玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)3.320.91-36.520.264.0-16.130.45.26-18.370.1416.67-12.57.833.0632.1212.054.3128.64.2215.6137.847570.00.0
23Q3 (19)3.29-17.96-46.590.25-13.79-24.240.38-15.56-30.910.12-33.33-29.417.605.0741.8411.552.9229.363.65-18.7432.177570.01.61
23Q2 (18)4.01-22.59-36.850.29-3.33-9.380.45-4.26-10.00.1820.05.887.2324.8743.5111.2223.6842.524.4955.0167.677570.01.61
23Q1 (17)5.18-0.96-12.940.3-3.2311.110.47-4.08-6.00.15-6.257.145.79-2.2927.639.07-3.167.972.90-5.3523.077570.01.61
22Q4 (16)5.23-15.1-19.660.31-6.06-6.060.49-10.91-22.220.16-5.8823.085.9310.6416.939.374.93-3.193.0610.8553.27571.611.61
22Q3 (15)6.16-2.99-2.990.333.1222.220.5510.027.910.170.021.435.366.3125.998.9313.3931.852.763.0825.177450.01.92
22Q2 (14)6.356.7216.30.3218.5239.130.50.06.380.1721.4341.675.0411.0519.637.87-6.3-8.532.6813.7821.817450.01.92
22Q1 (13)5.95-8.636.160.27-18.1828.570.5-20.6316.280.147.6940.04.54-10.48-5.578.40-13.17-14.62.3517.832.827450.01.92
21Q4 (12)6.512.5261.940.3322.2250.00.6346.5150.00.13-7.1418.185.0719.22-7.379.6842.91-7.372.00-9.43-27.027451.921.92
21Q3 (11)6.3516.341.110.2717.3922.730.43-8.510.00.1416.677.694.250.94-13.036.77-21.33-29.132.200.31-23.687310.0-2.66
21Q2 (10)5.4624.9430.620.239.52-4.170.479.327.030.1220.00.04.21-12.34-26.638.61-12.52-2.752.20-3.96-23.447310.0-2.66
21Q1 (9)4.378.7138.730.21-4.5523.530.432.38-8.510.1-9.09-16.674.81-12.19-10.969.84-5.82-34.052.29-16.37-39.937310.0-7.93
20Q4 (8)4.02-10.675.510.220.0-8.330.42-2.3323.530.11-15.38-15.385.4711.94-13.1210.459.3417.082.74-5.28-19.8731-2.66-7.93
20Q3 (7)4.57.66-3.230.22-8.3315.790.4316.22-12.240.138.338.334.89-14.8519.659.567.95-9.322.890.6311.947510.0-5.42
20Q2 (6)4.1832.715.470.2441.1833.330.37-21.28-5.130.120.00.05.746.3915.478.85-40.67-17.842.87-24.64-13.4751-5.42-5.42
20Q1 (5)3.15-17.32-3.080.17-29.17-15.00.4738.2434.290.12-7.69-7.695.40-14.33-12.314.9267.238.553.8111.65-4.767940.00.0
19Q4 (4)3.81-18.060.00.2426.320.00.34-30.610.00.138.330.06.3054.160.08.92-15.310.03.4132.220.07940.00.0
19Q3 (3)4.6528.450.00.195.560.00.4925.640.00.120.00.04.09-17.830.010.54-2.190.02.58-22.150.07940.00.0
19Q2 (2)3.6211.380.00.18-10.00.00.3911.430.00.12-7.690.04.97-19.20.010.770.040.03.31-17.130.07940.00.0
19Q1 (1)3.250.00.00.20.00.00.350.00.00.130.00.06.150.00.010.770.00.04.000.00.07940.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.8-33.311.1-10.571.7-16.670.6-7.696.9634.0910.7624.953.8038.47570.0
2022 (9)23.694.411.2319.422.044.080.6530.05.1914.388.61-0.312.7424.517571.61
2021 (8)22.6943.151.0322.621.9615.980.54.174.54-14.358.64-18.992.20-27.237451.92
2020 (7)15.853.390.843.71.696.960.48-4.05.300.310.663.453.03-7.15731-2.66
2019 (6)15.330.590.815.191.58-18.970.5-10.715.284.5810.31-19.453.26-11.24751-5.42
2018 (5)15.244.10.77-2.531.9551.160.56-1.755.05-6.3712.8045.213.67-5.62794-11.58
2017 (4)14.64-5.970.79-1.251.29-5.840.5716.335.405.028.810.143.8923.728980.22
2016 (3)15.57-3.410.8-13.981.37-1.440.496.525.14-10.948.802.043.1510.28896-0.99
2015 (2)16.12-0.310.936.91.39-5.440.460.05.777.238.62-5.152.850.31905-0.98
2014 (1)16.172.860.8710.131.476.520.4627.785.3809.0902.840914-34.43

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