- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.54 | 2.31 | 22.4 | 0.26 | 0.0 | 18.18 | 0.39 | -11.36 | 25.81 | 0.23 | 0.0 | 53.33 | 3.45 | -2.25 | -3.45 | 5.17 | -13.36 | 2.78 | 3.05 | -2.25 | 25.27 | 835 | 0.0 | 0.0 |
| 23Q3 (19) | 7.37 | 10.0 | -1.73 | 0.26 | -3.7 | -3.7 | 0.44 | 29.41 | -12.0 | 0.23 | 43.75 | 9.52 | 3.53 | -12.46 | -2.01 | 5.97 | 17.65 | -10.45 | 3.12 | 30.68 | 11.46 | 835 | 0.0 | -35.72 |
| 23Q2 (18) | 6.7 | 22.04 | -9.21 | 0.27 | 28.57 | -22.86 | 0.34 | -5.56 | -40.35 | 0.16 | 0.0 | -20.0 | 4.03 | 5.35 | -15.03 | 5.07 | -22.61 | -34.3 | 2.39 | -18.06 | -11.88 | 835 | 0.0 | -35.72 |
| 23Q1 (17) | 5.49 | -10.88 | -29.43 | 0.21 | -4.55 | -25.0 | 0.36 | 16.13 | -18.18 | 0.16 | 6.67 | -23.81 | 3.83 | 7.1 | 6.28 | 6.56 | 30.3 | 15.95 | 2.91 | 19.68 | 7.97 | 835 | 0.0 | -35.72 |
| 22Q4 (16) | 6.16 | -17.87 | -34.05 | 0.22 | -18.52 | -33.33 | 0.31 | -38.0 | -29.55 | 0.15 | -28.57 | -21.05 | 3.57 | -0.79 | 1.08 | 5.03 | -24.51 | 6.83 | 2.44 | -13.03 | 19.7 | 835 | -35.72 | -35.72 |
| 22Q3 (15) | 7.5 | 1.63 | -19.35 | 0.27 | -22.86 | 0.0 | 0.5 | -12.28 | 4.17 | 0.21 | 5.0 | 5.0 | 3.60 | -24.09 | 24.0 | 6.67 | -13.68 | 29.17 | 2.80 | 3.32 | 30.2 | 1299 | 0.0 | 0.15 |
| 22Q2 (14) | 7.38 | -5.14 | -20.13 | 0.35 | 25.0 | 29.63 | 0.57 | 29.55 | 23.91 | 0.2 | -4.76 | 5.26 | 4.74 | 31.78 | 62.3 | 7.72 | 36.57 | 55.14 | 2.71 | 0.4 | 31.79 | 1299 | 0.0 | 0.15 |
| 22Q1 (13) | 7.78 | -16.7 | -4.07 | 0.28 | -15.15 | 0.0 | 0.44 | 0.0 | 4.76 | 0.21 | 10.53 | 23.53 | 3.60 | 1.86 | 4.24 | 5.66 | 20.05 | 9.21 | 2.70 | 32.69 | 28.77 | 1299 | 0.0 | 0.15 |
| 21Q4 (12) | 9.34 | 0.43 | 10.4 | 0.33 | 22.22 | 22.22 | 0.44 | -8.33 | 12.82 | 0.19 | -5.0 | -13.64 | 3.53 | 21.7 | 10.71 | 4.71 | -8.73 | 2.19 | 2.03 | -5.41 | -21.77 | 1299 | 0.15 | 0.15 |
| 21Q3 (11) | 9.3 | 0.65 | 12.18 | 0.27 | 0.0 | -10.0 | 0.48 | 4.35 | 20.0 | 0.2 | 5.26 | -13.04 | 2.90 | -0.65 | -19.77 | 5.16 | 3.67 | 6.97 | 2.15 | 4.58 | -22.49 | 1297 | 0.0 | 2.61 |
| 21Q2 (10) | 9.24 | 13.93 | 27.98 | 0.27 | -3.57 | 12.5 | 0.46 | 9.52 | 15.0 | 0.19 | 11.76 | 18.75 | 2.92 | -15.36 | -12.09 | 4.98 | -3.87 | -10.14 | 2.06 | -1.9 | -7.21 | 1297 | 0.0 | 2.61 |
| 21Q1 (9) | 8.11 | -4.14 | 30.18 | 0.28 | 3.7 | 21.74 | 0.42 | 7.69 | 5.0 | 0.17 | -22.73 | 21.43 | 3.45 | 8.18 | -6.48 | 5.18 | 12.34 | -19.34 | 2.10 | -19.39 | -6.72 | 1297 | 0.0 | 11.23 |
| 20Q4 (8) | 8.46 | 2.05 | 15.42 | 0.27 | -10.0 | 3.85 | 0.39 | -2.5 | -2.5 | 0.22 | -4.35 | -4.35 | 3.19 | -11.81 | -10.02 | 4.61 | -4.46 | -15.52 | 2.60 | -6.27 | -17.12 | 1297 | 2.61 | 11.23 |
