- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.26 | -11.89 | -10.68 | 0.21 | 5.0 | 5.0 | 0.16 | 6.67 | -20.0 | 0 | 0 | 0 | 6.44 | 19.17 | 17.56 | 4.91 | 21.06 | -10.43 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 23Q3 (19) | 3.7 | -3.39 | 4.82 | 0.2 | 0.0 | 5.26 | 0.15 | -16.67 | 0.0 | 0 | 0 | 0 | 5.41 | 3.51 | 0.43 | 4.05 | -13.74 | -4.59 | 0.00 | 0 | 0 | 118 | 0.0 | -19.18 |
| 23Q2 (18) | 3.83 | -2.79 | 20.82 | 0.2 | 0.0 | 11.11 | 0.18 | 12.5 | 5.88 | 0 | 0 | 0 | 5.22 | 2.87 | -8.04 | 4.70 | 15.73 | -12.36 | 0.00 | 0 | 0 | 118 | 0.0 | -19.18 |
| 23Q1 (17) | 3.94 | 7.95 | -5.97 | 0.2 | 0.0 | 5.26 | 0.16 | -20.0 | 6.67 | 0 | 0 | 0 | 5.08 | -7.36 | 11.94 | 4.06 | -25.89 | 13.43 | 0.00 | 0 | 0 | 118 | 0.0 | -19.18 |
| 22Q4 (16) | 3.65 | 3.4 | -5.19 | 0.2 | 5.26 | 5.26 | 0.2 | 33.33 | 17.65 | 0 | 0 | 0 | 5.48 | 1.8 | 11.03 | 5.48 | 28.95 | 24.09 | 0.00 | 0 | 0 | 118 | -19.18 | -19.18 |
| 22Q3 (15) | 3.53 | 11.36 | 0.86 | 0.19 | 5.56 | -5.0 | 0.15 | -11.76 | 0.0 | 0 | 0 | 0 | 5.38 | -5.21 | -5.81 | 4.25 | -20.76 | -0.85 | 0.00 | 0 | 0 | 146 | 0.0 | -9.88 |
| 22Q2 (14) | 3.17 | -24.34 | 2.26 | 0.18 | -5.26 | -5.26 | 0.17 | 13.33 | -5.56 | 0 | 0 | 0 | 5.68 | 25.22 | -7.36 | 5.36 | 49.8 | -7.64 | 0.00 | 0 | 0 | 146 | 0.0 | -9.88 |
| 22Q1 (13) | 4.19 | 8.83 | 32.18 | 0.19 | 0.0 | 0.0 | 0.15 | -11.76 | -6.25 | 0 | 0 | 0 | 4.53 | -8.11 | -24.34 | 3.58 | -18.92 | -29.07 | 0.00 | 0 | 0 | 146 | 0.0 | -9.88 |
| 21Q4 (12) | 3.85 | 10.0 | 30.51 | 0.19 | -5.0 | -9.52 | 0.17 | 13.33 | -5.56 | 0 | 0 | -100.0 | 4.94 | -13.64 | -30.67 | 4.42 | 3.03 | -27.63 | 0.00 | 0 | -100.0 | 146 | -9.88 | -9.88 |
| 21Q3 (11) | 3.5 | 12.9 | 21.11 | 0.2 | 5.26 | -4.76 | 0.15 | -16.67 | 0.0 | 0 | 0 | -100.0 | 5.71 | -6.77 | -21.36 | 4.29 | -26.19 | -17.43 | 0.00 | 0 | -100.0 | 162 | 0.0 | -5.81 |
| 21Q2 (10) | 3.1 | -2.21 | -12.92 | 0.19 | 0.0 | -17.39 | 0.18 | 12.5 | 0.0 | 0 | 0 | -100.0 | 6.13 | 2.26 | -5.13 | 5.81 | 15.04 | 14.84 | 0.00 | 0 | -100.0 | 162 | 0.0 | -5.81 |
| 21Q1 (9) | 3.17 | 7.46 | -29.87 | 0.19 | -9.52 | -17.39 | 0.16 | -11.11 | -11.11 | 0 | -100.0 | -100.0 | 5.99 | -15.8 | 17.79 | 5.05 | -17.28 | 26.74 | 0.00 | -100.0 | -100.0 | 162 | 0.0 | -8.99 |
| 20Q4 (8) | 2.95 | 2.08 | -43.05 | 0.21 | 0.0 | -25.0 | 0.18 | 20.0 | -18.18 | 0.01 | 0.0 | 0.0 | 7.12 | -2.03 | 31.69 | 6.10 | 17.56 | 43.67 | 0.34 | -2.03 | 75.59 | 162 | -5.81 | -8.99 |
