- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 2.23 | -11.51 | -23.1 | 0.19 | -9.52 | 5.56 | 0.29 | 11.54 | -9.38 | 0.14 | 16.67 | 7.69 | 8.52 | 2.24 | 37.27 | 13.00 | 26.04 | 17.85 | 6.28 | 31.84 | 40.05 | 0 | 0 | 0 |
| 23Q4 (19) | 2.52 | -1.18 | -28.21 | 0.21 | 0.0 | -12.5 | 0.26 | -13.33 | -38.1 | 0.12 | -14.29 | -29.41 | 8.33 | 1.19 | 21.87 | 10.32 | -12.3 | -13.78 | 4.76 | -13.27 | -1.68 | 0 | 0 | 0 |
| 23Q3 (18) | 2.55 | 4.08 | -36.41 | 0.21 | 0.0 | -4.55 | 0.3 | 0.0 | -11.76 | 0.14 | 0.0 | 0.0 | 8.24 | -3.92 | 50.11 | 11.76 | -3.92 | 38.75 | 5.49 | -3.92 | 57.25 | 0 | 0 | 0 |
| 23Q2 (17) | 2.45 | -15.52 | -62.82 | 0.21 | 16.67 | -40.0 | 0.3 | -6.25 | -50.0 | 0.14 | 7.69 | -41.67 | 8.57 | 38.1 | 61.39 | 12.24 | 10.97 | 34.49 | 5.71 | 27.47 | 56.9 | 0 | 0 | 0 |
| 23Q1 (16) | 2.9 | -17.38 | 0 | 0.18 | -25.0 | 0 | 0.32 | -23.81 | 0 | 0.13 | -23.53 | 0 | 6.21 | -9.22 | 1.79 | 11.03 | -7.78 | 13.1 | 4.48 | -7.44 | 22.53 | 0 | 0 | 0 |
| 22Q4 (15) | 3.51 | -12.47 | -52.44 | 0.24 | 9.09 | -46.67 | 0.42 | 23.53 | -41.67 | 0.17 | 21.43 | -37.04 | 6.84 | 24.63 | 12.14 | 11.97 | 41.13 | 22.65 | 4.84 | 38.73 | 32.38 | 0 | 0 | 0 |
| 22Q3 (14) | 4.01 | -39.15 | 0 | 0.22 | -37.14 | 0 | 0.34 | -43.33 | 0 | 0.14 | -41.67 | 0 | 5.49 | 3.3 | -23.33 | 8.48 | -6.87 | -5.21 | 3.49 | -4.14 | -15.15 | 0 | 0 | 0 |
| 22Q2 (13) | 6.59 | 0 | 17.89 | 0.35 | 0 | -12.5 | 0.6 | 0 | 20.0 | 0.24 | 0 | 4.35 | 5.31 | -12.9 | -25.78 | 9.10 | -6.68 | 1.79 | 3.64 | -0.46 | -11.49 | 0 | 0 | 0 |
| 22Q1 (12) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 6.10 | 0.0 | 0 | 9.76 | 0.0 | 0 | 3.66 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q4 (11) | 7.38 | 0 | 0 | 0.45 | 0 | 0 | 0.72 | 0 | 0 | 0.27 | 0 | 0 | 6.10 | -14.79 | 0 | 9.76 | 9.07 | 0 | 3.66 | -11.08 | 0 | 0 | 0 | 0 |
| 21Q3 (10) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 7.16 | 0.0 | 0 | 8.94 | 0.0 | 0 | 4.11 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q2 (9) | 5.59 | 0 | 0 | 0.4 | 0 | 0 | 0.5 | 0 | 0 | 0.23 | 0 | 0 | 7.16 | 0 | 0 | 8.94 | 0 | 0 | 4.11 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.42 | -26.2 | 0.81 | 0.0 | 1.18 | -13.24 | 0.53 | -1.85 | 7.77 | 35.51 | 11.32 | 17.57 | 5.09 | 33.0 | 0 | 0 |
| 2022 (9) | 14.12 | 8.87 | 0.81 | -4.71 | 1.36 | 10.57 | 0.54 | 5.88 | 5.74 | -12.47 | 9.63 | 1.56 | 3.82 | -2.74 | 0 | 0 |
| 2021 (8) | 12.97 | 8.99 | 0.85 | 16.44 | 1.23 | 16.04 | 0.51 | -3.77 | 6.55 | 6.83 | 9.48 | 6.46 | 3.93 | -11.71 | 0 | 0 |
| 2020 (7) | 11.9 | 8.48 | 0.73 | 10.61 | 1.06 | 32.5 | 0.53 | -24.29 | 6.13 | 1.96 | 8.91 | 22.14 | 4.45 | -30.2 | 0 | 0 |
| 2019 (6) | 10.97 | 0 | 0.66 | 0 | 0.8 | 0 | 0.7 | 0 | 6.02 | 0 | 7.29 | 0 | 6.38 | 0 | 0 | 0 |
