玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)3.39-8.139.350.82-3.5328.120.64-11.11-5.880.1110.057.1424.195.0117.1618.88-3.24-13.933.2419.7343.72000.00.0
23Q3 (19)3.6917.8914.240.8519.7225.00.7216.1314.290.10.025.023.041.559.4219.51-1.490.042.71-15.189.422000.00.0
23Q2 (18)3.13-2.198.680.7116.399.230.62-3.1210.710.10.00.022.6819.00.5119.81-0.961.873.192.24-7.992000.00.0
23Q1 (17)3.23.23-1.540.61-4.69-10.290.64-5.888.470.142.860.019.06-7.67-8.8920.00-8.8210.173.1238.391.562000.00.0
22Q4 (16)3.1-4.02-6.060.64-5.88-8.570.687.9411.480.07-12.5-30.020.65-1.94-2.6721.9412.4618.672.26-8.83-25.482000.00.0
22Q3 (15)3.2312.15-6.10.684.62-17.070.6312.58.620.08-20.0-38.4621.05-6.72-11.6819.500.3115.682.48-28.67-34.462000.00.0
22Q2 (14)2.88-11.38-5.880.65-4.41-12.160.56-5.083.70.10.0-16.6722.577.87-6.6719.447.1110.193.4712.85-11.462000.00.0
22Q1 (13)3.25-1.52-6.070.68-2.86-11.690.59-3.281.720.10.0-9.0920.92-1.36-5.9818.15-1.798.33.081.54-3.222000.00.0
21Q4 (12)3.3-4.07-15.60.7-14.63-15.660.615.17-1.610.1-23.08-23.0821.21-11.01-0.0718.489.6316.573.03-19.81-8.862000.00.0
21Q3 (11)3.4412.42-12.020.8210.81-12.770.587.41-3.330.138.330.023.84-1.43-0.8516.86-4.469.873.78-3.6313.662000.00.0
21Q2 (10)3.06-11.56-6.420.74-3.9-8.640.54-6.90.00.129.09-14.2924.188.67-2.3717.655.276.863.9223.35-8.42000.00.0
21Q1 (9)3.46-11.512.060.77-7.232.670.58-6.450.00.11-15.38-15.3822.254.840.5916.765.72-2.023.18-4.38-17.12000.00.0
20Q4 (8)3.910.08.910.83-11.72.470.623.331.640.130.0-18.7521.23-11.7-5.9215.863.33-6.683.320.0-25.42000.00.0
20Q3 (7)3.9119.571.30.9416.052.170.611.11-1.640.13-7.140.024.04-2.950.8715.35-7.08-2.93.32-22.34-1.282000.00.0
20Q2 (6)3.27-3.54-12.80.818.0-22.120.54-6.925.580.147.69-17.6524.7711.96-10.6816.51-3.4844.024.2811.64-5.562000.00.0
20Q1 (5)3.39-5.57-7.120.75-7.41-16.670.58-4.92-10.770.13-18.75-23.5322.12-1.94-10.2817.110.69-3.933.83-13.96-17.662000.00.0
19Q4 (4)3.59-6.990.00.81-11.960.00.610.00.00.1623.080.022.56-5.330.016.997.520.04.4632.330.02000.00.0
19Q3 (3)3.862.930.00.92-11.540.00.6141.860.00.13-23.530.023.83-14.060.015.8037.820.03.37-25.710.02000.00.0
19Q2 (2)3.752.740.01.0415.560.00.43-33.850.00.170.00.027.7312.470.011.47-35.610.04.53-2.670.02000.00.0
19Q1 (1)3.650.00.00.90.00.00.650.00.00.170.00.024.660.00.017.810.00.04.660.00.02000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)13.417.622.9812.882.626.070.4117.1422.224.8819.54-1.443.068.842000.0
2022 (9)12.46-6.032.64-13.162.476.470.35-23.9121.19-7.5819.8213.32.81-19.032000.0
2021 (8)13.26-8.433.04-8.982.32-0.430.46-14.8122.93-0.6117.508.733.47-6.982000.0
2020 (7)14.48-2.493.34-8.742.331.30.54-14.2923.07-6.4116.093.893.73-12.12000.0
2019 (6)14.85-8.563.66-8.962.349.350.63-11.2724.65-0.4315.4963.334.24-2.962000.0
2018 (5)16.2464.374.0213.241.5481.180.71-10.1324.75-31.119.4810.224.37-45.322000.0
2017 (4)9.8828.653.55-19.130.8541.670.79-12.2235.93-37.148.6010.128.00-31.77200-55.85
2016 (3)7.6813.274.3915.530.613.210.932.3557.161.997.81-0.0611.7216.844530.0
2015 (2)6.7842.443.821.410.53-31.170.68-19.0556.05-14.777.82-51.6810.03-43.1745341.56
2014 (1)4.76-4.83.134.680.7716.670.84147.0665.76016.18017.65032032.23

財務分析相關資訊

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。