- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.45 | -14.2 | -33.49 | 0.04 | -50.0 | -42.86 | 0.24 | -11.11 | -14.29 | 0.04 | -20.0 | -20.0 | 2.76 | -41.72 | -14.09 | 16.55 | 3.6 | 28.87 | 2.76 | -6.76 | 20.28 | 495 | 0.0 | 0.0 |
| 23Q3 (19) | 1.69 | 7.64 | -22.12 | 0.08 | 0.0 | 60.0 | 0.27 | -6.9 | -6.9 | 0.05 | -16.67 | 0.0 | 4.73 | -7.1 | 105.44 | 15.98 | -13.51 | 19.55 | 2.96 | -22.58 | 28.4 | 495 | 0.0 | 6.91 |
| 23Q2 (18) | 1.57 | -20.3 | -22.66 | 0.08 | 100.0 | 0.0 | 0.29 | -9.38 | 3.57 | 0.06 | 20.0 | 20.0 | 5.10 | 150.96 | 29.3 | 18.47 | 13.71 | 33.92 | 3.82 | 50.57 | 55.16 | 495 | 0.0 | 6.91 |
| 23Q1 (17) | 1.97 | -9.63 | 12.57 | 0.04 | -42.86 | -33.33 | 0.32 | 14.29 | 6.67 | 0.05 | 0.0 | -16.67 | 2.03 | -36.77 | -40.78 | 16.24 | 26.47 | -5.25 | 2.54 | 10.66 | -25.97 | 495 | 0.0 | 6.91 |
| 22Q4 (16) | 2.18 | 0.46 | 21.79 | 0.07 | 40.0 | 16.67 | 0.28 | -3.45 | -6.67 | 0.05 | 0.0 | -37.5 | 3.21 | 39.36 | -4.2 | 12.84 | -3.89 | -23.36 | 2.29 | -0.46 | -48.68 | 495 | 6.91 | 6.91 |
| 22Q3 (15) | 2.17 | 6.9 | 1.88 | 0.05 | -37.5 | -16.67 | 0.29 | 3.57 | 7.41 | 0.05 | 0.0 | -16.67 | 2.30 | -41.53 | -18.2 | 13.36 | -3.11 | 5.43 | 2.30 | -6.45 | -18.2 | 463 | 0.0 | 9.98 |
| 22Q2 (14) | 2.03 | 16.0 | -20.08 | 0.08 | 33.33 | 60.0 | 0.28 | -6.67 | -3.45 | 0.05 | -16.67 | -16.67 | 3.94 | 14.94 | 100.2 | 13.79 | -19.54 | 20.81 | 2.46 | -28.16 | 4.27 | 463 | 0.0 | 9.98 |
| 22Q1 (13) | 1.75 | -2.23 | -40.48 | 0.06 | 0.0 | -33.33 | 0.3 | 0.0 | 3.45 | 0.06 | -25.0 | 20.0 | 3.43 | 2.29 | 12.0 | 17.14 | 2.29 | 73.79 | 3.43 | -23.29 | 101.6 | 463 | 0.0 | 9.98 |
| 21Q4 (12) | 1.79 | -15.96 | -41.69 | 0.06 | 0.0 | -40.0 | 0.3 | 11.11 | 20.0 | 0.08 | 33.33 | 33.33 | 3.35 | 18.99 | 2.91 | 16.76 | 32.22 | 105.81 | 4.47 | 58.66 | 128.68 | 463 | 9.98 | 9.98 |
| 21Q3 (11) | 2.13 | -16.14 | -23.1 | 0.06 | 20.0 | 50.0 | 0.27 | -6.9 | -6.9 | 0.06 | 0.0 | 0.0 | 2.82 | 43.1 | 95.07 | 12.68 | 11.02 | 21.08 | 2.82 | 19.25 | 30.05 | 421 | 0.0 | -12.66 |
| 21Q2 (10) | 2.54 | -13.61 | 268.12 | 0.05 | -44.44 | 25.0 | 0.29 | 0.0 | 20.83 | 0.06 | 20.0 | 0.0 | 1.97 | -35.7 | -66.04 | 11.42 | 15.75 | -67.18 | 2.36 | 38.9 | -72.83 | 421 | 0.0 | -12.66 |
| 21Q1 (9) | 2.94 | -4.23 | 86.08 | 0.09 | -10.0 | 28.57 | 0.29 | 16.0 | 0.0 | 0.05 | -16.67 | -16.67 | 3.06 | -6.02 | -30.9 | 9.86 | 21.13 | -46.26 | 1.70 | -12.98 | -55.22 | 421 | 0.0 | -18.73 |
| 20Q4 (8) | 3.07 | 10.83 | 122.46 | 0.1 | 150.0 | 25.0 | 0.25 | -13.79 | -3.85 | 0.06 | 0.0 | 50.0 | 3.26 | 125.57 | -43.81 | 8.14 | -22.22 | -56.78 | 1.95 | -9.77 | -32.57 | 421 | -12.66 | -18.73 |
