- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.24 | 5.98 | -20.0 | 0.14 | 0.0 | -22.22 | 0.2 | -4.76 | -9.09 | 0.14 | 16.67 | 40.0 | 11.29 | -5.65 | -2.78 | 16.13 | -10.14 | 13.64 | 11.29 | 10.08 | 75.0 | 0 | 0 | 0 |
| 23Q3 (19) | 1.17 | -5.65 | -31.98 | 0.14 | -17.65 | -12.5 | 0.21 | 5.0 | -4.55 | 0.12 | 9.09 | 9.09 | 11.97 | -12.72 | 28.63 | 17.95 | 11.28 | 40.33 | 10.26 | 15.62 | 60.37 | 0 | 0 | 0 |
| 23Q2 (18) | 1.24 | -6.77 | -16.22 | 0.17 | 6.25 | 0.0 | 0.2 | -9.09 | 0.0 | 0.11 | 0.0 | 0.0 | 13.71 | 13.96 | 19.35 | 16.13 | -2.49 | 19.35 | 8.87 | 7.26 | 19.35 | 0 | 0 | 0 |
| 23Q1 (17) | 1.33 | -14.19 | -18.9 | 0.16 | -11.11 | -5.88 | 0.22 | 0.0 | 0.0 | 0.11 | 10.0 | -8.33 | 12.03 | 3.59 | 16.05 | 16.54 | 16.54 | 23.31 | 8.27 | 28.2 | 13.03 | 0 | 0 | 0 |
| 22Q4 (16) | 1.55 | -9.88 | -29.55 | 0.18 | 12.5 | 20.0 | 0.22 | 0.0 | -8.33 | 0.1 | -9.09 | -23.08 | 11.61 | 24.84 | 70.32 | 14.19 | 10.97 | 30.11 | 6.45 | 0.88 | 9.18 | 0 | 0 | 0 |
| 22Q3 (15) | 1.72 | 16.22 | 13.16 | 0.16 | -5.88 | -5.88 | 0.22 | 10.0 | 4.76 | 0.11 | 0.0 | -8.33 | 9.30 | -19.02 | -16.83 | 12.79 | -5.35 | -7.42 | 6.40 | -13.95 | -18.99 | 0 | 0 | 0 |
| 22Q2 (14) | 1.48 | -9.76 | -7.5 | 0.17 | 0.0 | 13.33 | 0.2 | -9.09 | -4.76 | 0.11 | -8.33 | 0.0 | 11.49 | 10.81 | 22.52 | 13.51 | 0.74 | 2.96 | 7.43 | 1.58 | 8.11 | 0 | 0 | 0 |
| 22Q1 (13) | 1.64 | -25.45 | 37.82 | 0.17 | 13.33 | 13.33 | 0.22 | -8.33 | 4.76 | 0.12 | -7.69 | 9.09 | 10.37 | 52.03 | -17.76 | 13.41 | 22.97 | -23.98 | 7.32 | 23.83 | -20.84 | 0 | 0 | 0 |
| 21Q4 (12) | 2.2 | 44.74 | 30.18 | 0.15 | -11.76 | -6.25 | 0.24 | 14.29 | 0.0 | 0.13 | 8.33 | 18.18 | 6.82 | -39.04 | -27.98 | 10.91 | -21.04 | -23.18 | 5.91 | -25.15 | -9.21 | 0 | 0 | 0 |
| 21Q3 (11) | 1.52 | -5.0 | 2.7 | 0.17 | 13.33 | 13.33 | 0.21 | 0.0 | 5.0 | 0.12 | 9.09 | 9.09 | 11.18 | 19.3 | 10.35 | 13.82 | 5.26 | 2.24 | 7.89 | 14.83 | 6.22 | 0 | 0 | 0 |
| 21Q2 (10) | 1.6 | 34.45 | 29.03 | 0.15 | 0.0 | -6.25 | 0.21 | 0.0 | 5.0 | 0.11 | 0.0 | 10.0 | 9.38 | -25.62 | -27.34 | 13.12 | -25.63 | -18.62 | 6.88 | -25.62 | -14.75 | 0 | 0 | 0 |
| 21Q1 (9) | 1.19 | -29.59 | -1.65 | 0.15 | -6.25 | -6.25 | 0.21 | -12.5 | 0.0 | 0.11 | 0.0 | 0.0 | 12.61 | 33.14 | -4.67 | 17.65 | 24.26 | 1.68 | 9.24 | 42.02 | 1.68 | 0 | 0 | 0 |
| 20Q4 (8) | 1.69 | 14.19 | -2.87 | 0.16 | 6.67 | -11.11 | 0.24 | 20.0 | 9.09 | 0.11 | 0.0 | 0.0 | 9.47 | -6.59 | -8.48 | 14.20 | 5.09 | 12.32 | 6.51 | -12.43 | 2.96 | 0 | 0 | 0 |
