 | 0.04 | 0.0 | 0.0 | 6.30 | -21.51 | 15.67 | 1.09 | 19.12 | 38.14 | 0.10 | 21.96 | 38.14 | 503 | -0.79 | -0.79 |
| 22Q3 (15) | 46.88 | -6.52 | -12.49 | 3.76 | -0.79 | 56.67 | 0.43 | -2.27 | 2.38 | 0.04 | 0.0 | 0.0 | 8.02 | 6.13 | 79.02 | 0.92 | 4.54 | 16.99 | 0.09 | 6.98 | 14.27 | 507 | 0.0 | -3.98 |
| 22Q2 (14) | 50.15 | 10.56 | -9.93 | 3.79 | 12.8 | 64.78 | 0.44 | -20.0 | 7.32 | 0.04 | 0.0 | -20.0 | 7.56 | 2.02 | 82.95 | 0.88 | -27.64 | 19.15 | 0.08 | -9.55 | -11.18 | 507 | 0.0 | -3.98 |
| 22Q1 (13) | 45.36 | -14.58 | 0.0 | 3.36 | 16.26 | 72.31 | 0.55 | 30.95 | 27.91 | 0.04 | 0.0 | -20.0 | 7.41 | 36.1 | 72.31 | 1.21 | 53.3 | 27.91 | 0.09 | 17.06 | -20.0 | 507 | 0.0 | -3.98 |
| 21Q4 (12) | 53.1 | -0.88 | 9.92 | 2.89 | 20.42 | 76.22 | 0.42 | 0.0 | -4.55 | 0.04 | 0.0 | -20.0 | 5.44 | 21.48 | 60.32 | 0.79 | 0.89 | -13.16 | 0.08 | 0.89 | -27.22 | 507 | -3.98 | -3.98 |
| 21Q3 (11) | 53.57 | -3.79 | 29.3 | 2.4 | 4.35 | 86.05 | 0.42 | 2.44 | 0.0 | 0.04 | -20.0 | -20.0 | 4.48 | 8.46 | 43.88 | 0.78 | 6.47 | -22.66 | 0.07 | -16.85 | -38.13 | 528 | 0.0 | -3.3 |
| 21Q2 (10) | 55.68 | 22.75 | 56.1 | 2.3 | 17.95 | 111.01 | 0.41 | -4.65 | -2.38 | 0.05 | 0.0 | 0.0 | 4.13 | -3.91 | 35.18 | 0.74 | -22.32 | -37.46 | 0.09 | -18.53 | -35.94 | 528 | 0.0 | -3.3 |
| 21Q1 (9) | 45.36 | -6.11 | 53.35 | 1.95 | 18.9 | 74.11 | 0.43 | -2.27 | 7.5 | 0.05 | 0.0 | -16.67 | 4.30 | 26.64 | 13.54 | 0.95 | 4.08 | -29.9 | 0.11 | 6.5 | -45.66 | 528 | 0.0 | -3.3 |
| 20Q4 (8) | 48.31 | 16.61 | 14.81 | 1.64 | 27.13 | 26.15 | 0.44 | 4.76 | -6.38 | 0.05 | 0.0 | -28.57 | 3.39 | 9.03 | 9.89 | 0.91 | -10.16 | -18.46 | 0.10 | -14.24 | -37.78 | 528 | -3.3 | -15.65 |
| 20Q3 (7) | 41.43 | 16.15 | -5.48 | 1.29 | 18.35 | 4.03 | 0.42 | 0.0 | -4.55 | 0.05 | 0.0 | -16.67 | 3.11 | 1.89 | 10.06 | 1.01 | -13.9 | 0.98 | 0.12 | -13.9 | -11.84 | 546 | 0.0 | -12.78 |
| 20Q2 (6) | 35.67 | 20.59 | -20.41 | 1.09 | -2.68 | -18.05 | 0.42 | 5.0 | -16.0 | 0.05 | -16.67 | -28.57 | 3.06 | -19.29 | 2.98 | 1.18 | -12.93 | 5.55 | 0.14 | -30.89 | -10.25 | 546 | 0.0 | -12.78 |
| 20Q1 (5) | 29.58 | -29.71 | -35.7 | 1.12 | -13.85 | -17.65 | 0.4 | -14.89 | -4.76 | 0.06 | -14.29 | 0.0 | 3.79 | 22.56 | 28.07 | 1.35 | 21.07 | 48.11 | 0.20 | 21.94 | 55.51 | 546 | -12.78 | -12.78 |
