- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 61.92 | -4.25 | 1.18 | 4.37 | -0.23 | 3.55 | 0.43 | -20.37 | -8.51 | 0 | 0 | 0 | 7.06 | 4.2 | 2.35 | 0.69 | -16.83 | -9.57 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 23Q3 (19) | 64.67 | 7.64 | 2.55 | 4.38 | 3.79 | 5.8 | 0.54 | 12.5 | 14.89 | 0 | 0 | 0 | 6.77 | -3.58 | 3.16 | 0.84 | 4.52 | 12.03 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 23Q2 (18) | 60.08 | 2.39 | 4.32 | 4.22 | 0.24 | 4.71 | 0.48 | -2.04 | 4.35 | 0 | 0 | 0 | 7.02 | -2.1 | 0.37 | 0.80 | -4.32 | 0.02 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 23Q1 (17) | 58.68 | -4.12 | -1.87 | 4.21 | -0.24 | 2.18 | 0.49 | 4.26 | -5.77 | 0 | 0 | 0 | 7.17 | 4.05 | 4.13 | 0.84 | 8.73 | -3.97 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 22Q4 (16) | 61.2 | -2.95 | 0.44 | 4.22 | 1.93 | 4.71 | 0.47 | 0.0 | 11.9 | 0 | 0 | 0 | 6.90 | 5.03 | 4.25 | 0.77 | 3.04 | 11.41 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 22Q3 (15) | 63.06 | 9.5 | 18.38 | 4.14 | 2.73 | 8.66 | 0.47 | 2.17 | -11.32 | 0 | 0 | 0 | 6.57 | -6.18 | -8.21 | 0.75 | -6.69 | -25.09 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 22Q2 (14) | 57.59 | -3.7 | 21.52 | 4.03 | -2.18 | 5.5 | 0.46 | -11.54 | 0.0 | 0 | 0 | 0 | 7.00 | 1.57 | -13.19 | 0.80 | -8.14 | -17.71 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 22Q1 (13) | 59.8 | -1.85 | 18.65 | 4.12 | 2.23 | 7.57 | 0.52 | 23.81 | 0.0 | 0 | 0 | 0 | 6.89 | 4.17 | -9.34 | 0.87 | 26.15 | -15.72 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 21Q4 (12) | 60.93 | 14.38 | 28.79 | 4.03 | 5.77 | -4.05 | 0.42 | -20.75 | 5.0 | 0 | 0 | 0 | 6.61 | -7.52 | -25.5 | 0.69 | -30.72 | -18.47 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 21Q3 (11) | 53.27 | 12.41 | 9.99 | 3.81 | -0.26 | 0.53 | 0.53 | 15.22 | -8.62 | 0 | 0 | 0 | 7.15 | -11.27 | -8.61 | 0.99 | 2.5 | -16.92 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 21Q2 (10) | 47.39 | -5.97 | 24.74 | 3.82 | -0.26 | 2.14 | 0.46 | -11.54 | -11.54 | 0 | 0 | 0 | 8.06 | 6.07 | -18.12 | 0.97 | -5.92 | -29.09 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 21Q1 (9) | 50.4 | 6.53 | 1.1 | 3.83 | -8.81 | 4.36 | 0.52 | 30.0 | 18.18 | 0 | 0 | 0 | 7.60 | -14.4 | 3.22 | 1.03 | 22.03 | 16.89 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 20Q4 (8) | 47.31 | -2.31 | -17.54 | 4.2 | 10.82 | 0.96 | 0.4 | -31.03 | -6.98 | 0 | 0 | 0 | 8.88 | 13.44 | 22.43 | 0.85 | -29.4 | 12.8 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 