玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)19.61-9.55-14.788.34-2.57-26.786.73-37.28-33.436.23-28.06-25.033.74-27.38-19.912.38-23.96-23.230.385.562.77.96-33.56-28.2257.761.310.44124.4956.149.94-24.49-220.82-85.0314.50-6.81-1.56
23Q3 (19)21.68-4.54-2.178.56-8.55-6.2410.73-0.19-29.788.667.85-32.135.1522.04-25.253.1316.36-29.020.369.092.8611.98-0.5-26.6857.02-21.7816.0179.73-8.1133.8320.2753.15-49.8615.56-6.49-7.93
23Q2 (18)22.710.26-11.229.364.7-26.3610.7528.74-39.48.0321.85-45.374.2235.26-46.722.6926.89-47.360.333.13-5.7112.0427.54-35.6572.9069.0613.9886.76-19.7820.5713.24262.13-52.7916.64-0.892.53
23Q1 (17)22.65-1.56-8.638.94-21.51-24.378.35-17.41-38.246.59-20.7-39.323.12-33.19-45.452.12-31.61-45.220.32-13.51-11.119.44-14.88-34.9443.12-17.55-6.95108.16-4.4823.84-8.1638.32-164.4916.7913.993.58
22Q4 (16)23.013.84-7.2211.3924.75-13.1910.11-33.84-21.998.31-34.87-27.34.67-32.22-29.563.10-29.71-27.910.375.71-2.6311.09-32.13-20.7952.306.416.32113.2490.0711.82-13.24-132.74-945.5914.73-12.84-1.01
22Q3 (15)22.16-13.37-1.519.13-28.17-7.7815.28-13.8754.0312.76-13.260.716.89-13.0156.594.41-13.751.030.350.0-5.4116.34-12.6749.9149.15-23.16-17.3759.57-17.21-40.4340.4344.18016.904.132.99
22Q2 (14)25.583.1912.6412.717.5324.3617.7431.2189.3314.7035.36105.027.9238.46117.585.1132.0499.610.35-2.78-2.7818.7128.9578.763.9638.0249.0271.96-17.61-34.5828.04121.5380.3716.230.12-4.53
22Q1 (13)24.79-0.0411.3211.82-9.9149.4313.524.3251.410.86-4.9952.15.72-13.7367.743.87-10.066.090.36-5.269.0914.513.6441.0146.34-5.7911.3787.34-13.75-1.1712.661100.08.8616.218.94-8.73
21Q4 (12)24.8010.22-2.6713.1232.5319.2712.9630.6533.3311.4343.9547.16.6350.6861.314.3047.2657.510.382.78.5714.0028.4429.5149.19-17.3-5.77101.271.27-11.17-1.27090.9614.88-9.32-17.01
21Q3 (11)22.50-0.92-6.649.90-3.1329.929.925.8741.517.9410.7440.534.4020.8850.682.9214.0656.990.372.7812.1210.904.1133.2559.4838.5821.24100.00-9.09-8.110.00100.0100.016.41-3.47-13.4
21Q2 (10)22.711.98-0.0410.2229.287.529.374.93106.397.170.4297.523.646.7483.842.569.87108.130.369.095.8810.471.7585.9742.923.15-34.62110.0024.47-7.6-10.00-186.047.517.00-4.28-16.75
21Q1 (9)22.27-12.6-21.677.91-28.09-23.948.93-8.13-19.847.14-8.11-19.873.41-17.03-31.82.33-14.65-25.560.33-5.71-5.7110.29-4.81-13.9641.61-20.29-23.9988.37-22.48-3.4111.63183.0682.1717.76-0.95-16.97
20Q4 (8)25.485.73-5.1711.0044.36-16.359.7238.66-20.727.7737.52-22.224.1140.75-38.662.7346.77-31.230.356.06-12.510.8132.15-16.3352.206.4-20.52114.004.766.65-14.00-58.67-103.017.93-5.383.94