| 19Q4 (4) | 42.08 | -3.99 | 0.0 | 1.3 | 4.84 | 0.0 | 0.47 | 6.82 | 0.0 | 0.07 | 16.67 | 0.0 | 3.09 | 9.2 | 0.0 | 1.12 | 11.26 | 0.0 | 0.17 | 21.52 | 0.0 | 626 | 0.0 | 0.0 |
| 19Q3 (3) | 43.83 | -2.21 | 0.0 | 1.24 | -6.77 | 0.0 | 0.44 | -12.0 | 0.0 | 0.06 | -14.29 | 0.0 | 2.83 | -4.66 | 0.0 | 1.00 | -10.01 | 0.0 | 0.14 | -12.35 | 0.0 | 626 | 0.0 | 0.0 |
| 19Q2 (2) | 44.82 | -2.57 | 0.0 | 1.33 | -2.21 | 0.0 | 0.5 | 19.05 | 0.0 | 0.07 | 16.67 | 0.0 | 2.97 | 0.37 | 0.0 | 1.12 | 22.18 | 0.0 | 0.16 | 19.74 | 0.0 | 626 | 0.0 | 0.0 |
| 19Q1 (1) | 46.0 | 0.0 | 0.0 | 1.36 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 2.96 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 626 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 152.05 | -15.92 | 6.81 | -48.91 | 2.05 | 11.41 | 0.16 | 6.67 | 4.48 | -39.24 | 1.35 | 32.51 | 0.11 | 26.86 | 503 | 0.0 |
| 2022 (9) | 180.84 | -12.94 | 13.33 | 39.87 | 1.84 | 8.88 | 0.15 | -21.05 | 7.37 | 60.66 | 1.02 | 25.05 | 0.08 | -9.32 | 503 | -0.79 |
| 2021 (8) | 207.71 | 34.02 | 9.53 | 85.41 | 1.69 | 1.2 | 0.19 | -9.52 | 4.59 | 38.34 | 0.81 | -24.49 | 0.09 | -32.49 | 507 | -3.98 |
| 2020 (7) | 154.98 | -12.3 | 5.14 | -1.72 | 1.67 | -8.74 | 0.21 | -16.0 | 3.32 | 12.07 | 1.08 | 4.06 | 0.14 | -4.22 | 528 | -3.3 |
| 2019 (6) | 176.72 | -18.5 | 5.23 | -3.86 | 1.83 | -8.04 | 0.25 | 8.7 | 2.96 | 17.97 | 1.04 | 12.84 | 0.14 | 33.37 | 546 | -12.78 |
| 2018 (5) | 216.84 | 9.4 | 5.44 | 3.82 | 1.99 | -6.13 | 0.23 | 9.52 | 2.51 | -5.1 | 0.92 | -14.2 | 0.11 | 0.11 | 626 | -2.03 |
| 2017 (4) | 198.21 | 20.72 | 5.24 | 10.08 | 2.12 | -3.64 | 0.21 | 16.67 | 2.64 | -8.81 | 1.07 | -20.18 | 0.11 | -3.36 | 639 | -0.62 |
| 2016 (3) | 164.19 | -3.58 | 4.76 | -2.86 | 2.2 | 0.92 | 0.18 | -5.26 | 2.90 | 0.75 | 1.34 | 4.66 | 0.11 | -1.75 | 643 | -1.68 |
| 2015 (2) | 170.28 | -18.66 | 4.9 | -5.22 | 2.18 | 14.74 | 0.19 | 0.0 | 2.88 | 16.52 | 1.28 | 41.06 | 0.11 | 22.94 | 654 | -0.91 |
| 2014 (1) | 209.34 | -2.36 | 5.17 | 8.16 | 1.9 | 6.15 | 0.19 | -17.39 | 2.47 | 0 | 0.91 | 0 | 0.09 | 0 | 660 | 0.15 |
