- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.64 | -6.71 | 3.12 | 0.09 | -30.77 | -43.75 | 0.14 | 27.27 | 40.0 | 0.28 | -15.15 | 7.69 | 3.41 | -25.79 | -45.45 | 5.30 | 36.43 | 35.76 | 10.61 | -9.04 | 4.43 | 0 | 0 | 0 |
| 23Q3 (19) | 2.83 | 10.12 | 0.71 | 0.13 | 30.0 | -7.14 | 0.11 | 22.22 | -8.33 | 0.33 | 13.79 | 22.22 | 4.59 | 18.06 | -7.8 | 3.89 | 10.99 | -8.98 | 11.66 | 3.34 | 21.36 | 0 | 0 | 0 |
| 23Q2 (18) | 2.57 | 17.35 | -20.68 | 0.1 | -16.67 | -23.08 | 0.09 | -18.18 | -40.0 | 0.29 | 3.57 | 3.57 | 3.89 | -28.99 | -3.02 | 3.50 | -30.28 | -24.36 | 11.28 | -11.74 | 30.57 | 0 | 0 | 0 |
| 23Q1 (17) | 2.19 | -14.45 | -31.35 | 0.12 | -25.0 | -14.29 | 0.11 | 10.0 | -21.43 | 0.28 | 7.69 | 7.69 | 5.48 | -12.33 | 24.85 | 5.02 | 28.58 | 14.45 | 12.79 | 25.89 | 56.87 | 0 | 0 | 0 |
| 22Q4 (16) | 2.56 | -8.9 | -19.5 | 0.16 | 14.29 | 0.0 | 0.1 | -16.67 | -28.57 | 0.26 | -3.7 | 23.81 | 6.25 | 25.45 | 24.22 | 3.91 | -8.53 | -11.27 | 10.16 | 5.7 | 53.79 | 0 | 0 | 0 |
| 22Q3 (15) | 2.81 | -13.27 | 7.66 | 0.14 | 7.69 | 27.27 | 0.12 | -20.0 | -20.0 | 0.27 | -3.57 | 35.0 | 4.98 | 24.17 | 18.21 | 4.27 | -7.76 | -25.69 | 9.61 | 11.18 | 25.39 | 0 | 0 | 0 |
| 22Q2 (14) | 3.24 | 1.57 | 34.44 | 0.13 | -7.14 | 44.44 | 0.15 | 7.14 | 15.38 | 0.28 | 7.69 | 40.0 | 4.01 | -8.58 | 7.44 | 4.63 | 5.49 | -14.17 | 8.64 | 6.03 | 4.14 | 0 | 0 | 0 |
| 22Q1 (13) | 3.19 | 0.31 | 36.32 | 0.14 | -12.5 | 40.0 | 0.14 | 0.0 | 27.27 | 0.26 | 23.81 | 36.84 | 4.39 | -12.77 | 2.7 | 4.39 | -0.31 | -6.64 | 8.15 | 23.42 | 0.38 | 0 | 0 | 0 |
| 21Q4 (12) | 3.18 | 21.84 | 45.87 | 0.16 | 45.45 | 60.0 | 0.14 | -6.67 | 7.69 | 0.21 | 5.0 | 40.0 | 5.03 | 19.38 | 9.69 | 4.40 | -23.4 | -26.17 | 6.60 | -13.82 | -4.03 | 0 | 0 | 0 |
| 21Q3 (11) | 2.61 | 8.3 | 53.53 | 0.11 | 22.22 | 37.5 | 0.15 | 15.38 | 150.0 | 0.2 | 0.0 | 33.33 | 4.21 | 12.86 | -10.44 | 5.75 | 6.54 | 62.84 | 7.66 | -7.66 | -13.15 | 0 | 0 | 0 |
| 21Q2 (10) | 2.41 | 2.99 | -2.43 | 0.09 | -10.0 | -30.77 | 0.13 | 18.18 | 30.0 | 0.2 | 5.26 | -25.93 | 3.73 | -12.61 | -29.05 | 5.39 | 14.75 | 33.24 | 8.30 | 2.21 | -24.08 | 0 | 0 | 0 |
| 21Q1 (9) | 2.34 | 7.34 | 0 | 0.1 | 0.0 | 0 | 0.11 | -15.38 | 0 | 0.19 | 26.67 | 0 | 4.27 | -6.84 | 0 | 4.70 | -21.17 | 0 | 8.12 | 18.01 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 2.18 | 28.24 | 0 | 0.1 | 25.0 | 0 | 0.13 | 116.67 | 0 | 0.15 | 0.0 | 0 | 4.59 | -2.52 | 0 | 5.96 | 68.96 | 0 | 6.88 | -22.02 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 1.7 | -31.17 | 0 | 0.08 | -38.46 | 0 | 0.06 | -40.0 | 0 | 0.15 | -44.44 | 0 | 4.71 | -10.59 | 0 | 3.53 | -12.82 | 0 | 8.82 | -19.28 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 2.47 | 0 | 0 | 0.13 | 0 | 0 | 0.1 | 0 | 0 | 0.27 | 0 | 0 | 5.26 | 0 | 0 | 4.05 | 0 | 0 | 10.93 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.23 | -13.31 | 0.44 | -24.14 | 0.46 | -8.0 | 1.18 | 10.28 | 4.30 | -12.5 | 4.50 | 6.12 | 11.53 | 27.21 | 0 | 0 |
| 2022 (9) | 11.8 | 11.85 | 0.58 | 23.4 | 0.5 | -5.66 | 1.07 | 33.75 | 4.92 | 10.33 | 4.24 | -15.65 | 9.07 | 19.58 | 0 | 0 |
| 2021 (8) | 10.55 | 65.88 | 0.47 | 51.61 | 0.53 | 82.76 | 0.8 | 40.35 | 4.45 | -8.6 | 5.02 | 10.17 | 7.58 | -15.39 | 0 | 0 |
| 2020 (7) | 6.36 | 58.6 | 0.31 | 6.9 | 0.29 | 93.33 | 0.57 | -5.0 | 4.87 | -32.6 | 4.56 | 21.9 | 8.96 | -40.1 | 0 | 0 |
| 2019 (6) | 4.01 | 63.01 | 0.29 | -3.33 | 0.15 | 87.5 | 0.6 | 15.38 | 7.23 | -40.7 | 3.74 | 15.02 | 14.96 | -29.22 | 0 | 0 |
| 2018 (5) | 2.46 | 53.75 | 0.3 | 0.0 | 0.08 | 14.29 | 0.52 | 15.56 | 12.20 | -34.96 | 3.25 | -25.67 | 21.14 | -24.84 | 0 | 0 |
| 2017 (4) | 1.6 | 0 | 0.3 | 0 | 0.07 | 0 | 0.45 | 0 | 18.75 | 0 | 4.38 | 0 | 28.12 | 0 | 0 | 0 |
