- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q4 (20) | 1.1 | -1.79 | -1.79 | 0.08 | 33.33 | 33.33 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 7.27 | 35.76 | 35.76 | 7.27 | 1.82 | 1.82 | 0.91 | 1.82 | 1.82 | 0 | 0 | 0 |
23Q3 (19) | 1.12 | 4.67 | 3.7 | 0.06 | -45.45 | -14.29 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 5.36 | -47.89 | -17.35 | 7.14 | -4.46 | -3.57 | 0.89 | -4.46 | -3.57 | 0 | 0 | 0 |
23Q2 (18) | 1.07 | 7.0 | 12.63 | 0.11 | 37.5 | 120.0 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 10.28 | 28.5 | 95.33 | 7.48 | -6.54 | -11.21 | 0.93 | -6.54 | -11.21 | 0 | 0 | 0 |
23Q1 (17) | 1.0 | -10.71 | -3.85 | 0.08 | 33.33 | -11.11 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 8.00 | 49.33 | -7.56 | 8.00 | 12.0 | 4.0 | 1.00 | 12.0 | 4.0 | 0 | 0 | 0 |
22Q4 (16) | 1.12 | 3.7 | 13.13 | 0.06 | -14.29 | 20.0 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 5.36 | -17.35 | 6.07 | 7.14 | -3.57 | -11.61 | 0.89 | -3.57 | -11.61 | 0 | 0 | 0 |
22Q3 (15) | 1.08 | 13.68 | 18.68 | 0.07 | 40.0 | 16.67 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 6.48 | 23.15 | -1.7 | 7.41 | -12.04 | -15.74 | 0.93 | -12.04 | -15.74 | 0 | 0 | 0 |
22Q2 (14) | 0.95 | -8.65 | 2.15 | 0.05 | -44.44 | -28.57 | 0.08 | 0.0 | -11.11 | 0.01 | 0.0 | 0.0 | 5.26 | -39.18 | -30.08 | 8.42 | 9.47 | -12.98 | 1.05 | 9.47 | -2.11 | 0 | 0 | 0 |
22Q1 (13) | 1.04 | 5.05 | 70.49 | 0.09 | 80.0 | 80.0 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 8.65 | 71.35 | 5.58 | 7.69 | -4.81 | -41.35 | 0.96 | -4.81 | -41.35 | 0 | 0 | 0 |
21Q4 (12) | 0.99 | 8.79 | 8.79 | 0.05 | -16.67 | -28.57 | 0.08 | 0.0 | -11.11 | 0.01 | 0.0 | 0.0 | 5.05 | -23.4 | -34.34 | 8.08 | -8.08 | -18.29 | 1.01 | -8.08 | -8.08 | 0 | 0 | 0 |
21Q3 (11) | 0.91 | -2.15 | 8.33 | 0.06 | -14.29 | 20.0 | 0.08 | -11.11 | 0.0 | 0.01 | 0.0 | 0.0 | 6.59 | -12.4 | 10.77 | 8.79 | -9.16 | -7.69 | 1.10 | 2.2 | -7.69 | 0 | 0 | 0 |
21Q2 (10) | 0.93 | 52.46 | 30.99 | 0.07 | 40.0 | 40.0 | 0.09 | 12.5 | 12.5 | 0.01 | 0.0 | -50.0 | 7.53 | -8.17 | 6.88 | 9.68 | -26.21 | -14.11 | 1.08 | -34.41 | -61.83 | 0 | 0 | 0 |
21Q1 (9) | 0.61 | -32.97 | -17.57 | 0.05 | -28.57 | -16.67 | 0.08 | -11.11 | 0.0 | 0.01 | 0.0 | -50.0 | 8.20 | 6.56 | 1.09 | 13.11 | 32.6 | 21.31 | 1.64 | 49.18 | -39.34 | 0 | 0 | 0 |
20Q4 (8) | 0.91 | 8.33 | 24.66 | 0.07 | 40.0 | 133.33 | 0.09 | 12.5 | 0.0 | 0.01 | 0.0 | -50.0 | 7.69 | 29.23 | 87.18 | 9.89 | 3.85 | -19.78 | 1.10 | -7.69 | -59.89 | 0 | 0 | 0 |