| 20Q3 (7) | 1.48 | 19.35 | -9.76 | 0.15 | -6.25 | -21.05 | 0.2 | 0.0 | -9.09 | 0.11 | 10.0 | -15.38 | 10.14 | -21.45 | -12.52 | 13.51 | -16.22 | 0.74 | 7.43 | -7.84 | -6.24 | 0 | 0 | 0 |
| 20Q2 (6) | 1.24 | 2.48 | -13.29 | 0.16 | 0.0 | -23.81 | 0.2 | -4.76 | -13.04 | 0.1 | -9.09 | -28.57 | 12.90 | -2.42 | -12.14 | 16.13 | -7.07 | 0.28 | 8.06 | -11.29 | -17.63 | 0 | 0 | 0 |
| 20Q1 (5) | 1.21 | -30.46 | -17.69 | 0.16 | -11.11 | -15.79 | 0.21 | -4.55 | 0.0 | 0.11 | 0.0 | -15.38 | 13.22 | 27.82 | 2.31 | 17.36 | 37.27 | 21.49 | 9.09 | 43.8 | 2.8 | 0 | 0 | 0 |
| 19Q4 (4) | 1.74 | 6.1 | 0.0 | 0.18 | -5.26 | 0.0 | 0.22 | 0.0 | 0.0 | 0.11 | -15.38 | 0.0 | 10.34 | -10.71 | 0.0 | 12.64 | -5.75 | 0.0 | 6.32 | -20.25 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 1.64 | 14.69 | 0.0 | 0.19 | -9.52 | 0.0 | 0.22 | -4.35 | 0.0 | 0.13 | -7.14 | 0.0 | 11.59 | -21.11 | 0.0 | 13.41 | -16.6 | 0.0 | 7.93 | -19.03 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.43 | -2.72 | 0.0 | 0.21 | 10.53 | 0.0 | 0.23 | 9.52 | 0.0 | 0.14 | 7.69 | 0.0 | 14.69 | 13.62 | 0.0 | 16.08 | 12.59 | 0.0 | 9.79 | 10.7 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 1.47 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 12.93 | 0.0 | 0.0 | 14.29 | 0.0 | 0.0 | 8.84 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.98 | -22.19 | 0.61 | -8.96 | 0.84 | -2.33 | 0.47 | 6.82 | 12.25 | 17.01 | 16.87 | 25.53 | 9.44 | 37.28 | 0 | 0 |
| 2022 (9) | 6.4 | -1.69 | 0.67 | 8.06 | 0.86 | -1.15 | 0.44 | -6.38 | 10.47 | 9.92 | 13.44 | 0.55 | 6.88 | -4.77 | 0 | 0 |
| 2021 (8) | 6.51 | 15.84 | 0.62 | -1.59 | 0.87 | 3.57 | 0.47 | 9.3 | 9.52 | -15.04 | 13.36 | -10.59 | 7.22 | -5.64 | 0 | 0 |
| 2020 (7) | 5.62 | -10.51 | 0.63 | -18.18 | 0.84 | -4.55 | 0.43 | -15.69 | 11.21 | -8.57 | 14.95 | 6.66 | 7.65 | -5.78 | 0 | 0 |
| 2019 (6) | 6.28 | -5.99 | 0.77 | -1.28 | 0.88 | -2.22 | 0.51 | -3.77 | 12.26 | 5.01 | 14.01 | 4.01 | 8.12 | 2.36 | 0 | 0 |
| 2018 (5) | 6.68 | -8.74 | 0.78 | -6.02 | 0.9 | -6.25 | 0.53 | -10.17 | 11.68 | 2.98 | 13.47 | 2.73 | 7.93 | -1.56 | 0 | 0 |
| 2017 (4) | 7.32 | -1.35 | 0.83 | 1.22 | 0.96 | 7.87 | 0.59 | 7.27 | 11.34 | 2.6 | 13.11 | 9.34 | 8.06 | 8.74 | 0 | 0 |
| 2016 (3) | 7.42 | -9.84 | 0.82 | -4.65 | 0.89 | -7.29 | 0.55 | -1.79 | 11.05 | 5.76 | 11.99 | 2.83 | 7.41 | 8.94 | 277 | 0.0 |
| 2015 (2) | 8.23 | -2.14 | 0.86 | -6.52 | 0.96 | -4.95 | 0.56 | -5.08 | 10.45 | -4.48 | 11.66 | -2.87 | 6.80 | -3.01 | 277 | 0.0 |
| 2014 (1) | 8.41 | 4.21 | 0.92 | 19.48 | 1.01 | -0.98 | 0.59 | -4.84 | 10.94 | 0 | 12.01 | 0 | 7.02 | 0 | 277 | 0.0 |
