- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.12 | -27.74 | 15.46 | 0.02 | -50.0 | -66.67 | 0.14 | -12.5 | 0.0 | 0.23 | 4.55 | 53.33 | 1.79 | -30.8 | -71.13 | 12.50 | 21.09 | -13.39 | 20.54 | 44.68 | 32.8 | 169 | 0.0 | 0.0 |
| 23Q3 (19) | 1.55 | 46.23 | 33.62 | 0.04 | 0.0 | -33.33 | 0.16 | -11.11 | 23.08 | 0.22 | 10.0 | 29.41 | 2.58 | -31.61 | -50.11 | 10.32 | -39.21 | -7.89 | 14.19 | -24.77 | -3.15 | 169 | 0.0 | -6.11 |
| 23Q2 (18) | 1.06 | 79.66 | 51.43 | 0.04 | -20.0 | -33.33 | 0.18 | 20.0 | 38.46 | 0.2 | 25.0 | 17.65 | 3.77 | -55.47 | -55.97 | 16.98 | -33.21 | -8.56 | 18.87 | -30.42 | -22.31 | 169 | 0.0 | -6.11 |
| 23Q1 (17) | 0.59 | -39.18 | 40.48 | 0.05 | -16.67 | -16.67 | 0.15 | 7.14 | 15.38 | 0.16 | 6.67 | -15.79 | 8.47 | 37.01 | -40.68 | 25.42 | 76.15 | -17.86 | 27.12 | 75.37 | -40.05 | 169 | 0.0 | -6.11 |
| 22Q4 (16) | 0.97 | -16.38 | 51.56 | 0.06 | 0.0 | -40.0 | 0.14 | 7.69 | -48.15 | 0.15 | -11.76 | -28.57 | 6.19 | 19.59 | -60.41 | 14.43 | 28.79 | -65.79 | 15.46 | 5.52 | -52.87 | 169 | -6.11 | -6.11 |
| 22Q3 (15) | 1.16 | 65.71 | 176.19 | 0.06 | 0.0 | -33.33 | 0.13 | 0.0 | -31.58 | 0.17 | 0.0 | -10.53 | 5.17 | -39.66 | -75.86 | 11.21 | -39.66 | -75.23 | 14.66 | -39.66 | -67.6 | 180 | 0.0 | -14.69 |
| 22Q2 (14) | 0.7 | 66.67 | -12.5 | 0.06 | 0.0 | -33.33 | 0.13 | 0.0 | -27.78 | 0.17 | -10.53 | -5.56 | 8.57 | -40.0 | -23.81 | 18.57 | -40.0 | -17.46 | 24.29 | -46.32 | 7.94 | 180 | 0.0 | -14.69 |
| 22Q1 (13) | 0.42 | -34.38 | -43.24 | 0.06 | -40.0 | -64.71 | 0.13 | -51.85 | -13.33 | 0.19 | -9.52 | 5.56 | 14.29 | -8.57 | -37.82 | 30.95 | -26.63 | 52.7 | 45.24 | 37.87 | 85.98 | 180 | 0.0 | -14.69 |
| 21Q4 (12) | 0.64 | 52.38 | -44.83 | 0.1 | 11.11 | -44.44 | 0.27 | 42.11 | 28.57 | 0.21 | 10.53 | -16.0 | 15.62 | -27.08 | 0.69 | 42.19 | -6.74 | 133.04 | 32.81 | -27.47 | 52.25 | 180 | -14.69 | -14.69 |
| 21Q3 (11) | 0.42 | -47.5 | -63.79 | 0.09 | 0.0 | 12.5 | 0.19 | 5.56 | -5.0 | 0.19 | 5.56 | -26.92 | 21.43 | 90.48 | 210.71 | 45.24 | 101.06 | 162.38 | 45.24 | 101.06 | 101.83 | 211 | 0.0 | -13.88 |
| 21Q2 (10) | 0.8 | 8.11 | -23.08 | 0.09 | -47.06 | 0.0 | 0.18 | 20.0 | -18.18 | 0.18 | 0.0 | -5.26 | 11.25 | -51.03 | 30.0 | 22.50 | 11.0 | 6.36 | 22.50 | -7.5 | 23.16 | 211 | 0.0 | -13.88 |
| 21Q1 (9) | 0.74 | -36.21 | -2.63 | 0.17 | -5.56 | 41.67 | 0.15 | -28.57 | -25.0 | 0.18 | -28.0 | -21.74 | 22.97 | 48.05 | 45.5 | 20.27 | 11.97 | -22.97 | 24.32 | 12.86 | -19.62 | 211 | 0.0 | -13.88 |
| 20Q4 (8) | 1.16 | 0.0 | -68.04 | 0.18 | 125.0 | 12.5 | 0.21 | 5.0 | -8.7 | 0.25 | -3.85 | -21.88 | 15.52 | 125.0 | 252.05 | 18.10 | 5.0 | 185.72 | 21.55 | -3.85 | 144.48 | 211 | -13.88 | -31.05 |