20Q3 (7) | 0.84 | 18.31 | 27.27 | 0.05 | 0.0 | -16.67 | 0.08 | 0.0 | -11.11 | 0.01 | -50.0 | -50.0 | 5.95 | -15.48 | -34.52 | 9.52 | -15.48 | -30.16 | 1.19 | -57.74 | -60.71 | 0 | 0 | 0 |
20Q2 (6) | 0.71 | -4.05 | -16.47 | 0.05 | -16.67 | -16.67 | 0.08 | 0.0 | -11.11 | 0.02 | 0.0 | 0.0 | 7.04 | -13.15 | -0.23 | 11.27 | 4.23 | 6.42 | 2.82 | 4.23 | 19.72 | 0 | 0 | 0 |
20Q1 (5) | 0.74 | 1.37 | -28.16 | 0.06 | 100.0 | -40.0 | 0.08 | -11.11 | -11.11 | 0.02 | 0.0 | 0.0 | 8.11 | 97.3 | -16.49 | 10.81 | -12.31 | 23.72 | 2.70 | -1.35 | 39.19 | 0 | 0 | 0 |
19Q4 (4) | 0.73 | 10.61 | 0.0 | 0.03 | -50.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 4.11 | -54.79 | 0.0 | 12.33 | -9.59 | 0.0 | 2.74 | -9.59 | 0.0 | 0 | 0 | 0.0 |
19Q3 (3) | 0.66 | -22.35 | 0.0 | 0.06 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 9.09 | 28.79 | 0.0 | 13.64 | 28.79 | 0.0 | 3.03 | 28.79 | 0.0 | 0 | 0 | 0.0 |
19Q2 (2) | 0.85 | -17.48 | 0.0 | 0.06 | -40.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 7.06 | -27.29 | 0.0 | 10.59 | 21.18 | 0.0 | 2.35 | 21.18 | 0.0 | 0 | 0 | 0.0 |
19Q1 (1) | 1.03 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 9.71 | 0.0 | 0.0 | 8.74 | 0.0 | 0.0 | 1.94 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 4.29 | 2.39 | 0.32 | 14.29 | 0.32 | 0.0 | 0.03 | 0.0 | 7.46 | 11.62 | 7.46 | -2.33 | 0.70 | -2.33 | 0 | 0 |
2022 (9) | 4.19 | 21.8 | 0.28 | 27.27 | 0.32 | -3.03 | 0.03 | -25.0 | 6.68 | 4.49 | 7.64 | -20.39 | 0.72 | -38.42 | 0 | 0 |
2021 (8) | 3.44 | 7.17 | 0.22 | -4.35 | 0.33 | 0.0 | 0.04 | -33.33 | 6.40 | -10.74 | 9.59 | -6.69 | 1.16 | -37.79 | 0 | 0 |
2020 (7) | 3.21 | -1.53 | 0.23 | -8.0 | 0.33 | -8.33 | 0.06 | -25.0 | 7.17 | -6.57 | 10.28 | -6.91 | 1.87 | -23.83 | 0 | 0 |
2019 (6) | 3.26 | -23.47 | 0.25 | -13.79 | 0.36 | -2.7 | 0.08 | 0.0 | 7.67 | 12.65 | 11.04 | 27.14 | 2.45 | 30.67 | 0 | 0 |
2018 (5) | 4.26 | 20.68 | 0.29 | -3.33 | 0.37 | -2.63 | 0.08 | -11.11 | 6.81 | -19.9 | 8.69 | -19.32 | 1.88 | -26.34 | 0 | 0 |
2017 (4) | 3.53 | -12.84 | 0.3 | -43.4 | 0.38 | 5.56 | 0.09 | -25.0 | 8.50 | -35.06 | 10.76 | 21.1 | 2.55 | -13.95 | 0 | 0 |
2016 (3) | 4.05 | 2.27 | 0.53 | 55.88 | 0.36 | -2.7 | 0.12 | 20.0 | 13.09 | 52.42 | 8.89 | -4.86 | 2.96 | 17.33 | 200 | 0.0 |
2015 (2) | 3.96 | -5.71 | 0.34 | 17.24 | 0.37 | 15.62 | 0.1 | 0.0 | 8.59 | 24.35 | 9.34 | 22.63 | 2.53 | 6.06 | 200 | 0.0 |
2014 (1) | 4.2 | 18.31 | 0.29 | 16.0 | 0.32 | 3.23 | 0.1 | -9.09 | 6.90 | 0 | 7.62 | 0 | 2.38 | 0 | 200 | 0.0 |