20Q3 (7)24.106.07-15.237.6239.82-46.687.0154.41-52.765.6555.65-54.732.9247.47-64.651.8651.22-59.210.33-2.94-10.818.1845.29-47.949.06-25.27-31.62108.82-8.5912.33-8.8253.68-382.3518.95-7.20.11
20Q2 (6)22.72-20.08-13.555.45-47.6-55.074.54-59.25-68.933.63-59.26-69.321.98-60.4-72.761.23-60.7-70.780.34-2.86-5.565.63-52.93-63.8265.6519.93-28.38119.0530.1243.34-19.05-398.41-212.3820.42-4.5319.21
20Q1 (5)28.435.814.9110.40-20.91-4.6711.14-9.14-4.878.91-10.81-5.215.00-25.37-1.383.13-21.16-1.570.35-12.52.9411.96-7.43-5.654.74-16.66-2.0191.49-14.41-3.946.38192.55-10.6421.3924.03.63
19Q4 (4)26.87-5.490.013.15-7.980.012.26-17.390.09.99-19.950.06.70-18.890.03.97-12.940.00.408.110.012.92-17.710.065.68-8.460.0106.9010.340.0-6.90-320.690.017.25-8.870.0
19Q3 (3)28.438.180.014.2917.810.014.841.570.012.485.490.08.2613.620.04.568.310.00.372.780.015.700.90.071.75-21.730.096.8816.650.03.12-81.560.018.9310.510.0
19Q2 (2)26.28-3.030.012.1311.180.014.6124.770.011.8325.850.07.2743.390.04.2132.390.00.365.880.015.5622.810.091.6764.110.083.05-12.80.016.95137.290.017.13-17.010.0
19Q1 (1)27.100.00.010.910.00.011.710.00.09.400.00.05.070.00.03.180.00.00.340.00.012.670.00.055.860.00.095.240.00.07.140.00.020.640.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.58-9.528.78-22.021.0214.949.10-35.237.38-36.2115.81-36.2510.21-37.91.38-2.8210.32-31.4357.7610.4496.2720.073.73-81.170.51-4.1915.80-1.13
2022 (9)23.853.1111.267.960.89-6.7414.0534.9711.5735.4824.8037.0916.4436.891.420.7115.0530.7652.306.3280.17-19.8319.8300.53-28.1915.98-2.74
2021 (8)23.13-7.8510.4320.860.95-5.4610.4129.168.5432.218.0928.0312.0134.041.411.4411.5126.3449.19-5.77100.00-6.750.0000.7413.1616.43-16.04
2020 (7)25.10-7.658.63-32.11.0129.58.06-39.766.46-41.014.13-46.768.96-44.351.39-5.449.11-35.9852.20-20.52107.2412.77-7.2400.66689.7519.576.42
2019 (6)27.187.1812.7124.730.78-13.9413.3825.410.9527.3326.5432.0416.1029.421.471.3814.2321.9465.682.5195.09-1.034.917.330.08-10.6518.39-6.84
2018 (5)25.3610.2110.1984.60.90-16.4710.6748.818.6050.0920.1056.5412.4453.011.452.1111.6738.9364.079.3796.0825.194.58-80.330.09019.74-12.73
2017 (4)23.01-0.995.52230.541.08-14.567.1750.05.7336.4312.8441.728.1339.451.422.168.4030.6458.582.3676.74121.223.26-64.390.00022.62-14.99
2016 (3)23.24-2.841.6750.451.27-8.184.78-19.934.20-26.069.06-24.885.83-25.261.391.466.43-18.0957.236.8334.6976.6265.31-20.50.00026.611.99
2015 (2)23.92-4.781.11-79.931.38-4.455.97-46.985.68-44.0412.06-45.977.80-46.431.37-4.27.85-40.0853.57-3.8619.64-60.3282.1459.550.00026.0915.96
2014 (1)25.1205.5301.44-25.6411.26010.15022.32014.5601.4317.2113.10-3.5355.7210.4549.50-51.1551.4900.00022.50-16.67

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