| 20Q3 (7) | 1.16 | 11.54 | -60.94 | 0.08 | -11.11 | -52.94 | 0.2 | -9.09 | -4.76 | 0.26 | 36.84 | -10.34 | 6.90 | -20.31 | 20.49 | 17.24 | -18.5 | 143.84 | 22.41 | 22.69 | 129.55 | 245 | 0.0 | -19.93 |
| 20Q2 (6) | 1.04 | 36.84 | -52.51 | 0.09 | -25.0 | -40.0 | 0.22 | 10.0 | -8.33 | 0.19 | -17.39 | -13.64 | 8.65 | -45.19 | 26.35 | 21.15 | -19.62 | 93.03 | 18.27 | -39.63 | 81.86 | 245 | 0.0 | -19.93 |
| 20Q1 (5) | 0.76 | -79.06 | -62.38 | 0.12 | -25.0 | -7.69 | 0.2 | -13.04 | -31.03 | 0.23 | -28.12 | 21.05 | 15.79 | 258.22 | 145.34 | 26.32 | 315.33 | 83.3 | 30.26 | 243.3 | 221.75 | 245 | -19.93 | -19.93 |
| 19Q4 (4) | 3.63 | 22.22 | 0.0 | 0.16 | -5.88 | 0.0 | 0.23 | 9.52 | 0.0 | 0.32 | 10.34 | 0.0 | 4.41 | -22.99 | 0.0 | 6.34 | -10.39 | 0.0 | 8.82 | -9.72 | 0.0 | 306 | 0.0 | 0.0 |
| 19Q3 (3) | 2.97 | 35.62 | 0.0 | 0.17 | 13.33 | 0.0 | 0.21 | -12.5 | 0.0 | 0.29 | 31.82 | 0.0 | 5.72 | -16.43 | 0.0 | 7.07 | -35.48 | 0.0 | 9.76 | -2.8 | 0.0 | 306 | 0.0 | 0.0 |
| 19Q2 (2) | 2.19 | 8.42 | 0.0 | 0.15 | 15.38 | 0.0 | 0.24 | -17.24 | 0.0 | 0.22 | 15.79 | 0.0 | 6.85 | 6.43 | 0.0 | 10.96 | -23.67 | 0.0 | 10.05 | 6.8 | 0.0 | 306 | 0.0 | 0.0 |
| 19Q1 (1) | 2.02 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 6.44 | 0.0 | 0.0 | 14.36 | 0.0 | 0.0 | 9.41 | 0.0 | 0.0 | 306 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.32 | 32.52 | 0.15 | -40.0 | 0.62 | 16.98 | 0.82 | 20.59 | 3.47 | -54.72 | 14.35 | -11.72 | 18.98 | -9.0 | 169 | 0.0 |
| 2022 (9) | 3.26 | 25.38 | 0.25 | -43.18 | 0.53 | -31.17 | 0.68 | -10.53 | 7.67 | -54.68 | 16.26 | -45.1 | 20.86 | -28.64 | 169 | -6.11 |
| 2021 (8) | 2.6 | -36.89 | 0.44 | -6.38 | 0.77 | -7.23 | 0.76 | -18.28 | 16.92 | 48.35 | 29.62 | 47.01 | 29.23 | 29.5 | 180 | -14.69 |
| 2020 (7) | 4.12 | -61.92 | 0.47 | -22.95 | 0.83 | -14.43 | 0.93 | -9.71 | 11.41 | 102.35 | 20.15 | 124.72 | 22.57 | 137.12 | 211 | -13.88 |
| 2019 (6) | 10.82 | 0.19 | 0.61 | -19.74 | 0.97 | -14.16 | 1.03 | -7.21 | 5.64 | -19.89 | 8.96 | -14.32 | 9.52 | -7.38 | 245 | -19.93 |
| 2018 (5) | 10.8 | -20.24 | 0.76 | -7.32 | 1.13 | -19.86 | 1.11 | 0.0 | 7.04 | 16.2 | 10.46 | 0.47 | 10.28 | 25.37 | 306 | -24.82 |
| 2017 (4) | 13.54 | 10.44 | 0.82 | -3.53 | 1.41 | -18.02 | 1.11 | -6.72 | 6.06 | -12.65 | 10.41 | -25.77 | 8.20 | -15.54 | 407 | -4.01 |
| 2016 (3) | 12.26 | -7.4 | 0.85 | 1.19 | 1.72 | 23.74 | 1.19 | -24.2 | 6.93 | 9.28 | 14.03 | 33.63 | 9.71 | -18.15 | 424 | -15.03 |
| 2015 (2) | 13.24 | 13.07 | 0.84 | -18.45 | 1.39 | -27.6 | 1.57 | -16.93 | 6.34 | -27.87 | 10.50 | -35.97 | 11.86 | -26.53 | 499 | -16.28 |
| 2014 (1) | 11.71 | -30.63 | 1.03 | -26.95 | 1.92 | -9.43 | 1.89 | -17.47 | 8.80 | 0 | 16.40 | 0 | 16.14 | 0 | 596 | -12.35 |