20Q3 (7) | 48.43 | 27.48 | -17.0 | 3.79 | 1.34 | -5.01 | 0.58 | 11.54 | 16.0 | 0 | 0 | 0 | 7.83 | -20.51 | 14.44 | 1.20 | -12.51 | 39.76 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 20Q2 (6) | 37.99 | -23.79 | -36.46 | 3.74 | 1.91 | -4.1 | 0.52 | 18.18 | 10.64 | 0 | 0 | 0 | 9.84 | 33.72 | 50.93 | 1.37 | 55.08 | 74.13 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 20Q1 (5) | 49.85 | -13.11 | -7.36 | 3.67 | -11.78 | 1.66 | 0.44 | 2.33 | -8.33 | 0 | 0 | 0 | 7.36 | 1.53 | 9.74 | 0.88 | 17.76 | -1.05 | 0.00 | 0 | 0 | 1753 | 0.0 | 0.0 |
| 19Q4 (4) | 57.37 | -1.68 | 0.0 | 4.16 | 4.26 | 0.0 | 0.43 | -14.0 | 0.0 | 0 | 0 | 0.0 | 7.25 | 6.04 | 0.0 | 0.75 | -12.53 | 0.0 | 0.00 | 0 | 0.0 | 1753 | 0.0 | 0.0 |
| 19Q3 (3) | 58.35 | -2.41 | 0.0 | 3.99 | 2.31 | 0.0 | 0.5 | 6.38 | 0.0 | 0 | 0 | 0.0 | 6.84 | 4.83 | 0.0 | 0.86 | 9.01 | 0.0 | 0.00 | 0 | 0.0 | 1753 | 0.0 | 0.0 |
| 19Q2 (2) | 59.79 | 11.11 | 0.0 | 3.9 | 8.03 | 0.0 | 0.47 | -2.08 | 0.0 | 0 | 0 | 0.0 | 6.52 | -2.77 | 0.0 | 0.79 | -11.88 | 0.0 | 0.00 | 0 | 0.0 | 1753 | 0.0 | 0.0 |
| 19Q1 (1) | 53.81 | 0.0 | 0.0 | 3.61 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.71 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1753 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 245.35 | 1.53 | 17.18 | 4.06 | 1.94 | 1.04 | 0 | 0 | 7.00 | 2.49 | 0.79 | -0.48 | 0.00 | 0 | 1753 | 0.0 |
| 2022 (9) | 241.65 | 13.99 | 16.51 | 6.58 | 1.92 | -0.52 | 0 | 0 | 6.83 | -6.5 | 0.79 | -12.73 | 0.00 | 0 | 1753 | 0.0 |
| 2021 (8) | 211.99 | 15.48 | 15.49 | 0.52 | 1.93 | 0.0 | 0 | 0 | 7.31 | -12.95 | 0.91 | -13.4 | 0.00 | 0 | 1753 | 0.0 |
| 2020 (7) | 183.58 | -19.95 | 15.41 | -1.6 | 1.93 | 2.12 | 0 | 0 | 8.39 | 22.92 | 1.05 | 27.56 | 0.00 | 0 | 1753 | 0.0 |
| 2019 (6) | 229.32 | 0.76 | 15.66 | 12.82 | 1.89 | 13.17 | 0 | 0 | 6.83 | 11.97 | 0.82 | 12.32 | 0.00 | 0 | 1753 | 0.0 |
| 2018 (5) | 227.59 | 15.21 | 13.88 | 4.75 | 1.67 | 5.7 | 0 | 0 | 6.10 | -9.07 | 0.73 | -8.25 | 0.00 | 0 | 1753 | -2.67 |
| 2017 (4) | 197.55 | 9.29 | 13.25 | 5.58 | 1.58 | -1.25 | 0 | 0 | 6.71 | -3.4 | 0.80 | -9.65 | 0.00 | 0 | 1801 | -2.17 |
| 2016 (3) | 180.75 | -12.09 | 12.55 | -0.48 | 1.6 | -1.23 | 0 | 0 | 6.94 | 13.21 | 0.89 | 12.34 | 0.00 | 0 | 1841 | 0.71 |
| 2015 (2) | 205.6 | -27.34 | 12.61 | -3.67 | 1.62 | 27.56 | 0 | 0 | 6.13 | 32.58 | 0.79 | 75.55 | 0.00 | 0 | 1828 | -12.33 |
| 2014 (1) | 282.95 | -7.19 | 13.09 | -4.24 | 1.27 | -7.3 | 0 | 0 | 4.63 | 0 | 0.45 | 0 | 0.00 | 0 | 2085 | -6.04 |