| 20Q3 (7) | 2.89 | -18.82 | -45.98 | 0.21 | -8.7 | -25.0 | 0.15 | -16.67 | -28.57 | 0.01 | 0.0 | 0.0 | 7.27 | 12.47 | 38.84 | 5.19 | 2.65 | 32.23 | 0.35 | 23.18 | 85.12 | 172 | 0.0 | -3.37 |
| 20Q2 (6) | 3.56 | -21.24 | -55.05 | 0.23 | 0.0 | -8.0 | 0.18 | 0.0 | -25.0 | 0.01 | 0.0 | 0.0 | 6.46 | 26.97 | 104.67 | 5.06 | 26.97 | 66.85 | 0.28 | 26.97 | 122.47 | 172 | -3.37 | -3.37 |
| 20Q1 (5) | 4.52 | -12.74 | -45.74 | 0.23 | -17.86 | 0.0 | 0.18 | -18.18 | -21.74 | 0.01 | 0.0 | 0.0 | 5.09 | -5.86 | 84.29 | 3.98 | -6.23 | 44.23 | 0.22 | 14.6 | 84.29 | 178 | 0.0 | 169.7 |
| 19Q4 (4) | 5.18 | -3.18 | 0.0 | 0.28 | 0.0 | 0.0 | 0.22 | 4.76 | 0.0 | 0.01 | 0.0 | 0.0 | 5.41 | 3.28 | 0.0 | 4.25 | 8.2 | 0.0 | 0.19 | 3.28 | 0.0 | 178 | 0.0 | 0.0 |
| 19Q3 (3) | 5.35 | -32.45 | 0.0 | 0.28 | 12.0 | 0.0 | 0.21 | -12.5 | 0.0 | 0.01 | 0.0 | 0.0 | 5.23 | 65.8 | 0.0 | 3.93 | 29.53 | 0.0 | 0.19 | 48.04 | 0.0 | 178 | 0.0 | 0.0 |
| 19Q2 (2) | 7.92 | -4.92 | 0.0 | 0.25 | 8.7 | 0.0 | 0.24 | 4.35 | 0.0 | 0.01 | 0.0 | 0.0 | 3.16 | 14.32 | 0.0 | 3.03 | 9.75 | 0.0 | 0.13 | 5.18 | 0.0 | 178 | 169.7 | 0.0 |
| 19Q1 (1) | 8.33 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 66 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.72 | 1.31 | 0.81 | 8.0 | 0.65 | -2.99 | 0.01 | 0.0 | 5.50 | 6.61 | 4.42 | -4.24 | 0.07 | -1.29 | 118 | 0.0 |
| 2022 (9) | 14.53 | 6.6 | 0.75 | -3.85 | 0.67 | 1.52 | 0.01 | 0.0 | 5.16 | -9.8 | 4.61 | -4.77 | 0.07 | -6.19 | 118 | -19.18 |
| 2021 (8) | 13.63 | -2.01 | 0.78 | -11.36 | 0.66 | -5.71 | 0.01 | -50.0 | 5.72 | -9.54 | 4.84 | -3.78 | 0.07 | -48.97 | 146 | -9.88 |
| 2020 (7) | 13.91 | -48.04 | 0.88 | -15.38 | 0.7 | -22.22 | 0.02 | -50.0 | 6.33 | 62.84 | 5.03 | 49.68 | 0.14 | -3.77 | 162 | -5.81 |
| 2019 (6) | 26.77 | 2.18 | 1.04 | -0.95 | 0.9 | -10.89 | 0.04 | -20.0 | 3.88 | -3.06 | 3.36 | -12.79 | 0.15 | -21.7 | 172 | -3.37 |
| 2018 (5) | 26.2 | 63.04 | 1.05 | 26.51 | 1.01 | 80.36 | 0.05 | 0 | 4.01 | -22.41 | 3.85 | 10.62 | 0.19 | 0 | 178 | 169.7 |
| 2017 (4) | 16.07 | -18.34 | 0.83 | -13.54 | 0.56 | -1.75 | 0 | 0 | 5.16 | 5.88 | 3.48 | 20.32 | 0.00 | 0 | 66 | -7.04 |
| 2016 (3) | 19.68 | 17.0 | 0.96 | 14.29 | 0.57 | 9.62 | 0 | 0 | 4.88 | -2.32 | 2.90 | -6.31 | 0.00 | 0 | 71 | 4.41 |
| 2015 (2) | 16.82 | 15.36 | 0.84 | -6.67 | 0.52 | 0.0 | 0 | 0 | 4.99 | -19.1 | 3.09 | -13.32 | 0.00 | 0 | 68 | 1.49 |
| 2014 (1) | 14.58 | -12.33 | 0.9 | -17.43 | 0.52 | -10.34 | 0 | 0 | 6.17 | 0 | 3.57 | 0 | 0.00 | 0 | 67 | 0.0 |