| 20Q3 (7) | 8.29 | 14.82 | 16.6 | 0.3 | 25.0 | 20.0 | 0.4 | 0.0 | -4.76 | 0.23 | 43.75 | 27.78 | 3.62 | 8.87 | 2.92 | 4.83 | -12.91 | -18.32 | 2.77 | 25.2 | 9.59 | 1264 | 0.0 | 8.4 |
| 20Q2 (6) | 7.22 | 15.89 | 18.56 | 0.24 | 4.35 | -4.0 | 0.4 | 0.0 | 8.11 | 0.16 | 14.29 | 0.0 | 3.32 | -9.96 | -19.02 | 5.54 | -13.71 | -8.81 | 2.22 | -1.39 | -15.65 | 1264 | 8.4 | 8.4 |
| 20Q1 (5) | 6.23 | -15.01 | 7.97 | 0.23 | -11.54 | 4.55 | 0.4 | 0.0 | 0.0 | 0.14 | -39.13 | -6.67 | 3.69 | 4.08 | -3.17 | 6.42 | 17.66 | -7.38 | 2.25 | -28.38 | -13.56 | 1166 | 0.0 | 0.0 |
| 19Q4 (4) | 7.33 | 3.09 | 0.0 | 0.26 | 4.0 | 0.0 | 0.4 | -4.76 | 0.0 | 0.23 | 27.78 | 0.0 | 3.55 | 0.88 | 0.0 | 5.46 | -7.62 | 0.0 | 3.14 | 23.94 | 0.0 | 1166 | 0.0 | 0.0 |
| 19Q3 (3) | 7.11 | 16.75 | 0.0 | 0.25 | 0.0 | 0.0 | 0.42 | 13.51 | 0.0 | 0.18 | 12.5 | 0.0 | 3.52 | -14.35 | 0.0 | 5.91 | -2.77 | 0.0 | 2.53 | -3.64 | 0.0 | 1166 | 0.0 | 0.0 |
| 19Q2 (2) | 6.09 | 5.55 | 0.0 | 0.25 | 13.64 | 0.0 | 0.37 | -7.5 | 0.0 | 0.16 | 6.67 | 0.0 | 4.11 | 7.67 | 0.0 | 6.08 | -12.36 | 0.0 | 2.63 | 1.06 | 0.0 | 1166 | 0.0 | 0.0 |
| 19Q1 (1) | 5.77 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 3.81 | 0.0 | 0.0 | 6.93 | 0.0 | 0.0 | 2.60 | 0.0 | 0.0 | 1166 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.09 | -6.0 | 1.0 | -9.91 | 1.53 | -15.47 | 0.77 | 0.0 | 3.69 | -4.16 | 5.65 | -10.07 | 2.84 | 6.39 | 835 | 0.0 |
| 2022 (9) | 28.82 | -19.92 | 1.11 | -3.48 | 1.81 | 1.12 | 0.77 | 2.67 | 3.85 | 20.53 | 6.28 | 26.27 | 2.67 | 28.21 | 835 | -35.72 |
| 2021 (8) | 35.99 | 19.17 | 1.15 | 9.52 | 1.79 | 12.58 | 0.75 | 1.35 | 3.20 | -8.1 | 4.97 | -5.53 | 2.08 | -14.95 | 1299 | 0.15 |
| 2020 (7) | 30.2 | 14.87 | 1.05 | 7.14 | 1.59 | 0.0 | 0.74 | 2.78 | 3.48 | -6.73 | 5.26 | -12.95 | 2.45 | -10.53 | 1297 | 2.61 |
| 2019 (6) | 26.29 | -4.68 | 0.98 | -1.01 | 1.59 | 4.61 | 0.72 | 4.35 | 3.73 | 3.85 | 6.05 | 9.74 | 2.74 | 9.47 | 1264 | 8.4 |
| 2018 (5) | 27.58 | -3.36 | 0.99 | -5.71 | 1.52 | 10.95 | 0.69 | 4.55 | 3.59 | -2.43 | 5.51 | 14.81 | 2.50 | 8.18 | 1166 | -3.4 |
| 2017 (4) | 28.54 | -3.87 | 1.05 | -7.08 | 1.37 | -0.72 | 0.66 | 1.54 | 3.68 | -3.34 | 4.80 | 3.28 | 2.31 | 5.63 | 1207 | 4.5 |
| 2016 (3) | 29.69 | 5.4 | 1.13 | 3.67 | 1.38 | -9.8 | 0.65 | -1.52 | 3.81 | -1.64 | 4.65 | -14.42 | 2.19 | -6.56 | 1155 | 6.45 |
| 2015 (2) | 28.17 | -2.32 | 1.09 | 2.83 | 1.53 | -3.77 | 0.66 | 6.45 | 3.87 | 5.28 | 5.43 | -1.48 | 2.34 | 8.98 | 1085 | -9.21 |
| 2014 (1) | 28.84 | -8.76 | 1.06 | -8.62 | 1.59 | 19.55 | 0.62 | 6.9 | 3.68 | 0 | 5.51 | 0 | 2.15 | 0 | 1195 | 12.63 |