| 20Q3 (7) | 2.77 | 301.45 | 40.61 | 0.04 | 0.0 | -63.64 | 0.29 | 20.83 | 0.0 | 0.06 | 0.0 | -14.29 | 1.44 | -75.09 | -74.14 | 10.47 | -69.9 | -28.88 | 2.17 | -75.09 | -39.04 | 482 | 0.0 | -6.95 |
| 20Q2 (6) | 0.69 | -56.33 | -68.78 | 0.04 | -42.86 | -50.0 | 0.24 | -17.24 | -45.45 | 0.06 | 0.0 | -25.0 | 5.80 | 30.85 | 60.14 | 34.78 | 89.51 | 74.7 | 8.70 | 128.99 | 140.22 | 482 | -6.95 | -6.95 |
| 20Q1 (5) | 1.58 | 14.49 | -36.03 | 0.07 | -12.5 | -22.22 | 0.29 | 11.54 | -23.68 | 0.06 | 50.0 | -25.0 | 4.43 | -23.58 | 21.59 | 18.35 | -2.58 | 19.3 | 3.80 | 31.01 | 17.25 | 518 | 0.0 | 0.0 |
| 19Q4 (4) | 1.38 | -29.95 | 0.0 | 0.08 | -27.27 | 0.0 | 0.26 | -10.34 | 0.0 | 0.04 | -42.86 | 0.0 | 5.80 | 3.82 | 0.0 | 18.84 | 27.99 | 0.0 | 2.90 | -18.43 | 0.0 | 518 | 0.0 | 0.0 |
| 19Q3 (3) | 1.97 | -10.86 | 0.0 | 0.11 | 37.5 | 0.0 | 0.29 | -34.09 | 0.0 | 0.07 | -12.5 | 0.0 | 5.58 | 54.25 | 0.0 | 14.72 | -26.06 | 0.0 | 3.55 | -1.84 | 0.0 | 518 | 0.0 | 0.0 |
| 19Q2 (2) | 2.21 | -10.53 | 0.0 | 0.08 | -11.11 | 0.0 | 0.44 | 15.79 | 0.0 | 0.08 | 0.0 | 0.0 | 3.62 | -0.65 | 0.0 | 19.91 | 29.41 | 0.0 | 3.62 | 11.76 | 0.0 | 518 | 0.0 | 0.0 |
| 19Q1 (1) | 2.47 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 3.64 | 0.0 | 0.0 | 15.38 | 0.0 | 0.0 | 3.24 | 0.0 | 0.0 | 518 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.69 | -17.81 | 0.24 | -4.0 | 1.12 | -2.61 | 0.2 | -4.76 | 3.59 | 16.81 | 16.74 | 18.5 | 2.99 | 15.88 | 495 | 0.0 |
| 2022 (9) | 8.14 | -13.4 | 0.25 | -3.85 | 1.15 | 0.0 | 0.21 | -19.23 | 3.07 | 11.04 | 14.13 | 15.48 | 2.58 | -6.73 | 495 | 6.91 |
| 2021 (8) | 9.4 | 15.91 | 0.26 | 0.0 | 1.15 | 6.48 | 0.26 | 8.33 | 2.77 | -13.72 | 12.23 | -8.13 | 2.77 | -6.53 | 463 | 9.98 |
| 2020 (7) | 8.11 | 1.0 | 0.26 | -27.78 | 1.08 | -21.17 | 0.24 | -11.11 | 3.21 | -28.49 | 13.32 | -21.95 | 2.96 | -11.99 | 421 | -12.66 |
| 2019 (6) | 8.03 | -18.97 | 0.36 | 5.88 | 1.37 | -12.18 | 0.27 | -18.18 | 4.48 | 30.67 | 17.06 | 8.38 | 3.36 | 0.97 | 482 | -6.95 |
| 2018 (5) | 9.91 | -7.47 | 0.34 | 13.33 | 1.56 | -28.44 | 0.33 | -10.81 | 3.43 | 22.48 | 15.74 | -22.66 | 3.33 | -3.61 | 518 | 6.58 |
| 2017 (4) | 10.71 | 7.53 | 0.3 | 25.0 | 2.18 | 43.42 | 0.37 | 15.62 | 2.80 | 16.25 | 20.35 | 33.38 | 3.45 | 7.53 | 486 | 54.78 |
| 2016 (3) | 9.96 | 3.32 | 0.24 | 20.0 | 1.52 | 20.63 | 0.32 | 28.0 | 2.41 | 16.14 | 15.26 | 16.76 | 3.21 | 23.89 | 314 | 11.74 |
| 2015 (2) | 9.64 | 27.85 | 0.2 | -13.04 | 1.26 | 12.5 | 0.25 | 25.0 | 2.07 | -31.99 | 13.07 | -12.01 | 2.59 | -2.23 | 281 | -7.26 |
| 2014 (1) | 7.54 | -86.89 | 0.23 | -77.67 | 1.12 | -72.14 | 0.2 | -62.26 | 3.05 | 0 | 14.85 | 0 | 2.65 | 0 | 303 | -47.94 |
